Tag Archives: Red Bull

The 3%: where are all the women tech entrepreneurs?

By Frida Polli, Contributor

At my one-year business school reunion back in May, I pitched at the startup showcase. Of the 20 pitches, 3 were women founders. This is not a new situation. At entrepreneur events, I’m frequently one of a handful of women. Our first incubator was 85% male  (I counted one day while on a Red Bull break).  Again and again, these numbers make me think: where are all the women? …read more

Source: FULL ARTICLE at Forbes Latest

gyroVoice: B2B Has Ceased To Be

By Rick Segal, AdVoice

gyro and Forbes have just published a new eBook entitled “Transformational Marketing: The Best of the Forbes CMO Network.” Published in conjunction with gyro, which is the Advisor to the Forbes CMO Network, you can download it for free here. This collection features topics ranging from Red Bull’s effect on content marketing to b-to-b ceasing to be. Below is a sample chapter from the collection which gets to the heart of the issues most relevant to brand leaders. Enjoy. …read more

Source: FULL ARTICLE at Forbes Latest

gyroVoice: Brand Relevance In A Tech-Minded World

By Christoph Becker, AdVoice

gyro and Forbes have just published a new eBook entitled “Transformational Marketing: The Best of the Forbes CMO Network.” Published in conjunction with gyro, which is the Advisor to the Forbes CMO Network, you can download it for free here. This collection features topics ranging from Red Bull’s effect on content marketing to b-to-b ceasing to be. Below is a sample chapter from the collection which gets to the heart of the issues most relevant to brand leaders. Enjoy. We live in a digital world and bright new technologies are bringing us together as never before. In just one click we can share our innermost thoughts with millions of other people. We can do anything from swapping pictures of kittens to bringing down governments. We should feel like gods, but somehow we don’t. Rather than opening up a world of possibilities, we are all suffering from information overload. As a result we’ve become numb by this constant bombardment of content. It seems we’ve switched on something that we can’t switch off, and the more it continues the more desensitized we become. So the big question is this: In a world made numb by digital noise, what can any business or brand do to make itself relevant again? Why should anyone care? Creative agencies, in fact every agency across every discipline, need to change the way we approach client briefs. We need to create more humanly relevant ideas that can survive this digitaltsunami. Companies and cultures must be transformed to reflect this need in our clients. It means redefining the modern agency as an ideas shop: a single team of curators and inventors focused first and foremost on the development of humanly relevant ideas. Ideas that we know could come from anywhere, take any form and that can be celebrated in every channel. We’ve got to wipe away the “creative apartheid” that this idea business has suffered from for way too long. And break down the barriers between departments, disciplines, industries, countries and people so we’re working as a single unit, creating ideas that ignite emotions. This emotional engagement is the key to regaining the lost intimacy between businesses, brands and people. It’s there in every choice humans make, whether they’re buying an airline ticket on Virgin Atlantic or shipping something on FedEx. Ideas that ignite emotions are ideas that ignite business decisions. And our right to exist as a global idea shop depends on our ability to find those expansive ideas that trigger emotions in every channel and provide sincere dialogue. Only then will we be able to ignite business decisions in this world gone numb. Say no to the creative apartheid, and make brands and businesses matter to people again. Christoph Becker is the ceo+cco of gyro. Follow him @chrisbeckerNYC …read more

Source: FULL ARTICLE at Forbes Latest

Bernie Ecclestone — indispensable F1 supremo

Bernie Ecclestone started out as a simple second-hand car salesman and went on to transform Formula One motor-racing into one of the most profitable sports the world.

German prosecutors on Wednesday indicted the British magnate on a bribery charge, but the 82-year-old has refused to resign as Formula One boss, despite facing a trial and a possible prison sentence.

However, the prospect of having to find a replacement for Ecclestone, on whose F1 decisions hang billion of dollars, sent shivers through the motor racing fraternity.

“F1 is what it is thanks to Bernie Ecclestone, to the way he has built this sport over the past 35 years,” said his compatriot Christian Horner, team principal at world champions Red Bull, when asked about a possible succession.

“Everything we see here is based on what he did and succeeded in doing. I think that without him we would have big problems.”

Despite his age, Ecclestone has brushed off suggestions that he is soon to retire and has insisted that his legal woes will not lead him to resign.

“I don’t see why I should do that, I will do what I have always done: keep working and do my job,” Ecclestone told German newspaper Bild.

Ecclestone has been charged by Munich prosecutors in relation to a $44 million (33.6 million euro) payment he made to German banker Gerhard Gribkowsky which was linked to the sale of the Formula One rights in 2006.

Dubbed “Napoleon” due to his 1.63-metre (five foot, four inch) stature and firm control over Formula One, Ecclestone was valued by Forbes magazine at $3.8 billion in March 2013, making him one of the richest 500 people in the world.

He is no stranger to controversy.

He was in the spotlight in late 1997 owing to a donation of 1.5 million pounds ($2.3 million, 1.75 million euros) to the Labour Party of then prime minister Tony Blair, which subsequently authorised the continued use of tobacco advertising by the sport.

Holder of a degree from Woolwich Polytechnic in southeast London, Ecclestone, known for his trademark white shirt and black trousers, began his career selling cars and motorcycles in the capital, and also briefly drove race cars himself.

However, his career was cut short by an accident.

In the early 1970s, Ecclestone set up the Brabham team.

Then, with competitors, he established the Formula One Constructors Association, gathering around him the other chiefs of motor racing stables to defend their interests against what became the International Automobile Federation (FIA).

One of the first to recognise the potential in sponsorship, he became the exclusive manager of F1 rights, taking the helm of Formula One Management, negotiating with circuits, advertisers and television stations.

“The contracts he negotiated, the circuits and the countries to which he brought F1, are remarkable. As long as he has the passion and enthusiasm to continue it is in our interests that he does it as long as possible,” Horner said.

“The day he is no longer there our sport will go much less well,” said the man some see as a potential successor to Ecclestone.

Ecclestone’s fortune …read more

Source: FULL ARTICLE at Fox World News

ETC: Red Bull Soapbox winners and racers in all their glory [w/videos]

By Jeremy Korzeniewski

Red Bull Soapbox Race London UK

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There is simply no end to the crazy stuff the crew from Red Bull will sponsor. From the well-known Formula 1 outfit to moped rallies to what you see here, soapbox racers, there seems to be nothing worth doing (or not, we suppose) that the energy drink isn’t interested in. And we’re thankful for that.

If not for Red Bull, where else in the world would you see grown men and women storm Alexandra Palace in the UK to spend a day barreling down a hill barricaded by hay bails with strategically placed jumps in gravity-driven wheeled vehicles just to get judged on their speed, creativity and showmanship? Nowhere. That’s where.

We can’t show you all 70-something teams that took part in the soapbox festivities in the UK this year, but we have managed to scrounge together a gallery of images from the event, and you can see videos of the top three finishers, along with some high- and low-lights, below.

Continue reading Red Bull Soapbox winners and racers in all their glory [w/videos]

Red Bull Soapbox winners and racers in all their glory [w/videos] originally appeared on Autoblog on Tue, 16 Jul 2013 19:28:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Report: Formula E calendar set at ten races, top F1 teams being courted

By Brandon Turkus

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Formula E, the open-wheel EV racing series has finalized the calendar for its inaugural season. Set to kick of in 2014, the races looks like to have been distributed quite evenly across the globe.

Two American races (LA and Miami) along with a pair of South American races in Rio and Buenos Aires round out the contests in the New World. London, Berlin and Rome make up the European leg of the championship, while Beijing, Bangkok and Putrajaya cover Asia.

This news follows a report from Autoweek that Formula E is courting some of the top Formula One teams. According to AW, series organizer Alejandro Agag is already in talks with McLaren, and is of the opinion that one day the likes of Ferrari and Red Bull will take part in the emissions free series.

Despite the current lack of big names, the parts of the Formula E cars look promising. Batteries from Williams are mated to electric motors from McLaren, while Dallara provides the chassis. Like F1, there’s only one tire supplier, although we’re happy to announce it’s Michelin rather than Pirelli. Series test driver Lucas di Grassi showed us just what the FE cars can do with an in-car video a few months ago.

As for drivers, we don’t see Sebastien Vettel leaving his gas-powered racer soon. Formula E could see an influx of retired F1 drivers and GP2 veterans, although Agag told Autoweek “I can’t say any names yet.” The series will kickoff in 2014, in the Italian capital of Rome.

Formula E calendar set at ten races, top F1 teams being courted originally appeared on Autoblog on Tue, 16 Jul 2013 18:02:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Motorsports: Travis Pastrana signs with Dodge for another year, brings partner Bryce Menzies [w/video]

By Jeffrey N. Ross

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Dodge and SRT Motorsports announced that the Dodge Dart will be returning for its sophomore season of the Global Rallycross Championship with a two-car team fielded by Pastrana Racing. Travis Pastrana drove his GRC Dart to victory lane in the fourth race of the car’s inaugural season, and his race team is looking for even more success with the addition of off-road racer Bryce Menzies behind the wheel of the second car.

The 2013 GRC season kicks off on April 21 in Brazil with plenty of dirt-spewing, ramp-jumping action. Scroll down for a video from the cars’ main sponsor, Red Bull, and a press release from Chrysler.

Continue reading Travis Pastrana signs with Dodge for another year, brings partner Bryce Menzies [w/video]

Travis Pastrana signs with Dodge for another year, brings partner Bryce Menzies [w/video] originally appeared on Autoblog on Sun, 14 Apr 2013 12:56:00 EST. Please see our terms for use of feeds.

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From: http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/xrncBgihhto/

Motorsports: Vettel reserves the right to continue disobeying team orders

By Zach Bowman

Sebastian Vettel and Mark Webber

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So says he. While speaking with reporters, Sebastian Vettel said he would probably disobey team orders again if those orders included instructions not to challenge his teammate Mark Webber. As you may recollect, Vettel found himself in hot water after he passed Webber at the Malaysian Grand Prix to take the win. Vettel later apologized for his actions, saying, “I messed up.” Apparently being sorry only goes so far. When asked if he would do the same again, Vettel said that he probably would and that his actions at the Malaysian GP were a form of indirect payback for a lack of support at past races.

Webber caught flack last season after appearing to obstruct Vettel twice at the Brazilian GP as the German driver fought for a team win against Fernando Alonso.

Moving forward, Red Bull has said it will not implement team orders at the end of a race, and Vettel has not been punished by the team for taking the win. The driver said that he failed to understand the order given during the race over the radio and that he immediately apologized to everyone involved. He also said he would have yielded the position if he had been ordered to do so.

Vettel reserves the right to continue disobeying team orders originally appeared on Autoblog on Sun, 14 Apr 2013 09:00:00 EST. Please see our terms for use of feeds.

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Ground Control to Amazon: "Seattle, We Have a Problem"

By Asit Sharma, The Motley Fool

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Before reporting its fourth quarter earnings at the end of January, Amazon.com was valued at approximately 3,500 times trailing 12-month earnings. This is a fascinating statistic, the magnitude of which is difficult at first to grasp. Suppose that you took a profitable tech company like Cisco Systems, which makes $9 billion in profit from $47 billion in revenue, and represented its P/E ratio of 12 as an extremely tall building — say the height of the Great Pyramid of Giza in Egypt. Apples to apples, how much higher would Amazon’s building be? You would have to stack an equivalent of 290 Giza Pyramids, all the way into the stratosphere, to construct this tower, finally stopping at about 40 kilometers above the Earth, or just the right height to ask Felix Baumgartner to hand you a Red Bull from his Stratos space capsule. Even after Amazon’s earnings for the trailing 12 months turned negative, its stock has remained buoyant. Let’s examine why Amazon’s stratospheric valuation, so long untethered, may soon approach re-entry.

Elusive profits from “Other Services”
Over the last 10 years, Amazon’s total gross margin has remained within a fairly predictable band, ranging in most quarters between 20% and 26%. For years, investors have assumed that Amazon’s top-line growth will come from online retail sales, while its margins will rise on the shoulders of what Amazon terms “Other Services,” which includes Amazon Web Services, fulfillment, digital content, publishing, and advertising. You might think that, by now, the boost from other services, especially Amazon Web Services, or AWS, would have kicked in. AWS is the largest provider of public cloud computing services, and has been estimated to have grossed over $2 billion last year. Amazon does not break out results for AWS separately in its financials.

Some insights can be gained in reviewing how Amazon treats expenditures to build this business. Internal use software is amortized over two years, and the servers used for AWS are depreciated over three years. The short amortization and depreciation periods signal that the infrastructure for web services may be more capital intensive than one might assume. Generally accepted accounting principles, or GAAP, require that software and equipment are amortized and depreciated over management’s best estimate of their useful lives. Having to replace server infrastructure every few years signals a relatively high fixed cost.

Couple this fixed cost challenge with Amazon’s penchant for discounting to gain business, and you can see why AWS is not having more of an impact on the company’s net income. AWS tends to cut pricing for server time as it gains efficiencies, and has passed on 20 price cuts to clients over the last few years. This is helping AWS grow and fend off competition from the likes of Oracle, Google, and IBM. But it also helps explain why strategically, AWS may not be much different than Amazon’s media and electronics online retail business, which, incidentally, still comprises roughly 95% of Amazon’s total

From: http://www.dailyfinance.com/2013/04/11/ground-control-to-amazon-seattle-we-have-a-problem/

Suspected Red Bull blackmailer arrested in Austria

Austrian police have arrested a man suspected of blackmailing Red Bull by threatening to place cans of its energy drink contaminated with feces on supermarket shelves.

Police officials cited at a Salzburg news conference by the Austria Press Agency say the unidentified 47-year-old suspect was arrested Wednesday after he showed up for a payoff in the Lower Austrian town of Moedling.

Thursday’s report didn’t say how much the suspected blackmailer was demanding or give other details.

An official answering the telephone at Salzburg police headquarters confirmed the arrest. He refused to give his name.

The threats started coming in February by mail and email. Spot checks of stores across Austria showed no trace of tampering with the company’s product.

Red Bull has referred all queries about the case to police.

From: http://feeds.foxnews.com/~r/foxnews/world/~3/Bc7bALVGS28/

Monster Still Has Upside in the Energy Drink Business

By Travis Hoium, The Motley Fool

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The energy drink business has exploded over the past decade and Monster Beverage has been one of the biggest beneficiaries. The good news today is that according to analysts at Wells Fargo there’s still room for growth. A research report released today was optimistic about energy drinks driving beverage growth and that’s good news for Monster.  

Holding off the big dogs
What’s different about the energy drink business from other drink markets is that Coca-Cola and Pepsi have had very little success getting into it. They’re usually able to muscle in and fight off smaller rivals — in this case, Monster, 5-Hour Energy, and Red Bull — but the energy business is playing out differently. These companies have been able to hold off the big dogs and grow into an expanding market and building strong brands along the way.

Source: MNST Revenue Quarterly YoY Growth data by YCharts.

The growth has been amazing, but for investors looking to buy the stock the good news is that Monster is trading at a much more reasonable price than it has in the past. If Wells Fargo is right and the energy drinks business continues to grow, this price could be a steal, especially if the company can expand into new markets. Monster is trying to be more than just a giant can of energy, adding new flavors and even a line of “Rehab” drinks. That has broadened appeal and kept growth at a high level. 

First-quarter earnings will be out in May and that’s when we’ll find out just how much fuel is left in this growth engine. 

More on Monster

The stakes are high for Monster Beverage these days. The stock had been nothing short of a rocket, but recent developments have sent shares spiraling downward. Health scares sparked a number of investigations at the state and federal level into the energy drink’s role in several fatalities. With the company’s value slashed in half, investors are wondering whether Monster Beverage is a value or a bust in the fast-growing energy drink category. Find out now in our brand-new premium research report, which details all the ins and outs you need to know about Monster Beverage. Click here now to claim your copy and start reading today.

var FoolAnalyticsData = FoolAnalyticsData || []; FoolAnalyticsData.push({ eventType: “TickerReportPitch”, …read more

Source: FULL ARTICLE at DailyFinance

Official: Infiniti hires Sebastian Vettel as Director of Performance

By Jonathon Ramsey

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Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there’d be more of that kind of involvement on the way? It’s been made official with the three-time Formula One World Champion being named Infiniti’s Director of Performance.

Although the announcement is fresh, Vettel’s time on the job isn’t, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.

When we spoke to Andreas Sigl, the man in charge of Infiniti’s F1 collaboration with Red Bull, about the tie-up he had also said, “Like Mercedes has AMG and BMW has M – whether it’s called IPL or not – we want to have something in that space.” If the brand is still serious about that, Vettel’s chops could help them deliver the kind of performance they’d need as upstarts to challenge the ringleaders of that particular hi-po circus.

We might find out soon enough if Vettel’s s better at taking team orders from Infiniti than Red Bull. There’s a press release below with the officially sanctioned paragraphs outlining his new role.

Continue reading Infiniti hires Sebastian Vettel as Director of Performance

Infiniti hires Sebastian Vettel as Director of Performance originally appeared on Autoblog on Wed, 27 Mar 2013 20:00:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Coke and Pepsi Up Against a Young Monster — and Losing

By Travis Hoium

Cans of Monster Beverage Corp. drinks are displayed for a photograph in San Francisco, California, U.S., on Tuesday, Feb. 19, 2013. Monster Beverage Corp. is expected to release earnings data on Feb 27. Photographer: David Paul Morris/Bloomberg

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They come in coffee cups, small cans, large cans, shots, you name it — energy drinks are everywhere. If the marketing is to be believed, these magic elixirs help us accomplish amazing feats in five hours (5-Hour Energy), excel in extreme sports (Red Bull and Monster), and are the best part of waking up (Folgers).

America is addicted to energy, and every company in the drink business is trying to get a piece of the action. There’s no shortage of choices for those looking to imbibe. But only a few of these manufacturers will succeed, so investors must choose their beverage carefully.

The Energy Drink Epidemic

It all started with our growing addiction to coffee. Americans drink a total of 400 million cups of coffee per day, more than one cup per person. Recently, the trend has been toward more straightforward energy drinks or shots.

Consider this comparison: Monster Beverage (MNST) — which, like Red Bull, is one of the leaders in the energy drink market — has seen its revenue grow 20 times (2,000 percent) in the last 10 years. Starbucks (SBUX) has grown two-and-three-quarters times (274 percent) during the same period.

5-Hour Energy leads the energy-shot front, selling 1.5 billion energy shots since it was launched in 2004. The company behind the product, Living Essentials, had sales of $1 billion last year and pocketed $600 million in profit.

So, What’s Brewing at Coke and Pepsi?

With Red Bull and Monster dominating the energy drink category, soft drink giants Coca-Cola (KO) and PepsiCo (PEP) can’t seem to get a foothold in the market.

Coca-Cola has tried to sell Full Throttle, NOS, Surge, and Vault, with little success.

Pepsi has tried to expand the Mountain Dew brand with Amp and now Kickstart, which is being heavily promoted during March Madness. Time will tell if Pepsi’s latest attempt to sell high-voltage Mountain Dew is more successful than the first, but I doubt it will be.

Just the fact that Coca-Cola and Pepsi are putting so much effort into energy drinks shows how important the market is. Still, they seem to have no discernible advantage over the smaller brands.

Both Red Bull and Monster market their product differently than Coke or Pepsi ever did. They’ve gone after extreme sports, attaching their brands to the craziest athletes on earth. Red Bull has now gotten into film production and owns a fleet of helicopters and other aircraft that have become a marketing dream.

As long as these companies are playing an outsider strategy but attaching to extreme athletes, they’ll be able to hold off the big dogs. After all, everybody likes an underdog, a role extreme sports has played for a long time.

One for the Little Guys

Right now, Red Bull, …read more
Source: FULL ARTICLE at DailyFinance

Soda Sales Declining At A Quickening Pace: Report

By The Huffington Post News Editors

The decline in U.S. sales of carbonated soft drinks accelerated last year as more consumers reached for alternatives, according to a leading beverage industry newsletter.

Total sales volume fell 1.2 percent in 2012 to 9.17 billion cases, according to Beverage Digest. That compares with declines of 1 percent in 2011 and 0.5 percent in 2010.

Excluding fast-growing energy drinks such as Red Bull and Monster Beverage Corp products, soda volume would have fallen 1.7 percent, the newsletter said.

Read More…

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Source: FULL ARTICLE at Huffington Post

3 Things That Can Make SodaStream Pop

By Rick Munarriz, Munarriz, The Motley Fool

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It’s been syrupy sweet to be a SodaStream investor these days. After rising a mere 4% in 2011, its first full year as a public company, SodaStream shares moved 37% higher last year and are trading 10% higher so far in 2013.

This has already shaped up to be an exciting year for SodaStream, with its first Super Bowl ad and another market-thumping quarterly report last month. Now this week, the company behind the popular beverage maker that turns tap water into sparkling soda teamed up with another notable partner. Private-label bottler Cott will begin producing SodaStream’s existing flavors at its facility in Georgia.

Centralized regional distribution with a proven soft drink bottler doesn’t turn heads or move stocks. And the irony of having a generic bottler help out SodaStream’s mission of ridding the world of canned pop was lost on a humorless Mr. Market. However, let’s go over a few things that would get SodaStream’s shares popping.

1. Strike a Monster deal
SodaStream has made allies with some pretty powerful beverage brands. Since early last year alone, we’ve seen deals that have had Crystal Light, Kool-Aid, and, more recently, V8 emerging as SodaStream flavors.

But there’s been a void in the partnerships for the energy-drink market. That’s probably because SodaStream has its own energy-drink syrup. Since canned carbonated energy drinks retail for far more than traditional sodas, it’s actually one of the better relative values in SodaStream’s growing portfolio of flavors. However, a good way to draw attention to the ability to economically fizz up energy drinks at home would be to team up with a recognized leader in the niche.

Red Bull and Monster are the two undisputed leaders in the energy-drink market. Even the soda giants haven’t been able to strip them of their leadership. One can argue that Red Bull would be insane to go this route. The top dog is a global juggernaut with little to gain by selling itself short. Monster, on the other hand, could take advantage of SodaStream’s long-standing international appeal. Just 21% of SodaStream’s gross sales happened outside the United States.

Monster also has several different brands. If it’s afraid of cannibalization or diluting its namesake brand, it can always tiptoe into these adrenaline-boosting waters with one of its smaller brands.

2. Dive into the wellness market
Despite New York City Major Michael Bloomberg‘s defeat earlier this month on an ordinance that would have limited the sale of supersized soft drinks, sugary soft drinks will continue to come under fire. Childhood obesity levels are too high, and sipping large amounts of soda opens up the possibility of health risks.

Coca-Cola had a novel idea a few years ago: It put out a line of its signature Diet Coke packed with vitamins and minerals. An 8-ounce serving of Diet Coke Plus packs 15% of the recommended daily intake of niacin and vitamins B6 and B12, as well …read more
Source: FULL ARTICLE at DailyFinance

Analysts Debate: Is Monster Beverage Still a Top Stock?

By Alex Planes, Sean Williams, and Travis Hoium, The Motley Fool

MNST PE Ratio TTM Chart

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The Motley Fool has been making successful stock picks for many years, but we don’t always agree on what a great stock looks like. That’s what makes us “motley,” and it’s one of our core values. We can disagree respectfully, as we often do. Investors do better when they share their knowledge.

In that spirit, we three Fools have banded together to find the market‘s best and worst stocks, which we’ll rate on The Motley Fool’s CAPS system as outperformers or underperformers. We’ll be accountable for every pick based on the sum of our knowledge and the balance of our decisions. Today, we’ll be discussing Monster Beverage , the largest publicly traded energy drink purveyor in the world.

Monster by the numbers
Here’s a quick snapshot of the company’s most important numbers:


Result (TTM or Most Recent Available)

Market Cap 

$8.1 billion

P/E and forward P/E

26.2 and 16.4


$2.1 billion

Operating margin


Net income

$340 million

Free cash flow

$238 million

Cash and investments

$320 million

Sales by customer type 

  • Full-service distributors: 63%
  • Club stores, drugstores, mass merchandisers: 9%
  • International: 22%
  • Grocery, specialty chains, wholesalers: 4%
  • Other: 2%

Case sales (192-ounce cases)

  • 202.9 million

U.S. alternative* beverage market share


Key competitors

  • Coca-Cola
  • Pepsi
  • Dr Pepper Snapple
  • Starbucks
  • Red Bull

Sources: Morningstar, corporate reports, Net Applications, and press releases.
* Includes ready-to-drink iced tea, lemonade, juice and fruit beverages, dairy and coffee drinks, sports drinks,” natural” sodas, flavored sparkling beverages, single-serve water, and energy drinks.

Alex’s take
I’ve had my eye on Monster for some time, but I found it to be too pricey an opportunity last year as its P/E soared toward bubbly territory:

Source: MNST P/E Ratio TTM data by YCharts.

However, now that investors have backed away — a flight that began, contrary to what you may think, well before the legal challenges over several purported deaths — Monster is starting to look a bit more palatable. With the exception of a brief period after the financial crash and in early 2010, Monster’s valuation hasn’t been this low in a decade. Is this an opportunity or the warning sign of a pending sales slowdown? While Monster didn’t offer up any annual guidance for its 2013 fiscal year, we can extrapolate its growth rate from analyst estimates:


Revenue Growth*

Net Income Growth*













2013 (estimated )



Sources: Morningstar, Yahoo! Finance. * Year-over-year growth rate.

Monster can’t keep up its monster (pardon the pun) growth rates forever. The energy drink segment is reaching maturity in the American market, according to a Nielsen report on a 13-week sales period that ended in mid-February. During this period, …read more
Source: FULL ARTICLE at DailyFinance

The Only 2013 Formula 1 Season Preview You’ll Need

By Austin Lindberg

The action in Formula 1 doesn’t stop once the season ends: Once the champagne has gone flat in Brazil, teams have less than 12 weeks before their first public on-track appearances for the next season. Over those precious three months, teams will spend hours poring over the revised rulebook to discover any loopholes that can be exploited—while staying within “the spirit of the rules,” of course. There will be changes in ownership, management, and sponsorship, as well as teams that may cease to exist entirely. And, as seems to happen every year, tire compounds and constructions will change, adding another element for the engineers to deal with. And while the 2012 season will go down as one of the most exciting in F1 history, what’s transpired since Jenson Button finished first last November in São Paulo indicates that 2013 could be as good, if not better.

Major Changes at Mercedes

When Bernie’s traveling circus reconvened in Jerez and Barcelona for preseason testing, no fewer than eight drivers vacated their cars, but the biggest action was over at Mercedes. Legend Michael Schumacher announced his retirement last fall after his three-year comeback tour with Benz fell well short of expectations. But his departure was just the second step in what would become a massive overhaul at Mercedes as the 2012 season wound down. A week prior to Schumacher’s announcement, Lewis Hamilton made known that he would swap his McLaren for a Mercedes starting in 2013. Six weeks later, Benz’s head of motorsport, Norbert Haug, was relieved of his duties and subsequently was replaced by three-time world champion Niki Lauda. And, early this year, Paddy Lowe, who had been with McLaren for the past 20 years, was announced as Mercedes’ technical director beginning in 2014. Lowe’s appointment likely serves as writing on the wall for team principal Ross Brawn, who has led the non-business side of the team since moving from his eponymous effort to Mercedes for the 2010 season. The other driver changes for 2013 are detailed below in the team previews.

Double-DRS Banned

While the names affiliated with the teams are ever in flux, so too are the rules. Of the 2013 changes, of most interest is the ban on “double-DRS systems,” similar to what was used by Mercedes last season. Essentially, when the driver engages DRS (Drag-Reduction System), the rear wing opens to reduce drag. Benz’s double DRS exposed a pair of intakes, which channel air to the front of the car and stalled the front wing, further decreasing downforce and increasing top speed. Already we’ve seen teams exploiting a loophole in this new regulation. “Passive double-DRS,” in which intakes are permanently exposed and automatically activate above a certain speed rather than being driver-activated, is allowed, and both Red Bull and Lotus have been experimenting with the idea.

Tire Updates

Another obstacle for the engineers is that Pirelli—the exclusive tire supplier since 2011—has again changed its choices for 2013. The entire range will …read more
Source: FULL ARTICLE at Car & Driver

Energy drink producer says it is being blackmailed

Energy drink producer Red Bull says it is being blackmailed, with the perpetrators threatening to place cans of its product contaminated with feces on supermarket shelves.

The company says the threats started several weeks ago. But Marcus Neher of the Salzburg Public Prosecutor’s office said Friday that “up to now there has only been a claim of contamination,” and the company also says that supermarket checks have shown no signs that the product was tampered with.

The company sells its energy drink worldwide. In a statement, it says it is “cooperating closely” with police but offers no details on the perpetrators’ demands.

There was also no information on the location of the stores named by the blackmailers.

…read more
Source: FULL ARTICLE at Fox World News

Monster's First Line of Defense

By Jeremy Bowman, The Motley Fool

Filed under:

Leaders are often tested in times of crisis. Monster Beverage shares have lost nearly half their value since their all-time high last June amid slowing sales and safety concerns. At times like these, management can make all the difference in the public’s perception of the company, which is especially important when dealing with a product, like Monster’s, whose value is essentially derived entirely from its brand name. Not surprisingly, management has been vigorously defending Monster’s flagship product during this tough time. Let’s take a closer look at the men behind the curtain at Monster Beverage in this excerpt from our premium research report.

Monster Beverage is headed by Chairman and CEO Rodney Sacks and CFO Hilton Schlosberg, both from South Africa. In 1992, they acquired what was then Hansen’s Natural Soda for $14.5 million. Frustrated at the slow growth in the natural beverage market, the pair noticed the splash Red Bull was making in Europe, and decided they should make their own energy drink. After one failed attempt under the Hansen’s label, they created Monster, and packaged it in cans twice the size of Red Bull‘s, but sold it at a similar price point, which appealed to retailers and consumers alike.

Unlike some other entrepreneurs, Sacks and Schlosberg do not seem to be guided by any mission beyond that of making the business successful. The company’s website lists no mission statement, purpose, or stated goal. The pair stumbled upon Hansen after first buying a publicly traded shell company, and getting word from an investment banker on the natural soda and juice company. The two seem to keep a fairly low profile, as virtually no information is available about Sacks or Schlosberg on Monster’s website.

Rounding out the management team is Mark Hall, president of the Monster Beverage Division, who joined the company in 1997 after serving as vice president of sales with the Arizona Beverage Company, and Thomas Kelly, senior vice president of finance, who has been with the company since before Sacks and Schlosberg purchased it, working as controller for the California Co-Packers Corporation, predecessor to Hansen Beverage.

If you found the above information useful, I encourage you to pick up a copy of the complete report, which features in-depth analysis on Monster’s opportunities and risk, and key areas to watch. To get your copy of this invaluable insight now, all you have to do is click right here.

The article Monster’s First Line of Defense originally appeared on Fool.com.

Fool contributor Jeremy Bowman has no position in any stocks mentioned. The Motley Fool recommends Monster Beverage. The Motley Fool owns shares of Monster Beverage. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a <a target=_blank …read more
Source: FULL ARTICLE at DailyFinance