Tag Archives: Adobe Experience Manager

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Adobe Named the Leader in Web Content Management for Digital Experience by Independent Research Firm

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By Business Wirevia The Motley Fool

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Adobe Named the Leader in Web Content Management for Digital Experience by Independent Research Firm

Adobe Recognized for Breadth of Functionality, Market Momentum and Resources

SAN JOSE, Calif.–(BUSINESS WIRE)– Adobe Systems Incorporated (NAS: ADBE) today announced that Adobe® CQ, part of Adobe Experience Manager within Adobe Marketing Cloud, was recognized as the Leader in “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report by Forrester Research, Inc. Adobe was among the select companies Forrester invited to participate in the independent report, which evaluated 10 Web content management (WCM) products across 100 comprehensive criteria such as vendors’ current offering, strategy and market presence.

“Adobe provides a solid set of tools to enable business users to manage experiences,” stated the recently published report. “Adobe has made progress integrating the CQ5 WCM product with its other products, particularly analytics, testing, and optimization. The strength of Adobe’s platform and the company’s resources make it the vendor to beat in the DX (Digital Experience) space.”

Adobe’s position as the Leader in the WCM evaluation was also attributed to its “strong support for content authoring and editing and an intuitive and well-designed UI.” The report added, “Adobe is sharpening its focus on digital marketers” and “has leveraged acquisitions such as Day Software’s CQ WCM platform and Omniture’s analytics to establish a DX management portfolio that appeals to marketers, developers, and implementation partners.”

“The Web experience management market is dynamic and growing, underscored by Forrester’s latest industry report,” said Aseem Chandra, vice president, Adobe Experience Manager and Target business, Adobe. “We believe recognition by Forrester as the Leader further validates our strong position with Adobe Experience Manager as the best solution to help organizations deliver compelling online experiences across Web, mobile and social for building brand and driving revenue.”

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager delivers capabilities for Web content management, digital asset management and media publishing across digital channels. The solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations build engaging commerce experiences and brand loyalty. Recent customer wins include Bombardier Recreational Products, Citrix, Fairfax Media, Kellogg Company, Pearson, and Williams-Sonoma.

A complimentary copy of “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report is available here.

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Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Adobe Integrates Creative and Marketing Clouds

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By Business Wirevia The Motley Fool

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Adobe Integrates Creative and Marketing Clouds

New Digital Asset Management Offering in Adobe Experience Manager Bridges Content Creation and Delivery

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced the availability of a new Digital Asset Management (DAM) offering within its industry leading Adobe® Experience Manager, part of Adobe Marketing Cloud. Adobe has reimagined digital asset management with both marketers and creatives in mind, giving organizations truly unprecedented capabilities to bridge workflows and more easily deliver consistent, high-quality experiences anywhere and on any device.

Adobe Experience Manager DAM is deeply integrated with Adobe Creative Cloud™, which makes collaboration between marketers and creatives easier and stronger, and results in more efficient planning, production, search and global distribution of images, videos and other content. In addition, out-of-the box integration with Creative Cloud applications and comprehensive metadata support improves content quality, increases production speed, and ensures brand consistency and the ability to reuse assets.

The new offering also combines digital asset management capabilities with Adobe Scene7® for optimized video, dynamic media and personalized media delivery to the Web, tablets and smartphones, as well as in-store kiosks and displays and customized print products. This helps marketers get the most value from their digital assets by adapting and re-using them for rich mobile experiences, social sites and more.

By uniting the creation, management and delivery of all assets, marketers and content publishers can now support responsive design, which tailors the experience across devices, as well as manage the ever-increasing number of assets required to deliver the most personalized experience.

Adobe Experience Manager DAM includes:

  • Enterprise-grade Asset Management for creating flexible workflows, keeping multiple versions of assets, designing taxonomies, and managing metadata efficiently across organizations and external agencies.
  • New, touch-enabled user interface supports and streamlines creative and marketing workflows for tablet users.
  • Dynamic Media to serve rich experiences on demand across Web, mobile and social properties using a single set of master assets.
  • …read more
    Source: FULL ARTICLE at DailyFinance
Business, Finance, Occupation & Industry

New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

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By Business Wirevia The Motley Fool

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New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

Integrates Adobe CQ for Web Content Management and Adobe Scene7 for Rich Media Delivery

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced the availability of a major update to Adobe® Experience Manager, part of Adobe Marketing Cloud. With advances across its industry leading Web content management and new Digital Asset Management software (see separate release), Adobe is helping organizations to deliver personalized experiences across the Web, mobile devices, social communities, and video.

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager brings together the capabilities of Adobe CQ for Web content management and Adobe Scene7® for rich media delivery. The solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations build engaging commerce experiences and brand loyalty. New functionality includes:


  • Mobile
     —Quickly preview responsive design layouts while authoring content to understand exactly how it will perform on the desktop, tablets and smartphones. Marketers can precisely control video and image sizing and delivery to ensure the best performance. Adobe Experience Manager also provides a single authoring experience and shared content with PhoneGap™, so marketers can quickly develop and deliver mobile apps.

  • Social Communities
     —Easily incorporate social elements and user-generated content into websites to amplify digital presence, and create branded communities to help people connect based on common interests. As part of Adobe Experience Manager, this gives organizations a comprehensive view of their customers throughout the relationship. Integration with social network profiles on Facebook and Twitter enables stronger interactions between owned- and third-party sites.
  • Content Marketing—Repurpose content across online properties, including digital publications, with new article-based authoring and integration with Adobe Digital Publishing Suite. Now, publishers can reduce costs by repackaging Web content and assets for delivery to tablet and smartphone apps.

    • …read more
    Source: FULL ARTICLE at DailyFinance