Tag Archives: Michael Bay

Friday Box Office: Michael Bay's 'Pain And Gain' Earns Ok $7.5m, 'The Big Wedding' Earns $2.5m

By Scott Mendelson, Contributor

$7.5 million for Michael Bay‘s Pain and Gain isn’t a terrible opening day by any stretch, but it also doesn’t offer any strong reactions.  The weekend should be over/under $20 million, which is about what was projected.  The Mark Wahlberg/Dwayne Johnson/Anthony Mackie true-crime comedy cost just $26 million to produce, with its director and two of its stars forgoing salary in exchange for back-end deals.  It’s a small film that will likely earn its budget back in five days or so, meaning even if it has no legs it’ll break even before overseas and home video receipts roll in.  This was Michael Bay‘s official ‘one for me’ project, and it stands as a perfect testament to the limits of star power.  It’s an R-rated, 2 hour+ crime comedy, heavily marketed as something that only stereotypical male fans would enjoy, yet it still will likely open to around $20 million.  The only other new release was the much-delayed and somewhat dumped Lionsgate release The Big Wedding.  Originally scheduled to open in late 2012, the film was pushed back in a clear sign of trouble.  The all-star wedding comedy (De Niro, Sarandon, Williams, Heigl, Seyfried, Keaton, etc.) couldn’t draw audiences to a film that looked like a painful sit, along with the poster with the entire cast giving the kind of fake smile that screams insincerity.  The picture cost Millennium $35 million but Lionsgate picked up  North American distribution rights for just $10 million, so its likely $6 million opening weekend and under-$15 million total will be more of an embarrassment than a financial disaster for the House That Jigsaw Built (with all of those big names, it will likely be a popular casual rental for awhile).  The holdovers mostly took a dive.  Oblivion earned $5.1 million, or a drop of around 60% from last Friday’s debut, but it should finish the weekend with around $15.5 million and $64 million total.  42 earned $2.95 million and should around $9 million for the weekend, which would still be a 48% drop although its projected $68 million cume is still impressive. The good news is that The Place Beyond the Pines will likely match its $16 million production budget by the end of the weekend, so kudos for eventually taking that one into semi-wide release.  A more detailed rundown will follow tomorrow’s weekend estimates, along with Iron Man 3’s opening week totals for overseas play.

Source: FULL ARTICLE at Forbes Latest

Transformers 4 to be Shot in IMAX

Paramount Pictures announced today at CinemaCon that Transformers 4 will be shot in the IMAX format.

Transformers 4 is one of five Paramount releases — including Christopher Nolan’s Interstellar and three unspecified titles — that are part of a pact announced today between the studio and IMAX Corporation.

Following their use of IMAX cameras on The Dark Knight Rises and Transformers: Dark of the Moon, respectively, “Nolan and Michael Bay will once again capture material and key sequences of these 2014 releases using IMAX cameras. These specific sequences, which will expand to fill more of the screen exclusively in IMAX, will deliver unprecedented crispness and clarity and a truly immersive experience for moviegoers,” the studio said in a statement.

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From: http://www.ign.com/articles/2013/04/16/transformers-4-to-be-shot-in-imax

Transformers 4 to Film in China

Paramount Pictures, China Movie Channel and Jiaflix Enterprises announced today that director Michael Bay will shoot Transformers 4 partly in China.

The agreement also reveals that the parties intend to cooperate in the selection of filming sites within China, theatrical promotion, and possible post-production activities in China as well as casting of Chinese actors and actresses in the film.

“I’m proud and honored by how Transformers has been embraced by Chinese audiences,” said Bay in a statement. “I look forward to working with China Movie Channel and Jiaflix Enterprises to help reach more people here and deepen their passion for this ongoing story and its characters.”

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Source: FULL ARTICLE at IGN Movies

Ninja Turtles Star Also Up for Fantastic Four?

Earlier this week, it was revealed that Noel Fisher (Shameless, Battle Los Angeles) will play Michelangelo in Michael Bay‘s upcoming Ninja Turtles flick. Now, it sounds like the actor could be up for another comic book movie role, this time for Fox’s Fantastic Four Reborn.

According to former Variety journalist Jeff Sneider (via Celluloid and Cigarette Burns), Fisher might be in the mix for a part in the FF reboot, which is hoping to begin production later this year with Josh Trank directing.

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Source: FULL ARTICLE at IGN Movies

Smallville's Aquaman Cast as TMNT's Raphael

http://farm5.static.flickr.com/4110/5015185979_22b4906726.jpg

Actor Alan Ritchson, who played Aquaman on Smallville and will soon be seen as Gloss in The Hunger Games: Catching Fire, is the first actor cast as one of the titular Ninja Turtles in the Michael Bay-produced reboot.

According to Deadline, Ritchson will play the twin sai-wielding Raphael in the Jonathan Liebesman-directed movie. The Turtles will be brought to life via performance-capture a la Gollum and Avatar.

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Source: FULL ARTICLE at IGN Movies

Optimus Prime's TV and Movies Future

It’s hard not to geek out talking to Peter Cullen, since you’re talking to Optimus Prime himself – a childhood hero to myself and so many others. But I did the best to keep my composure when I spoke to Cullen at last week’s premiere for Transformers Prime: Beast Hunters. The third season is the final one for the series, but as Cullen noted, it’s never really the end for the remarkably durable Transformers franchise.

Cullen also spoke briefly about Transformers 4, confirming he’ll once again be voicing Optimus Prime for Michael Bay’s hugely successful film series.

IGN: When last we saw Optimus on Transformers Prime, things weren’t going so well for him, to say the least.

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Source: FULL ARTICLE at IGN Movies

NInja Turtles Co-Creator Slams Megan Fox's Casting

The co-creator of TMNT is not a fan of the casting of Megan Fox as April O’Neil in producer Michael Bay‘s upcoming Ninja Turtles reboot.

In a post on his blog, Peter Laird wrote:

“My only exposure to Megan Fox as an actress is through her role in two Transformers movies and the wretched (but happily forgettable) Jennifer’s Body. It may not be fair to judge her range of acting skills just from those three movies, but I think it is safe to say that there are probably hundreds of better choices for the role of April O’Neil. Of course, her name has promotional value, and maybe that’s what they want. Who knows? I can’t get myself too worked up about it.”

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Source: FULL ARTICLE at IGN Movies

Megan Fox Joining Michael Bay's TMNT

Michael Bay, who is producing the live-action reintroduction of Teenage Mutant Ninja Turtles (called simply Ninja Turtles), has posted the following short message on his website today:

TMNT: we are bringing Megan Fox back into the family!

Michael Bay

Fox, of course, starred in the first two Transformers films for Bay before they had a public falling out and she left the franchise. But all seems forgiven now.

Stay tuned for more on this as we hear about it… Cowabunga!

Talk to Senior Editor Scott Collura on Twitter at @ScottIGN, on IGN at scottcollura and on Facebook.

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Source: FULL ARTICLE at IGN Movies

Behind The Brand: Doritos Ups Its Ad Game For The 2013 Super Bowl

By Jennifer Rooney, Forbes Staff Doritos is back in the Super Bowl with its crowdsourced-ad effort, “Crash the Super Bowl,” for the seventh year. Submissions came in from about 3,000 people, and voting yielded five finalists. Consumers will vote on which finalist ends up in the game; Doritos will pick the other. Beyond a cash prize, the ad that scores highest on USA Today’s Ad Meter will work with director Michael Bay on the next “Transformers” movie.
Source: FULL ARTICLE at Forbes Latest

2013 Mitsubishi Outlander Sport Commercial: Crashing Symbols Loudly [The Ad Section]

By Don Klein

2013 Mitsubishi Outlander Sport Commercial: Crashing Symbols Loudly [The Ad Section]

Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is depicted via the shift pattern at the bottom, but everyone has an opinion when it comes to advertising, so hit Backfires below and tell us what you think, too.

When I was a middle-class kid going to my middle-class high school in my middle-class hometown, being labeled “pretentious” was a heavy-duty condemnation. The rich kids from neighboring Essex Fells were pretentious; we were “honest” and “down to earth.” Of course, what we really were was jealous, but we wore our collective cloak of humility, woven from sturdy grass roots, like a badge of honor. It kept us safe from, among other things, the green-eyed monster. So I totally get that there’s something powerful about the have-nots getting their due, especially if the haves can be taught a lesson as part of the bargain. That’s the energy (negative though it may be) that Mitsubishi is tapping into with its “End Pretentiousness” campaign.

When the copy says, “great design should be inclusive, not exclusive,” it means that you shouldn’t have to be rich to drive an SUV that looks like the SUVs that rich people drive. (Although I’m not sure which “great design” it is referring to; is the Outlander Sport any better looking than a Kia Sportage or Hyundai Tucson, both of which are in the Outlander’s price range?) But even if we give Mitsubishi that one—even if we agree that the Outlander Sport is every bit as well designed as a BMW or Mercedes or other SUV that costs a lot more—why isn’t it enough to just say that? Why smash the crap out of those symbols of wealth?

Since they’re being used as icons of pretension, I can only guess it’s because Mitsubishi thinks middle-class Americans are angry at rich people, angry enough to literally “lay to waste” (a direct quote from a Mitsubishi press post) their ice swans, champagne towers, and chandeliers. Well, maybe they are angry. And maybe they have good reason to be, what with rich people being so annoyingly pretentious and all. But then why in the world do they want to emulate them? Isn’t pretending to be pretentious even more pretentious than actually being pretentious?

Yet Mitsubishi is so sure it has hit upon a productive nerve that it’s extended the “End Pretentiousness” theme to its social-media campaign as well. Thanks to a dedicated Facebook app, you can upload photos of your pretentious friends’ stuff (or your pretentious friends themselves) and watch with self-righteous indignation as an Outlander rends them asunder along with the magically suspended crystal chandelier and all that perfectly good champagne. But if these people are so pretentious, why are they your friends in the first place? And why does the Outlander in the app get dusted off by two butlers before it dusts its next victim? Tell me again who’s being pretentious?



But maybe I’m looking at this all wrong. Maybe Mitsubishi is really aiming this spot at premium SUV buyers in the hope that it will get them to trade down and to swap out their chandeliers and champagne for Ikea lamps and Miller Lite. To junk the GL and get a Mitsu. Why not? After all, it looks just as good.

3rd GearYeah, right. A more plausible explanation is that guys, especially those with jealousy or anger issues, like to see things get blown up. There’s just something about that Y chromosome that makes witnessing graphic destruction an inherently satisfying experience. Hey, Michael Bay built a whole career on it. And it’s not by random chance that “Explosions A to Z” was one of the most-popular MythBusters episodes. So if that’s what’s really going on here, then maybe Mitsubishi is onto something with this commercial. Especially if its target audience thinks like middle-class high-school kids who fancy themselves “down to earth” and haven’t yet acknowledged their green-eyed monster within.

Source: FULL ARTICLE at Car & Driver

Michael Bay's Ninja Turtles Back on Track?

It’s been a long and arduous road for Michael Bay‘s reboot of Teenage Mutant Ninja Turtles, but now it sounds like production may only be a few months out.

According to a tweet from Production Weekly, “Principle photography on TEENAGE MUTANT NINJA TURTLES, is scheduled to begin this April in New York.” Of course, it is important to note that this news has not yet been confirmed by Bay or the production, but PW is typically reliable.

Paramount shut down pre-production on Ninja Turtles last year, citing script problems as the primary reason. The project had already been criticized by fans for changing the nature of the turtles’ origin story and reportedly making them aliens. However, it remains to be seen how much has changed since the rewrite.

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Source: FULL ARTICLE at IGN Movies

Bay Explains Transformers 4 Script Leak

Okay, so here’s the skinny. Yesterday, word spread that an alleged script for Transformers 4 had leaked and included all manner of classic robot characters like Dinobots, Vector Prime, Unicron, Circuit Breaker and others. However, director Michael Bay himself quickly refuted the report on his website, calling it “completely false” and noting that he and scripter Ehren Kruger are only up to page 70 on their own screenplay.

Then, later in the day, the filmmaker came back with a postscript, adding, “I bet it is something from Hasbro. This time they are not doing a comic book of the movie because we want to keep our story under wraps. It must be their version of a comic themed Transformers story they are creating.”

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Source: IGN Movies