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Turner Broadcasting, Funny Or Die, HTC and NCM Media Networks Team Up for New Comedy Content to Run On-Air, Online and in Theaters
James Van Der Beek to Lend Comedic Talent for Funny Or Die Branded Entertainment Introducing the new HTC One
NEW YORK–(BUSINESS WIRE)– Turner Broadcasting and Funny Or Die, together with HTC, have developed a short-form comedy sketch featuring James Van Der Beek (Don’t Trust the B in Apartment 23, Varsity Blues) designed to promote HTC‘s new smartphone, the HTC One. Debuting on Funny Or Die Friday, April 12, the content will extend through a multi-platform promotion across the Turner portfolio of comedy television networks and digital screens, leveraging the power of brands like TBS and Adult Swim, along with TeamCoco.com. Additionally, the comedy piece integrating the new HTC One marks Funny Or Die’s debut in top movie theaters nationwide through NCM Media Networks.
Filmed on-location in Malibu, CA, Van Der Beek stars in a dating show parody featuring the HTC One and competing bachelor contestants – Smart Phone, Flip Phone, Rotary Phone and ’90s Phone – all vying for the heart (and ear) of a beautiful bachelorette. Van Der Beek plays the role of the show’s suave host, who occasionally forgets that he’s not part of the consideration set. The content will debut on Funny Or Die Friday, April 12, with promotion across TBS and TBS.com, Adult Swim and AdultSwim.com, truTV and truTV.com, as well as TeamCoco.com beginning the week of April 15. Theatre audiences will also be entertained by the Funny Or Die content on 8,000 movie screens exclusively in NCM’s FirstLook pre-show program in hundreds of theatres nationwide from April 26-May 23.
“Funny Or Die is an expert in this space – creating content that makes people laugh, that people want to share within their social circles, and that brands trust to help make deeper connections with consumers,” said Ed Wise, senior vice president, Turner Branded Entertainment. “Amplifying creative like this across the range of the Turner portfolio gives HTC the reach and the audiences they are looking for as they launch the HTC One.”
“A multi-screen approach has been at the core of our global media strategy for the HTC One and this is the perfect integration to deliver this strategy in a unique and relevant way – through the creation of original entertainment content. We are excited about this