By Business Wirevia The Motley Fool
Filed under: Investing
New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social
Integrates Adobe CQ for Web Content Management and Adobe Scene7 for Rich Media Delivery
SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced the availability of a major update to Adobe® Experience Manager, part of Adobe Marketing Cloud. With advances across its industry leading Web content management and new Digital Asset Management software (see separate release), Adobe is helping organizations to deliver personalized experiences across the Web, mobile devices, social communities, and video.
Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager brings together the capabilities of Adobe CQ for Web content management and Adobe Scene7® for rich media delivery. The solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations build engaging commerce experiences and brand loyalty. New functionality includes:
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Mobile
—Quickly preview responsive design layouts while authoring content to understand exactly how it will perform on the desktop, tablets and smartphones. Marketers can precisely control video and image sizing and delivery to ensure the best performance. Adobe Experience Manager also provides a single authoring experience and shared content with PhoneGap™, so marketers can quickly develop and deliver mobile apps. -
Social Communities
—Easily incorporate social elements and user-generated content into websites to amplify digital presence, and create branded communities to help people connect based on common interests. As part of Adobe Experience Manager, this gives organizations a comprehensive view of their customers throughout the relationship. Integration with social network profiles on Facebook and Twitter enables stronger interactions between owned- and third-party sites. - Content Marketing—Repurpose content across online properties, including digital publications, with new article-based authoring and integration with Adobe Digital Publishing Suite. Now, publishers can reduce costs by repackaging Web content and assets for delivery to tablet and smartphone apps.