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Business, Finance, Occupation & Industry

Taylor Swift Celebrates The Extraordinary Power Of Music In Her First Diet Coke Television Commercia

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By Business Wirevia The Motley Fool

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Taylor Swift Celebrates The Extraordinary Power Of Music In Her First Diet Coke Television Commercial

  • Swift’s new hit single “22” serves as centerpiece in first spot

ATLANTA–(BUSINESS WIRE)– As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the extraordinary seven-time GRAMMY winner, which debuts nationally today.

The spot, “Music that Moves,” is an evolution of the brand’s iconic Stay Extraordinary campaign and centers on Swift’s unique approach to songwriting and the powerful impact her lyrics and music has on fans. Featuring her new hit single “22,” the spot shows Swift writing wherever inspiration strikes – whether it’s moments before a performance, on the tour bus or in her bedroom – bringing fans into her extraordinary real-life songwriting process.

Premiering today during American Idol®, the spot was filmed in her hometown of Nashville, Tenn., and directed by Fredrik Bond. Opening on Swift penning lyrics in a peaceful bedroom, the spot builds energy with performances by extraordinary Swift fans singing and grooving along as Swift writes verse after verse of her single “22” – whenever inspiration hits. Swift is seen enjoying Diet Coke throughout the spot, helping her stay extraordinary and write the lyrics that connect so well with her fans. It was developed by Droga5 New York, the recently appointed agency of record for Diet Coke. Additional print and digital advertisements featuring Swift will launch later this spring.

“Taylor is a true artist, deeply involved in the full creative process, from writing to production to release,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America. “The ‘Music That Moves’ spot shows Taylor in her natural element – penning lyrics that one day will speak volumes to millions of fans the world over…all while sipping on a Diet Coke. The commercial serves as a peek behind the curtain at an extraordinary day in the life of a true American superstar.”

In addition to the new ad, Diet Coke will give fans extraordinary access to Swift through social, in-person and in-retail experiences during her sold-out RED Tour. From Swift’s first show in Omaha, Neb., to the final tour stop in Nashville, Tenn., Diet Coke will bring fans even closer to their favorite superstar.

Fans

From: http://www.dailyfinance.com/2013/04/11/taylor-swift-celebrates-the-extraordinary-power-of/

Business, Finance, Occupation & Industry

New Coke Zero™ Campaign Tells Guys "It's Not Your Fault" Giving Them Permission to Enjoy Everything

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By Business Wirevia The Motley Fool

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New Coke Zero ™ Campaign Tells Guys “It’s Not Your Fault” Giving Them Permission to Enjoy Everything

ATLANTA–(BUSINESS WIRE)– There’s no better time than the fury of NCAA® March Madness® for Coke Zero to introduce the next iteration of its Enjoy Everything campaign. Titled, “It’s Not Your Fault,” Coke Zero debuts its new integrated marketing campaign during NCAA® championships.

The campaign takes a lighthearted and comedic approach to say that with Coke Zero you can Enjoy Everything in life. “It’s Not Your Fault” also celebrates guys-being-guys. The Enjoy Everything campaign has evolved on the notion of owning quintessential guy moments of bonding and camaraderie, from sports and entertainment to humor, gaming and music.

“We’re talking to men more overtly with ‘It’s Not Your Fault’,” said Pio Schunker, SVP and Head of Integrated Marketing Communications, North America Group. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.”

The new campaign rolls out during NCAA® March Madness® debuting a 30-second television advertisement entitled “Bracket.” “Video Game” will follow as another 30-second television commercial and digital content will take center-stage with a seven part video series. The 360 degree integrated marketing campaign will pulse throughout the year and amplify with assets like football and NASCAR.

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA® March Madness® and a co-branded promotional spot with CONAN,” said Andy McMillin, VP, Coke Trademark, North America Group. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Coke Zero is teaming up with Turner and CONAN as part of the Coke Zero “It’s Not Your Fault” campaign to kick off NCAA® Final Four® week and the CONAN Atlanta shows. Several bands will perform at the CONAN Coke Zero Music Series on the ‘Road to the Final Four®.’ Coke Zero and CONAN will also co-create a custom “It’s Not Your Fault” promotional spot.

The campaign, created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA®, will be featured across CBS and TBS platforms in March and April, including the March Madness Live mobile app and in-game broadcast enhancements. Out-of-home campaign efforts will be national in scope with a strong focus on Atlanta, Coca-Cola’s home market and host city of the 2013 NCAA® Division I Men’s Basketball Championship.

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Source: FULL ARTICLE at DailyFinance