Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers
Adobe Media Optimizer Standard Offers Rules-based Solution to Drive Performance of Search Engine Campaigns
SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference— Adobe Systems Incorporated (NAS: ADBE) today unveiled a standard version of Adobe® Media Optimizer, part of Adobe Marketing Cloud. Adobe Media Optimizer is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.
Adobe Media Optimizer Standard allows customers to easily manage search engine marketing (SEM) accounts, campaigns, enhanced campaigns, ad groups and keywords using both a flattened view across the top and a familiar hierarchy structure on the left. (Photo: Business Wire)
Media Optimizer Standard offers an interactive dashboard that gives marketers the ability to tie data-driven insights to tactical changes in their ad campaigns across Google, Bing, Yahoo and other search engines. It not only provides a collection of highly interactive reports in one location, but also gives marketers the ability to efficiently manage campaigns, ad groups and keywords directly from the same interface. Additionally, updated Bid Rules functionality allows advertisers to easily set up and control how bids are executed and fully automate the bidding process across search engines.
Several of the existing features in Media Optimizer Premium, the platform best suited for large agencies and enterprises, are also part of the Standard version. Since both Standard and Premium use the same foundation, clients that find the need to upgrade to Premium require no new deployment and are quickly up and running with powerful algorithmic bid optimization. Media Optimizer’s seamless integration with SiteCatalyst® allows advertisers to use Web site data to optimize and better target their campaigns in real-time. All of the advanced campaign management functionalities are also included in Media Optimizer Standard. In addition, media agencies can layer their own services on top of both Media Optimizer solutions including more advanced modeling and analytics services to provide their clients with maximum ROI.
Migration to Adobe Media Optimizer
Adobe also …read more
Source: FULL ARTICLE at DailyFinance
