Tag Archives: CLA

Report: Mercedes FWD platform to last until 2018, convertible and two-seater future uncertain

By Brandon Turkus

2014 Mercedes-Benz CLA sedan - front three-quarter view, silver

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Mercedes-Benz seems to be expecting a lot of success from its front-wheel-drive CLA-Class. Automotive News is reporting that the sub-C-Class sedan could grow when its second generation arrives in 2018.

The current FWD platform for MB underpins the CLA, the B-Class, the GLA-Class, and the A-Class. The B-Class will arrive in North America as an EV for spring of 2014, while the production GLA crossover will arrive three to four months after that. The five-door A-Class won’t be crossing The Pond. Sad faces all around.

According to AN, another model will be based on the front-drive architecture, but it won’t be coming to the US market. Set to arrive next year, rumors are that it’ll be a wagon version of the CLA, sort of like the ill-named five-door CLS Shooting Brake that is also a Europe-only item.

As for the rumored CLA convertible and two-seat roadster, if those two arrive, it’s not going to be until the second-generation of the current architecture hits the market. Even then, their future is in uncertain, as Dieter Zetsche, CEO of Daimler AG told Automotive News, “We are considering the final portfolio of the next generation of our compact cars. We have to define it and we may expand the portfolio.”

Mercedes FWD platform to last until 2018, convertible and two-seater future uncertain originally appeared on Autoblog on Mon, 22 Jul 2013 18:59:00 EST. Please see our terms for use of feeds.

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Report: Mercedes considering Mexico for CLA production

By Brandon Turkus

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Would you buy a Mercedes-Benz if it were made in Mexico? That’s what the German outfit is wondering, as it considers localizing production of the its new budget model at a factory operated by Nissan, of which the automaker is a joint-venture partner.

According to a report from Automotive News, moving production of American-spec CLAs from Hungary to Mexico would protect Mercedes from currency fluctuations. “Mexico is the best location for the United States,” Daimler Chairman Dieter Zetsche told AN. The CLA is also expected to become the brand’s volume model in the US market, which makes North American production a logical move.

In the event that Mercedes approves the plan, Nissan would expand the capabilities at its Aguascalientes, Mexico plant, allowing production to begin in 2018.

Mercedes considering Mexico for CLA production originally appeared on Autoblog on Tue, 16 Jul 2013 16:29:00 EST. Please see our terms for use of feeds.

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Spy Shots: Mercedes-Benz GLA crossover spied inside and out

By Jonathon Ramsey

Mercedes-Benz GLA crossover spy shots

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When the new Mercedes-Benz A-Class entered production last summer, we were told in the accompanying press release that its platform would support the B-Class and “a further three sporty and emotive vehicles, including a coupé and an SUV.” The hidden cameras at KGP have captured the SUV part of that equation, the GLA small crossover, in the Rocky Mountains.

As best we can make out, the contours under its swirly vinyl are those of a burlier copy of the handsome A-Class, only raised off the ground. Inside is the same minimal yet well done interior we’ve seen in the A and the CLA, sales numbers having proved so far that the cabin is a hit with buyers around the world.

Speculation is that GLA powertrains will match those of its platform siblings, the base motor said to be the 2.0-liter, 200-horsepower four-cylinder and chassis options being front- and all-wheel drive. The Frankfurt Motor Show should be when the public gets the first naked look at it. The high-res gallery of spy shots above should suffice in the meantime.

Mercedes-Benz GLA crossover spied inside and out originally appeared on Autoblog on Fri, 12 Jul 2013 15:45:00 EST. Please see our terms for use of feeds.

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Shanghai: Mercedes-Benz GLA Concept gets mobbed in China

By Jeremy Korzeniewski

Mercedes-Benz GLA Concept - Shanghai 2013 - Front three-quarter view with crowd

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If the reception it received at the Shanghai Motor Show is any judge of marketplace acceptance, Mercedes-Benz has a hit on its hands in the form of the GLA Concept. And we can understand why – we’re quickly becoming fans of Mercedes’ recent styling language, as defined by new models like the CLA and this GLA Concept.

The big news on the exterior front are the headlamp clusters, which have frickin’ laser beams attached to their foreheads embedded inside that are capable of projecting videos and images on a screen. Plus, a pair of video cameras are mounted on the roof that can be used to capture driving excitement or removed and taken with you. How cool is that? We just hope they have a substantial locking mechanism to prevent would-be thievery…

If the exterior is mostly ready for production, with a few of the more outlandish elements moved to the trash bin – like, for instance, laser-beam headlamps and removable action cams – the interior is a true custom job that screams concept loud and clear. There are all kinds of jewel-like finishes inside, along with transparent surfaces showing what looks like metal latticework underneath and some awfully thick looking leather with massive exterior stitching done by hand similar to what you’d find on a baseball glove.

Under the twin-bulged hood sits a turbocharged 2.0-liter four-cylinder engine that sends 208 horsepower and 258 pound-feet of torque through a seven-speed dual-clutch transmission to all four wheels via Mercedes’ proprietary 4Matic all-wheel-drive system. There’s plenty more in the press release below, and we suggest you take a gander at our high-res image gallery above to take in all the unique details.

Continue reading Mercedes-Benz GLA Concept gets mobbed in China

Mercedes-Benz GLA Concept gets mobbed in China originally appeared on Autoblog on Sat, 20 Apr 2013 02:59:00 EST. Please see our terms for use of feeds.

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2016 Mercedes-Benz C-class Cabriolet Spy Photos: A Properly Badged C-class Droptop

By Jens Meiners

What It Is: The cabriolet version of the next-generation Mercedes-Benz C-class. This droptop is expected to hit the market in 2015, a year after the new sedan, as a 2016 model. The new C will adopt Benz’s latest design language, which is characterized by flowing lines and not necessarily inspired by company history. For instance, the trunk is low, round, and sloping, similar to the characteristics of the new CLA sedan. And the exterior mirrors are positioned not in the front window triangle, where they’ve been on Benzes since the early 1970s, but rather on the door panel’s shoulder, similar to the most recent SL and SLK. Audi in particular has promoted the notion that this mirror position is sporty. READ MORE ››

From: http://feedproxy.google.com/~r/caranddriver/blog/~3/NoVe6LWGPfE/2016-mercedes-benz-c-class-cabriolet-spy-photos-news

Mercedes-Benz Execs Talk 13 New Models, Electric Cars, and Hybrid AMGs

By Eric Tingwall

Mercedes-Benz has little fear its entry-level CLA250 will cannibalize sales of its C-class.

Mercedes-Benz has never had a stronger first quarter in the United States than it has had in 2013, but the German automaker isn’t about to slow down. The company is taking strides to secure its position over the long term and to bolster its global sales with 13 all-new new models by 2020. These vehicles aren’t just refreshes and redesigns; the Stuttgart-based marque will introduce 13 new nameplates—vehicles without a predecessor. We know there will be the front-drive-based GLA-class crossover and the S-class will add coupe and convertible variants, but the bulk of the plan remains a mystery. Hoping to fill in some of the unknowns, we sat down with four of the most influential executives at Mercedes-Benz: Thomas Weber, head of R&D; Dieter Zetsche, Daimler chairman and head of Mercedes-Benz cars; Jörg Prigl, vice president of small-car development; and Ola Källenius, chairman of Mercedes-Benz AMG. Here’s what they had to say about the future of Mercedes:

Car and Driver: We’re struggling to find 13 obvious holes in the Mercedes-Benz lineup. What kinds of vehicles are coming? Should we expect Mercedes versions of BMW’s Gran Turismos?

Thomas Weber: To build such a vehicle is easy. To be successful is the name of the game. You also must be careful not to say a current trend is a trend forever. We will certainly add long-wheelbase models targeting the Asian markets. As we look at these new models, we need to beat our competitors in three areas: design, powertrains, and environmental and safety technologies.

C/D: Is there any concern that the $30,825 CLA250 might dilute the brand image in the U.S. or cannibalize C-class sales?

Dieter Zetsche: Our more-mature, more-affluent customers are very good to us. At the same time, the A-class has an average age drop of 10 years [in Europe]. It’s all about striking the right balance. The new S-class will move into Rolls-Royce Ghost territory. Just as we introduce small cars, we keep the light shining on the brand.

Jörg Prigl: If we saw that as a risk, we shouldn’t have done the CLA. We are not fighting for the loyal customers we have.

Mercedes wants to be at the forefront of EV development.

C/D: Electric vehicles have failed to take off in the U.S. Why bring the electric B-class to market?

Prigl: Technology leadership in a potential future drivetrain is a must for us. The partnership with Tesla will help us speed up and beat the competition. If you believe you can do this alone as an automaker, you will fail. The battery cell should not be done by the OEM. There should be huge competition among suppliers to get the cell right. The specific know-how for the automaker is in the packaging and the battery management. Tesla provides the complete powertrain for the B-class

Source: FULL ARTICLE at Car & Driver

Opinion: Redefining luxury

By Paul Eisenstein

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What’s Happening To This Once-Exclusive Segment?

These days, luxury makers seem to have an adversity to white space.

What comes before “A”? That’s the problem Mercedes-Benz apparently has to cope with as it works up plans for an all-new premium minicar that’s currently being referred to as the X-Class.

It’s been three decades since the German maker first introduced – after much internal debate – the original “Baby Benz,” the line that became today’s C-Class. It’s more recently added downsized B- and A-Class lines, as well, the X- expected to be even smaller. And that’s on top of all the other new models that have rapidly fleshed out the Teutonic marque’s lineup, from the G to the GLK, not to mention CLS, CLA (above) and SLK.

It’s an alphanumeric soup, and Mercedes isn’t alone, as a quick perusal of the BMW and Audi lineups – never mind the expanding mix at Cadillac, Lincoln, Lexus and Jaguar – reveals. These days, luxury makers seem to have an adversity to white space. They’re struggling to fill in every possible gap in what is a luxury market that is both rapidly growing and quickly changing.


Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.


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Redefining luxury originally appeared on Autoblog on Tue, 02 Apr 2013 19:00:00 EST. Please see our terms for use of feeds.

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2014 Mercedes-Benz CLA45 AMG: Small and Strong [2013 New York auto show]

By Jens Meiners

2014 Mercedes-Benz CLA45 AMG

Subtlety doesn’t cut it anymore in Stuttgart-Untertürkheim. The new CLA-class, proclaimed a “style rebel” by design chief Gorden Wagener, has made that clear with its voluptuous lines and playful styling elements. This “four-door coupe” appears compact, but it’s only marginally shorter, and actually wider and taller than the legendary 1985–1995 E-class W124 sedan. READ MORE ››

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Source: FULL ARTICLE at Car & Driver

2014 Mercedes-Benz E250 BlueTec Diesel Driven: Most of the Might, Two Fewer Cylinders than the E350

By Jared Gall

2014 Mercedes-Benz E250 wagon

Mercedes-Benz’s recently unveiled CLA-class is more than just the brand’s most recent foray into the world of front-wheel drive. It’s also an indicator of the entire lineup’s stylistic future—for proof, simply look at the freshly updated 2014 E-class. Indeed, Mercedes design director Hans-Dieter Futschik tells us to expect a lot more of the new look going forward, and an additional piece of evidence just arrived in the form of the unofficially unveiled 2014 S-class. READ MORE ››

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Source: FULL ARTICLE at Car & Driver

2014 Mercedes-Benz S-class Spied Completely Uncovered Wearing Sleeker, CLA-like Bodywork

By Alexander Stoklosa

2014 Mercedes-Benz S-class (spy photo)

Update 3/18/13: We’ve received a fresh batch of spy photos that show the 2014 Mercedes-Benz S-class completely uncovered. As we suspected, the sedan loses the fender blisters and the fussier details of the current model. The S-class has inherited a trio of arcing body-side creases similar to those on the new compact CLA-class, and the front end mixes cues from the outgoing sedan and Benz’s smaller E-class. There’s a lot of the current-gen CL-class in the 2014 S-class’s rear end, with tall, narrow taillights—complete with CLA-like LED accent strips—and a canted trunklid. Overall, the S-class’s design pushes it solidly forward in the styling department, and it looks properly modern enough to serve as a vessel for Mercedes’s latest high-tech gear. We expect the 2015 S-class coupe (that’s the freshly renamed, next-gen CL-class) and cabriolet to wear near-identical styling, although those models might wear sportier front and rear fascias. READ MORE ››

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Source: FULL ARTICLE at Car & Driver

Report: X1, 3 Series power BMW back into global luxury autos sales lead

By Zach Bowman

BMW X1

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BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company’s bread-and-butter 3 Series jumped by 26 percent.

Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

X1, 3 Series power BMW back into global luxury autos sales lead originally appeared on Autoblog on Thu, 14 Mar 2013 08:00:00 EST. Please see our terms for use of feeds.

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Spy Shots: Next Mercedes-Benz C-Class spotted in the snow

By Steven J. Ewing

2014 Mercedes-Benz C-Class sedan spy shots

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The entry-level Mercedes-Benz C-Class has long felt like nothing more than, well, just that. Aside from the potent and delicious C63 AMG models, there hasn’t been much to set the C-Class apart in the entry-level luxury/sport segment, leading to the model being regarded by many as “The Cheap Mercedes.” No, it’s certainly not a bad car, but for our money, it hasn’t stood up particularly well to competitors like the BMW 3 Series or Audi A4.

So with the handsome new CLA-Class coming to round off the entry-level end for Mercedes-Benz, big plans are in store for the C-Class. We can see some evidence of that in this latest set of spy shots from our friends at CarPix. According to earlier reports, the new C-Class will be “far more dramatic” in the visuals department, and while the sedan’s sculpting is still covered by camo, the much sleeker headlamp design we see here is, at the very least, a good start. The car’s overall size is expected to grow a bit to further distance itself from the CLA, though thanks to lightweight materials, curb weight isn’t expected to increase.

Just like the current model, the new C-Class is expected to use four- and six-cylinder engines, both gas- and diesel-fed, and overall power output for the global engine range should span from 120-ish on the low end to as much as 330. These new engines are expected to be mounted lower and farther rearward than before, offering better balance for both rear- and 4Matic all-wheel drive configurations. And as for that AMG? Rumors suggest a turbocharged 4.0-liter V8 will fall underhood.

Expect the next C-Class to debut either later this year at the Frankfurt Motor Show, or more likely, at next March’s Geneva Motor Show.

Next Mercedes-Benz C-Class spotted in the snow originally appeared on Autoblog on Mon, 11 Mar 2013 13:31:00 EST. Please see our terms for use of feeds.

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First Drive: 2014 Mercedes-Benz CLA250 Sport

By Matt Davis

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Mercedes Makes A Mighty Little Sedan

We got overexcited when the W203 Mercedes-Benz C-Class sedan came out in 2001, calling it the “Baby Benz” when it really wasn’t. We knew that, too, but our enthusiasm for a model more like the old 190 of the ’80s was so strong that we were willing to stretch the first-gen C-Class to fit that mold. Today, the C-Class has done what all German premium cars do: grown in size. In this case, grown to satisfy the market intentions of the previous E-Class.

There was the tall A-Class sold from 1998 through 2010, but we never considered that a serious small Benz in the proper spirit, nor was it ever offered in the US. Regardless, we’ve been craving a smaller, premium, sexy sedan all the while.

As you read this, Mercedes-Benz has just unveiled, with great fanfare at this year’s Geneva Motor Show, the production CLA-Class. We saw the car at the Detroit Auto Show in January, and the Concept Style Coupe that led to the CLA was first seen in China at the 2012 Beijing Motor Show. The CLA – a.k.a. “the baby CLS” – is finally here and we’ve driven it.

Continue reading 2014 Mercedes-Benz CLA250 Sport

2014 Mercedes-Benz CLA250 Sport originally appeared on Autoblog on Wed, 06 Mar 2013 12:00:00 EST. Please see our terms for use of feeds.

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Because Marketing Synergy: Usher Builds His Own SLS AMG Engine, Drives A45 AMG

By Alexander Stoklosa

Usher Mercedes-AMG

Pop musician and soon-to-be judge on The Voice Ursher Usher recently visited Mercedes-AMG’s headquarters in Affalterbach, Germany. He was there to stand near/help assemble the engine bound for his personal SLS AMG and to drive the new A45 AMG hatchback. This tidbit on its own isn’t newsworthy, but the cozy relationship between Usher and Mercedes-Benz could be a sign that the two plan to build some kind of marketing cooperation. The singer appeared in Benz’s slick Super Bowl commercial for the CLA-class this year, and presented the A45 AMG Edition 1 alongside Daimler CEO Dieter Zetsche. It’s also a sign that people with more money and fame than you can go to Germany to build their supercar’s engine and be among the first non-Benz employees to drive hot new AMGs.

So what of Usher’s affinity for cars wearing the three-pointed star outside of commercials? According to Mercedes, one of the first things the pop star and international sensation did upon becoming a pop star and international sensation was to buy his mom a Benz. Currently, Usher is making do with a CLS63 AMG until his new gullwinged beauty is complete. Interestingly, Mercedes also claims Usher “enjoys” driving around in a Sprinter van when he has his family in tow. An SLS and a Sprinter? Usher clearly has been listening to us.



There’s no word on whether the Mercedes guys screamed his name when the singer walked into Affalterbach HQ. But we understand that when he was asked how much time he could commit to the engine build, Usher reportedly answered “if you want it done right, I hope you’re ready to go all night.” Mercedes says the singer approached his A45 AMG test drive with similar enthusiasm, noting that he said he “gotta keep it real now, because on a one-to-ten she’s a certified 20.”

Usher Mercedes-AMG

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Source: FULL ARTICLE at Car & Driver

Confirmed: Mercedes-Benz CLA45 AMG coming to the New York Auto Show

By Jonathon Ramsey

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Mercedes-Benz showed off the CLA45 AMG at a private event on the eve of the Geneva Motor Show, but was determined not to let it be photographed. We can talk about it, though – after all, a teaser image was released to promote the new Sony game Drive Club. The CLA45 AMG will use the same powertrain as the A45 AMG, which means a 2.0-liter turbocharged four-cylinder with 360 horsepower and 332 pound-feet of torque. And that means a small four-door coupe sedan with the highest horsepower-per-liter in the segment. It will shift through the same seven-speed dual-clutch transmission, should also run out of speed at 155 miles per hour and have that three-stage stability control system.

As with its hatch sibling, the CLA is already so aggressive on the outside – and the parent company so anxious not to demolish the sedan’s 0.22 coefficient of drag – that not much has been done to the cranked-up CLA. Even the rather thin tires on the standard only get a little less thin on the hotter variant. Inside will be the telltale AMG signs, with lots of red detailing and that flat-bottomed wheel among the giveaways. We’ll know more later this month when the wraps come off at the New York International Auto Show.

Mercedes-Benz CLA45 AMG coming to the New York Auto Show originally appeared on Autoblog on Tue, 05 Mar 2013 05:30:00 EST. Please see our terms for use of feeds.

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2014 Mercedes-Benz CLA45 AMG: Launch Timing and First Official “Photo”

By Alexander Stoklosa

2014 Mercedes-Benz CLA45 Driveclub

The hot-rod AMG version of Mercedes-Benz’s new CLA-class compact sedan, the CLA45 AMG, still has yet to be officially unveiled, but we have the first image of the production car. Well, it’s not quite the real car—it’s a computer-generated likeness of the CLA45 AMG from the upcoming PlayStation 4 video game Driveclub. The real deal makes its big debut at the 2013 New York auto show.



Unsurprisingly, the CLA45 looks pretty much identical to the rendering we recently published, as well as the car in Benz’s self-published “spy photos.” The requisite pumped-up bodywork and aggressive wheels are present and accounted for, all the better to convey the sedan’s impressive specs: 355 horsepower, 4MATIC all-wheel drive, and a seven-speed dual-clutch automatic transmission. Besides the new photo, we also have launch timing for the CLA45 here in the States. The zippy sedan will hit dealerships in November, and, while pricing has yet to be announced, figure on a sticker crowding $50,000.

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Source: FULL ARTICLE at Car & Driver

2014 Mercedes-Benz CLA45 AMG Rendered: Affalterbach’s Turbo Four For America

By Jens Meiners

2014 Mercedes-Benz CLA45 AMG (artist's rendering)

AMG’s version of the upcoming CLA compact sedan—or, to be more specific, a very accurate rendering of it. Powered by a 355-hp, turbocharged 2.0-liter four-cylinder, the CLA45 AMG will charge to 60 mph in around 4.5 seconds and hit the governor at no less than 155 mph. An all-wheel-drive system will help to get the power to the ground. The CLA is styled to resemble a miniature version of the CLS, which would make the CLA45 AMG the little brother of the CLS63 AMG. Like its big brother, the CLA will be distinguished from other cars in its class, as well as many other Mercedes, by its voluptuous styling.  READ MORE ››

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Source: FULL ARTICLE at Car & Driver

Mercedes-Benz Confirms Debut of GLA Crossover Concept in China [2013 Shanghai Auto Show]

By Jens Meiners

Mercedes-Benz’s intention to produce a crossover based on the wildly popular new front-wheel-drive architecture underpinning the A-class, the B-class, and the CLA-class is no secret. We’ve spied Benz’s littlest ute being tested, and we know it will be built at the brand’s Rastatt, Germany, production site. Now, after being tipped off by a report from Motor Authority, we hear from company sources that a concept version of the compact crossover, called GLA-class, will bow at the Shanghai auto show in April. The GLA shown in Shanghai won’t be up to production specification, but we can expect a fairly accurate interpretation of what will land at dealerships likely by the end of the year.

The GLA will be offered with front- and all-wheel drive, and a choice of four-cylinder diesel and gasoline engines taken from the parts bin available to other Mercedes vehicles making use of the shared architecture. An AMG version is possible, but not confirmed, and it wouldn’t become a reality for some time.



Mercedes’ front-wheel-drive family will receive at least one further model beyond the A-class, B-class, CLA, and GLA. A station wagon version of the CLA—which the Stuttgart-based manufacturer could erroneously call a Shooting Brake—is the likeliest to complete the fab five, but an A-class cabriolet is close to being finalized, as well.

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Source: FULL ARTICLE at Car & Driver

Mercedes-Benz CLA-class “Soul” Super Bowl Commercial: It’s a Hell of a Spot [The Ad Section]

By Don Klein

Mercedes Benz CLA Ad

Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is depicted via the shift pattern at the bottom, but everyone has an opinion when it comes to advertising, so hit Backfires below and tell us what you think, too.

About 10 years ago, Mercedes-Benz showed how not to introduce a down-market luxury car. That failed experiment was a strange little two-door called the C230 Kompressor. It featured cloth seats and a hatchback (although Mercedes never used that word in official communiqués). Depending on your point of view, it was either sporty or fugly, but it screamed cheap no matter how you looked at it, an image that didn’t sit well with traditional Mercedes owners.

A decade later, Mercedes wants to dip back into the low end of the pool, with good reason: A lot of cars sold in this country hover around the $30,000 price point (including entry-luxury models like the Acura ILX, Audi A3, and BMW 1-series). Of course, none currently wear a three-pointed star. Enter the CLA-class. Looking more or less like a CLS after a very cold shower, this compact sedan is clearly a Mercedes. You won’t be able to buy one until this fall, but when you can, the car will have the standard equipment you might expect in a Benz (seven-speed dual-clutch auto, Bluetooth connectivity, a 5.8-inch infotainment display, and the mbrace2 suite of smartphone-integrated apps and services) and options you definitely expect in a Benz. The latter include a panorama-style sunroof, heated front seats, dual-zone climate control, pre-collision braking, blind-spot monitoring, infotainment system upgrades, lane-keeping assist, and a parking-assist system that even some of the pricier Mercedes models don’t yet offer. Still, the CLA has that decidedly un-Mercedes $30,825 base price—the $29,990 number cited in the commercial doesn’t include destination and delivery—so how does the company tout that without tarnishing its upscale image? You make a commercial that blows everyone’s socks off.

The premise underlying “Soul” is simple: If you want something that you can’t afford, maybe you can get it by selling your soul to Satan. But as the old saying does, the devil is in the details and it’s the ad’s extravagant execution that makes it so powerful. Anybody who has ever written commercials for a living has got to be jealous of the creative team that got to make this spot. Clearly, money was no object:

Willem Dafoe would make a great Satan, but he’d cost a fortune.”

 “No problem, hire him.”

 “But we also need a sexy model.”

“You mean like Kate Upton?”

“Yeah, she’d be perfect, but . . .”

“No problem, hire her. And hire Usher, too. And while you’re at it, make sure we keep using Jon Hamm, the guy from Mad Men, for our voiceovers.”

“But what about the music? It would be amazing if we could get the Stones’ …read more
Source: FULL ARTICLE at Car & Driver