By Jonathon Ramsey

Filed under: Sedan, Marketing/Advertising, Videos, Lincoln, Luxury

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the “Steer the Script” spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

The kind of traditional spot that could run any time of year, the only question we had after watching it was: “Wait – was that… Abraham Lincoln?” Along with the press release from Lincoln, you can view the spot below.

If you want a deeper look and criticism into Lincoln’s “Steer The Script,” ad, have a read of AOL Autos’ column: Lincoln’s Super Bowl Ad is a Flop, written by Pete Bigelow.

Continue reading Lincoln’s second, more traditional, Super Bowl commercial

Lincoln’s second, more traditional, Super Bowl commercial originally appeared on Autoblog on Sat, 02 Feb 2013 19:03:00 EST. Please see our terms for use of feeds.

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