Tag Archives: Taylor Swift

Taylor Swift Celebrates The Extraordinary Power Of Music In Her First Diet Coke Television Commercia

By Business Wirevia The Motley Fool

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Taylor Swift Celebrates The Extraordinary Power Of Music In Her First Diet Coke Television Commercial

  • Swift’s new hit single “22” serves as centerpiece in first spot

ATLANTA–(BUSINESS WIRE)– As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the extraordinary seven-time GRAMMY winner, which debuts nationally today.

The spot, “Music that Moves,” is an evolution of the brand’s iconic Stay Extraordinary campaign and centers on Swift’s unique approach to songwriting and the powerful impact her lyrics and music has on fans. Featuring her new hit single “22,” the spot shows Swift writing wherever inspiration strikes – whether it’s moments before a performance, on the tour bus or in her bedroom – bringing fans into her extraordinary real-life songwriting process.

Premiering today during American Idol®, the spot was filmed in her hometown of Nashville, Tenn., and directed by Fredrik Bond. Opening on Swift penning lyrics in a peaceful bedroom, the spot builds energy with performances by extraordinary Swift fans singing and grooving along as Swift writes verse after verse of her single “22” – whenever inspiration hits. Swift is seen enjoying Diet Coke throughout the spot, helping her stay extraordinary and write the lyrics that connect so well with her fans. It was developed by Droga5 New York, the recently appointed agency of record for Diet Coke. Additional print and digital advertisements featuring Swift will launch later this spring.

“Taylor is a true artist, deeply involved in the full creative process, from writing to production to release,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America. “The ‘Music That Moves’ spot shows Taylor in her natural element – penning lyrics that one day will speak volumes to millions of fans the world over…all while sipping on a Diet Coke. The commercial serves as a peek behind the curtain at an extraordinary day in the life of a true American superstar.”

In addition to the new ad, Diet Coke will give fans extraordinary access to Swift through social, in-person and in-retail experiences during her sold-out RED Tour. From Swift’s first show in Omaha, Neb., to the final tour stop in Nashville, Tenn., Diet Coke will bring fans even closer to their favorite superstar.

Fans

From: http://www.dailyfinance.com/2013/04/11/taylor-swift-celebrates-the-extraordinary-power-of/

Avril Lavigne ‘Here’s To Never Growing Up’: It’s Complicated (AUDIO)

By The Huffington Post News Editors

Avril Lavigne is back and singing Radiohead at the top of her lungs in “Here’s to Never Growing Up,” a bouncy anthem that recalls Ke$ha, Taylor Swift and Lavigne’s own 2002 hit, “Complicated.” (Or just “Complicated,” since Avril was doing this kind of thing before Ke$ha and Swift were Top-40 staples.)

“We’ll be running down the street, yelling kiss my …” Lavigne sings during the song, which is basically one very long and catchy hook. “I’m like, ‘Yeah whatever, we’re saluting like that’ / When the sun’s going down, we’ll be raising my cup / Singing here’s to never growing up.”

“Here’s to Never Growing Up” is the first single off Lavigne’s as-yet untitled and undated new album. The song is available on iTunes right now.

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Source: FULL ARTICLE at Huffington Post

Elizabeth Arden, Inc. to Present at the Telsey Advisory Group 5th Annual Spring Consumer Conference

By Business Wirevia The Motley Fool

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Elizabeth Arden, Inc. to Present at the Telsey Advisory Group 5 th Annual Spring Consumer Conference

NEW YORK–(BUSINESS WIRE)– Elizabeth Arden, Inc. (NAS: RDEN) , a global prestige beauty products company, today announced that the Company will be presenting at the Telsey Advisory Group 5th Annual Spring Consumer Conference being held at The InterContinental Hotel New York Times Square on Wednesday, April 10, 2013 at 10:00 am Eastern Time. E. Scott Beattie, President, Chairman and Chief Executive Officer will host the presentation. The presentation will also be webcast live and can be accessed by at: http://ir.elizabetharden.com.

Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The company’s brand portfolio includes Elizabeth Arden skincare, color and fragrance products, the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Kate Spade, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.

Elizabeth Arden, Inc.
Marcey Becker, 212-261-1068
Senior Vice President, Finance
or
Investors/Press:
ICR, Inc.
Allison Malkin/Michael Fox, 203-682-8200

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Source: FULL ARTICLE at DailyFinance

ACM Awards 2013 Red Carpet: Country Music’s Biggest Stars Get All Dressed Up (PHOTOS)

By The Huffington Post News Editors

It’s hard to keep all the country music award shows straight (ACMs, CMTs, CMAs… the mind reels.) But the 2013 ACM Awards distinguished themselves this year as having the tamest red carpet of them all.

We generally expect cowboy boots and sequins for miles when country music stars hit the town, as we did at the 2012 CMT Awards. But this year’s ACMs were a fairly subdued affair, as Taylor Swift went with a simple silver gown, Carrie Underwood chose florals by Naeem Khan and Sheryl Crow decided to ditch a dress altogether and wear pants. But at least one star decided to outshine the rest: Jewel, who wore a Georges Chakra Couture dress befitting her name.

Who was the best-dressed country star of the evening? See our red carpet roundup below and tell us who you loved!

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Source: FULL ARTICLE at Huffington Post

Blake Shelton Warns Luke Bryan Not To Anger Taylor Swift’s Fans

By The Huffington Post News Editors

LAS VEGAS — More than a few people have suggested to the producers of the Academy of Country Music Awards that they extend the broadcast delay for Sunday night’s show – just in case.

With Blake Shelton and Luke Bryan co-hosting, everyone expects the unexpected – and several off-color, unscripted moments – as country music‘s biggest cut-ups collide on stage. A recent interview in Nashville with the two, who’ve given themselves the celebrity couple name “Bluke,” veered wildly from a discussion of Bryan’s unworthiness to host to crude jokes and Taylor Swift‘s fans.

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Source: FULL ARTICLE at Huffington Post

8 Hilarious Pranks From Our Favorite Teen Celebs (VIDEO)

By The Huffington Post News Editors

On April Fool’s Day, it only feels right to look back on some of our favorite pranks carried out by teen celebs that put a smile on our face.

While Justin Bieber has a reputation for his sense of humor and his ability to constantly pull off funny shenanigans, Biebs is not the only young celebrity who knows how to crack a joke. Last July, members of One Direction pranked each other in an interview with Nickelodeon, and we’ve also seen Zac Efron and Taylor Swift join in on the fun.

Click through the slideshow below to see our complete list of eight hilarious pranks from teen celebs and watch the videos documenting their crazy antics.

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Source: FULL ARTICLE at Huffington Post