How people watch live “broadcast” television is changing. More and more viewers are watching shows like The Oscars and The Grammys via Internet streaming to their smart TVs, smart phones and tablets and are participating in social media on their second screens. According to Evan Greene, CMO of The Grammys, over 750,000 viewers streamed the broadcast and over 24 million participated on social media during the broadcast. “We believe that social media and streaming is a natural evolution. People are looking for discovery and community. We want to empower music fans in new and engaging ways,” said Greene. Even more viewers are expected to watch The Oscars this Sunday night via streaming, and social participation should be even higher globally. …read more
Source: FULL ARTICLE at Forbes Latest