By John Neff
Pairing your car, truck or SUV with another brand is a tried-and-true method to create the sort of positive association that sells vehicles, or at least gives them an attractive new look and higher margins. Ford knows this, having paired the Explorer and rugged apparel brand Eddie Bauer in the ’90s with great success, and the F-150 with iconic motorcycle maker Harley-Davidson since 2000 (that partnership, however, has ended with the 2012 model year).
Not every partnership is geared towards making a vehicle appear more macho, though. The Fiat 500 by Gucci, for instance, matches the cute Cinquecento with a high fashion icon (something Cadillac tried back in 1979), and Lexus has a history of Coach Edition models that came with higher grade leather and matching luggage. Indeed, this 2013 Chevy Camaro Hot Wheels Special Edition isn’t even the only pairing of toy and car, another example being the recent Call of Duty MW3 and Black Ops editions of the Jeep Wrangler. It isn’t even the only Camaro co-branded with a toy – the 2012 Transformers Edition with Bumblebee paint job preceded it.
Pairing your automobile with something sold inside a Toys R Us, however, can be tricky. Fashion and apparel brands have more universal appeal among adult buyers than, for instance, the latest first-person-shooter video game. Partnering with a brand that markets primarily to children can also communicate the wrong thing about the person who buys such a vehicle – that he or she has a Peter Pan syndrome, not wanting to grow up, buy that sensible sedan and get on with life like the rest of us. Then again, buying a Hot Wheels Special Edition Camaro could just mean you remember the fun side of life and have the extra disposable income to show it.
- The Hot Wheels Special Edition options package is a $6,995 question that needs answering when ordering your Camaro 2LT (V6) or 2SS (V8) coupe or convertible. The package includes Kinetic Blue metallic paint; 21-inch black aluminum wheels with red striping; the Camaro’s RS appearance package; Hot Wheels badging, decals and embroidery; premium floor mats and a painted engine cover. Nothing here makes the car go quicker, turn better or stop shorter, which is fine, as the Camaro’s got plenty of other packages and models that do that. This test car was also equipped with the optional dual-mode performance exhaust for $895 and navigation system for $795, bringing its out-the-door price minus tax to $45,720.
- In creating this Hot Wheels Special Edition model, Chevy designers have done a good job walking the fine line between attention-grabbing aesthetics and gratuitously over-the-top looks. The Kinetic Blue paint pops, but not nearly as much as some other Camaro colors (remember Synergy Green?). The design of the wheels is a matter of taste, and they appear neatly inspired by their 1:64 scale counterparts, but no one …read more
Source: FULL ARTICLE at Autoblog