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Adobe Analytics Enhanced with Predictive Marketing Capabilities

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By Business Wirevia The Motley Fool

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Adobe Analytics Enhanced with Predictive Marketing Capabilities

Digital Marketers Can Now Quickly Discover High-Value Audiences and Target Those Predicted Most Likely to Convert

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced a new predictive marketing workflow in Adobe® Analytics, which lets marketers quickly identify and target high value audiences in minutes. Adobe Analytics is a key element of the Adobe Marketing Cloud.

Traditionally marketers have relied on a cumbersome and time-consuming process that requires crunching large quantities of data over weeks or months to help them identify high-value audiences. The complexity and expense of this approach has led some marketers to bypass the use of data analysis altogether and end up defining audiences based on opinions or assumptions.

The new predictive marketing workflow in Adobe Analytics is designed to help marketers and marketing analysts sort through terabytes of data quickly to uncover valuable audiences. In a matter of minutes, the marketer can identify audiences based on shared characteristics and predictively score them according to how likely they are to convert. This allows marketers to then use Adobe Target to create tailored offers best suited to each distinct audience.

“The ability to quickly and consistently unearth critical audience data hidden in multichannel data is essential to marketing,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “We are saving digital marketers both dollars and time, cutting out weeks or even months of laborious data mining to find the right audiences to target, at the right time and on the right device.”

Predictive Marketing Workflow in Action

The new workflow can help marketers answer critical business questions. For example, the CMO of a car rental company would like to maximize revenue from car rentals in Florida during the winter holiday season. To accomplish this, she needs to know which potential audiences would be most likely to respond to a holiday car rental campaign for Florida. She then leverages Adobe Analytics to analyze terabytes of multichannel data to uncover previously unidentified, high-value audiences, perhaps families of five or more and retired couples from the Midwest, among others. These audiences are ranked by their likelihood of converting, which in this case is defined as the customer actually picking up the car they reserve. Each distinct audience is then seamlessly fed into Adobe Target, another …read more
Source: FULL ARTICLE at DailyFinance

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Adobe Integrates Creative and Marketing Clouds

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By Business Wirevia The Motley Fool

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Adobe Integrates Creative and Marketing Clouds

New Digital Asset Management Offering in Adobe Experience Manager Bridges Content Creation and Delivery

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced the availability of a new Digital Asset Management (DAM) offering within its industry leading Adobe® Experience Manager, part of Adobe Marketing Cloud. Adobe has reimagined digital asset management with both marketers and creatives in mind, giving organizations truly unprecedented capabilities to bridge workflows and more easily deliver consistent, high-quality experiences anywhere and on any device.

Adobe Experience Manager DAM is deeply integrated with Adobe Creative Cloud™, which makes collaboration between marketers and creatives easier and stronger, and results in more efficient planning, production, search and global distribution of images, videos and other content. In addition, out-of-the box integration with Creative Cloud applications and comprehensive metadata support improves content quality, increases production speed, and ensures brand consistency and the ability to reuse assets.

The new offering also combines digital asset management capabilities with Adobe Scene7® for optimized video, dynamic media and personalized media delivery to the Web, tablets and smartphones, as well as in-store kiosks and displays and customized print products. This helps marketers get the most value from their digital assets by adapting and re-using them for rich mobile experiences, social sites and more.

By uniting the creation, management and delivery of all assets, marketers and content publishers can now support responsive design, which tailors the experience across devices, as well as manage the ever-increasing number of assets required to deliver the most personalized experience.

Adobe Experience Manager DAM includes:

  • Enterprise-grade Asset Management for creating flexible workflows, keeping multiple versions of assets, designing taxonomies, and managing metadata efficiently across organizations and external agencies.
  • New, touch-enabled user interface supports and streamlines creative and marketing workflows for tablet users.
  • Dynamic Media to serve rich experiences on demand across Web, mobile and social properties using a single set of master assets.
  • …read more
    Source: FULL ARTICLE at DailyFinance
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Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers

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By Business Wirevia The Motley Fool

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Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers

Adobe Media Optimizer Standard Offers Rules-based Solution to Drive Performance of Search Engine Campaigns

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference— Adobe Systems Incorporated (NAS: ADBE) today unveiled a standard version of Adobe® Media Optimizer, part of Adobe Marketing Cloud. Adobe Media Optimizer is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.

Adobe Media Optimizer Standard allows customers to easily manage search engine marketing (SEM) accounts, campaigns, enhanced campaigns, ad groups and keywords using both a flattened view across the top and a familiar hierarchy structure on the left. (Photo: Business Wire)

Media Optimizer Standard offers an interactive dashboard that gives marketers the ability to tie data-driven insights to tactical changes in their ad campaigns across Google, Bing, Yahoo and other search engines. It not only provides a collection of highly interactive reports in one location, but also gives marketers the ability to efficiently manage campaigns, ad groups and keywords directly from the same interface. Additionally, updated Bid Rules functionality allows advertisers to easily set up and control how bids are executed and fully automate the bidding process across search engines.

Several of the existing features in Media Optimizer Premium, the platform best suited for large agencies and enterprises, are also part of the Standard version. Since both Standard and Premium use the same foundation, clients that find the need to upgrade to Premium require no new deployment and are quickly up and running with powerful algorithmic bid optimization. Media Optimizer’s seamless integration with SiteCatalyst® allows advertisers to use Web site data to optimize and better target their campaigns in real-time. All of the advanced campaign management functionalities are also included in Media Optimizer Standard. In addition, media agencies can layer their own services on top of both Media Optimizer solutions including more advanced modeling and analytics services to provide their clients with maximum ROI.

Migration to Adobe Media Optimizer

Adobe also …read more
Source: FULL ARTICLE at DailyFinance

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Adobe Social Upgrade Delivers Easy to Discover Insights Across Devices

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By Business Wirevia The Motley Fool

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Adobe Social Upgrade Delivers Easy to Discover Insights Across Devices

New User Interface and Adobe Social for Tablets and Smartphones Introduced for the Marketer-on-the-go

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced it has upgraded Adobe Social®, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results. Adobe also introduced new ways for social marketers to work and collaborate better with their partners across the organization, and debuted Adobe Social for mobile phones and tablets. Social marketers now have a marketing tool that’s as mobile as they are.

Key Features

  • New UI – A totally reimagined user experience, which is much more visual and lets marketers easily see which campaigns are driving business results and then drill down into any campaign to discover specifically what assets, including posts, apps, and keywords, are performing best.
  • Mobility – Manage social channels on-the-go via tablets and smartphones (iOS and Android™ supported).
  • Cross-team collaboration – Seamless collaboration tools now let stakeholders across the organization share feedback on campaigns, content and data.
  • Content calendar – Improved ability to create, schedule and track social campaigns across platforms and properties.
  • Social buzz monitoring – Improved dashboard gives better insight into geographical trends and brand buzz data that helps social marketers act quickly when brand conversations are trending.
  • Campaign attribution – Automatically attribute social activity to the metrics that matter most, and break down performance by post and content, giving marketers more insight into the types of content that are driving the best results.

…read more
Source: FULL ARTICLE at DailyFinance

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Adobe Kicks off Summit, The Digital Marketing Conference

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By Business Wirevia The Motley Fool

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Adobe Kicks off Summit, The Digital Marketing Conference

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference— Adobe Systems Incorporated (NAS: ADBE) today opened Adobe Summit, The Digital Marketing Conference, where more than 4,500 digital marketers and senior leaders representing the world’s top brands have gathered to learn the latest about marketing trends, share best practices, and network with industry experts and peers. Keynote presenters include Adobe CEO Shantanu Narayen and senior vice president and general manager of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.

Watch the keynote live today, Wednesday, March 6, from 9am-11am MST.

“Adobe Summit brings together the best marketers and advertisers from all industries,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “At this year’s event we’ll explore why digital marketers are fast becoming strategic leaders within their organizations. We’ll also share how leading brands are using Adobe® Marketing Cloud to get from data to insight to action, faster and smarter than ever.”

Adobe’s digital marketing business continues to lead the industry, delivering the most comprehensive marketing solutions to the world’s top brands, including nine of the top ten online retailers and commercial banks, and eight of the top ten media companies and auto manufacturers. Today Adobe is delivering new innovations in Adobe Marketing Cloud that help marketers tackle business challenges, including:


New Touch Interface
 and Mobile Marketing Capabilities

Adobe today unveiled an innovative new UI for Adobe Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars. Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe® Creative Cloud™, which agency creatives use to build and deliver those campaigns. In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.


Adobe Social Goes Mobile
 …read more
Source: FULL ARTICLE at DailyFinance

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New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

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By Business Wirevia The Motley Fool

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New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

Integrates Adobe CQ for Web Content Management and Adobe Scene7 for Rich Media Delivery

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced the availability of a major update to Adobe® Experience Manager, part of Adobe Marketing Cloud. With advances across its industry leading Web content management and new Digital Asset Management software (see separate release), Adobe is helping organizations to deliver personalized experiences across the Web, mobile devices, social communities, and video.

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager brings together the capabilities of Adobe CQ for Web content management and Adobe Scene7® for rich media delivery. The solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations build engaging commerce experiences and brand loyalty. New functionality includes:


  • Mobile
     —Quickly preview responsive design layouts while authoring content to understand exactly how it will perform on the desktop, tablets and smartphones. Marketers can precisely control video and image sizing and delivery to ensure the best performance. Adobe Experience Manager also provides a single authoring experience and shared content with PhoneGap™, so marketers can quickly develop and deliver mobile apps.

  • Social Communities
     —Easily incorporate social elements and user-generated content into websites to amplify digital presence, and create branded communities to help people connect based on common interests. As part of Adobe Experience Manager, this gives organizations a comprehensive view of their customers throughout the relationship. Integration with social network profiles on Facebook and Twitter enables stronger interactions between owned- and third-party sites.
  • Content Marketing—Repurpose content across online properties, including digital publications, with new article-based authoring and integration with Adobe Digital Publishing Suite. Now, publishers can reduce costs by repackaging Web content and assets for delivery to tablet and smartphone apps.

    • …read more
    Source: FULL ARTICLE at DailyFinance

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Adobe Introduces New Touch Interface for Adobe Marketing Cloud

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By Business Wirevia The Motley Fool

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Adobe Introduces New Touch Interface for Adobe Marketing Cloud

New Interface Features Cards, Feeds and Boards; Makes It Easy to See Insights, Collaborate with Your Teams and Take Action

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today unveiled an innovative new UI for Adobe® Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars. The company also announced that Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud™, which agency creatives use to build and deliver those campaigns. The end result is an aligned marketing organization that can act and iterate at the speed of digital, creating more relevant experiences for customers and more value for the business.

“When managing teams for creative design, advertising and analytics all under the same roof, marketers need information that paints a full picture of their business, in one easy-to-access spot,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Marketing Cloud now helps marketers surface valuable insights, communicate quickly across teams, and then take action, freeing them from rigid dashboards, cumbersome spreadsheets and lengthy email exchanges.”

Check out this video to see the new Adobe Marketing Cloud in action.

The marketing practice is transforming, and an effective marketing organization needs to keep pace. How does a team surface insights and decide what next step to take? The secret is connecting the business leaders in an organization with the individuals driving the development and measurement of marketing content so key decision makers can quickly observe, have a discussion in real time, and take action. Adobe has woven social elements into the fabric of the Adobe Marketing Cloud which for the first time gives marketers, creative and business leaders an efficient way to drive their business.


New Capabilities of Adobe Marketing Cloud Include:

  • Touch Interface
    • Tablets have become mainstream in the enterprise, boosting efficiency as employees do critical parts of their jobs on the go. Adobe Marketing Cloud has been redesigned to reflect this trend, becoming a touch-based, mobile-first platform.

    • <li …read more
    Source: FULL ARTICLE at DailyFinance

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Razorfish Standardizes on Adobe Marketing Cloud

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By Business Wirevia The Motley Fool

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Razorfish Standardizes on Adobe Marketing Cloud

Razorfish and Adobe Announce Global Strategic Partnership for Digital Marketing Services and Solutions

NEW YORK & SAN JOSE, Calif.–(BUSINESS WIRE)– Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated (NAS: ADBE) , today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent™. Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord.

The announcement of the partnership, which is effective immediately, comes days prior to Adobe Summit, The Digital Marketing Conference, which takes place in Salt Lake City, Utah, from March 4-8, 2013. Razorfish is a platinum sponsor at this year’s Adobe Summit and will be co-presenting with Adobe in several sessions. For more information on the Summit, please visit: http://summit.adobe.com/digital-marketing-summit.html.

“Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously shifting market demands, and brings our clients the best digital marketing technology and services available,” said Bob Lord, chief executive officer, Razorfish. “Adobe’s leadership in digital marketing combined with our shared commitment to developing groundbreaking, cloud-based marketing products and services, make this a winning partnership. We’re excited to shake up the agency model and provide a portfolio of proficiencies to benefit our mutual customers.”

“Razorfish has a rich heritage of blending digital marketing strategy and technology expertise,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Our extended relationship is a win for joint customers looking for the most comprehensive set of marketing solutions and services that address their business needs.”

Under the strategic direction of Stephan Beringer, international CEO of Razorfish and DigitasLBi, Razorfish’s global Adobe practice will focus on transforming digital marketing programs for clients with three initial initiatives:

  • Jointly expanding Fluent™ to include the entire Adobe Marketing Cloud. Fluent™ is an existing hosted and managed offering that serves as a single, unified software application for marketers to create, distribute, target and measure multi-channel digital campaigns. Fluent™ will be layered on top of Adobe solutions and will help accelerate clients’ ROI.
  • Formation of a global CMO-centric Adobe professional services practice that will …read more
    Source: FULL ARTICLE at DailyFinance