Tag Archives: March Madness

One Idea For Improving School Sports: Kill Them

By Bob Cook, Contributor If you’d like to get a roundup of many of the problems you read in this blog, topped with rage about the NCAA, I point you to Luke Cyphers‘ well-reported piece on SBNation.com titled “A Different World: How One Small College Is Quitting Sports — And Might Lead A Revolution.” The story starts out talking about Spellman College killing its varsity sports to concentrate on improving the physical fitness of all its students, and goes from there into pretty much every failing of the high school and college sports system, with some writing that would do Howard Beale proud: Our great nation was just inundated with the Caligula-worthy circus that is the NCAA Division I men’s basketball tournament. College kids who won’t see a classroom for weeks perform hard, physical labor (for free, at least as far as the IRS knows) on behalf of an American audience that doesn’t give a rat’s ass whether players can read so long as they convert some timely threes, cover the spread and bust someone else’s bracket. The tournament epitomizes what our century-old interscholastic athletics system is all about. March Madness-a tiny, televised group of elites moving at high speeds to entertain great, couch-clinging masses that don’t move at all-is the way sports lives now. But like the Mad Prophet of the Airwaves, Cyphers has a point. School sports is a place where “ethical breaches are a feature, not a bug,” he writes. Money and winning trump any supposed lessons sports can teach as part of an educational experience — and the actual athletes see little of the financial rewards. (Then again, looking at athletic department budgets, they’re not making any money, either.) Costs soar for elite and travel sports (done, often, just to make the high school team), making organized athletics the purview of those who can pay the admission ticket, while left out are poorer kids (especially as budget-strapped school require fees to play sports), and youth obesity creeps higher. Actually, people spending big bucks to ensure their kids make the high school team is a fool’s errand, anyway, because the professional ranks are looking at elite play, not school competition, to determine who makes the grade. (U.S. Soccer has even told kids with eyes on international play to forget school completely, putting out in the open what many sports organizations and coaches say privately.)

From: http://www.forbes.com/sites/bobcook/2013/04/17/one-idea-for-improving-school-sports-kill-them/

Adobe Reports Mobile Video Views Up 300%; New Record Set for TV Everywhere Adoption

By Business Wirevia The Motley Fool

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Adobe Reports Mobile Video Views Up 300%; New Record Set for TV Everywhere Adoption

LAS VEGAS–(BUSINESS WIRE)– At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (NAS: ADBE) today released a broad set of industry data and insights about online video and ad consumption. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice the level of engagement with video over non-video content; and pre-roll ads now account for 82 percent of all video ad impressions in long-format content.

“We are at a watershed moment when it comes to engaging with video content and ads online,” said Jeremy Helfand, vice president, Video, Adobe. “Consumption of digital video, and especially broadcast content, is growing at a staggering rate and consumers expect to be able to view their favorite content on any connected screen.”

The analysis of video consumption behaviors was based on close to 20 billion video starts, 10 billion ads served by Adobe media customers and the analysis of more than 450 million Facebook posts in 2012. The full report can be downloaded here. For additional insights, visit the Adobe Digital Marketing Blog. Key highlights include:

TV Everywhere Adoption

  • 2012 was a record year for TV Everywhere adoption in the U.S. The number of authentications increased 12-fold in 2012 compared to the previous year, with events like the Summer Olympics, March Madness, UEFA Euro 2012 soccer and the NBA playoffs driving TV Everywhere use.

Video Consumption by Device

  • Mobile video starts have risen more than three times since the previous year, increasing from three percent to 10.4 percent. 89.6 percent of the video consumption is still taking place on desktops. When broken down by mobile device, tablets are growing the fastest in terms of mobile video usage.
  • The weekend is the preferred time to watch videos on tablets with Sundays producing 17 percent of video starts on a tablet. Mobile video consumption is spread throughout the week with peaks on Monday, Thursday and Sunday at 16 percent.

…read more

Source: FULL ARTICLE at DailyFinance

Viewership And Social Media Help March Madness Beat The Super Bowl In Ad Revenue Generation

By Alicia Jessop, Contributor The exciting 67 games spread across the NCAA Division I men’s basketball tournament are enough to bring weeks of joy to any college basketball fan.  The same can likely be said for companies, whose marketing potential is greatly expanded during the course of March Madness as a result of the event’s significant viewership numbers. …read more

Source: FULL ARTICLE at Forbes Latest

Michigan's NCAA Championship Game Team Contains Deep Ties To The NBA

By Darren Heitner, Contributor

The Michigan Wolverines and the Louisville Cardinals will face off in tonight’s NCAA Men’s Basketball Tournament Championship Game.  It will be a battle between the No. 1 overall seed going into March Madness and a very talented Michigan team that experienced its share of ups-and-downs throughout the course of the 2012-13 regular season, oftentimes having the youth of its roster exposed by the competition.  However, the immense talent of that Michigan roster has been able to fuse together to create an extremely formidable opponent in the NCAA Tournament.  Based on the players’ pedigree, it should not come as too much of a surprise. …read more

Source: FULL ARTICLE at Forbes Latest

SinglePlatform Adds Yelp as Publisher

By Business Wirevia The Motley Fool

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SinglePlatform Adds Yelp as Publisher


Growing partnership lets SinglePlatform businesses get their menus live on Yelp in less than a day

WALTHAM, Mass.–(BUSINESS WIRE)– SinglePlatform, a division of Constant Contact®, Inc. (NAS: CTCT) , announced that Yelp is a menu publisher in SinglePlatform’s publishing partner network. Further, in the coming months, menu updates will go live in 24 hours or less. This enhanced capability will provide restaurants and other small businesses with the ability to quickly have their menus and price lists found by consumers who visit Yelp, which saw 100 million unique visitors in the month of January 2013 (according to Google Analytics).

“Consumers use Yelp for its rich, local content that also needs to be current and complete,” said Mike Ghaffary, vice president of business development at Yelp. “This partnership will help ensure consumers get the latest and most accurate menu and pricing information direct from the local businesses themselves.”

A recent SinglePlatform survey found that 85% believe it is important to be seen on major search sites and apps, like Yelp. However, the study also found that 49% of small businesses have never even updated their online listings. This partnership will help small businesses address the need to get critical menu and price list information listed on Yelp quickly to influence purchasing decisions.

“As one of the most trusted search sites for consumers, Yelp offers local businesses a fantastic opportunity to reach new customers,” said Wiley Cerilli, vice president and general manager of SinglePlatform from Constant Contact. “And we know how critical speed is today. With this new relationship, a local business can be more agile and take advantage of changing dynamics. For instance, a restaurant might decide to offer an appetizer special if its local team makes it to the March Madness final four. It’s a huge win for our customers as they look to stand out from the competition.”

About SinglePlatform

SinglePlatform gives small businesses a single place to update their critical business information and delivers that information across its publishing partner network, including the top three business directory sites, the top three ratings and reviews sites, and dozens of other sites and apps, as well …read more
Source: FULL ARTICLE at DailyFinance

The 8 Happiest Celebration GIFs from the Second Weekend of March Madness

We have our Final Four set, and March is technically over (BUT THE MADNESSAINT!!). Now, would you rather be tricked into watching that horrific Kevin Ware injury again, or would you rather see the 8 happiest GIFs from this past weekend? We promise, no injuries.

The 14 happiest celebrations from the first weekend.

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…read more
Source: FULL ARTICLE at College Humor – Articles

Market Madness Showdown: AstraZeneca vs. Merck

By Max Macaluso, Ph.D. and Brenton Flynn, The Motley Fool

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In honor of March Madness, The Motley Fool’s health-care team has assembled its own bracket consisting of the 16 largest pharmaceutical and biotech stocks on the market. The series gets under way with a tough matchup between two struggling giants of the pharmaceutical industry: AstraZeneca  and Merck . To learn the bull and bear cases for each stock — and to see which stock will move on to the Elite Eight — watch the following video.

Can Merck beat the patent cliff?

This titan of the pharmaceutical industry stumbled into 2013 and continues to battle patent expirations and pipeline problems. Is Merck still a solid dividend play, or should investors be looking elsewhere? In a new premium research report on Merck, the Fool tackles all of the company’s moving parts, its major market opportunities, and reasons to both buy and sell. To find out more, click here to claim your copy today.

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Source: FULL ARTICLE at DailyFinance

Market Madness Showdown: Sanofi vs. Eli Lilly

By Max Macaluso, Ph.D. and David Williamson, The Motley Fool

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In honor of March Madness, the Motley Fool‘s health-care team assembled their own bracket consisting of the 16 largest and best pharmaceutical and biotech stocks on the market. The series kicks off with a tough matchup between two of the biggest players in the diabetes space: Sanofi  and Eli Lilly . To learn the bull and bear cases for each stock — and to see which stock will move on to the Elite Eight — watch the following video.

Is Eli Lilly a buy or sell?

With two of its top three drugs poised to lose patent protection this year, is Eli Lilly a dividend stock headed nowhere fast? In a new premium report, The Motley Fool‘s senior pharmaceuticals analyst breaks down all of Lilly’s moving parts, including an in-depth analysis of the company’s must-know opportunities and reasons to buy and sell today. To find out more click here to claim your copy today.

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Source: FULL ARTICLE at DailyFinance

Market Madness Showdown: AbbVie vs. GlaxoSmithKline

By Max Macaluso, Ph.D. and David Williamson, The Motley Fool

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In honor of March Madness, The Motley Fool’s health-care team assembled their own bracket consisting of the 16 largest and best pharmaceutical and biotech stocks on the market. The series gets under way with a tough matchup between AbbVie , Abbott’s recently spun-off pharmaceutical division, and Big Pharma giant GlaxoSmithKline . To learn the bull and bear cases for each stock — and to see which stock will move on to the Elite Eight — watch the following video.

In the pharma business, great success comes with a caveat. AbbVie is a perfect example, as investors in the new company are left wondering what the future holds once the company’s golden goose, Humira, is cooked. The Fool’s brand-new premium report on the company answers the high-profile questions that AbbVie investors are asking. Simply click here now to claim your copy today.

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Source: FULL ARTICLE at DailyFinance

A Cash Monster: Basketball &amp; March Madness

By Steve Symington, The Motley Fool

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With each passing year, the growing popularity of the March Madness continues to astound me.

In fact, according research from Challenger, Gray & Christmas, an estimated 3 million employees recently said they would spend between one and three hours per day watching this year’s tournament during work hours, potentially costing American companies more than $134 million in “lost wages” over the first two days of March Madness alone. Of course, that assumes each of those workers would have been productive otherwise, which is certainly a debatable topic in its own right.

Now don’t get me wrong. I love college basketball and recognize the many reasons the NCAA tournament is so alluring, from its rowdy fans to the inevitable stunning upsets and the obvious irony that unpaid players can consistently bring such passion to the game.

Watching the games
Of course, this unique mix helped drive nearly 21 million people to watch last year’s championship game and helps explain why CBS and Time Warner‘s  Turner Broadcasting were willing to pay $10.8 billion three years ago to secure broadcast rights for the tournament through 2024, outbidding rival offers at the time from such competitors as Fox and Disney‘s ABC and ESPN.

Courtesy: Wikimedia Commons.

Of course, that easily eclipsed CBS‘s previous $6 billion, 11-year deal that began in 2003 and absolutely dwarfs the old seven-year, $1.725 billion agreement that ran from 1995 through the end of 2002.

Watching the ads
So why, exactly, did CBS and Turner have to pay so much this time around? According to research firm Kantar Media, NCAA men’s basketball last year became the first-ever postseason sport for which national TV ad spending exceeded the $1 billion mark.

You read that right: March Madness ad spending in 2012 managed to outpace even the NFL‘s postseason take, which came in at a respectable $976.3 million. What’s more, advertisers spent more dough on the NCAA tournament in 2012 alone than on the NBA, MLB, and the NHL postseasons combined.

In addition, those companies were willing to spend more than $1.3 million for each 30-second spot in last year’s NCAA championship game, or more than triple the cost of an ad to appear in the NBA championship series games. Even still, and perhaps unsurprisingly, Super Bowl commercials still took the cake in 2012 at an average cost of $3.5 million.

So who’s willing to spend those big bucks to get their names out to the masses? General Motors was last year’s whale, dropping a grand total of $80.3 million and leaving AT&T a distant second at $54.2 million. Naturally, Anheuser-Busch InBev and Coca-Cola were both eager to quench viewers’ thirst, throwing down $31.9 million and $31.7 million, respectively.

There was also no shortage of restaurant advertisements from the likes of Dominos Pizza and Yum! Brands-owned Pizza Hut, but the well-suited and comparatively small Buffalo Wild Wings — which incidentally remains a prominent NCAA sponsor this year — seemed to have gotten the best bang for its buck in 2012. Despite not even showing up in …read more
Source: FULL ARTICLE at DailyFinance

Market Madness Showdown: Abbott vs. Novo Nordisk

By Max Macaluso, Ph.D. and Brenton Flynn, The Motley Fool

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In honor of March Madness, the Motley Fool‘s health-care team assembled their own bracket consisting of the 16 largest and best pharmaceutical and biotech stocks on the market. The series kicks off with a tough match up between Abbott , the medical device giant that recently spun-off its pharmaceutical division, and diabetes giant Novo Nordisk . To learn the bull and bear cases for each stock — and to see which stock will move on to the Elite Eight — watch the video below.

Abbott Labs has changed forever after losing its branded pharmaceutical business to a spinoff. If you’re a current investor, or might be buying shares soon, make sure you truly understand the stock by reading The Motley Fool‘s brand new premium report on Abbott Labs. The report outlines all of the must-know opportunities and risks, along with a full year of analyst updates to keep you up to speed. Best of all, you can claim this report today by clicking here now.

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Source: FULL ARTICLE at DailyFinance

Battle of Two Coaches – It's Madness

By Josh Linkner, Contributor

Tonight at 9:45 pm in Indianapolis, a battle will be fought between two powerhouses, Michigan State and Duke. Although ten men will be on the court at any given time, two legends will be on the sidelines. Mike Krzyzewski, Coach K, has led the Blue Devils to 11 Final Fours and four championship titles – he’s the winningest coach in NCAA Division I men’s basketball history. Equally impressive is Tom Izzo, who’s led his Spartans squad to sixteen straight NCAA tournaments since 1998, despite plenty of setbacks along the way. For me, the magic of March Madness isn’t just the impeccable basketball played night after night, but rather the expert leadership and coaching styles on display throughout the tournament. Tonight, we have a gift to witness two legends at their best. Here’s a bit of insight of how they do it. …read more
Source: FULL ARTICLE at Forbes Latest

3 Companies Dominating March Madness

By Travis Hoium, The Motley Fool

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If you’re like me, your bracket is already busted just one weekend into the tournament. The good news is that it’s not too late to think about how investors can profit from the tournament. Here are three companies that have gotten March Madness right.

CBS
CBS has finally gotten March Madness right. Every game is available for most cable subscribers since the company partnered with Time Warner in 2011 to provide coverage, and millions of people now know where they can find TruTV. Best of all, apps for Android and iOS are making it easy to watch multiple games at the same time.

CBS was criticized for years for flipping back and forth between games, not leaving the control to the viewer. Now, we can watch any game at home or on the go. I’m finding it difficult to find flaws in either television or app offerings, which may be a first for CBS.

Buffalo Wild Wings
Wings, beer, and March Madness should be Buffalo Wild Wings’ new slogan. The company signed a deal with CBS and Turner Sports to be the “official hangout” of March Madness, which has led to all of those commercials we’ve seen this year.

I’m not sure what an “official hangout” is, but Buffalo Wild Wings has long been the unofficial hangout of sporting evens. March Madness just highlights everything the company does right, from the atmosphere, to food, to all of those TVs.

Budweiser
Having a Bud Light during March Madness is standard operating procedure for many people. The company also seems to monopolize advertising space this time of year. No matter where you go, you can’t get away from Anheuser-Busch .

A core part of Anheuser-Busch’s strategy is out-advertising rivals, and there are a few events where the company puts big bucks behind ad spending. March Madness is at the top of that list, along with the Super Bowl, two events dominated by Bud.

Foolish bottom line
These are three companies getting March Madness right, and it’s a lucrative time to be dominating college basketball. I think CBS has finally figured out how to do sports with the combination of streaming and television coverage. That may be the greatest takeaway from this year’s March Madness.

Another top stock

The Motley Fool’s chief investment officer has selected his No. 1 stock for this year. Find out which stock it is in the brand-new free report, “The Motley Fool’s Top Stock for 2013.” Just click here to access the report and find out the name of this under-the-radar company.

The article 3 Companies Dominating March Madness originally appeared on Fool.com.

Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends Buffalo Wild Wings. The Motley Fool owns shares of Buffalo Wild Wings. Try any of our Foolish newsletter services free for 30 days. We Fools may not all …read more
Source: FULL ARTICLE at DailyFinance

Mitch McConnell Targeted In March Madness-Themed DSCC Ad

By The Huffington Post News Editors

The Democratic Senatorial Campaign Committee started its 2014 campaign season with an attack on Senate Minority Leader Mitch McConnell (R-Ky.) this week, launching a March Madness-themed ad campaign pinning him as a Washington insider, Roll Call reported Thursday.

The ad, which simulates a tightly contested basketball game, accuses McConnell of “playing for the Washington special interests” against Kentucky, which is “trying to move up” but is “blocked by McConnell.”

The 60-second radio ad, which will air locally from March 28 to April 3, is the DSCC‘s first ad campaign of the 2014 cycle. The DSCC has not disclosed the exact size of the ad buy, but told Roll Call that it cost “five figures or more.” The ad’s theme takes advantage of the basketball tournament’s timing, as Louisville faces off against the Oregon Ducks on Friday night.

Read More…
More on Rand Paul

…read more
Source: FULL ARTICLE at Huffington Post

March Madness 2013: Will A Cinderella Team Make The Final Four?

By Darren Heitner, Contributor

Gonzaga is gone, Georgetown is out and New Mexico has exited.  What remains in the 2013 NCAA Tournament field is an assortment of non-traditional teams with high seedings, including Wichita State (No. 9), Oregon (No. 12), La Salle (No. 13) and Florida Gulf Coast University (No. 15).  The mighty have fallen and the bracket busters continue to burst the dreams of many who picked the higher seeds to advance far in their March Madness pools.  But do any of these higher seeds have a real chance of making the Final Four or winning it all? …read more
Source: FULL ARTICLE at Forbes Latest

March Madness at NOOK®: Announcing Special Limited Time NOOK Book™ Deals to Coincide with the Tourna

By Business Wirevia The Motley Fool

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March Madness at NOOK ® : Announcing Special Limited Time NOOK Book Deals to Coincide with the Tournament of Books

NOOK-Sponsored Tournament Features Bracket-Style Competition with Popular Books Going Head-to-Head Until One Is Crowned the Winner

NEW YORK–(BUSINESS WIRE)– NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, is offering a special limited time deal on select NOOK Books to coincide with the annual Tournament of Books. The competition, in which two works of fiction from 2012 go head to head each day, is run by The Morning News (www.themorningnews.org/tob), an online magazine of essays, art and humor. It features judges and publishing industry experts picking a winner each day until one book is crowned the champion. The Tournament of Books NOOK offer features discounted bestselling titles from competing authors and judges, including The Song of Achilles by Madeline Miller, The Financial Lives of the Poets by Jess Walter, Ticknor by Sheila Heti and more, available in the NOOK Storestarting at just $2.99. The offer runs until Friday, March 29. For more information, customers can visit Bn.com/tournamentofbooks.

“We’re excited to sponsor this year’s Tournament of Books because it’s an innovative way to help fans to interact and get excited about some of the best works of fiction from the previous year,” said Jim Hilt, Vice President of eBooks at NOOK Media LLC. “Through our NOOK Book offer, we are generating more excitement about the tournament by offering customers many of the featured authors’ and judges’ books at even lower prices on NOOK devices and through NOOK.com.”

“From the beginning, NOOK by Barnes & Noble was a natural fit for us as a presenting sponsor of the Tournament of Books,” said Rosecrans Baldwin, co-founder of the Tournament of Books. “At the most basic level, the event celebrates discovering excellent new works of fiction. Barnes & Noble’s passion for new literature, whether it’s in the Barnes & Noble Review or the Discover Great New Writers program, seemed to just match with why we started the Tournament in the first place.”

The tournament, now in its ninth year, starts out with 16 great works of fiction. Each day, two books go head to head with the winner decided by different judges within the publishing industry. Along the way, each judge reveals his or her biases and interests, any connections they have to the participating authors, and, most importantly, how they decided between the two …read more
Source: FULL ARTICLE at DailyFinance