By The Huffington Post News Editors
* Shares in WPP, Interpublic, Havas leap on deal news
* Competing agencies will seek to poach big advertisers
* Conflicts possible in tech, telecom, autos
* Publicis, Omnicom say can manage conflict risks (Recasts)
By Kate Holton and Leila Abboud
LONDON/PARIS, July 29 (Reuters) – A plan to merge Publicis and Omnicom into the world’s biggest advertising group has begun a scramble by rivals to poach their blue-chip clients worried the new agency might face conflicts of interest.
Without any defections, the Franco-U.S. giant would bring the accounts of major competitors in a number of industries such as Apple and Samsung, or Coca Cola and PepsiCo, under one roof.
Publicis boss Maurice Levy and Omnicom’s John Wren spoke to some of their biggest clients before the $35.1 billion deal was announced on Sunday, and made further calls on Monday to reassure them they will be better served by the new group.
But rival chief executives from London to Paris and New York, including WPP boss Martin Sorrell, were already scouting on Monday for accounts to poach from the soon to be formed group, industries sources said.
Under the planned deal, the French and U.S. groups will form a giant that will have the necessary scale and investment firepower to cope with rapid changes brought by technology on the advertising business.
Rival ad groups have a rare opportunity to swoop as contracts between major advertisers and agencies often include clauses that say they can be renegotiated in the case of agencies being bought or sold.
“It’s good for us and other independents,” said David Kershaw, CEO of ad group M&C Saatchi. “It shakes out more people that want great creative and global capability but they don’t want to be involved with one of these behemoths, and also who feel uncomfortable having their competitors within the same group,” …read more
Source: FULL ARTICLE at Huffington Post