“The first time I met Bryan Cranston, he was standing in his underwear. We were doing a photo shoot for a little-known network called AMC, and he was in a rubber chemistry apron, tighty whities and desert boots, while I was in an impeccably tailored 1960s suit, with slicked-back hair and a cigarette dangling from my mouth,” Hamm wrote. “Our shows hadn’t premiered yet. We were simply two actors, in costume and out of context. He was friendly, funny, gregarious, humble and lovely.”
Adam Scott stopped by “Late Night With Jimmy Fallon” on Tuesday to talk many things, including his Adult Swim side project “The Greatest Television Event In History”. If you missed episode one featuring he and Jon Hamm recreating the opening of “Simon & Simon”, you should do yourself a favor and check it out.
After rolling a clip from the Hamm episode, Scott announced that there are three more episodes coming and the next one will feature none other than his “Parks and Rec” co-star Amy Poehler, as well as “SNL” alum Horatio Sanz.
Scott would not, however, reveal which TV show they’ll be spoofing. Watch the clip from “Late Night” above and let us know your best guess on which show he and Amy are taking on in the comments. We’re keeping our fingers crossed for “The Greatest American Hero”, which seems apt.
Source: FULL ARTICLE at Huffington Post
Note: Do not read on if you have not yet seen the Season 6 premiere of AMC’s “Mad Men,” titled “The Doorway.”
Don Draper is not having an easy go of things thus far in “Mad Men” Season 6. The troubled anti-hero of the hit AMC series (Jon Hamm) is still reeling from the death of Lane Pryce (Jared Harris) and dealing with his own philandering demons.
“Mortality is something that is weighing on Don,” Hamm said.
Source: FULL ARTICLE at Huffington Post
“Mad Men” Season 6 premieres on April 7 (9 p.m. ET on AMC) and though star Jon Hamm is firmly on board with creator Matthew Weiner’s anti-spoiler policy, the star was still happy to sit down with press for a group interview ahead of the show’s impending debut to discuss his hopes for flawed hero Don Draper, the clues that can be gleaned from the show’s promotional artwork and how the losses of Peggy professionally and Lane literally will affect his character.
The actor also teased that viewers have a lot to learn about TV‘s favorite antihero. “We find out more in Season 6 about why Don is how he is and why Don does what he does,” he said.
Read on for much more!
By Evann Gastaldo Producers had to have an awkward, but possibly flattering, conversation with Jon Hamm on the set of Mad Men , an AMC insider tells the New York Daily News . “This season takes place in the 1960s, where the pants are very tight and leave little to the imagination,” the source says…. …read more
Source: FULL ARTICLE at Newser – Home
By Don Klein
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is depicted via the shift pattern at the bottom, but everyone has an opinion when it comes to advertising, so hit Backfires below and tell us what you think, too.
About 10 years ago, Mercedes-Benz showed how not to introduce a down-market luxury car. That failed experiment was a strange little two-door called the C230 Kompressor. It featured cloth seats and a hatchback (although Mercedes never used that word in official communiqués). Depending on your point of view, it was either sporty or fugly, but it screamed cheap no matter how you looked at it, an image that didn’t sit well with traditional Mercedes owners.
A decade later, Mercedes wants to dip back into the low end of the pool, with good reason: A lot of cars sold in this country hover around the $30,000 price point (including entry-luxury models like the Acura ILX, Audi A3, and BMW 1-series). Of course, none currently wear a three-pointed star. Enter the CLA-class. Looking more or less like a CLS after a very cold shower, this compact sedan is clearly a Mercedes. You won’t be able to buy one until this fall, but when you can, the car will have the standard equipment you might expect in a Benz (seven-speed dual-clutch auto, Bluetooth connectivity, a 5.8-inch infotainment display, and the mbrace2 suite of smartphone-integrated apps and services) and options you definitely expect in a Benz. The latter include a panorama-style sunroof, heated front seats, dual-zone climate control, pre-collision braking, blind-spot monitoring, infotainment system upgrades, lane-keeping assist, and a parking-assist system that even some of the pricier Mercedes models don’t yet offer. Still, the CLA has that decidedly un-Mercedes $30,825 base price—the $29,990 number cited in the commercial doesn’t include destination and delivery—so how does the company tout that without tarnishing its upscale image? You make a commercial that blows everyone’s socks off.
The premise underlying “Soul” is simple: If you want something that you can’t afford, maybe you can get it by selling your soul to Satan. But as the old saying does, the devil is in the details and it’s the ad’s extravagant execution that makes it so powerful. Anybody who has ever written commercials for a living has got to be jealous of the creative team that got to make this spot. Clearly, money was no object:
“Willem Dafoe would make a great Satan, but he’d cost a fortune.”
“No problem, hire him.”
“But we also need a sexy model.”
“You mean like Kate Upton?”
“Yeah, she’d be perfect, but . . .”
“No problem, hire her. And hire Usher, too. And while you’re at it, make sure we keep using Jon Hamm, the guy from Mad Men, for our voiceovers.”
By Don Klein
A good commercial is one that breaks through the clutter, registers a convincing sales message and sears itself into your memory. I call it the Rule of IMP, for Intrusive, Memorable, and Persuasive. But for Super Bowl commercials there’s an additional rule: They’ve got to be entertaining as well. So which ones have us buzzing around the virtual water cooler today? Here’s our take, with each slotted alphabetically into three categories—Best, Worst, and Meh. Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. But everyone has an opinion when it comes to advertising—especially during the Super Bowl—so hit Backfires below and tell us what you think, too.
This year’s Super Bowl commercial is another big win for Audi’s brilliant marketing team, not only because of the spot itself—which was for the bad-ass S6 sedan—but because of the social-media program that surrounded it. A week before the game, Audi invited people to visit their Facebook page to vote for one of three endings with the promise that the winner would be revealed during the game. But of course, the company tipped its hand, and the spot had more than 6.6 million views on YouTube by game time. The spot itself is extremely well executed (shades of Superbad?), but the kid in BMW’s prom commercial I reviewed last month got a cuter girl without suffering a shiner.
Kate Upton. Willem Dafoe. Usher. Mad Men’s Jon Hamm. Original Stones track. Cast of thousands. Multiple locations. Incredible SFX. There are foreign countries with GDPs that are smaller than this commercial’s budget. But you know what? It’s money well spent. The entire production is as sharp as Satan Dafoe’s fingernails. Conceptually, it’s brilliant: At just $29,990 (plus destination), you don’t have to make a deal with the devil to get a real Mercedes and everything the brand stands for. Mercedes is going to sell a ton of CLAs, and this commercial is a big reason why. Huge IMP factor.
Ram “So God Made a Farmer”
Using an original, scratchy recording of the late Paul Harvey, this is a two-minute sermon about why God created farmers. It’s poignant, accurate, and powerful, especially for America’s independent farmers, who not so incidentally rely on their trucks. While it’s intended to sell Rams, there’s no exploitation here, just a handful of fleeting visual product references. The real focus is on portraits of the men, women, and children of this nation’s independent farm community. If it makes them seem like heroes, it’s because so many of them are.
Volkswagen “Get In, Get Happy”
Not since Taco Bell’s talking Chihuahua has a Super Bowl commercial made such good use of an old trick: lip sync someone else’s voice to completely change a character’s personality. Allstate Insurance does it with spokesman Dennis Haysbert’s dulcet tones and the e-Trade baby will forever be a classic, but VW’s new “Jamerican” is destined for greatness. I’ve already used “Don’ fret, me brother—sticky bun be comin’ soon!” a few times, and I’ll bet I’m not alone. This commercial hits the brand/image reinforcement nail on the head with a sledgehammer and probably will get a lot of votes for favorite car commercial of the game.
Although the Santa Fe being advertised here could easily be swapped out for any other seven-passenger vehicle (the copy makes no product claims other than passenger capacity), this feel-good spot likely will be lauded for its anti-bullying message, and that’s okay with me. In the spirit of Diary of a Wimpy Kid, a supportive Mom helps her son round up a ragtag team of unlikely looking boys with remarkable physical skills (like bear wresting and welding) to teach football-stealing baddies a lesson. Whether you’re a Ravens or 49ers fan, here’s one team we can all root for.
Nobody likes to get stuck behind slow-moving vehicles. Even moderately unpleasant obstacles like horse trailers or bikers displaying their ample butts have you searching for the next passing zone, so imagine if you were inches behind a tanker truck dripping toxic fluids, an about-to-explode fireworks truck, or a trailer full of ICBMs aimed squarely at your windshield. If you had a 274-hp turbocharged Hyundai Sonata, you could put all that behind you in fast order. And that’s the point made by this well-art-directed, mildly humorous commercial. The Jeff Bridges voiceover might make the spot more entertaining for fans of The Big Lebowski’s “Dude.”
This commercial is aimed at the 2014 Forte’s young, male target audience, who likely will appreciate the gratuitous body-slamming that the out-of-line geeky kid gets for dissing the robot chicks and smudging the car’s windows. I had to watch it a few times to realize that the noises at the beginning are robot movement sounds and not crows, though. Better audio mixing would have helped. The models look more like replicants than robots anyway. Daryl Hannah didn’t make noises when she moved, but Blade Runner was long before these kids were born. The copy says nothing. Literally.
Hyundai “Epic Playdate”
As near as I can tell, this is a video for The Flaming Lips song “Sun Blows Up Today.” It looks like the creators made the spot up as they went along, maybe using The Beatles’ disjointed “Hard Day’s Night” for inspiration. The vignettes are embarrassingly dated, hopelessly trite, and wholly unbelievable. The Santa Fe is merely a prop—the commercial says nothing about it other than it carries seven passengers. The father’s last line confirms my suspicion that it was hastily thrown together as a Super Bowl special. Epic? Yes—as in fail.
Jeep “Whole Again”
Jeep and Oprah Winfrey teamed to make this two-minute tribute to our returning vets and their families. It’s a beautifully crafted, emotional salute that expresses the gratitude we all feel for those who serve our country and keep us safe from harm. And then they go and blow it all by turning it into a self-serving Jeep commercial. Another Chrysler brand, Dodge, has a terrific Challenger commercial that makes the same point by showing a returning soldier and his young son. In that spot, the car is key to the relationship but it’s never mentioned. Surely Jeep could have done the same.
Kia “Space Babies”
I’m going to go out on a limb and say that a lot of Super Bowl viewers—especially young mothers—liked this commercial about a father’s awkward answer to his son’s question about the birds and bees. They liked the adorable computer-generated babies (both human and animal), they liked the mostly sweet but wink-wink explanation that Dad offers, and they liked the inclusion of species from all lands. And I’ll stay out on that same limb to say that the vast majority of them won’t remember the vehicle being advertised. (It was the Sorento.) And who can blame them? It’s hardly ever shown.
When Ford introduced the “Lincoln Motor Company” late last year, it invested millions of dollars to run a commercial that showed models from that brand’s glory days and told us that “this is about moving forward by looking back” to cars that proudly represented the Lincoln ideal. With this new commercial, it pulled a 180 and showed a ’90s Town Car that has a close encounter with a flame thrower and emerges as an MKZ, this time telling us that our memories of the brand are all wrong: “It’s not what you think.” Jeez, Lincoln, make up your mind!
Lincoln “Steer The Script”
To make the most of their social-media efforts, Lincoln teamed with Jimmy Fallon (and his extensive roster of Twitter followers) to create an MKZ commercial inspired by tweets about real people’s memorable road trips. Thousands of submissions were narrowed down to five tweets, which were cobbled together to make an entertaining 90-second spot. Of course, none of the original road trips happened in an MKZ, but the spot works nonetheless. At least in the longer version. But during the game, Lincoln aired the lame 30-second clip. They should have scrapped the “Phoenix” buy and run the longer one instead. Again, Lincoln, make up your mind! (We do dig the Wil Wheaton cameo, though.)
Toyota RAV4 “Wish Granted”
The Big Bang Theory’s Kaley Cuoco is funny and well-liked. So Toyota decided to make her a genie who grants wishes to RAV4 owners. Of course, this has nothing to do with reality (or the new RAV4), as this ridiculous commercial demonstrates. The spot is likable enough—gotta love the talking squirrels and Dr. Chocolate—but it’s completely irrelevant to the RAV4, which just sits in the driveway while Ms. Cuoco (stuffed into an ill-fitting purple pantsuit) and the Henderson family magically fly through time and space on their imaginary adventures. Two words come to mind: stupid and why?
Source: FULL ARTICLE at Car & Driver