Tag Archives: Don Draper

Dove's New Video Is A Beauty, But Is It A Bit Skin Deep?

By Avi Dan, Contributor

My Facebook page lit up last week as soon as Dove soap started airing 6 and 3-minute videos on YouTube, showing a forensic sketch artist drawing a series of women, sight unseen, based only on their descriptions. The women are fairly critical of their own appearance. The artist then draws another sketch of each woman, only this time it is based on how someone else describes her. Each time, the second sketch is a lot more flattering than the first. The videos cause a sensation. In less than a week the three-minute version has been viewed more than 14 million times, and the version that is twice as long has been viewed more than 1 million times. It has more than 2500 “likes” on Dove’s Facebook page, and it even inspired a male parody, that itself went viral with more than 1 million views on YouTube. The ad taps into the insecurities that many women feel about themselves and their appearance. Watching these women come face to face with the version of themselves in their mind and the version everyone else sees is an extraordinary, powerful image. The video is part of Dove’s famous “Real Beauty” campaign. It is inspired by research that says that only 4 percent of women consider themselves beautiful. The message is kind of hopeful and positive, but ironically it implies, if not actually stated, that beauty is still what defines women. The video pretends to debunk the notion that how you look always seems to be more important than who you are. But I feel like it’s still focusing too much on appearance.  If the Dove video makes women not being as critical of their own looks, that’s great. But I think the video is not entirely positive. It troubled me that all main testimonials are from white women. Three of them are blonde with blue eyes, all are thin, and young. Worse,  at the end of the ad one of the participants says, “I should be more grateful of my natural beauty.  It impacts the choices and the friends we make, the jobs we go out for, the way we treat our children, it impacts everything. It couldn’t be more critical to your happiness.” Get it? How beautiful you are affects everything: your personal relationships and your career. Nothing, the woman in the video says, could be more critical to your happiness! Wow. This is such an old-fashion notion about women and beauty, Don Draper could write this ad in the 1960s I wish that woman looked at her sketch and said instead, “I’m a Mom, I own a business  and I coach my daughter’s soccer team on weekends. I couldn’t care less about either of those sketches. And by the way, I’m terrific.” Avi Dan is the founder of Avidan Strategies, a marketing consulting firm that specializes in business and marketing advice, agency search, compensation, and advertising strategy. He spent 30 years in senior account management and business development positions with leading global agencies.      

From: http://www.forbes.com/sites/avidan/2013/04/21/doves-new-video-is-a-beauty-but-is-it-a-bit-skin-deep/

Mod Men: Shutterstock Explores What The World Of ‘Mad Men’ Would Look Like Today (PHOTOS)

By The Huffington Post News Editors

Just in case you haven’t noticed already, “Mad Men,” everyone’s favorite 1960s period drama depicting the sexy world of advertising elite, is back on the air. Don’t worry, we won’t give away any spoilers as to what Don Draper and company are up to in the years 1967-68. But the sixth season’s mini fast forward in time did get some people thinking… what would the world of “Mad Men” look like today?

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Source: FULL ARTICLE at Huffington Post

‘Mad Men’: Don Draper’s Death Obsession, Betty’s New Hair Color

By The Huffington Post News Editors

Note: Do not read on if you have not yet seen the Season 6 premiere of AMC’s “Mad Men,” titled “The Doorway.”

Don Draper is not having an easy go of things thus far in “Mad Men” Season 6. The troubled anti-hero of the hit AMC series (Jon Hamm) is still reeling from the death of Lane Pryce (Jared Harris) and dealing with his own philandering demons.

“Mortality is something that is weighing on Don,” Hamm said.

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Source: FULL ARTICLE at Huffington Post

What the Sheryl Sandberg/Susan Patton Debate About Women Says About Us Now

By David Cooperstein, Contributor

I am catching up on Season 5 of Mad Men, which takes place when the common-held notions of  race, gender, and traditional family and work roles are fracturing as quickly as the San Andreas fault did in 1989. Without having to issue a spoiler alert, let me tell you that the season has its share of women declaring themselves independent, black people entering the white workforce, riots and mass murders shaking the staidness of the early 60s, and good ol’ Don Draper taking legitimate stock of his life. …read more
Source: FULL ARTICLE at Forbes Latest

Designing Don Draper's World

By Natalie Wearstler, Contributor

It’s hard not to swoon over the set designs on Mad Men, the acclaimed AMC drama about 1960s New York City ad executive Don Draper. His world is a visually fascinating one, filled with mid-century modern office furniture, sultry bars in classic hotels and lavish dinners with beautiful women. Even at its darkest plot points, the show’s nostalgic aesthetic appeals to design and history buffs with a consistently accurate portrayal of the Madison Avenue scene as experienced by the tortured Don Draper. …read more
Source: FULL ARTICLE at Forbes Latest

‘Mad Men’ Season 6: Jon Hamm On Don’s Evolution, Directing And Letting Peggy Go

By The Huffington Post News Editors

“Mad Men” Season 6 premieres on April 7 (9 p.m. ET on AMC) and though star Jon Hamm is firmly on board with creator Matthew Weiner’s anti-spoiler policy, the star was still happy to sit down with press for a group interview ahead of the show’s impending debut to discuss his hopes for flawed hero Don Draper, the clues that can be gleaned from the show’s promotional artwork and how the losses of Peggy professionally and Lane literally will affect his character.

The actor also teased that viewers have a lot to learn about TV‘s favorite antihero. “We find out more in Season 6 about why Don is how he is and why Don does what he does,” he said.

Read on for much more!

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Source: FULL ARTICLE at Huffington Post

Happy Hours Promote Social Bonding – Proof at Last!

By Roger Dooley, Contributor Alcohol can make for smoother socializing (Photo Credit: AMCTV.com) Alcohol has been a business lubricant for millenia, though its role has varied over time. Just 50 years after its fictional setting, AMC‘s hit TV series Mad Men establishes its period instantly when ad exec Don Draper enters an office and immediately […]
Source: FULL ARTICLE at Forbes Latest