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Adobe Analytics Enhanced with Predictive Marketing Capabilities

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By Business Wirevia The Motley Fool

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Adobe Analytics Enhanced with Predictive Marketing Capabilities

Digital Marketers Can Now Quickly Discover High-Value Audiences and Target Those Predicted Most Likely to Convert

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced a new predictive marketing workflow in Adobe® Analytics, which lets marketers quickly identify and target high value audiences in minutes. Adobe Analytics is a key element of the Adobe Marketing Cloud.

Traditionally marketers have relied on a cumbersome and time-consuming process that requires crunching large quantities of data over weeks or months to help them identify high-value audiences. The complexity and expense of this approach has led some marketers to bypass the use of data analysis altogether and end up defining audiences based on opinions or assumptions.

The new predictive marketing workflow in Adobe Analytics is designed to help marketers and marketing analysts sort through terabytes of data quickly to uncover valuable audiences. In a matter of minutes, the marketer can identify audiences based on shared characteristics and predictively score them according to how likely they are to convert. This allows marketers to then use Adobe Target to create tailored offers best suited to each distinct audience.

“The ability to quickly and consistently unearth critical audience data hidden in multichannel data is essential to marketing,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “We are saving digital marketers both dollars and time, cutting out weeks or even months of laborious data mining to find the right audiences to target, at the right time and on the right device.”

Predictive Marketing Workflow in Action

The new workflow can help marketers answer critical business questions. For example, the CMO of a car rental company would like to maximize revenue from car rentals in Florida during the winter holiday season. To accomplish this, she needs to know which potential audiences would be most likely to respond to a holiday car rental campaign for Florida. She then leverages Adobe Analytics to analyze terabytes of multichannel data to uncover previously unidentified, high-value audiences, perhaps families of five or more and retired couples from the Midwest, among others. These audiences are ranked by their likelihood of converting, which in this case is defined as the customer actually picking up the car they reserve. Each distinct audience is then seamlessly fed into Adobe Target, another …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Adobe Kicks off Summit, The Digital Marketing Conference

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By Business Wirevia The Motley Fool

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Adobe Kicks off Summit, The Digital Marketing Conference

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference— Adobe Systems Incorporated (NAS: ADBE) today opened Adobe Summit, The Digital Marketing Conference, where more than 4,500 digital marketers and senior leaders representing the world’s top brands have gathered to learn the latest about marketing trends, share best practices, and network with industry experts and peers. Keynote presenters include Adobe CEO Shantanu Narayen and senior vice president and general manager of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.

Watch the keynote live today, Wednesday, March 6, from 9am-11am MST.

“Adobe Summit brings together the best marketers and advertisers from all industries,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “At this year’s event we’ll explore why digital marketers are fast becoming strategic leaders within their organizations. We’ll also share how leading brands are using Adobe® Marketing Cloud to get from data to insight to action, faster and smarter than ever.”

Adobe’s digital marketing business continues to lead the industry, delivering the most comprehensive marketing solutions to the world’s top brands, including nine of the top ten online retailers and commercial banks, and eight of the top ten media companies and auto manufacturers. Today Adobe is delivering new innovations in Adobe Marketing Cloud that help marketers tackle business challenges, including:


New Touch Interface
 and Mobile Marketing Capabilities

Adobe today unveiled an innovative new UI for Adobe Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars. Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe® Creative Cloud™, which agency creatives use to build and deliver those campaigns. In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.


Adobe Social Goes Mobile
 …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Adobe Introduces New Touch Interface for Adobe Marketing Cloud

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By Business Wirevia The Motley Fool

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Adobe Introduces New Touch Interface for Adobe Marketing Cloud

New Interface Features Cards, Feeds and Boards; Makes It Easy to See Insights, Collaborate with Your Teams and Take Action

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars. The company also announced that Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns. The end result is an aligned marketing organization that can act and iterate at the speed of digital, creating more relevant experiences for customers and more value for the business.

“When managing teams for creative design, advertising and analytics all under the same roof, marketers need information that paints a full picture of their business, in one easy-to-access spot,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Marketing Cloud now helps marketers surface valuable insights, communicate quickly across teams, and then take action, freeing them from rigid dashboards, cumbersome spreadsheets and lengthy email exchanges.”

Check out this video to see the new Adobe Marketing Cloud in action.

The marketing practice is transforming, and an effective marketing organization needs to keep pace. How does a team surface insights and decide what next step to take? The secret is connecting the business leaders in an organization with the individuals driving the development and measurement of marketing content so key decision makers can quickly observe, have a discussion in real time, and take action. Adobe has woven social elements into the fabric of the Adobe Marketing Cloud which for the first time gives marketers, creative and business leaders an efficient way to drive their business.


New Capabilities of Adobe Marketing Cloud Include:

  • Touch Interface
    • Tablets have become mainstream in the enterprise, boosting efficiency as employees do critical parts of their jobs on the go. Adobe Marketing Cloud has been redesigned to reflect this trend, becoming a touch-based, mobile-first platform.

    • <li …read more
    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Razorfish Standardizes on Adobe Marketing Cloud

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By Business Wirevia The Motley Fool

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Razorfish Standardizes on Adobe Marketing Cloud

Razorfish and Adobe Announce Global Strategic Partnership for Digital Marketing Services and Solutions

NEW YORK & SAN JOSE, Calif.–(BUSINESS WIRE)– Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated (NAS: ADBE) , today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent™. Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord.

The announcement of the partnership, which is effective immediately, comes days prior to Adobe Summit, The Digital Marketing Conference, which takes place in Salt Lake City, Utah, from March 4-8, 2013. Razorfish is a platinum sponsor at this year’s Adobe Summit and will be co-presenting with Adobe in several sessions. For more information on the Summit, please visit: http://summit.adobe.com/digital-marketing-summit.html.

“Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously shifting market demands, and brings our clients the best digital marketing technology and services available,” said Bob Lord, chief executive officer, Razorfish. “Adobe’s leadership in digital marketing combined with our shared commitment to developing groundbreaking, cloud-based marketing products and services, make this a winning partnership. We’re excited to shake up the agency model and provide a portfolio of proficiencies to benefit our mutual customers.”

“Razorfish has a rich heritage of blending digital marketing strategy and technology expertise,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Our extended relationship is a win for joint customers looking for the most comprehensive set of marketing solutions and services that address their business needs.”

Under the strategic direction of Stephan Beringer, international CEO of Razorfish and DigitasLBi, Razorfish’s global Adobe practice will focus on transforming digital marketing programs for clients with three initial initiatives:

  • Jointly expanding Fluent™ to include the entire Adobe Marketing Cloud. Fluent™ is an existing hosted and managed offering that serves as a single, unified software application for marketers to create, distribute, target and measure multi-channel digital campaigns. Fluent™ will be layered on top of Adobe solutions and will help accelerate clients’ ROI.
  • Formation of a global CMO-centric Adobe professional services practice that will …read more
    Source: FULL ARTICLE at DailyFinance