Tag Archives: Adobe Social

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Adobe Social Upgrade Delivers Easy to Discover Insights Across Devices

March 6, 2013 Bartle Doo Leave a comment

Adobe Social Upgrade Delivers Easy to Discover Insights Across Devices

New User Interface and Adobe Social for Tablets and Smartphones Introduced for the Marketer-on-the-go

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (NAS: ADBE) today announced it has upgraded Adobe Social®, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results. Adobe also introduced new ways for social marketers to work and collaborate better with their partners across the organization, and debuted Adobe Social for mobile phones and tablets. Social marketers now have a marketing tool that’s as mobile as they are.

Key Features

New UI – A totally reimagined user experience, which is much more visual and lets marketers easily see which campaigns are driving business results and then drill down into any campaign to discover specifically what assets, including posts, apps, and keywords, are performing best.
Mobility – Manage social channels on-the-go via tablets and smartphones (iOS and Android™ supported).
Cross-team collaboration – Seamless collaboration tools now let stakeholders across the organization share feedback on campaigns, content and data.
Content calendar – Improved ability to create, schedule and track social campaigns across platforms and properties.
Social buzz monitoring – Improved dashboard gives better insight into geographical trends and brand buzz data that helps social marketers act quickly when brand conversations are trending.
Campaign attribution – Automatically attribute social activity to the metrics that matter most, and break down performance by post and content, giving marketers more insight into the types of content that are driving the best results.

Business, Finance, Occupation & Industry

Adobe Marketing Cloud Goes Mobile

March 6, 2013 Bartle Doo Leave a comment

By Business Wirevia The Motley Fool

Filed under: Investing

Adobe Marketing Cloud Goes Mobile

New Mobile Capabilities Added to Analytics, Social, Advertising, Targeting and WEM Solutions

SALT LAKE CITY–(BUSINESS WIRE)– Adobe Summit, The Digital Marketing Conference— Adobe Systems Incorporated (NAS: ADBE) today announced that it has introduced new mobile marketing capabilities to each of the five solutions in the Adobe Marketing Cloud. Adobe customers now have access to new mobile capabilities for analytics, social app development, targeting content on smartphones and tablets, advertising and mobile content management and delivery.

“Mobile now accounts for 25 percent of the analytics data we capture each quarter,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Marketers must think ‘mobile first’ when developing strategies, campaigns and content. We have added new mobile marketing capabilities to every solution in Adobe Marketing Cloud, so marketers can better meet the expectations of an increasingly mobile customer base.”

Mobile Analytics

The huge volume of data flowing through mobile channels requires that marketers know and plan for the critical nuances that can make or break a mobile user’s experience. Adobe Analytics offers powerful mobile analytics capabilities, including:

New, out-of-the-box mobile app analytics reports which make it easier for marketers to visualize app user acquisition, engagement, retention and performance metrics, helping marketers better understand the behaviors of new and returning mobile users.
New integration with Distimo provides Adobe Analytics customers with app store data such as downloads, rankings and revenue, giving marketers a more complete understanding of app user engagement from initial download through monetization.

Mobile Social Apps

Developing a social application, such as a coupon or sweepstakes, is a popular way for marketers to reach consumers. However, some mobile versions of social platforms do not natively support apps, so they rarely show up or work well on a mobile device. Adobe Social now automatically renders the social apps created within Adobe Social to both appear and work properly when viewed on a mobile device. This means that marketers don’t have to develop a separate app for a mobile environment.

Mobile Advertising
…read more
Source: FULL ARTICLE at DailyFinance

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