Tag Archives: Wiley Cerilli

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SinglePlatform and Chadwick Martin Bailey Study: Restaurants the Most Searched Industry by Consumers

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By Business Wirevia The Motley Fool

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SinglePlatform and Chadwick Martin Bailey Study: Restaurants the Most Searched Industry by Consumers on Mobile Devices

81 percent of consumers search for restaurants through mobile apps and 75 percent make decisions from those search results

WALTHAM, Mass.–(BUSINESS WIRE)– According to the latest study from SinglePlatform at Constant Contact®, Inc. (NAS: CTCT) and research firm Chadwick Martin Bailey, restaurants are the most searched industry by consumers through both mobile applications and browsers. The study, compiled through the feedback from 1,497 consumers who own a smartphone, found that 81 percent of consumers have searched for a restaurant on a mobile app and 92 percent through a web browser in the last six months, outperforming other highly searched industries, such as entertainment, retail outlets, hotels, and personal services. Further, 75 percent say they often choose a restaurant to dine at based on those search results.

“The results of this survey clearly indicate the need for restaurants to ensure that their menu information is up to date across all online platforms,” said Wiley Cerilli, vice president and general manager, SinglePlatform. “Consumers are searching for new restaurants more than they are any other industry. When you take into consideration that 80 percent of consumers think it’s important to see a menu before they dine at a restaurant, restaurants stand to tremendously benefit in managing their menus wherever consumers see them.”

Key findings include:

1) 81% of consumers have searched for a restaurant on a mobile app in the last 6 months (tweet this)

2) 92% of consumers have searched for a restaurant on a web browser in the last 6 months (tweet this)

3) 75% of consumers often choose a restaurant to dine at based on search results (tweet this)

4) iPhone owners are more likely to search for a restaurant than other smart phone owners (tweet this)

5) 80% of consumers think it’s important to see a menu before they dine at a restaurant (tweet this)

6) 84% of consumers are likely to look at more than one restaurant before choosing where to dine (tweet this)

7) 70% of consumers think it is important to be able to read the menu of a

From: http://www.dailyfinance.com/2013/04/17/singleplatform-and-chadwick-martin-bailey-study-re/

Business, Finance, Occupation & Industry

SinglePlatform Adds Yelp as Publisher

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By Business Wirevia The Motley Fool

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SinglePlatform Adds Yelp as Publisher


Growing partnership lets SinglePlatform businesses get their menus live on Yelp in less than a day

WALTHAM, Mass.–(BUSINESS WIRE)– SinglePlatform, a division of Constant Contact®, Inc. (NAS: CTCT) , announced that Yelp is a menu publisher in SinglePlatform’s publishing partner network. Further, in the coming months, menu updates will go live in 24 hours or less. This enhanced capability will provide restaurants and other small businesses with the ability to quickly have their menus and price lists found by consumers who visit Yelp, which saw 100 million unique visitors in the month of January 2013 (according to Google Analytics).

“Consumers use Yelp for its rich, local content that also needs to be current and complete,” said Mike Ghaffary, vice president of business development at Yelp. “This partnership will help ensure consumers get the latest and most accurate menu and pricing information direct from the local businesses themselves.”

A recent SinglePlatform survey found that 85% believe it is important to be seen on major search sites and apps, like Yelp. However, the study also found that 49% of small businesses have never even updated their online listings. This partnership will help small businesses address the need to get critical menu and price list information listed on Yelp quickly to influence purchasing decisions.

“As one of the most trusted search sites for consumers, Yelp offers local businesses a fantastic opportunity to reach new customers,” said Wiley Cerilli, vice president and general manager of SinglePlatform from Constant Contact. “And we know how critical speed is today. With this new relationship, a local business can be more agile and take advantage of changing dynamics. For instance, a restaurant might decide to offer an appetizer special if its local team makes it to the March Madness final four. It’s a huge win for our customers as they look to stand out from the competition.”

About SinglePlatform

SinglePlatform gives small businesses a single place to update their critical business information and delivers that information across its publishing partner network, including the top three business directory sites, the top three ratings and reviews sites, and dozens of other sites and apps, as well …read more
Source: FULL ARTICLE at DailyFinance