1. Keep it straightforward.
This is the quantity one rule of any style, whether or not you’re employed in digital or medium. there is not any would like for additional bells and whistles on a web site. do not|they do not} attract additional traffic and that they don’t facilitate your bottom line. do not embody flashing animations, auto-loading sounds or scrolling text. All you wish area unit crisp photos or pictures and straightforward text that area unit well balanced on every page, with many hyperlinks and many buttons to navigate to different pages on your web site.
2. do not bury the most purpose.
Put the foremost vital info on your homepage and secondary info solely a click away. That is, do not bury info 3 or four clicks from the homepage. If it’s to be that faraway from the homepage, it is not vital. Eliminate it.
3. operating with pictures.
Make sure your image file sizes area unit little in order that they load seamlessly and your page seems instantly. there is just one issue additional annoying than looking forward to a page to load, and that is a pop-up window.
4. whereas we’re on the topic, no pop-up windows.
People don’t love to own their web-viewing expertise interrupted by pop-up windows – particularly ads.
5. Color schemes.
Choose a combination with 3 delicate colours for your webpages. One ought to be your background. light-weight blue and beige work well. Use one or 2 different colours for link buttons, your header and different style parts.
These colours ought to match and ne’er overpower or obscure your text. the colour of your text ought to, in the majority cases, be black. However, text will be white with a dark background, that is commonly known as reverse text. Avoid coloured texts like red, yellow, purple et al. However, the colour of link text ought to be blue.
Choose a font that is straightforward and simple on the eyes. the subsequent fonts generally work well for websites: Arial, Georgia, Helvetica, Verdana and Times New Roman.
Limit your page length to merely one page scroll. Blogs and articles will be longer, however nobody likes to scroll down a page too way to seek out the data they require.
8. Homepage links.
Include a home button on each page. This way, your guests will not got to click the rear button on their browsers 10 times to induce to your homepage.
9. Contact links.
Put a contact link on each page. It will be frustrating to go looking for contact info and not realize it. Keep yours in plain sight on all pages to form it as simple for your guests to seek out. After all, you are doing wish to be contacted.
10. do not use icon links.
That is, each link ought to be a text link, as well as the buttons at the highest of a page.
Source: FULL ARTICLE at The UNIX and Linux Forums