Tag Archives: CMO

News, Politics, Government

How Can CMOs and CIOs Develop a "Power Partnership"?

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By Kimberly Whitler, Contributor As the second article (click here for the first article) in a series investigating how firms can create a stronger CMO-CIO partnership, I interviewed two CMO-CIO pairs to get different perspectives on the topic. The first pair interviewed was Dan Pingree and Michael Moore, the head of marketing and IT respectively, from Moosejaw Mountaineering, an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock-climbing, hiking, and camping. The second pair interviewed was Nancy Costopulos and Bob Panger, the CMO and CIO from the American Marketing Association, one of the largest marketing associations in the world, with more than 30,000 global members who work, teach, and study in the field of marketing. …read more

Source: FULL ARTICLE at Forbes Latest

News, Politics, Government

SAPVoice: Leadership Is All About Change And Adaptability

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By Todd Wilms, AdVoice

Who we think of as “successful” changes as we mature.  When we were kids, it was typically about “fame” or “notoriety.”  Film and pop stars had it all for us.  As we got our degrees and entered the workforce, we viewed “intelligence” as success.  Who was the smartest person in the room?  “Money” certainly is a barometer for success.  However, over the years, we have seen fame wane, or pure intelligence fail our leaders, as they were ill equipped to see their ideas put into practice.  Now, adaptability – the ability to not only embrace but to use change to enhance your and your organization’s trajectory – is the desired trait for the modern leader.  Great leaders love change, see it as an opportunity, and realize the potential for growth. Love Change The adage thrown around corporate board and lunchrooms is that “no one likes change.”  I disagree with that.  Great leaders LOVE change.  The masses may not like change; they may like to keep the status quo.  But real leaders love change.  They thrive on the possibilities that change brings.  They fully realize that many will see change as a negative disruption for their daily lives and it is a leader’s responsibility to help them through that disruption.  Our routines are like comfort food, and our great leaders know this – can truly empathize with it.  They also understand that major changes occur and cause us to re-evaluate our roles, our organizations, and ourselves.  A great leader will be mindful that change can be uncomfortable, and will help their peers and teams see what the future can hold for them.  More importantly, they will take the lead on how to get there and will help their folks get to that “new reality.” Change Is Opportunity I have had the pleasure of being a leader is several world-class organizations.  I have also learned the hard lessons of having tenure in companies that were “not so world-class,” as well as one colossal train-wreck of a company. Great organizations always had leaders who embraced change and look for the opportunity in the chaos.  While at eBay, there was a constant state of flux, and then CEO Meg Whitman rotated her leaders around the organization to build bench strength.  The CFO today might be the CMO tomorrow. But, when she stepped down, the organization was nonplussed and new leadership stepped in – just as she had designed it.  SAP will be going through a similar change as was announced today with Co-CEO Jim Hagemann Snabe stepping down as he transitions to his new role on the SAP Executive Board.  This comes during a time of a dramatic change at SAP as we transition to a cloud and data focused organization.  Again, the strength of the culture of leadership at SAP is how executives and leaders at every level stepped up and embraced the change, communicated to their teams, and helped see the amazing opportunities change can bring.  Change brings new responsibilities and new opportunities to leaders …read more

Source: FULL ARTICLE at Forbes Latest

News, Politics, Government

New Job? New Company? Here's How To Make The Leap

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By Erika Andersen, Contributor I recently had the pleasure of working with Joann Lublin at the Wall Street Journal for an article in her column, Your Executive Career. It started as a conversation about folks Joann came to call “extreme switchers” – people who make big changes in their careers, especially at a senior level.  She ended up profiling 3 of our clients: Tom Newman, who went from being a business strategist at to running Interactive One, the digital arm of Radio One; Maryam Banikarim, who moved from TV (NBCUniversal) to print (), at the same time becoming Gannett’s first-ever CMO; and Benita Fitzgerald Mosley, an Olympic gold medalist who left the U.S. Olympic Committee to run WICT, a cable industry women’s association.

From: http://www.forbes.com/sites/erikaandersen/2013/04/17/new-job-new-company-heres-how-to-make-the-leap/

Business, Finance, Occupation & Industry

Calpian's Emerging Market Mobile Payments Solution Experiences Largest Growth Month to Date

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By Business Wirevia The Motley Fool

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Calpian’s Emerging Market Mobile Payments Solution Experiences Largest Growth Month to Date

Money-on-Mobile grows to approximately $15 Million in Processed Transaction Volume during the month of March 2013

DALLAS–(BUSINESS WIRE)– Calpian, Inc. (OTC:CLPI) announces that, as of March 31, 2013, the Money-on-Mobile service offered by its Indian subsidiary is now being supported by over 130,250 retail locations, increased from 126,200 on February 28, 2013, and accessed by approximately 44 million unique phone number customers, up from the 39.5 million reported from the previous month. The March 2013 processed transaction volume, measured in Indian rupees, was 810 million INR – an approximate 149 million increase over February 2013 processed volume. At current exchange rates, March processed transaction volume was approximately $15 million.

According to Calpian CEO, Harold Montgomery, “The growth of Money-on-Mobile is nothing short of astounding. We continue to see, month after month, the number of unique users, retail outlets and processed volume increase dramatically. We could not be more pleased that Money-on-Mobile is thriving in the Indian marketplace.”

About Calpian, Inc.

Calpian, Inc. (CLPI) is a publicly traded company with corporate offices in Dallas, Texas, operating centers in Georgia, New York and Illinois and mobile payments emerging-market operations through its subsidiary in India.

Calpian’s wholly owned subsidiary, Calpian Commerce, provides the merchant community with an integrated suite of payment platforms and proprietary software based products. Calpian Commerce offers access to leading third party payment platforms to process credit and debit card transactions, ach, mobile acceptance and gateway payment solutions to merchants in the U.S. operating in the physical “brick and mortar” environment as well as over the Internet, and in settings requiring wired as well as wireless/portable payment solutions. Calpian Commerce delivers its products and services to merchants via three delivery chains: a direct sales force, ISOs and Agent Banks.

Calpian’s Indian subsidiary offers Money-on-Mobile, a pre-paid mobile payment solution, to more than 130,250 Indian retail locations. Calpian’s management team has over 70 years in combined experience in the payments business. Calpian’s CEO, Harold Montgomery, is a recognized industry leader who has provided expert testimony to the U.S. Congress and Federal Reserve Bank on payments-related issues and regularly appears in numerous industry publications, such as Transaction World Magazine. Please visit our website at www.calpian.com for more information.

Calpian, Inc.
Media Contact:
Cynthia Bailey, CMO, 404-886-8885
cbailey@calpian.com
or
Company Contact:
Harold Montgomery, CEO, 214-758-8603
haroldmontgomery@calpian.com
or
Investor Relations Contact:<br …read more

Source: FULL ARTICLE at DailyFinance

News, Politics, Government

A Roomful Of Female Marketing Leaders Didn't Mention This Word

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By Lisa Arthur, Contributor

Last month, I was honored to be named by Direct Marketing News to its “Marketing Hall of Femme.” Derived from DMN’s Spotlight interviews, which highlight the success strategies of senior marketing executives, the 2013 Marketing Hall of Femme recognized a total of 15 prominent female marketers, including: Rebecca Baker, CMO, Alvarez & Marsal Emma Carrasco, CMO, NPR Joan Chow, EVP, CMO, ConAgra Foods Beth Comstock, SVP & CMO, GE Lauren Crampsie, CMO, Ogilvy & Mather Vicky Free, CMO, BET Networks Anne Globe, CMO, Dreamworks Animation Leontyne Green Sykes, CMO, IKEA Denise Incandela, President, Saks Direct, CMO, Saks Mariann McDonagh, CMO, inContact Richelle Parham, CMO, eBay   Martine Reardon, CMO, Macy’s Susan Thronson, SVP, Global Marketing, Marriott Trish Wheaton, CMO, Wunderman Eight honorees attended the Hall of Femme awards ceremony and panel discussion in New York City, and I was thrilled to spend the afternoon in the company of these influential business leaders. …read more
Source: FULL ARTICLE at Forbes Latest

News, Politics, Government

NPR's New CMO On The Plan To Thrive In A Digital World

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By John Ellett, Contributor

I recently had the opportunity to talk with Emma Carrasco, the newly appointed CMO of NPR. The organization has never had a CMO, so we discussed the challenges of entering an ambiguous situation. We also discussed how the radio broadcaster is preparing for operating in a digital world. Here are highlights of the conversation. …read more
Source: FULL ARTICLE at Forbes Latest

Business, Finance, Occupation & Industry

Affymax Reports Fourth Quarter and Year-End 2012 Financial Results

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By Business Wirevia The Motley Fool

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Affymax Reports Fourth Quarter and Year-End 2012 Financial Results

PALO ALTO, Calif.–(BUSINESS WIRE)– Affymax, Inc. (NAS: AFFY) today reported financial results for the fourth quarter and year ended December 31, 2012. The net loss for the fourth quarter of 2012 was $68.3 million (or ($1.85) per share) compared to a net loss of $29.4 million (or ($0.82) per share) for the fourth quarter of 2011.

On February 23, 2013, Affymax and its partner, Takeda Pharmaceutical Company Limited (Takeda) announced a nationwide voluntary recall of OMONTYS as a result of postmarketing reports regarding safety concerns, including anaphylaxis, which can be life-threatening or fatal. We and Takeda are actively investigating the cause of these reactions but there can be no assurance that a solution will be found. As of the result of the recall, we re-evaluated a number of estimates made as of period-end and recorded financial statement adjustments to reflect changes in those estimates as to the recoverability of inventory and deposits made to our contract manufacturing organizations, or CMOs, potential losses on firm purchase commitments and changes in the short-term and long-term classification of certain liabilities. In the aggregate, we recorded $45.0 million in impairment due to inventory and firm purchase commitments in the quarter ended December 31, 2012, with no comparable charge in the prior year.

Earlier this month, the Company began reorganizing its operations in order to significantly reduce operating costs and negotiating with Takeda to collaboratively focus on the OMONTYS safety and other related FDA issues associated with the recall of the product. In addition to the significant reduction in force of approximately 230 employees (75% of the Company’s workforce), including the commercial and medical affairs field forces as well as other officers and employees throughout the organization, the Company is continuing to transition many of the ongoing activities to Takeda and negotiating with Takeda on costs allocated between the parties under the collaboration arrangement. In connection with this restructuring, the Board and management continue to review the Company’s current financial position, including but not limited to: (i) the Company’s existing cash balance, which as of February 28, 2013 was approximately $67 million, (ii) all currently outstanding liabilities as well as commitments to third parties, which include potential contract manufacturing organization (CMO) commitments of up to an estimated approximately $33 million, (iii) outstanding debt obligations of up to approximately $11 million under its existing credit facility, (iv) estimated costs and expenses of the reduction in force of $8 to $10 million, and (v) estimates of expenses pursuant to and in continuation of its arrangement with Takeda under …read more
Source: FULL ARTICLE at DailyFinance

News, Politics, Government

When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To

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By Avi Dan, Contributor

It’s every CMO’s worst nightmare: a social media crisis that has taken on a life of its own and is posing a real threat to a brand’s reputation. It could be a negative comment from a dissatisfied customer that’s gone viral on Twitter, an online reaction to a brand action offline, or an accidental Facebook post by the brand’s agency. …read more
Source: FULL ARTICLE at Forbes Latest

Business, Finance, Occupation & Industry

CORRECTING and REPLACING Papa John's Announces Chief Marketing Officer, Andrew Varga, Resigns to Tak

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By Business Wirevia The Motley Fool

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CORRECTING and REPLACING Papa John’s Announces Chief Marketing Officer, Andrew Varga, Resigns to Take President Position at Zimmerman Advertising

LOUISVILLE, Ky.–(BUSINESS WIRE)– Phone number in contact information of release should read: Steve Higdon, 502-261-4710 (sted Steve Higdon, 502-261-4723).

The corrected release reads:

PAPA JOHN’S ANNOUNCES CHIEF MARKETING OFFICER, ANDREW VARGA, RESIGNS TO TAKE PRESIDENT POSITION AT ZIMMERMAN ADVERTISING

Papa John‘s International, Inc. (NAS: PZZA) today announced that Andrew Varga is resigning his position as Chief Marketing Officer of Papa John‘s International, Inc. (“Papa John‘s”), after accepting the role of President of Zimmerman Advertising, Papa John‘s advertising agency of record and one of the leading advertising firms in the United States. Mr. Varga expects to begin his new position following a transition period with Papa John‘s.

“Andrew made many outstanding contributions to the Papa John‘s team, and we are pleased that he now has a wonderful opportunity to become the President at Zimmerman Advertising,” said Papa John‘s Founder, Chairman and Chief Executive Officer John Schnatter. “We are excited not only to continue working with the talented team at Zimmerman, but also that Andrew and his wealth of knowledge about Papa John‘s and the pizza category will continue to be an integral driver of the Papa John‘s brand.”

“When we created the CMO position nearly four years ago, we had the goal of increasing the brand equity of Papa John‘s,” added Papa John‘s Chief Operating Officer Tony Thompson. “Andrew helped to strategically structure our marketing team to grow our digital, branding, and creative capabilities, all of which contribute to the strength of our brand. We’re confident our talented marketing team is well positioned to continue the strategic marketing and partnerships that will drive our results, and we will immediately begin the search for a new leader of the marketing team.”

Varga added, “It has been my privilege to be a part of the great Papa John‘s brand for nearly four years. I am very excited to continue to be involved with the quality leader in the QSR pizza segment in my new role with Zimmerman Advertising, and am grateful for the positive experience and learnings from John Schnatter and the team that have helped make it possible for me to take on this new opportunity. I look forward to working with John and the rest of the management team to ensure a smooth transition, and to helping continue …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Papa John's Announces Chief Marketing Officer, Andrew Varga, Resigns to Take President Position at Z

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By Business Wirevia The Motley Fool

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Papa John’s Announces Chief Marketing Officer, Andrew Varga, Resigns to Take President Position at Zimmerman Advertising

LOUISVILLE, Ky.–(BUSINESS WIRE)– Papa John‘s International, Inc. (NAS: PZZA) today announced that Andrew Varga is resigning his position as Chief Marketing Officer of Papa John‘s International, Inc. (“Papa John‘s”), after accepting the role of President of Zimmerman Advertising, Papa John‘s advertising agency of record and one of the leading advertising firms in the United States. Mr. Varga expects to begin his new position following a transition period with Papa John‘s.

“Andrew made many outstanding contributions to the Papa John‘s team, and we are pleased that he now has a wonderful opportunity to become the President at Zimmerman Advertising,” said Papa John‘s Founder, Chairman and Chief Executive Officer John Schnatter. “We are excited not only to continue working with the talented team at Zimmerman, but also that Andrew and his wealth of knowledge about Papa John‘s and the pizza category will continue to be an integral driver of the Papa John‘s brand.”

“When we created the CMO position nearly four years ago, we had the goal of increasing the brand equity of Papa John‘s,” added Papa John‘s Chief Operating Officer Tony Thompson. “Andrew helped to strategically structure our marketing team to grow our digital, branding, and creative capabilities, all of which contribute to the strength of our brand. We’re confident our talented marketing team is well positioned to continue the strategic marketing and partnerships that will drive our results, and we will immediately begin the search for a new leader of the marketing team.”

Varga added, “It has been my privilege to be a part of the great Papa John‘s brand for nearly four years. I am very excited to continue to be involved with the quality leader in the QSR pizza segment in my new role with Zimmerman Advertising, and am grateful for the positive experience and learnings from John Schnatter and the team that have helped make it possible for me to take on this new opportunity. I look forward to working with John and the rest of the management team to ensure a smooth transition, and to helping continue to grow the Papa John‘s brand.”

Headquartered in Louisville, Kentucky, Papa John‘s International, Inc. (PZZA) is the world’s third largest pizza company. For 11 of the past 13 years, consumers have rated Papa John‘s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John‘s also earned the 2012 Harris Poll EquiTrend® Pizza Brand …read more
Source: FULL ARTICLE at DailyFinance

News, Politics, Government

CMOs and CIOs — Better Together?

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By Wayne Morris, AdVoice

As a CMO, I am in the middle of the marketing evolution, as are all my fellow marketing professionals. We are adopting new ways of connecting with and engaging our customers, prospects and partners.  While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality. At the same time, through the use of behavior analysis, social listening and analytics we have much more insight into the concerns and interests of our customer and prospects.  Using this and the shift to more focus on digital channels allows us to do more two-way engagement and deliver more personal, differentiated experiences. …read more
Source: FULL ARTICLE at Forbes Latest

Business, Finance, Occupation & Industry

ValueClick Appoints Chief Marketing Officer

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By Business Wirevia The Motley Fool

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ValueClick Appoints Chief Marketing Officer

WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)– ValueClick, Inc. (NAS: VCLK) today announced that Mr. Scott G. Eagle has joined the Company as chief marketing officer (CMO). In the CMO role, Mr. Eagle will lead the Company’s global marketing function, including strategy and the integration of marketing programs across ValueClick’s business lines. Mr. Eagle will report to John Giuliani, president and chief executive officer of ValueClick.

“The addition of Scott to our team is another step toward the integration of our businesses,” said John Giuliani, president and chief executive officer of ValueClick. “Through his leadership and expertise across traditional and integrated online marketing, Scott will raise the profile of our integrated offering, differentiate ValueClick from the numerous point solutions in the marketplace, and help drive continued growth and profitability.”

An accomplished senior executive with a strong background in client-side digital marketing and consumer brand management, Mr. Eagle has over twenty years of experience as a marketing leader. Mr. Eagle has served as CMO for Empowered Careers, eHarmony and Claria Corporation, and he has held management positions at Concentric Network Corporation, MFS Communications and The Proctor & Gamble Company. Mr. Eagle holds a B.S. in economics from The Wharton School, University of Pennsylvania, and serves on the board of Akademos, Inc.

“At ValueClick, we have a significant opportunity to reframe our value proposition around our key differentiators: unique data; personalized messaging; and message consistency across consumer devices,” said Scott G. Eagle, chief marketing officer of ValueClick. “This is one of the most compelling stories I have been asked to lead, and I am very excited to join John and his team to bring the new ValueClick message to market.”


About ValueClick

ValueClick, Inc. (NAS: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Calpian's Emerging Market Mobile Payments Solution Grows to Approximately $12.2 Million in Processed

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By Business Wirevia The Motley Fool

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Calpian’s Emerging Market Mobile Payments Solution Grows to Approximately $12.2 Million in Processed Transaction Volume in February

DALLAS–(BUSINESS WIRE)– Calpian, Inc. (OTC:CLPI) announces that, as of February 28, 2013, the Money-on-Mobile service offered by its Indian subsidiary is now being supported by over 126,200 retail locations, increased from 122,340 on January 31, 2013, and accessed by approximately 39.5 million unique phone number customers, up from the 35.8 million reported from the previous month. The February 2013 processed transaction volume, measured in Indian rupees, was 661 million INR – an approximate 24 million increase over January 2013 processed volume. At current exchange rates, February processed transaction volume was approximately $12.2 million.

According to Calpian CEO, Harold Montgomery, “Despite the fact that February was a short month, we are pleased to see continued growth in both usage and processed transaction volume during this time. In fact, in February, Money-on-Mobile experienced even greater monthly growth than we’ve seen in previous months – a true indication that Money-on-Mobile is becoming entrenched in the daily lives of Indian consumers.”

About Calpian, Inc.

Calpian, Inc. (CLPI) is a publicly traded company with corporate offices in Dallas, Texas and mobile payments emerging-market operations through its subsidiary in India. Calpian’s U.S. business focuses on the 10,000 Independent Sales Organizations (ISOs) that serve approximately two million small merchants across all industries in the U.S. who pay an estimated $1 billion in annual residuals. Calpian’s Indian subsidiary offers Money-on-Mobile, a pre-paid mobile payment solution, to more than 126,200 Indian retail locations. Calpian’s management team has over 70 years in combined experience in the payments business. Calpian’s CEO, Harold Montgomery, is a recognized industry leader who has provided expert testimony to the U.S. Congress and Federal Reserve Bank on payments-related issues and regularly appears in numerous industry publications, such as Transaction World Magazine. Please visit our website at www.calpian.com for more information.

Calpian, Inc.
Media Contact:
Cynthia Bailey, CMO, 404-886-8885
cbailey@calpian.com
or
Company Contact:
Harold Montgomery, CEO, 214-758-8603
haroldmontgomery@calpian.com
or
Investor Relations Contact:
John Liviakis, 415-389-4670
john@Liviakis.com

KEYWORDS:   United States  Asia Pacific  North America  Texas  India

INDUSTRY KEYWORDS:

The article Calpian’s Emerging Market Mobile Payments Solution Grows to Approximately $12.2 Million in Processed Transaction Volume in February originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Adobe Analytics Enhanced with Predictive Marketing Capabilities

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By Business Wirevia The Motley Fool

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Adobe Analytics Enhanced with Predictive Marketing Capabilities

Digital Marketers Can Now Quickly Discover High-Value Audiences and Target Those Predicted Most Likely to Convert

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced a new predictive marketing workflow in Adobe® Analytics, which lets marketers quickly identify and target high value audiences in minutes. Adobe Analytics is a key element of the Adobe Marketing Cloud.

Traditionally marketers have relied on a cumbersome and time-consuming process that requires crunching large quantities of data over weeks or months to help them identify high-value audiences. The complexity and expense of this approach has led some marketers to bypass the use of data analysis altogether and end up defining audiences based on opinions or assumptions.

The new predictive marketing workflow in Adobe Analytics is designed to help marketers and marketing analysts sort through terabytes of data quickly to uncover valuable audiences. In a matter of minutes, the marketer can identify audiences based on shared characteristics and predictively score them according to how likely they are to convert. This allows marketers to then use Adobe Target to create tailored offers best suited to each distinct audience.

“The ability to quickly and consistently unearth critical audience data hidden in multichannel data is essential to marketing,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “We are saving digital marketers both dollars and time, cutting out weeks or even months of laborious data mining to find the right audiences to target, at the right time and on the right device.”

Predictive Marketing Workflow in Action

The new workflow can help marketers answer critical business questions. For example, the CMO of a car rental company would like to maximize revenue from car rentals in Florida during the winter holiday season. To accomplish this, she needs to know which potential audiences would be most likely to respond to a holiday car rental campaign for Florida. She then leverages Adobe Analytics to analyze terabytes of multichannel data to uncover previously unidentified, high-value audiences, perhaps families of five or more and retired couples from the Midwest, among others. These audiences are ranked by their likelihood of converting, which in this case is defined as the customer actually picking up the car they reserve. Each distinct audience is then seamlessly fed into Adobe Target, another …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Razorfish Standardizes on Adobe Marketing Cloud

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By Business Wirevia The Motley Fool

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Razorfish Standardizes on Adobe Marketing Cloud

Razorfish and Adobe Announce Global Strategic Partnership for Digital Marketing Services and Solutions

NEW YORK & SAN JOSE, Calif.–(BUSINESS WIRE)– Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated (NAS: ADBE) , today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent™. Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord.

The announcement of the partnership, which is effective immediately, comes days prior to Adobe Summit, The Digital Marketing Conference, which takes place in Salt Lake City, Utah, from March 4-8, 2013. Razorfish is a platinum sponsor at this year’s Adobe Summit and will be co-presenting with Adobe in several sessions. For more information on the Summit, please visit: http://summit.adobe.com/digital-marketing-summit.html.

“Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously shifting market demands, and brings our clients the best digital marketing technology and services available,” said Bob Lord, chief executive officer, Razorfish. “Adobe’s leadership in digital marketing combined with our shared commitment to developing groundbreaking, cloud-based marketing products and services, make this a winning partnership. We’re excited to shake up the agency model and provide a portfolio of proficiencies to benefit our mutual customers.”

“Razorfish has a rich heritage of blending digital marketing strategy and technology expertise,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Our extended relationship is a win for joint customers looking for the most comprehensive set of marketing solutions and services that address their business needs.”

Under the strategic direction of Stephan Beringer, international CEO of Razorfish and DigitasLBi, Razorfish’s global Adobe practice will focus on transforming digital marketing programs for clients with three initial initiatives:

  • Jointly expanding Fluent™ to include the entire Adobe Marketing Cloud. Fluent™ is an existing hosted and managed offering that serves as a single, unified software application for marketers to create, distribute, target and measure multi-channel digital campaigns. Fluent™ will be layered on top of Adobe solutions and will help accelerate clients’ ROI.
  • Formation of a global CMO-centric Adobe professional services practice that will …read more
    Source: FULL ARTICLE at DailyFinance
News, Politics, Government

Why Watching The Oscars Will Be Different This Year

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By John Ellett, Contributor

How people watch live “broadcast” television is changing. More and more viewers are watching shows like The Oscars and The Grammys via Internet streaming to their smart TVs, smart phones and tablets and are participating in social media on their second screens. According to Evan Greene, CMO of The Grammys, over 750,000 viewers streamed the broadcast and over 24 million participated on social media during the broadcast. “We believe that social media and streaming is a natural evolution. People are looking for discovery and community. We want to empower music fans in new and engaging ways,” said Greene. Even more viewers are expected to watch The Oscars this Sunday night via streaming, and social participation should be even higher globally. …read more
Source: FULL ARTICLE at Forbes Latest