Tag Archives: Diet Coke

Business, Finance, Occupation & Industry

Taylor Swift Celebrates The Extraordinary Power Of Music In Her First Diet Coke Television Commercia

Leave a comment

By Business Wirevia The Motley Fool

Filed under:

Taylor Swift Celebrates The Extraordinary Power Of Music In Her First Diet Coke Television Commercial

  • Swift’s new hit single “22” serves as centerpiece in first spot

ATLANTA–(BUSINESS WIRE)– As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the extraordinary seven-time GRAMMY winner, which debuts nationally today.

The spot, “Music that Moves,” is an evolution of the brand’s iconic Stay Extraordinary campaign and centers on Swift’s unique approach to songwriting and the powerful impact her lyrics and music has on fans. Featuring her new hit single “22,” the spot shows Swift writing wherever inspiration strikes – whether it’s moments before a performance, on the tour bus or in her bedroom – bringing fans into her extraordinary real-life songwriting process.

Premiering today during American Idol®, the spot was filmed in her hometown of Nashville, Tenn., and directed by Fredrik Bond. Opening on Swift penning lyrics in a peaceful bedroom, the spot builds energy with performances by extraordinary Swift fans singing and grooving along as Swift writes verse after verse of her single “22” – whenever inspiration hits. Swift is seen enjoying Diet Coke throughout the spot, helping her stay extraordinary and write the lyrics that connect so well with her fans. It was developed by Droga5 New York, the recently appointed agency of record for Diet Coke. Additional print and digital advertisements featuring Swift will launch later this spring.

“Taylor is a true artist, deeply involved in the full creative process, from writing to production to release,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America. “The ‘Music That Moves’ spot shows Taylor in her natural element – penning lyrics that one day will speak volumes to millions of fans the world over…all while sipping on a Diet Coke. The commercial serves as a peek behind the curtain at an extraordinary day in the life of a true American superstar.”

In addition to the new ad, Diet Coke will give fans extraordinary access to Swift through social, in-person and in-retail experiences during her sold-out RED Tour. From Swift’s first show in Omaha, Neb., to the final tour stop in Nashville, Tenn., Diet Coke will bring fans even closer to their favorite superstar.

Fans

From: http://www.dailyfinance.com/2013/04/11/taylor-swift-celebrates-the-extraordinary-power-of/

Business, Finance, Occupation & Industry

Stevia Nutra Moves To Fill Alternative Sweetener Market Demand as Coca-Cola Leads "Anti-Obesity" Pus

Leave a comment

By Business Wirevia The Motley Fool

Filed under:

Stevia Nutra Moves To Fill Alternative Sweetener Market Demand as Coca-Cola Leads “Anti-Obesity” Push

PHNOM PENH, Cambodia–(BUSINESS WIRE)– Stevia Nutra Corporation (OTCQB: STNT) – (The Company), an Agro-Management company focused on stevia agronomics, having just reported a successful first harvest, is developing plans to expand its production capacity of high quality stevia in Cambodia. This ramp up in production capacity coincides with a number of positive announcements by leading food and beverage brands to increase the use of the all-natural, zero calorie sweetener ‘stevia’ in their ingredient mix.

One clear example of this trend is Coca-Cola’s recent announcement that its regular Sprite will no longer be available in the United Kingdom, to be replaced with a version that uses the sweetener stevia, and has 30 percent fewer calories. The change by the world’s biggest beverage maker comes in response to a government push calling on companies to address obesity. Coca-Cola already made a similar move with Sprite in France last year. Sprite is Coca-Cola’s fifth most popular brand in the United Kingdom, after Coke, Diet Coke, Schweppes and Fanta.

The announcement came ahead of the airing of Coca-Cola’s anti-obesity TV ad in the United Kingdom. That ad first aired in the United States in January amid increasing fire over the role sodas play in fueling obesity rates. New York City, for example, is looking to enact a first-in-the-U.S. ban on sugary drinks bigger than 16 ounces in restaurants, movie theatres and other venues. Coke has already been experimenting with reduced-calorie versions of Sprite and Fanta that use stevia in select U.S. markets since this summer 2012.

“It’s pretty clear where the trend line is pointing“, said Stevia Nutra President, Brian Dicks. “The big food and beverage brands and manufacturers are addressing the “obesity-battle”, and consumer demands, with new healthier products and formulations that are lower in calories. Stevia really hits the sweet spot because it delivers on taste, calories and is naturally derived from a plant, not from a lab. There is not enough stevia grown in the world to meet current demand and Stevia Nutra intends to expand its operations and capacity dramatically to take advantage. It’s very simple. Consumers want stevia; we will grow it.”

Stevia Nutra CEO, Dr. Hilary Rodrigues further noted, “We applaud Coca-Cola, with its global reach and influence on consumer tastes, for taking proactive steps in expanding stevia use as a food and beverage ingredient. In doing so they are extending the benefits stevia offers to consumers, especially those battling diabetes and other obesity …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

3 Things That Can Make SodaStream Pop

Leave a comment

By Rick Munarriz, Munarriz, The Motley Fool

Filed under:

It’s been syrupy sweet to be a SodaStream investor these days. After rising a mere 4% in 2011, its first full year as a public company, SodaStream shares moved 37% higher last year and are trading 10% higher so far in 2013.

This has already shaped up to be an exciting year for SodaStream, with its first Super Bowl ad and another market-thumping quarterly report last month. Now this week, the company behind the popular beverage maker that turns tap water into sparkling soda teamed up with another notable partner. Private-label bottler Cott will begin producing SodaStream’s existing flavors at its facility in Georgia.

Centralized regional distribution with a proven soft drink bottler doesn’t turn heads or move stocks. And the irony of having a generic bottler help out SodaStream’s mission of ridding the world of canned pop was lost on a humorless Mr. Market. However, let’s go over a few things that would get SodaStream’s shares popping.

1. Strike a Monster deal
SodaStream has made allies with some pretty powerful beverage brands. Since early last year alone, we’ve seen deals that have had Crystal Light, Kool-Aid, and, more recently, V8 emerging as SodaStream flavors.

But there’s been a void in the partnerships for the energy-drink market. That’s probably because SodaStream has its own energy-drink syrup. Since canned carbonated energy drinks retail for far more than traditional sodas, it’s actually one of the better relative values in SodaStream’s growing portfolio of flavors. However, a good way to draw attention to the ability to economically fizz up energy drinks at home would be to team up with a recognized leader in the niche.

Red Bull and Monster are the two undisputed leaders in the energy-drink market. Even the soda giants haven’t been able to strip them of their leadership. One can argue that Red Bull would be insane to go this route. The top dog is a global juggernaut with little to gain by selling itself short. Monster, on the other hand, could take advantage of SodaStream’s long-standing international appeal. Just 21% of SodaStream’s gross sales happened outside the United States.

Monster also has several different brands. If it’s afraid of cannibalization or diluting its namesake brand, it can always tiptoe into these adrenaline-boosting waters with one of its smaller brands.

2. Dive into the wellness market
Despite New York City Major Michael Bloomberg‘s defeat earlier this month on an ordinance that would have limited the sale of supersized soft drinks, sugary soft drinks will continue to come under fire. Childhood obesity levels are too high, and sipping large amounts of soda opens up the possibility of health risks.

Coca-Cola had a novel idea a few years ago: It put out a line of its signature Diet Coke packed with vitamins and minerals. An 8-ounce serving of Diet Coke Plus packs 15% of the recommended daily intake of niacin and vitamins B6 and B12, as well …read more
Source: FULL ARTICLE at DailyFinance

Articles of Interest

Taylor Swift Diet Coke Commercial: Singer Talks ‘Dressing Her Age’ (VIDEO)

Leave a comment

By The Huffington Post News Editors

While controversy may follow Taylor Swift when it comes to her love life, we’ll admit there’s one area where the young singer tends to remain reliably conservative: her style.

In a new teaser video for her Diet Coke partnership, Swift talks about her deliberate effort over the years to “dress her age.”

“I think one of the things I’ve always tried to do was age gracefully. It was what I was trying to do when I was 18 — just be 18,” she said. “I find it hilarious when I’m going to an award show, and I’m wearing shorts for a performance, and the next day the headlines are like ‘Taylor goes edgy for her performance!’ I’m like, ‘I’m wearing more clothes than anyone here!'”

Read More…
More on Teen Celeb

…read more
Source: FULL ARTICLE at Huffington Post

Styles & Fashion

Watch: Marc Jacobs Takes His Shirt Off For Diet Coke

Leave a comment

By Justin Fenner

If sexy sells, Diet Coke should experience a huge sales lift in 2013. The soda brand has tapped Marc Jacbos as its creative director for this year, and he’s already reprised the brand’s very shirtless ’90s Diet Coke Man commercial, and posed as a pinup for a print campaign.

“I still think it’s hysterical people want me to take my shirt off,” Jacobs said in an interview with WWD. “You know, I’m going to be 50 in two months, so I guess I should be glad. It feels like the decade of me taking my shirt off.”

In the new commercial, three young women including model Ginta Lapina see the designer’s trademark black boots and kilt sticking out of a photo booth. They fawn over the pictures that come out of the booth’s printer, and then pull back the curtain to find a half-naked Jacobs wiping sweat from his brow. (No one ever said being a sex symbol wasn’t hard work.)

Jacobs, who joins Karl Lagerfeld and Jean Paul Gaultier in the growing group of designers who’ve worked with Diet Coke, also created “whimsical, feminine” designs for the soda, which celebrates its 30th anniversary on European shelves this year. Three cans and three bottles will make their way into Europe by next month. His chest-baring campaign, shot by Stéphane Sednaoui, will make their print debut mid-March. The commercial and the images, however, are already online. A look at them here in the gallery.

View Slideshow ›

…read more
Source: FULL ARTICLE at fashionologie