Friday Box Office: Michael Bay's 'Pain And Gain' Earns Ok $7.5m, 'The Big Wedding' Earns $2.5m

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By Scott Mendelson, Contributor

$7.5 million for Michael Bay‘s Pain and Gain isn’t a terrible opening day by any stretch, but it also doesn’t offer any strong reactions.  The weekend should be over/under $20 million, which is about what was projected.  The Mark Wahlberg/Dwayne Johnson/Anthony Mackie true-crime comedy cost just $26 million to produce, with its director and two of its stars forgoing salary in exchange for back-end deals.  It’s a small film that will likely earn its budget back in five days or so, meaning even if it has no legs it’ll break even before overseas and home video receipts roll in.  This was Michael Bay‘s official ‘one for me’ project, and it stands as a perfect testament to the limits of star power.  It’s an R-rated, 2 hour+ crime comedy, heavily marketed as something that only stereotypical male fans would enjoy, yet it still will likely open to around $20 million.  The only other new release was the much-delayed and somewhat dumped Lionsgate release The Big Wedding.  Originally scheduled to open in late 2012, the film was pushed back in a clear sign of trouble.  The all-star wedding comedy (De Niro, Sarandon, Williams, Heigl, Seyfried, Keaton, etc.) couldn’t draw audiences to a film that looked like a painful sit, along with the poster with the entire cast giving the kind of fake smile that screams insincerity.  The picture cost Millennium $35 million but Lionsgate picked up  North American distribution rights for just $10 million, so its likely $6 million opening weekend and under-$15 million total will be more of an embarrassment than a financial disaster for the House That Jigsaw Built (with all of those big names, it will likely be a popular casual rental for awhile).  The holdovers mostly took a dive.  Oblivion earned $5.1 million, or a drop of around 60% from last Friday’s debut, but it should finish the weekend with around $15.5 million and $64 million total.  42 earned $2.95 million and should around $9 million for the weekend, which would still be a 48% drop although its projected $68 million cume is still impressive. The good news is that The Place Beyond the Pines will likely match its $16 million production budget by the end of the weekend, so kudos for eventually taking that one into semi-wide release.  A more detailed rundown will follow tomorrow’s weekend estimates, along with Iron Man 3’s opening week totals for overseas play.

Source: FULL ARTICLE at Forbes Latest

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