Tag Archives: Hot Wheels

Quick Spin: 2013 Chevrolet Camaro SS Hot Wheels Edition

By John Neff

2013 Chevy Camaro Hot Wheels Special Edition - parked in front of Toys R Us store

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Pairing your car, truck or SUV with another brand is a tried-and-true method to create the sort of positive association that sells vehicles, or at least gives them an attractive new look and higher margins. Ford knows this, having paired the Explorer and rugged apparel brand Eddie Bauer in the ’90s with great success, and the F-150 with iconic motorcycle maker Harley-Davidson since 2000 (that partnership, however, has ended with the 2012 model year).

Not every partnership is geared towards making a vehicle appear more macho, though. The Fiat 500 by Gucci, for instance, matches the cute Cinquecento with a high fashion icon (something Cadillac tried back in 1979), and Lexus has a history of Coach Edition models that came with higher grade leather and matching luggage. Indeed, this 2013 Chevy Camaro Hot Wheels Special Edition isn’t even the only pairing of toy and car, another example being the recent Call of Duty MW3 and Black Ops editions of the Jeep Wrangler. It isn’t even the only Camaro co-branded with a toy – the 2012 Transformers Edition with Bumblebee paint job preceded it.

Pairing your automobile with something sold inside a Toys R Us, however, can be tricky. Fashion and apparel brands have more universal appeal among adult buyers than, for instance, the latest first-person-shooter video game. Partnering with a brand that markets primarily to children can also communicate the wrong thing about the person who buys such a vehicle – that he or she has a Peter Pan syndrome, not wanting to grow up, buy that sensible sedan and get on with life like the rest of us. Then again, buying a Hot Wheels Special Edition Camaro could just mean you remember the fun side of life and have the extra disposable income to show it.

Driving Notes

  • The Hot Wheels Special Edition options package is a $6,995 question that needs answering when ordering your Camaro 2LT (V6) or 2SS (V8) coupe or convertible. The package includes Kinetic Blue metallic paint; 21-inch black aluminum wheels with red striping; the Camaro’s RS appearance package; Hot Wheels badging, decals and embroidery; premium floor mats and a painted engine cover. Nothing here makes the car go quicker, turn better or stop shorter, which is fine, as the Camaro’s got plenty of other packages and models that do that. This test car was also equipped with the optional dual-mode performance exhaust for $895 and navigation system for $795, bringing its out-the-door price minus tax to $45,720.
  • In creating this Hot Wheels Special Edition model, Chevy designers have done a good job walking the fine line between attention-grabbing aesthetics and gratuitously over-the-top looks. The Kinetic Blue paint pops, but not nearly as much as some other Camaro colors (remember Synergy Green?). The design of the wheels is a matter of taste, and they appear neatly inspired by their 1:64 scale counterparts, but no one …read more

    Source: FULL ARTICLE at Autoblog

Video: Snake and Mongoose is this summer's other motorsports movie

By Brandon Turkus

Dragster on a run in Snake & Mongoose.

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Rush is the Formula One epic that everyone in the auto industry is talking about, thanks to its A-list director and star actor (Ron Howard and Chris Hemsowrth, respectively). But just because Rush has Opie Taylor and Thor involved, doesn’t mean it’ll be the only racing movie of the year.

There’s another flick, and we’ve covered it before. It’s called Snake & Mongoose, and it’s about as far removed from F1 as possible. It’s theatrical trailer has just hit the internet, and we thought you’d like a look.

Starring Jesse Williams and Richard Blake, Snake & Mongoose tells the story of a pair of southern California drag racers that revolutionized the sport, both in terms of their rivalry and the way they marketed themselves. See that Hot Wheels dragster sitting on your desk? You can thank these two guys for it.

The production value doesn’t look quite as impressive as Rush, but the story looks every bit as gripping. Snake & Mongoose hits theaters on September 6. Click below for the full trailer.

Continue reading Snake and Mongoose is this summer’s other motorsports movie

Snake and Mongoose is this summer’s other motorsports movie originally appeared on Autoblog on Fri, 19 Jul 2013 17:01:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Mattel's First-Quarter Earnings Rise on Solid U.S. Sales

By The Associated Press

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Alan Diaz/APBarbie products on display at a toy store in Hialeah, Fla., in July 2012. Mattel on Wednesday reported higher earnings on higher sales of its products.

EL SEGUNDO, Calif. — Mattel’s first-quarter net income more than quadrupled, as sales of Monster High and American Girl products rose.

The first-quarter is the seasonally smallest for toy makers, coming after the busy holiday quarter. The latest earnings increase was helped by comparison with a period that included a big charge a year ago.

“We continue to see the first quarter as our pre-season and we remain focused on a strong 2013 and delivering in the all-important holiday season,” Chairman and CEO Bryan Stockton said in a statement.

The world’s largest toy maker’s net income for the January-to-March quarter totaled $38.5 million, or 11 cents a share. That’s up from $7.8 million, or 2 cents a share, a year ago.

Analysts polled by FactSet expected earnings of 8 cents a share.

The prior-year period’s results were weighed down by costs tied to its $680 million acquisition of HIT Entertainment, the company behind Thomas the Tank Engine and Bob the Builder.

Revenue climbed 7 percent to $995.6 million from $928.4 million. Wall Street expected $984.2 million.

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Mattel Inc. (MAT) saw solid sales across North America and overseas. American Girl gross sales increased 32 percent, while worldwide gross sales of other girls’ brands — which includes Monster High — surged 56 percent.

Barbie’s worldwide gross sales dipped 2 percent, marking the fourth time sales have fallen in the past five quarters. Sales for the Wheels category, which includes the Hot Wheels, Matchbox and Tyco R/C brands, also fell 2 percent. For the Fisher Price brands, sales declined 7 percent.

Mattel also said Wednesday that it declared a second-quarter dividend of 36 cents a share. The dividend will be paid on June 14 to shareholders of record on May 23. The El Segundo, Calif. company anticipates an annualized dividend of $1.44 a share, which would be a 16 percent increase over last year’s annualized dividend.

Mattel’s smaller rival Hasbro Inc. (HAS) reports its financial results on Monday.

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From: http://www.dailyfinance.com/2013/04/17/mattel-earnings/

Official: Hot Wheels Retro Entertainment series memorializes your favorite Hollywood cars

By Zach Bowman

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Hot Wheels has rolled out a new series of die-cast toys aimed directly at our nostalgic hearts. The Retro Entertainment Series plucks iconic cars from movie and television past, shrinks them down to 1:64 scale and packages them up for your buying enjoyment. The collection includes machines like the 1932 Ford from American Graffiti and DeLorean time machine from Back to the Future to the Ecto 1 from Ghostbusters and The Bandit’s ’77 Firebird from Smokey and The Bandit. There’s even a 1971 Plymouth Satellite from The Brady Bunch. All told there will be seven mixes, each with five distinct vehicles.

The sets won’t just be land bound, either. Hot Wheels also plans to produce a few aircraft, including the Island Hopper from Magnum P.I. and Cylon Raider from Battlestar Galactica. Awesome.

If you want one, expect to pay around $3 for the privilege. Just be prepared for the quotient of badly-sung theme songs in your household to increase exponentially.

Hot Wheels Retro Entertainment series memorializes your favorite Hollywood cars originally appeared on Autoblog on Fri, 12 Apr 2013 09:13:00 EST. Please see our terms for use of feeds.

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Official: Hot Wheels Camaro to make big debut at Indy

By Zach Bowman

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Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents that the Indy 500 is right around the corner. The cars are our first look at the special Camaro Hot Wheels Edition in convertible form, and they are slated to head to dealers after a one-time production run. The cars also represent the first time in history full-size Hot Wheels have been offered for sale by an automaker.

The cars will be available in both the previously seen coupe bodystyle and this convertible configuration, and will feature metallic blue paint and special wheels with the iconic redline accent. Buyers will be able to choose between the V6-powered 2LT trim and the V8-powered 2SS guise.

Hot Wheels says the original Custom Camaro toy was one of the original 16 1:64-scale diecasts, and it remains one of the company’s most valuable collector items today.

Hot Wheels Camaro to make big debut at Indy originally appeared on Autoblog on Fri, 05 Apr 2013 13:45:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Chevrolet Reveals Hot Wheels Edition Camaro Convertible by Giving Away 33 of Them

By John Lamm

If you were one of the 33 major directors of the Indianapolis 500, you’d now be tooling around in one of the new Chevrolet Camaro Hot Wheels edition convertibles. Chevy lined up 33 of the softtop Hot Wheels Camaros at the Brickyard and gave away one to each director as a way of highlighting both this special-edition Camaro and the run-up to the 500 in May. The bow-tie brand hasn’t put a number on how many Hot Wheels cars it will build, but if past special editions are any gauge, expect around 1500 to see the light of day.

As is the case with the coupe, the premium for the Hot Wheels convertible is $6995. What do you get for nearly seven grand? Well, everything that comes with the Hot Wheels coupe, save for the ZL1′s rear spoiler. For starters, there’s the obvious blue-metalic finish with a matte-black racing stripe running from nose to tail, accented by bespoke, red-trimmed 21-inch wheels that carry a tag of $4780 all by themselves. Hot Wheels badging is added to the front fenders, the grille, and the decklid, but, perhaps, the coolest add-on is the flame detailing on the rear fenders. Inside is a black-leather interior featuring the famous Rick Irons–designed Hot Wheels logo on the seats and the floor mats.



When it comes to powering the Hot Wheels Camaro, there are two engine choices available: The 323-hp, 3.6-liter V-6 or the 6.2-liter V-8. Both engines can be had with either a six-speed manual or a six-speed automatic, however, the eight-cylinder’s output changes depending on which transmission is selected—400 horsepower with the auto or 426 with the stick. Regardless of which transmission is bolted to the eight-cylinder, it gets an active-exhaust system, which gives us all the encouragement we need to keep the right pedal firmly matted.

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Source: FULL ARTICLE at Car & Driver

5-year-old Alabama boy playing, watching cartoons after weeklong hostage ordeal

By all accounts, a 5-year-old in Alabama endured an unforgettable horror: Held for a week in a closet-size bunker underground, a captive of a volatile killer, his only comforts a Hot Wheels car and other treats passed to him by officers.

Yet after being whisked to safety by federal agents in a raid that left his kidnapper dead, the boy appeared to be acting like a normal kid: He was running around, playing with a toy dinosaur and other action figures, eating a turkey sandwich and watching “SpongeBob SquarePants,” relatives and Dale County Sheriff Wally Olson said.

“We know he’s OK physically, but we don’t know how he is mentally,” Betty Jean Ransbottom, the boy’s grandmother, told The Associated Press on Tuesday. She added that she feared the ordeal would stay with the child, who turns 6 on Wednesday, the rest of his life.

Meanwhile, authorities grateful for a happy ending embarked on a careful investigation. Agents swept the 100-acre property for explosives for a second day as part of an investigation so painstaking that authorities had not yet removed the body of the abductor, 65-year-old Jimmy Lee Dykes, officials said.

FBI officials have offered few details publicly about the standoff and the raid that ended it. For days, officers passed food, medicine and other items into the bunker, which was similar to a tornado shelter and apparently had running water, heat and cable television.

Ransbottom said the family also had not been told much about what happened because of the ongoing investigation. An FBI agent had been staying with the family, and relatives learned of the child’s rescue after another agent at the scene called the agent who was with them.

The family was relieved and grateful for all the support in a community where ribbons, fliers and vigils all symbolized the prayers for the safe return of the boy, whom law enforcement officials have identified by his first name, Ethan.

The boy’s mother, in a statement released by the FBI, expressed her thanks for all the hard work of so many officers to bring her son home. The woman declined to be identified, the statement said.

“For the first time in almost a week, I woke up this morning to the most beautiful sight … my sweet boy,” she said. “I can’t describe how incredible it is to hold him again.”

On Monday, authorities said Dykes had a gun and appeared increasingly agitated, though it’s unclear exactly how his behavior changed. Negotiations — the details of which have not been made public — were deteriorating. Agents stormed the bunker, whisking the boy to safety and leaving Dykes dead.

Neighbors said they heard what sounded like explosions and gunshots, though the FBI and local authorities would not confirm if shots were fired or explosives detonated.

A law enforcement official in Midland City, speaking on condition of anonymity, said Dykes was killed by law enforcement agents. The official requested anonymity because the official was not authorized to speak publicly about the investigation.

However, Dale County Coroner Woodrow Hilboldt said Tuesday that he had not been able to confirm exactly how Dykes died because the man’s body remained in the bunker. An autopsy was to be conducted in Montgomery once the body is taken away.

It also wasn’t clear how authorities knew Dykes was armed, or what kind of surveillance they used to track his behavior and movement.

At the request of law enforcement authorities, Secretary of Defense Leon Panetta had approved the provision of certain equipment that could be employed to assist in the hostage situation, according to a U.S. official who requested anonymity to discuss a pending law enforcement matter. It is not clear whether the equipment was actually used.

In Midland City, a town of about 2,400 nestled among peanut and cotton fields, residents were relieved that the boy was safely rescued from Dykes, a man neighbors described as an unstable menace who beat a dog to death and threatened to shoot trespassers.

Children and teachers were trying to get back to normal, though some children who were on the bus where Dykes killed the driver have not yet returned to school, said Donny Bynum, superintendent of Midland City schools. Counselors and clergy are at the school to help any distraught students.

Officials hope to eventually throw a party to celebrate the boy’s 6th birthday and to honor the memory of Charles Albert Poland Jr., the slain bus driver. No date has been set, Bynum said.

Midland City Elementary School principal Phillip Parker said he stands at the entrance to the school every day as the children arrive. The boy is a friendly, energetic child who comes up, shakes his hand and then continues on into the school as if he’s in a hurry, Parker said.

Officials said there was no indication that Dykes had harmed the boy. State Sen. Harri Anne Smith represents Midland City and bonded with the boy’s mother during the ordeal. Smith said the mother was encouraged the day the boy was abducted because Dykes asked officers to bring fried chicken — Ethan’s favorite food.

“That was good news for her that Mr. Dykes was being kind to him,” Smith said.

The boy gave his mother a big hug at the hospital, where officers gave the boy a teddy bear, Olson said.

“He’s just a bundle of joy,” Olson said.

For now, the boy’s family just wants things to go back to normal — for all the reporters to go home, for him to be like any other kid.

“He has gone through a terrible ordeal, and I don’t know if he will ever get over it,” said Debra Cook, the boy’s great aunt. “I just want him to be all right.”

Source: FULL ARTICLE at Fox US News

Boy in center of Alabama hostage standoff freed, in hospital receiving treatment

A 5-year-old boy who was being held hostage in an underground bunker in Alabama for nearly a week has been released while his abductor is now dead, authorities said Monday.

In a press conference Monday night, FBI Special Agent Steve Richardson told reporters the little boy had endured a lot and that he was receiving medical treatment. “The boy is laughing, joking, playing, he’s eating; he’s very brave, he’s very lucky, and the success story is that he is out safe and doing good,” he said.

Richardson was unable to clarify any other details as the incident is still being investigated.

Police say 65-year-old Jimmy Lee Dykes shot and killed a bus driver last week in Midland City and then abducted the boy.

Dale County Sheriff Wally Olson said late Monday that Dykes was armed when officers entered the bunker to rescue the child. He said the boy was threatened but declined to elaborate.

“That’s why we went inside — to save the child,” he said.

Olson and others declined to say how Dykes died. But an official in Midland City, citing information from law enforcement, said police had shot Dykes.

The official requested anonymity because the official wasn’t authorized to speak publicly about the investigation.

FBI bomb technicians were clearing the property for explosive devices and planned to look more closely at the scene when it’s safe, FBI spokesman Jason Pack said.

“The most important thing is we have a safe recovery of a child,” said Col. Hugh McCall, director of the Alabama Department of Public Safety.

Alabama Gov. Robert Bentley thanked law enforcement officials, first responders and other personnel who assisted in the hostage recovery effort.

“I am so happy this little boy can now be reunited with his family and friends,” Bentley said in a statement. “We will all continue to pray for the little boy and his family as they recover from the trauma of the last several days.”

Melissa Nighton, city clerk in Midland City, said a woman had been praying in the town center Monday afternoon. Not long after, the mayor called with news that Dykes was dead and that the boy was safe.

“She must have had a direct line to God because shortly after she left, they heard the news,” Nighton said.

Michael Senn, pastor of a church near where reporters had been camped out since the standoff began, said the boy was always on his mind.

“So when I heard that he was OK, it was just like a thousand pounds lifted off of me,” he said.

Throughout the ordeal, authorities had been speaking with Dykes though a plastic pipe that went into the shelter. They also sent food, medicine and other items into the bunker, which apparently had running water, heat and cable television but no toilet. It was about 4 feet underground, with about 50 square feet of floor space. The little boy requested Cheez-Its and a red Hot Wheels car, both of which were delivered to the bunker.

On Sunday, more than 500 people paid final tribute to the driver that was killed, 66-year-old Charles Albert Poland Jr., hailing him as a hero for protecting the other children on the bus.

Poland is now “an angel who is watching over” the little boy, said Dale County School Superintendent Donny Bynum, who read letters written by three students who had ridden on Poland‘s bus. “You didn’t deserve to die but you died knowing you kept everyone safe,” one child wrote.

Outside the funeral, school buses from several counties lined the funeral procession route. The buses had black ribbons tied to their side mirrors.

Dykes grew up in the Dothan area. Mel Adams, a Midland City Council member who owns the lot where reporters are gathered, said he has known Dykes since they were ages 3 and 4.

He said Dykes has a sister and a brother, but that he is estranged from his family.

Adams said he didn’t know what caused the falling-out, but that he knew Dykes “had told part of his family to go to hell.”

Dykes, also described as a loner who railed against the government, lived up a dirt road outside a tiny hamlet north of Dothan in the southeast corner of the state. His home is just off the main road north to the state capital of Montgomery, about 80 miles away.

Government records and interviews with neighbors indicate that Dykes joined the Navy in Midland City, serving on active duty from 1964 to 1969. His record shows several awards, including the Vietnam Service Medal and the Good Conduct Medal. During his service, Dykes was trained in aviation maintenance.

At some point after his time in the Navy, Dykes lived in Florida, where he worked as a surveyor and a long-haul truck driver. It’s unclear how long he stayed there.

He had some scrapes with the law there, including a 1995 arrest for improper exhibition of a weapon. The misdemeanor was dismissed. He also was arrested for marijuana possession in 2000.

Dykes returned to Alabama about two years ago, moving onto the rural tract about 100 yards from his nearest neighbors, Michael Creel and his father, Greg.

“He said he lived in Florida and had hurricanes hit. He wanted someplace he could go down in and be safe,” Creel said. Authorities say his bunker is about 6 feet by 8 feet, and the only entrance is a trap door at the top.

Neighbors described Dykes as a man who once beat a dog to death with a lead pipe, threatened to shoot children for setting foot on his property, and patrolled his yard at night with a flashlight and a firearm. Michael Creel said Dykes had an adult daughter, but the two lost touch years ago.

The Dykes property has a white trailer which, according to Creel, Dykes said he bought from FEMA after it was used to house evacuees from Hurricane Katrina. The property also has a steel shipping container — like those on container ships — in which Dykes stored tools and supplies.

Next to the container is the underground bunker where authorities say Dykes holed up with the 5-year-old. Neighbors say that the bunker has a pipe so Dykes could hear people coming near his driveway. Authorities were using the ventilation pipe to communicate with him.

The mother of the 5-year-old boy was ‘hanging on by a thread,’ during the standoff, said a local politician who visited the woman.

State Rep. Steve Clouse, who represents the Midland City area, said the mother told him that the boy has Asperger’s syndrome as well as attention deficit hyperactivity disorder, or ADHD.

The Associated Press contributed to this report.

Source: FULL ARTICLE at Fox US News