Tag Archives: Anheuser Busch

Anheuser-Busch Heir Quits the NRA in Protest

By Frederick E. Allen, Forbes Staff

Adolphus Busch IV, the great-grandson of the founder of Anheuser-Busch, maker of  beer, yesterday quit the National Rifle Association in outrage at its role in blocking legislation that would have expanded background checks for gun buyers in America. A member of the organization since 1975 and a strong supporter of gun rights, Busch wrote to David Keene, the president of the NRA: . . . I ask that you immediately remove my name from your membership roles and provide me an acknwoledgement of this action.

From: http://www.forbes.com/sites/frederickallen/2013/04/19/anheuser-busch-heir-quits-the-nra-in-protest/

Constellation Brands Earnings: An Early Look

By Dan Caplinger, The Motley Fool

Filed under:

Spring is finally here, and a new earnings season is getting under way. On Wednesday, Constellation Brands will release its latest quarterly results. The key to making smart investment decisions on stocks reporting earnings is to anticipate how they’ll do before they announce results, leaving you fully prepared to respond quickly to whatever inevitable surprises arise. That way, you’ll be less likely to make an uninformed knee-jerk reaction to news that turns out to be exactly the wrong move.

Constellation Brands has been at the center of the frenzy of consolidation that’s been going on in the beer, wine, and spirits industry recently. Can the company hold its own against increasingly tough competition on a number of fronts? Let’s take an early look at what’s been happening with Constellation Brands over the past quarter and what we’re likely to see in its quarterly report on Wednesday.

Stats on Constellation Brands

Analyst EPS Estimate

$0.45

Change From Year-Ago EPS

(35%)

Revenue Estimate

$667 million

Change From Year-Ago Revenue

6.1%

Earnings Beats in Past 4 Quarters

4

Source: Yahoo! Finance.

Can Constellation Brands lift investors’ spirits this quarter?
Analysts have gotten more optimistic about Constellation’s earnings prospects in recent months, as they’ve lifted their estimates both for the just-ended quarter and for the entire 2013 fiscal year. That optimism has definitely shown up in Constellation’s share price, as the stock has risen 35% just since the beginning of the year.

For almost a year now, Constellation has been dealing with the changing prospects of Anheuser-Busch‘s attempts to buy Grupo Modelo. To avoid antitrust concerns, Anheuser-Busch had agreed to sell its stake in the Crown Imports joint venture to Constellation, giving it complete control of Crown Imports. Moreover, the deal would also have allowed Constellation to import Corona and Modelo Especial.

Since it was initially proposed, the Grupo Modelo deal has gone through big ups and downs. In early February, the Justice Department blocked the deal, arguing that Anheuser-Busch would have too much pricing control if the deal went through. Yet just a couple of weeks later, a new agreement that added in Constellation’s taking over Grupo Model’s Piedras Negras brewery for $2.9 billion seemed to satisfy the Justice Department, and shares soared as the deal appears to be back on.

Nevertheless, Constellation Brands hasn’t been standing still waiting for Anheuser-Busch to figure out how to get its deal done. Last month, Constellation moved forward with a distribution deal with Brazil’s Interfood Importacao, whereby the local company will offer Robert Mondavi wine, Svedka vodka, and other products throughout the South American giant. The move is just the latest in Constellation’s attempts to bolster its emerging-market presence.

In its earnings report, watch for Constellation to report on the status of the Anheuser-Busch deal as well as its other strategic moves. If the deal finally gets done, the future looks …read more

Source: FULL ARTICLE at DailyFinance

Budweiser Maker Trying To ‘Silence,’ ‘Punish’ Ex-Worker For Reporting Watered-Down Beer: Attorney

By The Huffington Post News Editors

The maker of Budweiser is attempting to silence a former employee for speaking out in defense of consumers, according to the ex-worker’s lawyer.

James Clark, a former director of operations and support for Budweiser-parent Anheuser-Busch, blew the whistle on his former employer in February by providing information for a class-action lawsuit claiming that the company was watering down some of its beer.

Now, Anheuser-Busch is suing Clark, claiming that he “improperly used and misrepresented our confidential information to instigate these lawsuits, all for his personal gain,” according to a statement provided to The Huffington Post by Peter Kraemer, vice president of brewing and supply for Anheuser-Busch.

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More on Food

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Source: FULL ARTICLE at Huffington Post

Market Minute: HMO Stocks Rise on Medicare Advantage News

By DailyFinance Staff

Filed under: , , , ,

Ty Wright/Bloomberg via Getty Images

Produced by Drew Trachtenberg

The Dow and the S&P 500 retreated yesterday from record highs. The Dow edged lower by five points, the S&P lost seven and the Nasdaq fell 28 points.

Shares of health insurance provider Humana (HUM) jumped yesterday and are set to gain more today. This follows an apparent change of course by Medicare, which is now calling for an increase in reimbursement rates on its Advantage plans. UnitedHealth (UNH), Aetna (AET) and Wellpoint (WLP) are also on the rise.

Another supporter falls off of the Apple (AAPL) bandwagon. Goldman Sachs (GS) dropped Apple from its conviction buy list, and lowered its price target on the stock. But Goldman still expects Apple to hit 575 dollars a share within the next 12 months. It’s now around 429 a share.

A former Anheuser-Busch (BUD) employee claims the company has filed suit against him in order to silence him. The employee charged last week that the company is selling watered-down beer. Anheuser-Busch rejects those allegations.

The major automakers report domestic sales for March, and analysts are looking the recent strong sales trend to continue. Edmunds expects the best annual sales rate in almost six years. Yesterday, General Motors (GM) launched a new front in its battle with Ford over pick-up trucks. GM claims its Sierra and the soon-to-be released 8-cylinder Silverado get better gas mileage than Ford’s top-selling F-150.

Verizon (VZ) and AT&T (T) are reportedly working on a plan to break-up Vodaphone. According to a Financial Times blog, Verizon would acquire the U.S. assets and AT&T would take the overseas assets. The deal would value Vodaphone at 245-billion dollars.

And shares of Nuance Communications (NUAN) are set to rally on word that billionaire investor Carl Icahn has taken a nine percent stake. It’s described as a passive stake, which means he’s not seeking a takeover of the speech recognition firm.

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Source: FULL ARTICLE at DailyFinance

3 Companies Dominating March Madness

By Travis Hoium, The Motley Fool

Filed under:

If you’re like me, your bracket is already busted just one weekend into the tournament. The good news is that it’s not too late to think about how investors can profit from the tournament. Here are three companies that have gotten March Madness right.

CBS
CBS has finally gotten March Madness right. Every game is available for most cable subscribers since the company partnered with Time Warner in 2011 to provide coverage, and millions of people now know where they can find TruTV. Best of all, apps for Android and iOS are making it easy to watch multiple games at the same time.

CBS was criticized for years for flipping back and forth between games, not leaving the control to the viewer. Now, we can watch any game at home or on the go. I’m finding it difficult to find flaws in either television or app offerings, which may be a first for CBS.

Buffalo Wild Wings
Wings, beer, and March Madness should be Buffalo Wild Wings’ new slogan. The company signed a deal with CBS and Turner Sports to be the “official hangout” of March Madness, which has led to all of those commercials we’ve seen this year.

I’m not sure what an “official hangout” is, but Buffalo Wild Wings has long been the unofficial hangout of sporting evens. March Madness just highlights everything the company does right, from the atmosphere, to food, to all of those TVs.

Budweiser
Having a Bud Light during March Madness is standard operating procedure for many people. The company also seems to monopolize advertising space this time of year. No matter where you go, you can’t get away from Anheuser-Busch .

A core part of Anheuser-Busch’s strategy is out-advertising rivals, and there are a few events where the company puts big bucks behind ad spending. March Madness is at the top of that list, along with the Super Bowl, two events dominated by Bud.

Foolish bottom line
These are three companies getting March Madness right, and it’s a lucrative time to be dominating college basketball. I think CBS has finally figured out how to do sports with the combination of streaming and television coverage. That may be the greatest takeaway from this year’s March Madness.

Another top stock

The Motley Fool’s chief investment officer has selected his No. 1 stock for this year. Find out which stock it is in the brand-new free report, “The Motley Fool’s Top Stock for 2013.” Just click here to access the report and find out the name of this under-the-radar company.

The article 3 Companies Dominating March Madness originally appeared on Fool.com.

Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends Buffalo Wild Wings. The Motley Fool owns shares of Buffalo Wild Wings. Try any of our Foolish newsletter services free for 30 days. We Fools may not all …read more
Source: FULL ARTICLE at DailyFinance

New Lawsuit Could Leave Bud Crying in Its Beer

By Rich Duprey, The Motley Fool

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Despite the progress made with the Justice Department, Anheuser-Busch InBev  could be left bereft if a new lawsuit blocks its attempt to acquire the remaining stake in Mexican brewer Grupo Modelo that it doesn’t already own.

Last Friday nine consumers filed a lawsuit seeking to stop the $20 billion merger, arguing it would significantly reduce competition and would allow Anheuser-Busch and No. 2 brewer MillerCoors to collude to raise prices. The filing says the combination would give Anheuser-Busch 54% of the market in the U.S., and with its rival owning another 30%, the two would control between 85% and 95% of the market.

The attorney that rounded up the nine affronted plaintiffs is the same one that attempted to block the merger of Anheuser-Busch and InBev in 2008.

100 bottles of beer on the wall
The Justice Department had its own concerns over allowing the deal to go through, and to alleviate the anti-competitive fears, Anheuser-Busch agreed to sell Modelo’s Piedras Negras, Mexico, brewery and grant perpetual brand licenses to Constellation Brands for $2.9 billion. 

Additionally, Modelo’s U.S. business would be completely divested to ensure independence of supply for Crown Imports, which is currently jointly owned by Modelo and Constellation. It would also sell to Constellation the 50% piece of Crown currently owned by Modelo to give it complete control of the production of the brands for marketing and distribution in the United States.

Anheuser-Busch briefly addressed the new lawsuit in its annual report filed this past Monday, noting that even if all the brewers, distributors, and Justice Department lawyers came to an agreement on the merger, the court in this private action lawsuit could delay it further or even kill it.

One of the concerns the new lawsuit apparently has is that despite selling Modelo’s half of Crown Imports to Constellation, the deal only creates a “facade of competition” because Constellation would still be reliant upon Anheuser-Busch for the beer

Yet that was one of the concerns the Justice Department originally had, and it led Anheuser-Busch to amend its original proposal to include the Piedras Negras brewery. As Constellation’s president and CEO said at the time, it gives the distributor perpetual rights to the Corona and Modelo brands as it will have “autonomous control of production, distribution, marketing, and promotion” in the U.S.

No doubt the Justice Department has already addressed the many concerns the new lawsuit raised, and though the deal would create a massive brewing giant, it’s also true that Bud needs some new ways to juice sales. Beer volumes have been fairly anemic, rising just 0.1% in 2012 as craft breweries gained momentum. Just because you’re the biggest doesn’t mean you’ve got control over drinkers’ tastes, and it doesn’t guarantee frothy prices, either.

Raise your glass
When it comes to craft beer, Boston Beer’s Samuel Adams brand helped to kick off the craft beer revolution in the United States and redefine the beverage itself. Success breeds competition, though, and while just a few years …read more
Source: FULL ARTICLE at DailyFinance

Anheuser-Busch InBev Pronounces Progress in DOJ Suit

By Rich Duprey, The Motley Fool

Filed under:

Citing significant progress made in joint talks over its proposed acquisition of Grupo Modelo, brewing giant Anheuser-Busch InBev said all the parties, including the Justice Department, jointly asked the court to extend a stay due to expire March 19, as they will probably complete their negotiations.

Anheuser-Busch, which is trying to acquire the remaining 50% stake in the Mexican brewer it doesn’t already own for $20.1 billion, originally agreed to sell Modelo’s existing 50% interest in Crown Imports to co-owner Constellation Brands , but the FTC objected because of antitrust and anti-competitiveness concerns.

AB InBev subsequently modified the proposal and agreed to sell Compania Cervecera de CoahuilaGrupo Modelo‘s brewery in Piedras Negras, Mexico, and grant perpetual brand licenses to Constellation for $2.9 billion. Modelo’s U.S. business would be completely divested to ensure independence of supply for Crown Imports. It would also provide Constellation with complete control of the production of the Modelo brands for marketing and distribution in the United States.

ABGrupo Modelo, Constellation, Crown, and Justice have been in discussions to resolve the antitrust concerns. They requested that the court extend the stay until April 9. If the parties reach an agreement, they will file a proposed consent judgment and related documentation with the court, though Anheuser-Busch InBev offers a reminder that it cannot guarantee the discussions will be successful. 

The article Anheuser-Busch InBev Pronounces Progress in DOJ Suit originally appeared on Fool.com.

Fool contributor Rich Duprey and The Motley Fool have no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools don’t all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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Tiger's Winning Ways Could Soon Extend to Endorsements Again

By Matt Brownell

DORAL, FL - MARCH 10:  Tiger Woods hits from a bunker on the 12th hole during the final round of the World Golf Championships-Cadillac Championship at TPC Blue Monster at Doral on March 10, 2013 in Doral, Florida. (Photo by Chris Condon/PGA TOUR)

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Tiger Woods hits from a bunker on the 12th hole during the final round of the World Golf Championships-Cadillac Championship. (Chris Condon, PGA TOUR)

Tiger Woods golf game is flowing again. And if he keeps it up, his endorsement dollars could start to flow again too.

Woods cruised to a two-stroke victory on Sunday at the Cadillac Championship, finishing 19-under for the tournament. It was his fifth PGA Tour win in the last year.

Five or 10 years ago, that sort of production from Woods wouldn’t have surprised anyone. But after his public meltdown and admission of infidelity in 2009, it looked like the 14-time Major champion would never be the same. After a stint in rehab to treat sex addiction, he spent the next two years winless, battling injuries and firing long-time caddy Steve Williams.

Several sponsors pulled out of their agreements with Woods, with Accenture (ACN) and General Motors (GM) dropping him outright and Gillette (PG) and TAG Heuer pulling ads featuring the golfer. By one estimate, Woods lost as much $30 million in endorsements, and with them the title of highest-paid athlete in the world. His only significant endorsement since was a 2011 deal with Rolex.

But now Tiger is winning again, and we’re more than three years removed from his sex scandal. Will the brands come knocking again?

It’s Great to Be a Winner (and Not to Be Lance Armstrong)

“There’s no doubt that he’s going to get back his endorsement power,” says Larry McCarthy, a sports marketing expert and business professor at Seton Hall University. “We’re extremely forgiving of [athletes] like Woods once they continue to play at the level they were at.”

Indeed, there’s ample precedent of athletes playing their way back into the public’s good graces after a scandal. Baltimore Ravens linebacker Ray Lewis was charged with obstruction of justice in connection with a double-murder, only avoiding jail time by testifying against two of his companions; he went on to have a hall-of-fame career, picked up endorsements from Under Armour and EA Sports, and even had a road in Baltimore named after him. Meanwhile, Kobe Bryant was charged with sexual assault after an encounter with a 19-year-old employee of a Denver hotel; the charges were later dropped, though the Lakers star did admit to infidelity. He held onto most of his endorsements.

Sponsored Linksadsonar_placementId=1505951;adsonar_pid=1990767;adsonar_ps=-1;adsonar_zw=242;adsonar_zh=252;adsonar_jv=’ads.tw.adsonar.com’;

Another factor potentially working in Woods’ favor is Lance Armstrong. The seven-time Tour de France winner’s recent admission that he used performance-enhancing drugs prompted his own sponsors — including Nike (NKE), Anheuser-Busch and 24 Hour Fitness — to cut ties with the disgraced cyclist. Even if Woods doesn’t pick up any of those lost endorsements (he’s already signed on with Nike), it stands to reason that his personal struggles suddenly don’t look …read more
Source: FULL ARTICLE at DailyFinance

Craft Brew Alliance: An Early Earnings Look

By Dan Caplinger, The Motley Fool

Filed under:

Earnings season is winding down, with most companies already having reported their quarterly results. But there are still some companies left to report, and Craft Brew Alliance is about to release its quarterly earnings. The key to making smart investment decisions with stocks releasing their quarterly reports is to anticipate how they’ll do before they announce results, leaving you fully prepared to respond quickly to whatever inevitable surprises arise. That way, you’ll be less likely to make an uninformed knee-jerk reaction to news that turns out to be exactly the wrong move.

Craft Brew Alliance is a tiny player in the beer industry, but the soaring popularity of craft beers has led to some colossal growth for the company. Let’s take an early look at what’s been happening with Craft Brew Alliance over the past quarter and what we’re likely to see in its quarterly report on Tuesday.

Stats on Craft Brew Alliance

Analyst EPS Estimate

$0.01

Change From Year-Ago EPS

0%

Revenue Estimate

$40.7 million

Change From Year-Ago Revenue

17%

Last Quarter’s EPS Result

Missed estimate by $0.05

Source: Yahoo! Finance.

Will Craft Brew Alliance serve up better results this quarter?
Analysts have been less optimistic about Craft Brew Alliance in recent months, pulling in their calls for the just-ended quarter by $0.02 per share and trimming $0.03 per share off full-year 2013 estimates. But that pessimism hasn’t held the stock back from a 7% gain since early December.

Traditionally, the brewing industry was dominated by massive companies that mass-produced commoditized beer, leading to the huge consolidation in the industry that produced Anheuser-Busch InBev and Molson Coors . But the emergence of Sam Adams maker Boston Beer changed the environment for beermakers by establishing that craft beers could be successful from a quality standpoint and profitable. Budweiser and Coors have done their best to answer the changing trend, but attitudes among craft-beer drinkers favor smaller companies, and that’s been good news for Craft Brew Alliance and small privately held breweries.

Still, Craft Brew faces its challenges. The company is too small to have its own distribution network and therefore relies on Anheuser-Busch for distribution, putting it in an awkward competitive position. Moreover, Boston Beer’s Alchemy & Science division has looked at developing and promoting new craft beers from breweries across the country, creating more competition for Craft Brew in its home segment.

In its quarterly report, pay close attention to Craft Brew‘s discussion of its new export deal with CraftCanTravel, which is set to open up markets throughout Europe and Asia to the company. With strong international interest in beer, how Craft Brew‘s offerings are received could make a huge difference to its growth trajectory in the years to come.

Craft beer is becoming a big business, and while just a few years ago, Boston Beer had claim over most of the …read more
Source: FULL ARTICLE at DailyFinance

How Budweiser Is Risking–And Can Regain–Its Share Of Trust

By Dean Crutchfield, Contributor

As the Pope Emeritus recalled “joy and choppy waters” during his papacy, the King of Beers seems to be fermenting in a similar state of affairs as beer drinkers in the U.S. have filed a $5 million lawsuit accusing Anheuser-Busch InBev for deceptive practices–watering down its beer. As the lead lawyer, Josh Boxer put it, “Our information comes from former employees at Anheuser-Busch, who have informed us that, as a matter of corporate practice, all of their products mentioned [in the lawsuit] are watered down.” …read more
Source: FULL ARTICLE at Forbes Latest

Anheuser-Busch Takes Out Full-Page Ads To Fight Claims It’s Watering Down Beer

By The Huffington Post News Editors

NEW YORK, March 3 (Reuters) – Budweiser-maker Anheuser-Busch InBev defended itself against allegations it is watering down its alcoholic drinks by taking out full-page advertisements in newspapers across the United States.
The company was placing ads in more than 10 newspapers nationally, a representative of Anheuser-Busch said on Sunday. The ads featured a picture of a can of drinking water below the caption, “They must have tested one of these.” Anheuser-Busch donates water to the American Red Cross.
Beer consumers have filed a proposed class-action lawsuit accusing the company of mislabeling the alcohol content of the brands Budweiser, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice, Bud Ice, Bud Light Platinum and Bud Light Lime.
The company has said the lawsuit is groundless. (Reporting by Leah Schnurr; Editing by Bill Trott)

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Source: FULL ARTICLE at Huffington Post

Brown-Forman Earnings: An Early Look

By Dan Caplinger, The Motley Fool

Filed under:

Earnings season is winding down, with most companies already having reported their quarterly results. But there are still some companies left to report, and Brown-Forman is about to release its quarterly earnings. The key to making smart investment decisions with stocks releasing their quarterly reports is to anticipate how they’ll do before they announce results, leaving you fully prepared to respond quickly to whatever inevitable surprises arise. That way, you’ll be less likely to make an uninformed knee-jerk reaction to news that turns out to be exactly the wrong move.

The spirits business is generally seen as recession-proof, and Brown-Forman is a big player in the space. But can the company keep up with the rapid pace of consolidation in the industry? Let’s take an early look at what’s been happening with Brown-Forman over the past quarter and what we’re likely to see in its quarterly report on Wednesday.

Stats on Brown-Forman

Analyst EPS Estimate

$0.70

Change From Year-Ago EPS

13%

Revenue Estimate

$1.03 billion

Change From Year-Ago Revenue

7.3%

Earnings Beats in Past 4 Quarters

2

Source: Yahoo! Finance.

Will Brown-Forman make investors feel happy this quarter?
Analysts have stood their ground on Brown-Forman over the past few months, keeping their earnings estimates stable on the company. But the stock hasn’t been as fortunate, having lost 6% since early December.

Brown-Forman isn’t a name most people know, but its Jack Daniel‘s brand is the fifth largest spirits brand and has the highest sales volume of any American whiskey in the world. The company also has other premium spirits, including Finlandia vodka, which has enjoyed strong growth in emerging markets and is the top imported vodka in Russia.

Brown-Forman has tried to promote growth through new product innovations, especially in areas like flavored whiskey, where the company has dominant market share over competitors Diageo and Beam despite their having introduced their own flavored-spirits variants. But merger and acquisition activity has also risen in the industry, with Anheuser-Busch seeking to find a way to make its buyout of Grupo Modelo pass regulatory muster that will involve spirits and beer maker Constellation Brands.

What makes Brown-Forman stand out is its attitude toward not just its investors but all of its stakeholders. The company made the Fool’s list of the 25 best companies in America in part because of its spurring of responsible drinking initiatives, corporate giving, and positive employee experience.

In its quarterly report, watch closely for Brown-Forman to discuss the impact of growth moves like its decision to establish a distribution company in France as of the beginning of 2014. Signs that Europe may be rebounding would only be good news for Brown-Forman in its quest for faster global growth.

The best investing approach is to choose great companies and stick with them for the long term. The Motley Fool’s free report “3 …read more
Source: FULL ARTICLE at DailyFinance

Anheuser-Busch Is Watering Down Its Beer, Class-Action Suits Claim

By The Huffington Post News Editors

PHILADELPHIA — Beer lovers across the country have filed $5 million class-action lawsuits accusing Anheuser-Busch of watering down its Budweiser, Michelob and other brands.

The suits were filed in Pennsylvania, California and other states on behalf of consumers allegedly cheated out of the beverage’s stated alcohol content. Budweiser and Michelob each boast being 5 percent alcohol, while some “light” versions are said to be just over 4 percent.

Read More…

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Source: FULL ARTICLE at Huffington Post

Tide Cleans Up In Kellogg School 2013 Super Bowl Ad Review Results

By Jennifer Rooney, Forbes Staff Tide’s “Miracle Stain” ad took top honors in the Kellogg School of Management’s ninth-annual Super Bowl Advertising Review. M&M’s, Best Buy, Axe, Wonderful Pistachios and Jeep also ranked highly, while BlackBerry and Lincoln ranked at the bottom. Budweiser did well for its “Baby Clydesdale” spot but ads for Bud Light and Black Crown did not fare as well, pulling Anheuser-Busch lower in overall rank.
Source: FULL ARTICLE at Forbes Latest

The Best Tweets From Super Bowl XLVII

By Jeff Bercovici, Forbes Staff The lights went out in the Superdome. Beyonce cloned herself and reunited Destiny’s Child. Doritos, Taco Bell and Tide all killed it with great advertising; Anheuser-Busch and Samsung missed the mark. And, in the end, the Baltimore Ravens turned back a late-game surge by the San Francisco 49ers to win Super Bowl XLVII.
Source: FULL ARTICLE at Forbes Latest

AB InBev gets Bud back in EU court case

A European Union high court has ruled that only brewing giant AB InBev has the right to use the trademark “Bud” in Europe after rejecting a challenge from Czech company Budejovicky Budvar.

In a relentless fight between the two companies going back a century over the use of Budweiser, one of beer‘s biggest brand names, it was AB InBev — which owns the Anheuser-Busch beer — which claimed victory on Tuesday, saying it now has the “right to a Bud trademark registration valid throughout the entire European Union.”

After the EU‘s General Court dismissed Budvar’s case, the Czech company said it would consider an appeal at the EU‘s highest court. Budvar, founded in 1895, argues that only beer brewed in its part of the Czech Republic can be called Budweiser.

Source: FULL ARTICLE at Fox World News