Tag Archives: Marketing Advertising

Video: Watch Tanner Foust hustle the Fiesta ST 'round the 'Ring

By Jonathon Ramsey

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The last time we saw Tanner Foust at the Nürburgring he was sloshing an SVT Raptor from kerb to kerb. Sticking with Ford but swapping keys, this time the drift champion and Top Gear USA host goes to the opposite end of the manufacturer’s tuner garage and plucks a Fiesta ST for ‘Ring duty.

The 179-horsepower front-wheel-driver acquits itself well by the end of the video. But be warned, Foust doesn’t set a ‘Ring time and it’s shot like a commercial… because that’s what it is. Still, you can enjoy all two minutes and 31 seconds of it below.

Continue reading Watch Tanner Foust hustle the Fiesta ST ’round the ‘Ring

Watch Tanner Foust hustle the Fiesta ST ’round the ‘Ring originally appeared on Autoblog on Mon, 15 Jul 2013 12:33:00 EST. Please see our terms for use of feeds.

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Here's What's Behind A Viral Video Hit

By Jennifer Rooney, Forbes Staff Brendan Gahan recently joined Fullscreen, an independent YouTube multichannel network, as VP of brand strategy. He’s the former director of social media at creative agency Mekanism and was one of Forbes’ 30 Under 30 in Marketing & Advertising.

From: http://www.forbes.com/sites/jenniferrooney/2013/04/18/heres-whats-behind-a-viral-video-hit/

Report: Ex-GM VP LaNeve takes over Lincoln ad agency

By Jonathon Ramsey

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Those of you that caught yesterday’s op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac’s Breakthrough and sales initiatives like “Employee Pricing for Everyone.”

He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate’s 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.

Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it’s no surprise LaNeve has been given the reins – and from here it looks like the brand is desperate for the kind of magic he’s proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary “Lincoln Motor Company” and go back to oh, say, “Lincoln.” Then he can ask the product folks to get to work on the MKC concept

Ex-GM VP LaNeve takes over Lincoln ad agency originally appeared on Autoblog on Wed, 10 Apr 2013 18:32:00 EST. Please see our terms for use of feeds.

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Video: Watch BJ Baldwin jump a Nissan GT-R in his Monster trophy truck

By Zach Bowman

Trophy Truck jumps a GT-R

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There could hardly be two more disparate machines than a Nissan GT-R and BJ Baldwin’s wicked trophy truck. While the supercar from Nissan needs no introduction, Baldwin’s rig boasts 850 horsepower and an equally dizzying 34-inches of suspension travel. Monster Energy has taken it upon itself to throw those two together in a new short film that features Baldwin rescuing the female pilot of the GT-R by first jumping both her and her car in his desert bruiser. (Please keep the snickering to yourself until the conclusion of our program.)

The clip features plenty of shots of the truck bashing across the desert, slinging sand on scantily clad models and otherwise having a hell of a time. It’s automotive porn of the highest caliber, though it stays safe for work. Click below to enjoy the show for yourself. Our only regret is that there’s not enough engine noise to match the otherwise hot action.

Continue reading Watch BJ Baldwin jump a Nissan GT-R in his Monster trophy truck

Watch BJ Baldwin jump a Nissan GT-R in his Monster trophy truck originally appeared on Autoblog on Tue, 02 Apr 2013 20:02:00 EST. Please see our terms for use of feeds.

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Video: Pagani Huayra <i>God of Wind</i> short film is overwrought but still beautiful to behold

By Zach Bowman

Pagani Huayra

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Pagani – or at least the people who sell their cars – want us all to believe that driving the Huayra is an awful lot like making out with some lusty, barely dressed 20-something. They may very well have a point there, but it’s been a minute since we locked lips with anything pushing 730 horsepower to the rear wheels via the breathy bark of a V12 engine, so what do we know? The video below comes from Prestige Imports of Miami, and it spends its time meandering between shots of the Italian hypercar and the tanned hides of a frisky young couple rolling in the hay. Throw in some epic music and a similarly epic voiceover, and you’ve pretty much got the whole overwrought shebang.

Not that we’re complaining. We’ll take any chance we can get to pour our eyes over the mechanical insanity that is the Huayra. And, you know, the extra shots don’t necessarily cause us any consternation either. See what we mean by watching the God of Wind video short below, but beware, it might be mildly Not Safe For Work.

Continue reading Pagani Huayra God of Wind short film is overwrought but still beautiful to behold

Pagani Huayra God of Wind short film is overwrought but still beautiful to behold originally appeared on Autoblog on Thu, 14 Mar 2013 19:58:00 EST. Please see our terms for use of feeds.

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Opinion: General Motors shaking up its marketing… again

By David Kiley

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One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.

Cadillac, GM‘s luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy’s old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.

The other shoe to drop shortly will be the shift of GM‘s most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM‘s corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy’s new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, “Find Your Own Road.”)

Continue reading General Motors shaking up its marketing… again

General Motors shaking up its marketing… again originally appeared on Autoblog on Wed, 13 Mar 2013 18:31:00 EST. Please see our terms for use of feeds.

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Video: Land Rover releases first Range Rover Sport teaser footage

By Zach Bowman

2014 Range Rover Sport Teaser - headlight - video screencap

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Land Rover is gearing up for this year’s New York Auto Show with a teaser for the company’s new Range Rover Sport. The brief clip doesn’t reveal much beyond a fender and a quick glimpse at a headlamp (which picks up the flared look of the new Range Rover), but we do get to put an ear on the machine’s exhaust note for the first time. Trust us when we tell you you’ll want to get friendly with your volume knob on this one. Details are scarce as can be at the moment, but it certainly sounds as if there are eight furious cylinders burbling away in this thing.

The last time we saw the Range Rover Sport in development, it was prancing around in the snow near the Arctic Circle. That peek didn’t give us much to go on beyond some suggestion towards a significantly revised lower fascia, though we have heard Land Rover is working on whipping up a seven-passenger version of the Range Rover Sport in addition to the standard five-passenger model. Since previous iterations of the RRS have derived their underpinnings from the seven-passenger LR4, that would seem to be a pretty easy thing to engineer. While you’re waiting for the Big Apple reveal, you can check out the new teaser video below.

Continue reading Land Rover releases first Range Rover Sport teaser footage

Land Rover releases first Range Rover Sport teaser footage originally appeared on Autoblog on Tue, 12 Mar 2013 15:45:00 EST. Please see our terms for use of feeds.

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Video: Best bus stop ever makes public transportation way more interesting

By Zach Bowman

Lamborghini Gallardo Bus Stop

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For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone’s lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.

We would like to think we’d be more prone to embracing public transportation if it came with this level of entertainment. You’ll have to watch the video below to see more about what we mean.

Continue reading Best bus stop ever makes public transportation way more interesting

Best bus stop ever makes public transportation way more interesting originally appeared on Autoblog on Fri, 22 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

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Video: C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

By Chris Paukert

2014 Chevrolet Corvette Stingray as featured in new Chevy full-line ad - screencap

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Chevrolet’s “Runs Deep” tagline has finally been run into the ground, replaced with the Bowtie brand’s “Find New Roads” slogan that’s part of parent General Motors‘ plan to unify its everyday brand’s marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.

Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand’s lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy’s green halo car, the Volt, along with a young girl with her robotic dog (yes, really).

Chevrolet’s “Runs Deep” campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, “Find New Roads” seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived “Find Your Own Road” Saab motto (which, we note, was conceived while the Swedish brand was under GM‘s control), but no matter, we still think it’s got more long-term potential than “Runs Deep.”

Scroll down to watch the video.

Continue reading C7 Corvette makes inaugural ad appearance in Chevy’s first spot with new slogan

C7 Corvette makes inaugural ad appearance in Chevy’s first spot with new slogan originally appeared on Autoblog on Mon, 11 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

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Official: Jeep follows up Super Bowl spot with call to help the USO

By Jeffrey N. Ross

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Jeep Wrangler Freedom Edition

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.

Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Jeep follows up Super Bowl spot with call to help the USO originally appeared on Autoblog on Tue, 05 Feb 2013 09:28:00 EST. Please see our terms for use of feeds.

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Video: <i>Fast &amp; Furious 6</i> circus heads to Europe in new Super Bowl spot

By Jeffrey N. Ross

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Subaru WRX STI doing a wheelie in Fast & Furious 6 - trailer screencap

Among the many Super Bowl XLVII commercials that caught our attention last night was the first official movie trailer for Fast & Furious 6, which promises more over-the-top action as Dominic Toretto and crew tear up the streets of Europe. Returning Fast & Furious stars include Vin Diesel, Paul Walker, Dwayne Johnson, Jordana Brewster, Ludacris and, back from the dead, Michelle Rodriguez. Predictably, there will be plenty of tuned hardware on display – both automotive and anatomical – along with loads of CGI-assisted stunts and chases.

Other than a stolen tank and crashing cargo plane, some of the vehicular excitement includes cars like a Dodge Charger Daytona (likely a lookalike), Ferrari Enzo FXX (ditto), along with today’s Charger SRT8, Alfa Romeo Giulietta, Subaru WRX STI, plus models like the Land Rover Defender and even what looks to be a vintage Ford Escort Mexico rally car.

The movie will be in theaters this summer, but TheFastAndTheFurious.com is promising an extended first look at the film tomorrow. Until then, you can check out the Super Bowl trailer posted below.

Continue reading Fast & Furious 6 circus heads to Europe in new Super Bowl spot

Fast & Furious 6 circus heads to Europe in new Super Bowl spot originally appeared on Autoblog on Mon, 04 Feb 2013 16:58:00 EST. Please see our terms for use of feeds.

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Poll: Pick the best Super Bowl car commercial of 2013 [w/videos]

By John Neff

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2013 Super Bowl car commercial ad mosaic

It’s finally over. As the Baltimore Ravens ran down the clock at the end of an extra-long Super Bowl XLVII, so, too, did the onslaught of Super Bowl advertising from automakers finish like a fire hose running out of water. We’re now drenched in their marketing and it’s time to dry off and move on by picking the best one.

Choose your favorite car commercial of this year’s Super Bowl in the poll below. We’ve amassed them all further down the page, so click here to rewatch your favorites. If you’re a glutton for Super Bowl spots, click here to see which car commercial you picked as MVP of last year’s game.

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Continue reading Pick the best Super Bowl car commercial of 2013 [w/videos]

Pick the best Super Bowl car commercial of 2013 [w/videos] originally appeared on Autoblog on Mon, 04 Feb 2013 14:58:00 EST. Please see our terms for use of feeds.

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Study: Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]

By Seyth Miersma

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From kickoff through the blackout and on to the Baltimore Ravens walking away victorious at Super Bowl XLVII, advertising analysts were tracking the impact of all those very expensive commercials. Automakers and their agencies were no exception here, which means there’s been plenty of data logged in terms of which car spots actually succeeded or flopped.

Of course, as next-day results can’t exactly be measured by counting up how many folks ran out and bought a new car, judging audience reaction can be a tricky business. As evidence, we’ve read through (and watched) some early analysis pieces from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close, in fact.

We’ve read through the early analysis from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close.

“Lift” is a common marketing term and basis for measuring the success of a particular piece of advertising; the term refers roughly to the improvement in audience response to a product after viewing the advertisement. Using data from Edmunds about the lift generated by auto commercials during the big game, The Truth About Cars reported that Mercedes-Benz was the night’s big winner. TTAC maintained that the CLA Soul advertisement generated a whopping 3,067% of lift when it aired in the fourth quarter. The report also indicated that Volkswagen’s Get Happy ad and Lincoln’s Phoenix spot for the new MKZ were among the poorest performers on the night.

In an entirely separate study, car-number crunchers Autometrics had some dramatically different results (see the press release, below). In its report, Autometrics found the Lincoln MKZ spot to be the most successful of the evening, with an event-leading 42% “Share of Lift” and a massive 5,800% increase in “prospects.”

Moving into anecdotal review of the commercials, we see some evidence that the tenderhearted ads from Ram and Jeep were winners on the evening. USA Today interviewed former General Motors and Hyundai marketing chief Joel Ewanick, who personally found Ram’s Farmer commercial to be the most compelling. Ewanick reportedly considered Jeep’s Whole Again tribute to American servicemen and servicewomen to be the “second-best” spot. Of course, if you ask media expert Frank Luntz of CBS to talk about his reaction data, he’ll tell you that Farmer was one of the least successful ads of the game, while Kia’s Space Babies commercial was the toast of the Super Bowl as far as car makers go. Oh, and Luntz also claims that the CLA spot that the Edmunds data loved was “not distinguishable.” Go figure. Scroll down to watch the CBS breakdown video, below.

Who’s ready for that test drive now?

Continue reading Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]

Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video] originally appeared on Autoblog on Mon, 04 Feb 2013 19:15:00 EST. Please see our terms for use of feeds.

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Official: Joe Flacco wins C7 Corvette along with MVP honors

By Jeremy Korzeniewski

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Super Bowl MVP Joe Flacco and his 2014 Chevrolet Corvette prize

As part of a longstanding tradition, the MVP of Super Bowl XLVII, Joe Flacco, quarterback for the Baltimore Ravens, was given a new car directly after the game and trophy celebrations. For 2013, that car is a 2014 Chevrolet Corvette Stingray, and it was presented to Flacco by Rick Flick of Banner Chevrolet, a dealership in New Orleans that was wiped out by Hurricane Katrina in 2005 before returning to prominence as the only Chevy dealer in Orleans Parish.

Last year, Super Bowl MVP Eli Manning took home a 2012 Corvette GS Centennial Edition. Manning also won in 2008, when he selected a Cadillac Escalade Hybrid as his reward. In 2011, quarterback Aaron Rodgers accepted the keys to a Camaro convertible.

Though we’re most definitely an auto-obsessed group, we did watch the Big Game along with nearly everyone else in America. And we’ve gotta say, as if winning the Super Bowl and receiving the Tiffany-designed Pete Rozelle Trophy wasn’t enough for the multi-millionaire MVP athletes, a brand-new C7 seems like an awfully generous prize. Scroll down below for an official announcement from General Motors.

Continue reading Joe Flacco wins C7 Corvette along with MVP honors

Joe Flacco wins C7 Corvette along with MVP honors originally appeared on Autoblog on Mon, 04 Feb 2013 13:30:00 EST. Please see our terms for use of feeds.

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Video: Watch the video that inspired Ram's <em>Farmer</em> Super Bowl commercial

By John Neff

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Farms.com farming ad that inspired Ram Truck's 2013 <a class=Super Bowl ad” src=”http://www.blogcdn.com/www.autoblog.com/media/2013/02/screen-shot-2013-02-04-at-12.19-opt.jpg” style=”margin-top: 4px;margin-bottom: 4px;width: 628px;height: 353px” />

Chrysler may have the Super Bowl‘s most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year’s Jeep ad, it’s Chrysler’s other spot that’s in the running for Most Valuable Ad after the big game this year.

So where did the Ram brand’s commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It’s the same concept as Ram’s ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.

Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says “Farms.com is pleased to be working with Ram Trucks and support the ‘Farmer’ Super Bowl commercial.” When you play the video, a link even pops up to watch Ram’s version.

We called the agency responsible for the ad, The Richards Group, for comment, and were referred to Chrysler. We have yet to hear back, but will update this post as soon as we do. You can watch the Farms.com video for yourself below, as well as the Ram ad, and we’ve mashed the two together in this doubled-up version you can watch here.

Continue reading Watch the video that inspired Ram’s Farmer Super Bowl commercial

Watch the video that inspired Ram’s Farmer Super Bowl commercial originally appeared on Autoblog on Mon, 04 Feb 2013 12:45:00 EST. Please see our terms for use of feeds.

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Video: Chrysler uses Super Bowl spots to honor troops, farmers

By John Neff

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How do you follow up such revered and successful ads as Chrysler’s last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker’s public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?

We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do – poignant message coming from a company whose history is so entwined with that of the military’s.

The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled “So God Made a Farmer” given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there’s a few Ram trucks in there, as well.

Do the ads work? Watercooler judges around America will answer that later today, but we think they’re just the right sort of follow up to both of Chrysler’s previous big ads. Check ’em out below for yourself.

Continue reading Chrysler uses Super Bowl spots to honor troops, farmers

Chrysler uses Super Bowl spots to honor troops, farmers originally appeared on Autoblog on Sun, 03 Feb 2013 23:25:00 EST. Please see our terms for use of feeds.

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Video: Lincoln's second, more traditional, Super Bowl commercial

By Jonathon Ramsey

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Lincoln Super Bowl ad

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the “Steer the Script” spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: “Wait – was that… Abraham Lincoln?” Along with the press release from Lincoln, you can view the spot below.

If you want a deeper look and criticism into Lincoln’s “Steer The Script,” ad, have a read of AOL Autos’ column: Lincoln’s Super Bowl Ad is a Flop, written by Pete Bigelow.

Continue reading Lincoln’s second, more traditional, Super Bowl commercial

Lincoln’s second, more traditional, Super Bowl commercial originally appeared on Autoblog on Sat, 02 Feb 2013 19:03:00 EST. Please see our terms for use of feeds.

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SEMA: Ford picks Fiesta ST, Transit Connect as this year's SEMA darlings

By Jonathon Ramsey

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SEMA is more than nine months away, but the reveille bugle for the show has just sounded with Ford’s call to aftermarket companies for its project-vehicle program. The 2014 Ford Fiesta ST and 2014 Transit Connect van and wagon are the cars The Blue Oval wants to feature, but applicants can submit project vehicles for any product except the GT500, the Raptor, or anything from Lincoln.

Submissions must be completed in two parts, the first being an email to Ford with an overview of the project, like vehicle theme, promotional plan and location display. The second part must be mailed in on company letterhead and gets down to the nuts and bolts of the vision and the provision of company bona fides. The complete proposal is due on March 1, winners will be notified by May 1. Click the link below to get all the details, and for show attendees, get ready to see some funky Fiestas and wild shaggin’ wagons in Las Vegas come November.

Ford picks Fiesta ST, Transit Connect as this year’s SEMA darlings originally appeared on Autoblog on Sat, 02 Feb 2013 17:07:00 EST. Please see our terms for use of feeds.

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Video: Kia's second Super Bowl commercial lets booth professionals have their revenge

By John Neff

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This is more like it, Kia. After last year’s highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren’t that impressed with this year’s Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year’s big game, however, gave us a chuckle.

Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they’re usually extremely well educated on the product’s specs and features. Despite that fact, they have to put up with constant oogling and questions like, “Do you come with the car?” What this T-1000 won’t put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

Continue reading Kia’s second Super Bowl commercial lets booth professionals have their revenge

Kia’s second Super Bowl commercial lets booth professionals have their revenge originally appeared on Autoblog on Fri, 01 Feb 2013 16:31:00 EST. Please see our terms for use of feeds.

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Video: Lincoln takes to the Super Bowl with Twitter schizophrenia

By Zach Bowman

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Lincoln has officially pulled off the wraps on its ad for this year’s Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot’s story line with Jimmy Fallon in the director’s chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather’s suppleness.

Do we learn a single thing about the brand’s new honey? Nope. But there’s a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We’ll be busy preparing for the alpacalypse.

Continue reading Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln takes to the Super Bowl with Twitter schizophrenia originally appeared on Autoblog on Fri, 01 Feb 2013 15:32:00 EST. Please see our terms for use of feeds.

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