Tag Archives: ROI

Ted Rubin: Why 'Return On Relationship' Makes Marketing Dollars (And Social Media Sense)

By Cheryl Conner, Contributor

In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)   Rubin is Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He was also taking on the role of CHO (Chief Hugs Officer), as he described it, an “extension of our culture and my philosophy of Return on Relationship–always finding opportunities to metaphorically hug/embrace customers.” Hmmm. “Return on Relationship” when it comes to marketing makes sense. We were intrigued. Fast forward six months and Tom sat down to interview Ted in person in June. A walking platform for #RonR, as he calls it, Ted is an individual who knows the effort it takes to build valuable, sustainable relationships works for all concerned–not just between friends and loved ones, but in the world of business dollars and “sense” (common sense). “Many of us get caught up in the lingo of the times,” says Rubin. “We forget we’ve got to sell to senior executives who don’t have a clue what we’re talking about. When someone asks ‘what is the ROI of Social’ I ask back…‘what’s the ROI of Loyalty, what’s the ROI of Trust?’ In order to sell the concept, you’ve got to talk in a language they’ll understand.” According to Rubin, #RonR is common sense: Awareness equates to revenues. Differentiators drive margins. Authenticity maps to loyalty and advocacy. Each of these attributes is measurable and leads to increased sales and profit, which is measurable as well. Any bean-counter can get their heads around that concept, and should.   Not Just Talk A stream of continuous, quality content is what’s required for successful social engagement. Like it or not, social media has revolutionized the way people share and connect. Experts and editors no longer curate the majority of media; shoppers do. Rubin’s company Collective Bias has built a powerful community of social media bloggers. Called Social Fabric, they’re a highly qualified, invitation-only network of authentic, micro-publishers who produce high quality, engaging content about their everyday experiences.   The Social Fabric community has an average of 40,000 followers per member and an aggregate multichannel reach of more than 50 million per month. And consumers are listening:   ·      Last year’s Neilsen Global Trust Survey showed that ninety-two percent of consumers around the world say they trust earned media (word-of-mouth, friends and family) above all other forms of advertising—an 18% increase since 2007.   ·      Leadtail’s recent survey during the second quarter of 2013 found that marketers use mainstream media sites most (45%), followed by industry sites (35%) and finally, user-generated sites (17%) for content sharing.   As the Neilsen Survey suggests, shoppers trust recommendations from “people they know,” and due to their frank, sincere style of communication, it’s bloggers who’ve become their most influential sources of information. User-generated sites like …read more

Source: FULL ARTICLE at Forbes Latest

Harbor Island Development Corp. Signs Exclusive Print Marketing Agreement with American Enhancement

By Business Wirevia The Motley Fool

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Harbor Island Development Corp. Signs Exclusive Print Marketing Agreement with American Enhancement Products to Rollout NxUltra® Nationwide

CHESTERFIELD, Va.–(BUSINESS WIRE)– Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company signed an exclusive print marketing agreement with American Enhancement Products, Inc. (“AEP“), a global consumer products company. AEP has committed to expand its marketing campaign with BrandSeed across newspapers nationwide for NxUltra®, an innovative, all-natural supplement enhancing men’s energy levels and sexual performance.

NxUltra is formulated with Nitric Oxide which has been called the “miracle molecule” and has been the subject of Nobel Prize winning research identifying it as a key element promoting heart health and increased circulation levels. BrandSeed has previously developed and executed test campaigns for AEP to build its direct-to-consumer channel for NxUltra. Over the last six months, these tests have confirmed the viability of rolling out the campaign and driving large scale continuity revenues as advertising is increased. These results suggest an ROI achievable of over 300% on first year customer revenues.

There is a high demand for “all-natural” supplements that are an effective alternative to expensive drugs for treating sexual performance problems for the aging male. NxUltra has the added advantage of providing many additional health benefits to the consumer and is backed by years of leading edge research. The average cost of male sexual enhancement prescription drugs is $120 per month and the cost is often not covered by insurance providers. NxUltra costs just $49 per month and can be used by many men who are prohibited from taking these drugs due to their other health issues. In addition, NxUltra provides benefits within 30 minutes and last for over 72 hours per pill. As a result, NxUltra has a great value proposition to the consumer and is improving their lives and overall health.

“We are pleased that our initial testing of the NxUltra print campaigns has performed so well. We believe that NxUltra can obtain substantial market share in this billion dollar market. We are working with AEP to build a direct marketing platform to create long term competitive advantage in this growing market. BrandSeed is now in the position to greatly increase media spending and drive substantial recurring revenues from these newly acquired customers,” commented Chuck Anton, President and CEO of Harbor Island Development.

About Harbor Island Development Corp.

Headquartered in Chesterfield, VA, Harbor Island Development Corp.,

From: http://www.dailyfinance.com/2013/04/17/harbor-island-development-corp-signs-exclusive-pri/

Casale Media's Index Quarterly Report Reveals Brand Adoption for Programmatic Ad Buying More Than Tr

By Business Wirevia The Motley Fool

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Casale Media’s Index Quarterly Report Reveals Brand Adoption for Programmatic Ad Buying More Than Tripled in 2012

Key Findings Show Impressions with Third Party Data Drives Pricing, While Retail and Financial Services Industries Top Advertising Spenders

NEW YORK–(BUSINESS WIRE)– Index, a division of ad technology veteran Casale Media, reveals a significant uptick in the adoption of real-time bidding (RTB) among major brands. In its latest Index Quarterly report, which aggregates data from the billions of impressions traded each quarter across marketplaces powered by Index, findings show that the overall number of impressions bought via RTB increased 37% between the third and fourth quarters of 2012.

The number of brands participating in RTB across the platform nearly tripled since the first quarter of 2012. Additionally, the share of the RTB market held by local businesses doubled over the same time period. This rapid growth, according to the report, has fueled an increase in the average market clear price, which rose 24% between the third and fourth quarters of 2012.

The report’s findings reveal that wider adoption of RTB is contributing to the more pronounced impact of seasonality and major events on marketplace demand and bidding prices. For example, the financial industry edged out telecoms as the number two RTB spender in Q1, as a result of tax season, while the education industry made its only foray into the 10 biggest-spending industries on the platform in Q3, coinciding with the run up to back-to-school.

The winning bid price index bottomed out during Q4 when Storm Sandy hit the East Coast, while Nov. 23 (Black Friday) and Nov. 28 (date of the record jackpot Powerball lottery draw) saw the highest average winning bid prices.

“Looking back on 2012, programmatic buying of online advertising has grown exponentially as a valuable digital solution for advertisers and publishers,” says Andrew Casale, VP Strategy at Casale Media. “RTB spend has been projected to reach over $6 billion by 2015 and we are well on our way to seeing this become a reality. Our report highlights the need for further transparency into this burgeoning marketplace to continue to drive better ROI.”

Other key findings include:

Jos. A. Bank Impresses, but Is It Enough?

By Michael Lewis, The Motley Fool

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Men’s clothier Jos. A. Bank surprised investors last week with better-than-predicted bottom-line earnings figures. The stock responded strongly, even though revenue missed estimates and net income was nearly half that of the prior year’s. It goes to show that if expectations start low, anything other than terrible is great news. The company generates attractive cash flows and has expansion plans on the horizon, and the past year was the first in which the company surpassed $1 billion in sales. Has Jos. A. Bank turned the corner toward success?

Earnings recap
Jos. A. Bank’s fourth-quarter and year-end earnings report showed a mixed bag for investors and analysts.

For the fourth quarter of 2012, net sales rose 2.5% to $354.8 million, contributing to that $1 billion in total annual sales — a milestone for the company. Net income surpassed analyst expectations, hitting $28.4 million, or $1.01 per share. The Street had been expecting $0.98 per share.

As a whole, 2012 net income fell 18% to just under $80 million, implying a net income margin of 7.9%. Even though sales topped $1 billion for 2012, the prior year’s $980 million led to record net income of $97.5 million.

Same-store sales ended the year down 0.5%. For the two prior years, same-store sales grew more than 7 percentage points.

On the bright side, the company saw tremendous growth in its online business, with a more than 22% year-over-year sales increase. The segment is likely to continue driving growth, even while the company expands its bricks-and-mortar business.

Currently, management says sales are up, compared with last year’s Q1, but continued pricing pressure has kept the company cautious regarding guidance.

Outlook and valuation
As management pointed out, Jos. A. Bank needs to boost its gross margin to prop up net earnings and cash flow. Marketing expenses for 2012 increased $36.9 million from 2011, representing a 9% boost, while sales ran up just over 7%. The company’s advertising initiatives, which are crucial to discern itself from competitors such as Men’s Wearhouse, need to yield stronger returns in coming quarters and for the year.

Capex for the coming year is projected to be in the neighborhood of $42 million to $46 million, a substantial increase over the prior year. This is due to the company’s expansion efforts in bricks-and-mortar stores (40 to 45 new stores), and some infrastructure improvements. Investors should look toward the back end of the year to see how these efforts have played out, and to determine whether the ROI for the new stores warrants the increased expense.

At 12 times forward earnings, which comes in higher than Men’s Wearhouse (similarly troubled), and with an EV/EBITDA ratio of 5.11, Jos. A. Bank is on the cheaper end of specialty retailers, but not cheap enough for bargain hunters looking for a turnaround play. More compelling may be Men’s Wearhouse, which is shedding its discount segment and doubling down on the original products that made it a success. The company is also …read more

Source: FULL ARTICLE at DailyFinance

HomeAway Summit, Annual Educational Conference for Vacation Rental Owners and Professional Managers,

By Business Wirevia The Motley Fool

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HomeAway Summit, Annual Educational Conference for Vacation Rental Owners and Professional Managers, Coming to Scottsdale

AUSTIN, Texas–(BUSINESS WIRE)– HomeAway, Inc. (NAS: AWAY) , the world’s leading online marketplace of vacation rentals, will present HomeAway® Summit, the fourth annual educational conference for vacation rental owners and professional managers, at the Hyatt Regency Resort & Spa At Gainey Ranch in Scottsdale, Arizona on May 17-19, 2013.

HomeAway Summit is packed with group and one-on-one education opportunities on optimizing the operation and marketing of a vacation rental home. Vacation rental owners and professional managers of every experience level can expect a crash course in topics such as “Listing Performance: Improving Rank and Reach,” “Get Analytical: Improving Bookings Through Organization & Persistence” and interactive sessions from HomeAway staff on “HomeAway Payments and Online Booking,” and “Sneak Peeks: The Future of HomeAway.” A half-day social media workshop will also be held on May 17, one of the conference’s consistently popular attractions.

Vacation rental owner and Community.HomeAway.com blogger Michael Smith notes in his latest blog, “The HomeAway Summit is Great for ROI,” that he most benefitted from his three-time Summit attendance through networking with other home owners at the conference to share best practices, interacting with HomeAway staff and industry influencers and opening his business to the new trial products HomeAway offers exclusively to Summit attendees.

“Summit is always an exciting time for me. Interacting with our customers face-to-face is the best way to learn from them what HomeAway is doing well as a company, and how we can improve our service and our customers’ businesses,” says Brian Sharples, chief executive officer of HomeAway. “This is our first year holding Summit outside of our home city of Austin and I’m looking forward to expanding the conference.”

Registration automatically enters attendees into a drawing for a free HomeAway listing or free iPhone to be given away at the conference.

For Summit Agenda & Registration information visit: http://homeawaysummit.com

About HomeAway, Inc.

HomeAway, Inc., based in Austin, Texas, is the world’s leading online marketplace for the vacation rental industry, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of …read more

Source: FULL ARTICLE at DailyFinance

D&B Announces New Canadian Solutions Initiative

By Business Wirevia The Motley Fool

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D&B Announces New Canadian Solutions Initiative

Long-term Strategy will provide new products, enhanced data for Canadian customers

TORONTO–(BUSINESS WIRE)– D&B (NYS: DNB) , the world’s leading source of commercial information and insight on businesses, today announced a long-term strategic initiative and commitment to deliver a combination of new solutions and improved business insight for the Canadian market. The first three solutions in the initiative launch today in Canada.

The cornerstone of the initiative includes new products designed to help commercial organizations in Canada in mission-critical areas. Risk Management and Compliance solutions mitigate credit and supplier risk, increase cash flow and drive profitability. Sales and Marketing solutions provide data management which accelerates sales by identifying strategic growth opportunities and increasing lead conversion rates.

Featuring expanded data sources, near real-time updates and improved business insight, the three new solutions for Canada announced today are:

  • D&B Compliance Check, providing organizations advanced screening and monitoring of customers and suppliers to support global regulatory compliance with a growing range of global anti-fraud and corruption regulations;
  • D&B Direct, enabling enterprise software providers to easily embed D&B data and other essential business knowledge directly into their applications, through on-demand access known as data-as-a-service; and
  • Optimizer Online, designed to help small and medium-sized businesses cleanse and enrich their customer and prospect data to increase ROI on sales and marketing campaigns.

“D&B has provided superior business information and insight in Canada for more than 150 years, Our commitment to serve the growing needs of our customers in this important market has never been stronger,” said Josh Peirez, President, Global Product Marketing and Innovation, D&B. “Today’s announcement is the first in what will be a series of major enhancements to D&B’s business solutions designed to better serve Canadian customers.”

The initiative builds on the unparalleled quality and depth of D&B’s global commercial database currently containing more than 220 million business records, including:

Measuring Digital Ad ROI Just Got Easier, but It's Still Confusing

By Daniel Sparks, The Motley Fool

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Google and Facebook are developing sophisticated tools to help their advertising clients gauge the effectiveness of ad campaigns. However, in the complex environment of digital marketing, comparing results across different channels proves tricky.

What is the takeaway for investors? As Fool contributor Daniel Sparks points out in the video below, publishers will ultimately choose the platform that gives them the highest return on investment, or ROI.

After the world’s most hyped IPO turned out to be a dunce, most investors probably don’t even want to think about shares of Facebook. But there are things every investor needs to know about this company. We’ve outlined them in our newest premium research report. There’s a lot more to Facebook than meets the eye, so read up on whether there is anything to “like” about it today, and we’ll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Source: FULL ARTICLE at DailyFinance

Sonus Networks To Report First Quarter 2013 Financial Results on April 30, 2013

By Business Wirevia The Motley Fool

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Sonus Networks To Report First Quarter 2013 Financial Results on April 30, 2013

WESTFORD, Mass.–(BUSINESS WIRE)– Sonus Networks, Inc. (NAS: SONS) , a global leader in SIP communications, today announced that it will report financial results for the first quarter of 2013 after the close of the market on Tuesday, April 30, 2013. Following the release, Sonus Networks will host a conference call with the financial community at 4:45 p.m. EDT to discuss the results.

The company will offer a live, listen-only Webcast of the conference call via the Sonus Networks Investor Web site at http://investors.sonusnet.com/events.cfm where a replay will also be available shortly following the conference call.

Conference call details:

Date: April 30, 2013
Time: 4:45 p.m. (EDT)
Dial-in number: 800-381-7839
International Callers: +1 212-231-2901

Replay information:

A telephone playback of the call will be available following the conference call until May 14, 2013 and can be accessed by calling 800-633-8284 or +1 402-977-9140 for international callers. The reservation number for the replay is 21653801.


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About Sonus Networks

Sonus Networks, Inc. is a leader in IP networking with proven expertise in delivering secure, reliable and scalable next-generation infrastructure and subscriber solutions. With customers in over 50 countries across the globe and over a decade of experience in transforming networks to IP, Sonus has enabled service providers and enterprises to capture and retain users and generate significant ROI. Sonus products include session border controllers, policy/routing servers, subscriber feature servers and media and signaling gateways. Sonus products are supported by a global services team with experience in design, deployment and maintenance of some of the world’s largest and most complex IP networks. For more information, visit www.sonusnet.com.

Important Information Regarding Forward-Looking Statements
…read more

Source: FULL ARTICLE at DailyFinance

Booz Allen Hamilton Recognizes National Public Health Awareness Week

By Business Wirevia The Motley Fool

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Booz Allen Hamilton Recognizes National Public Health Awareness Week

MCLEAN, Va.–(BUSINESS WIRE)– Booz Allen Hamilton today announced its support and promotion of National Public Health Week from April 1-7, 2013. The awareness week, organized by the American Public Health Association (APHA), highlights the importance of supporting public health systems and calls attention to the health issues affecting our nation.

The continued rise of health care costs and the burden of health issues on communities places an even greater focus on the return on investment (ROI) from supporting a strong public health system. This year’s awareness week theme is “Public Health is ROI: Save Lives, Save Money” and hundreds of organizations are contributing to the conversation around advancements in public health and the future of our nation’s health.

A new infographic designed by Booz Allen illustrates the impact of public health and advancements and potential of future investments. The infographic tells the story of the economic and social impact of chronic disease and the ROI from investing in public health:

  • Chronic diseases cause seven in 10 deaths in the United States.
  • Each year, chronic diseases such as heart disease, stroke, cancer, and diabetes account for about 75% of the $2.2 trillion spent on medical care.
  • Investing just $10 per person each year in community-based public health efforts could save the nation more than $16 billion within five years.

Click to tweet: Booz Allen Infographic – Investing in Public Health

Booz Allen is committed to supporting increased awareness of public health challenges and the solutions that can save lives and contribute to healthier communities,” said Susan Penfield, Booz Allen Executive Vice President and lead for Booz Allen‘s health business. “We are using our capabilities in informatics, health analytics, cloud computing, and communications to support our clients’ missions to improve preventive care and identify efficiencies in public health systems.”

Penfield described one example where Booz Allen teamed with Mercy Hospital System to find out whether analysis of past medical records could help manage dangerous, hard-to-treat infections.

“Based on our research, Mercy instituted new medical protocols with immediate impact,” Penfield said. “In the first 9 months, mortality rates for severe cases of sepsis were cut in half and mortality rates for patients with septic shock dropped by 30 percent.”

Grant McLaughlin, Booz Allen …read more

Source: FULL ARTICLE at DailyFinance

Nielsen Online Campaign RatingsTM Expands to Four New Markets Around the Globe

By Business Wirevia The Motley Fool

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Nielsen Online Campaign Ratings TM Expands to Four New Markets Around the Globe

Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering Innovative Online Advertising Measurement Solution

NEW YORK–(BUSINESS WIRE)– Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint of its online advertising measurement solution, Nielsen Online Campaign Ratings. Currently available in the United States and United Kingdom, Nielsen Online Campaign Ratings is slated to launch in Australia, Canada, Germany and Italy in the coming weeks.

Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of online advertising, providing reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender. The solution uses a patent-pending process combining traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers, including Facebook.

“Bringing consistent, quality standard metrics to the industry will help advertisers prove the ROI for each dollar spent online and improve ROI for future campaigns,” said Brad Smallwood, VP, Measurement and Insights at Facebook. “Nielsen Online Campaign Ratings has helped drive marketers toward an audience-centric buying and selling approach in the U.S. and promises to similarly transform other markets by bringing that same standardization and accountability.”

“Having confidence that a brand is reaching the consumers it actually wants in paid digital media has greatly increased in the past couple years with the launch of Nielsen Online Campaign Ratings,” said Mark Kaline, Global Media Director, Kimberly-Clark Corporation. “Using Nielsen Online Campaign Ratings, we’re optimizing our brands’ reach based on the audiences that make sense for each commercial program—whether it’s a banner ad or a video commercial. Having that ability in more and more markets will go a long way in helping us drive higher paid digital ROIs around the globe.”

“We are thrilled to be working with Nielsen in piloting this important advancement in digital media measurement as it expands to new markets,” said Stacey Deziel, SVP, Director, Digital Strategy & Activation for Carat. “It is a very exciting time for us to be at the forefront of improving campaign delivery and effectiveness. We’re anxious to see how the Nielsen Online Campaign Ratings tool evolves and the impact using this data will have on our programs.”

…read more
Source: FULL ARTICLE at DailyFinance

The Marketing Measurement War: Facebook vs. Google

By Daniel Sparks, The Motley Fool

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As advertising becomes increasingly digital, publishers are demanding statistics to help them determine the success of their ads. Fortunately for advertisers, Google and Facebook are battling to offer their ad clients the most useful measurement solutions, improving available metrics and tools while they’re at it.

Increasingly complex and interrelated paths to measure
Google’s latest addition to the fray was its Full Value of Mobile Calculator. The calculator has an ambitious goal. Its purpose is to help users understand return on investment, or the “full value of mobile for your business,” across five different paths:

  • Cross-device: Users often use multiple devices when making a purchase (e.g., they find the item on a mobile product and purchase it later on their desktop).
  • Mobile site: An effective site that is optimized for mobile can drive significant sales.
  • In-store: Many customers use devices to lead them to a store location and make in-store purchases.
  • Apps: Customers can download and use apps to make purchases.
  • Calls: Smartphones facilitate phone calls.

Notably, the fact that there are five different paths available to customers highlights the complexity of the digital advertising market. And it doesn’t yet take the value of social connections from platforms like Facebook, Twitter, or Google Plus into consideration.

Show me the data
Google’s Full Value of Mobile Calculator is fairly useful for Google clients, since the inputs are based on data that Google provides. But it’s pretty much useless when it comes to measuring return on investment on social platforms. Consider a few of the calculator’s inputs:

  • The number of times someone clicked “Get Directions” from their mobile search ads
  • The number of clicks from mobile search ads that led to phone calls
  • The percentage of “Call” clicks from mobile search that converted into a sale (it’s possible to track this by assigning a unique mobile number to mobile search ads)
  • The number of visits to your site generated by clicks on mobile search ads

The Google Click Type Data report makes all these numbers clear as day for Google advertisers. But it’s far more difficult to track the value of a comment, share, or connection with this tool.

While Facebook provides a handful of data to advertisers, much of it revolves around “reach” and connections. But what are the business implications of “reach” to an advertiser? What business outcomes does a connection produce?

Even Facebook’s own James Dailey, from the company’s measurement and ad effectiveness team, admits that a user’s “contribution to actual business metrics like sales” is a key insight. He goes even further to say that “focusing on business outcomes rather than only media metrics like clicks is … critical.”

Show me the money
Ultimately, clients’ choices will come down to return on investment, or ROI. Advertisers ask: Did the return on my advertising expense exceed the cost?

According to Brad Smallwood, head of measurements and insights at Facebook, a joint effort with Datalogix revealed that 22 recent Facebook campaigns, reaching a total of 70 million customers, produced a 22% …read more
Source: FULL ARTICLE at DailyFinance

ACTIVE Network Publishes Event Management Software Buyer's Guide

By Business Wirevia The Motley Fool

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ACTIVE Network Publishes Event Management Software Buyer’s Guide

Top Ten Questions Smart Companies Need to Ask

SAN DIEGO–(BUSINESS WIRE)– Organizations spend an estimated 9% onmeetings and events each year1, yet determining the return on investment (ROI) of those programs can be difficult. Choosing smart event management software can not only help organizations increase efficiency and attendee engagement, but also extract the intelligence needed to grow their business. Today, The ACTIVE Network, Inc. (NYSE: ACTV), the leader in cloud based activity and participant management™ (APM) solutions, published a buyer’s guide on the top ten questions smart companies need to ask when purchasing event management software.

Questions from the buyer’s guide include

  1. How will event tech help me do my job better?
  2. How will event tech help me prove ROI?
  3. How will event tech help me grow my business?
  4. How will event tech help me demonstrate cost savings?
  5. How will event tech make my attendees happy?
  6. How will event tech improve my relationship with attendees?
  7. How will event tech improve my relationship with exhibitors?
  8. How will event tech improve my relationship with hotels?
  9. What is the true cost of event tech?
  10. What event tech services should I choose?

The guide from ACTIVE is divided into six mini-sections designed to advise meeting and event decision makers through the purchasing process, covering: Event Tech & Me, Cost Savings, Event Tech & Your Attendance, Event Tech & Your Business Partners, True Cost and Choosing Services.

Download your FREE copy of the Top 10 Questions Smart Companies Need to Ask When Buying Event Management Software today.

ACTIVE Network is powering the next generation of smart …read more
Source: FULL ARTICLE at DailyFinance

Why You Need to Prioritize Responsive Design Right Now

By Susan Gunelius, Contributor

Responsive design is the hot topic for 2013. We’ve moved beyond mobile and finally reached the point where companies are accepting the fact that the best ROI comes from fully integrated marketing programs. It’s hard to fully integrate when your website is a convoluted mess of versions for different devices or worse, a single version that renders poorly on different devices. …read more
Source: FULL ARTICLE at Forbes Latest

Employers Show Increasing Appetite for Technology to Improve Employee Health Engagement

By Business Wirevia The Motley Fool

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Employers Show Increasing Appetite for Technology to Improve Employee Health Engagement

NEW YORK & SCOTTSDALE, Ariz.–(BUSINESS WIRE)– New research released today by Buck Consultants, A Xerox Company (NYS: XRX) and WorldatWork reveals that employers are committed to using new technologies to promote health engagement and achieve desired employee behavior changes. The study, “Emerging Technology in Health Engagement,” examined the current use and future potential for three key technologies: gamification, mobile apps and social media.

Among the three solutions studied, gamification is the most prevalent (62 percent) and ranks highest in employers’ perception of effectiveness. Thirty-one percent likely will adopt one or more new gamification elements in the coming year. Social networking is used in some fashion by 50 percent of organizations, but ranks highest in concerns over privacy of personal information. Mobile technology is the least implemented (36 percent) but leads the pack as the highest priority for future adoption or expansion (40 percent).

The survey also found that, while 73 percent of responding organizations have a health engagement strategy in place, measurement of communication effectiveness and return on investment (ROI) is lacking.

Nearly half of all respondents believe mobile technology will be the most frequently adopted technology by employers during the next two years, yet only 11 percent measure ROI on mobile apps and social media initiatives. Just twenty-one percent measure ROI on gamification technologies.

“The lack of measurement is due, in part, to the fact that many companies are using third parties, such as health insurers and wellness program vendors, to handle various aspects of their wellness programs,” said Lenny Sanicola, CBP, senior benefits practice leader, WorldatWork. “These companies should direct their vendors to better engage employees and to collaborate on measuring effectiveness.”

By far the greatest barrier preventing organizations from using these new technologies is competition from higher-priority issues in their budgets (71 percent for gamification, 73 percent for mobile technology and 68 percent for social networking). Lack of support from senior management and the absence of a technique for measuring effectiveness were also identified as barriers across all categories. In addition, 43 percent of respondents said they blocked some or all social networking or social media websites from their organization’s computers.

“Today’s health care benefits require individuals to absorb an increasing share of expanding health care costs,” said Scot Marcotte, managing director of talent and HR solutions at Buck. “Technology offers unprecedented ways for employers to motivate and enable employees to become more effective health care consumers. But employers need to better understand what drives their workers …read more
Source: FULL ARTICLE at DailyFinance

MRM Wins Verizon Digital Acquisition and CRM Work

By Business Wirevia The Motley Fool

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MRM Wins Verizon Digital Acquisition and CRM Work

Agency Expands Digital Engagement Channel Expertise

NEW YORK–(BUSINESS WIRE)– MRM, a leading global digital agency, announced today that the Agency has been awarded additional assignments by long time client, Verizon.The scope of work includes digital acquisition and CRM work – including OLA, rich media, marketing landing pages, and digital experience programs. The range of digital services from MRM will continue to evolve and expand as needed.

Michael Mclaren,
President, MRM East & Chief Client Solutions Director comments, “We are very proud of our long partnership with Verizon and excited about this new engagement. With an end-to-end view across all digital and physical channels for FiOS acquisition and retention, we will develop breakthrough programs that deliver both optimal results and maximum efficiencies. Digital prospect acquisition is a rapidly evolving and expanding space – as more and more clients look to expand and integrate digital engagement channels – and MRM is at the vanguard of this thinking with our work across a range of large scale clients including Verizon, U.S. Army and General Motors.”

Deirdre Robinson, Executive Director, Marketing Communications for Verizon’s consumer and mass market business unit, adds: “The digital channel is critical as more and more consumers are using the Internet to engage directly with Verizon FiOS. Consumers want their online experience to be inspiring, flawless, enjoyable and efficient. Expanding our partnership with MRM is very important to us as we strive towards delivering a seamless experience between us and our customers.”

This additional assignment gives MRM “end-to-end” responsibilities for Verizon with oversight of all online and offline acquisition and retention programs – enabling MRM to help optimize Verizon’s communication mix – providing both maximum benefit to customers and strong ROI to Verizon.

Follow MRM @

…read more
Source: FULL ARTICLE at DailyFinance

Facebook Proves Its Worth to Advertisers in Race With Google

By Daniel Sparks, The Motley Fool

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Advertising on Facebook provides a 22% boost to ROI — at least it did for 22 recent campaigns covering a total of 70 million consumers, says Brad Smallwood, head of measurement and insights at Facebook. This news is yet another impressive metric to add to Facebook’s laundry list of success with advertisers in its first 10 months as a public company.

Facebook’s quest for ad dollars
Right out of the IPO gate, analysts had big expectations for Facebook to follow through on its massive membership base with ad revenue. The company undoubtedly delivered — especially in the mobile arena.

Though Google definitely did take the mobile ad crown in 2012 with 54.5% of all mobile ad spending in the U.S., Facebook’s nascent success in mobile is mind-boggling. It was only in June 2012 that the company introduced its first mobile-only ad feature, yet mobile ads accounted for almost 25% of Facebook’s $1.33 billion in fourth-quarter 2012 ad revenues, up from virtually zero earlier in the year. 

Facebook’s progress in mobile is a welcoming sign for the company’s investors. Going forward, success in the mobile market is absolutely essential; eMarketer projects annual mobile ad spending to triple by 2016, from $4 billion today to $12 billion.

Adding even more perspective, eMarketer estimates that 64% of all 2012 ad spending went to the five largest companies in the digital ad market, of which Facebook is the third largest, following Google and then Yahoo! .

Source: eMarketer.

Notably, however, Facebook grew its market share at a faster rate in 2012 than any of the other five companies, growing year-over-year ad spending by 24% compared to Google’s 20% growth.

Competition will intensify
The competition among the five largest companies in the digital ad market — especially Google, Yahoo!, and Facebook — will undoubtedly grow even more heated as the year goes on.

Each of these ad juggernauts is ramping up its efforts in different ways. Yahoo!’s acquisition of Jybe yesterday was yet another sign of the company’s data- and social-driven approach to becoming a better curator of information. The acquisition is the second announced under recently appointed CEO Marissa Mayer. Jybe is a personalized recommendation company that provides recommendations based on a user’s social contacts. The acquisition is in line with the company’s acquisition of Stamped, a mobile startup that specialized in social recommendations, just five months ago.

But the bulk of the battle continues to take place in the mobile market. Google continues to fight for the mobile market through its proliferating Android devices. In the third quarter of 2012, Android tablets made up 41% of tablets shipped, up from 22% of tablets shipped in the fourth quarter of 2011. Google’s dominance is inescapable.

Then there’s Facebook, which CEO and co-founder Mark Zuckerberg declared a mobile company in its fourth-quarter earnings release. Of the company’s 1.06 billion monthly active users, or MAUs, as of Dec. 31, 2012, 680 million of them where mobile MAUs …read more
Source: FULL ARTICLE at DailyFinance

CAPS' Weekly Top Stock Idea: CARBO Ceramics

By Dan Dzombak, The Motley Fool

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Each week I cull a top stock idea from the pitches made on CAPS, the Motley Fool‘s 180,000-member, free investing community. Want your idea considered for this series? Make a compelling pitch on CAPS with a minimum length of 400 words.


CARBO Ceramics

Star Rating



Oil & Gas Equipment and Services

Market Cap

$2.22 billion

Outperform Pick Submitted By:


Member Rating:


Submitted On:


Stock Price At Outperform Recommendation:


Sources: S&P Capital IQ, Yahoo! Finance, and Motley Fool CAPS

This week’s pitch:

Carbo Ceramics makes some of the best proppant in the entire industry. Unlike US Silica’s sand-based proppant and Chinese low-quality sand/ceramic proppant, Carbo Ceramics makes ceramic proppant that is high in quality. In doing so, Carbo Ceramics improves the yields of the companies that it does business with (Halliburton and Schlumberger). This fact has started to greatly improve Carbo Ceramics‘ position with these and other drillers as drillers are starting to realize that Carbo Ceramics can provide them with a greater ROI.

In addition, Carbo Ceramics is in the process of opening a new plant in the Bakken in order to be closer to its customers so that it does not have to deal with shipping its inventory to the Bakken. This should help greatly in reducing logistical costs (which I can imagine are high considering that proppant is dealt with in millions of tons).

It is very important to also consider that, while rig counts are currently depressed, they will not likely stay that way in the long run. Many experts are starting to figure that there will be a large economic boom resulting from the Bakken oil drilling as well as other American drilling. Resulting from this will be increased focus on oil plays and other liquid plays. As anyone will agree, a rising ocean lifts all boats… and Carbo Ceramics is one of those lucky boats.

Making an investment in Carbo Ceramics protects the investor from the commodity prices of oil to some degree since all drillers will need proppant of some kind in order to continue fracking operations. Though rig count may increase or decrease, Carbo’s products will still be needed regardless.

This is why I’m putting Carbo Ceramics as outperform for the long-term.

Another idea
CARBO Ceramics is highly dependent on drilling activity in the U.S., which is currently booming as companies switch from natural gas to drilling for oil. While drilling activity can fluctuate wildly, oil and natural gas needs to be moved from the fields to where it is in demand.

It’s easy to forget the necessity of midstream operators that seamlessly transport oil and gas throughout the United States. Kinder Morgan is one of these operators, and one …read more
Source: FULL ARTICLE at DailyFinance

Social Media Gets Its Own Month; TeleTech Dedicates March to Sharing Social Media Best Practices for

By Business Wirevia The Motley Fool

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Social Media Gets Its Own Month; TeleTech Dedicates March to Sharing Social Media Best Practices for Brands

Social Media Trends and Tools Influence Customer Engagement and Employee Collaboration

DENVER–(BUSINESS WIRE)– Call it the Facebook effect or the Twitter phenomena, but either way it’s clear that social media is becoming increasingly important as a customer service and engagement tool. Recognizing its benefit to brands, TeleTech is dedicating an entire month to social media.Throughout March, TeleTech will share ways businesses can optimize their social media strategies to better serve their customers, while leveraging best practices to become social media experts.

The March edition of TeleTech’s CExpress newsletter kicks off the conversation by providing everything marketers need to develop their social media expertise in order to genuinely connect with consumers on their home turf.

TeleTech CExpess includes:

The CExpress newsletter is published 12 times a year and is designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Sign up to have the publication delivered to your inbox.

This month, in addition to the newsletter articles, TeleTech helps marketers get their heads around the concept of social CRM with an in-depth white paper explaining how to craft a successful social CRM program to drive ROI and create brand evangelists.

There are also infographics available that take a look at what customers expect after they express feedback on Facebook and Twitter. The surprising answers from TeleTech’s survey can be viewed here.


For 30 years, TeleTech …read more
Source: FULL ARTICLE at DailyFinance

Technology Association of Georgia Honors Logility for Innovation and Contributions to the State's Te

By Business Wirevia The Motley Fool

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Technology Association of Georgia Honors Logility for Innovation and Contributions to the State’s Technology Community

Logility Named a TAG Top 40 Innovative Technology Company

ATLANTA–(BUSINESS WIRE)– Logility Inc., a leading supplier of collaborative solutions to optimize the supply chain, today announced the Technology Association of Georgia (TAG) has named the company to its list of Top 40 Innovative Technology Companies in Georgia.

TAG‘S Top 40 Awards recognize Georgia-based technology companies for their innovation, financial impact, and their efforts at spreading awareness of Georgia‘s technology initiatives throughout the U.S. and globally. This year’s Top 40 Companies were selected from among more than 90 applications submitted by companies across Georgia. Companies selected for the “Top 40” will be showcased in an exhibition at The 2013 Georgia Technology Summit.

“The 2013 Top 40 recipients are an elite group of innovators who represent the very best of Georgia‘s Technology community,” said Tino Mantella, president & CEO of TAG. “The 2013 Top 40 finalists are shining examples of what makes our State such a hotbed for technology and we applaud them for standing out as leaders in Georgia‘s technology community.”

“It is an honor to be recognized as one of Georgia‘s most innovative technology companies,” said Mike Edenfield, president and CEO, Logility. “Logility is focused and committed to providing customers with comprehensive, innovative solutions that solve their complex supply chain challenges. Logility Voyager Solutions™ unlocks the true potential of a company’s supply chain allowing them to take advantage of today’s opportunities while enabling a successful future.”

Recognized industry-wide for its rapid implementation, quick ROI, ease-of-use, and ability to solve complex problems, Logility Voyager Solutions is a comprehensive supply chain management solution which features performance monitoring capabilities to increase supply chain visibility and boost performance in key areas including demand, inventory and replenishment planning, sales and operations planning (S&OP), manufacturing planning and scheduling, supply and inventory optimization, transportation planning and management, and warehouse management.

About The Technology Association of Georgia (TAG)

The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 18,500 members and hosting over 200 events each year. TAG serves as an umbrella organization for 32 industry societies, each of which provides rich content for TAG constituents. TAG‘s mission is …read more
Source: FULL ARTICLE at DailyFinance