Tag Archives: JWT

Automobiles

Followup: Ford bondage ads reportedly trigger firings at Indian ad agency

Leave a comment

By Jonathon Ramsey

Ford Figo India cartoon ad with Paris Hilton driving bound and gagged Kardashian family in trunk

Filed under:

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back – in Hilton’s case (shown above), it was the Kardashians.

This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren’t actual advertisements, nor were they part of an actual campaign; JWT said they “were never intended for paid publication, were never requested by our Ford client.” A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were “part of a creative exercise intended to test concepts for an advertising competition.”

The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site – they were found on Ads of the World. That page, like the employees, has been removed.

Ford bondage ads reportedly trigger firings at Indian ad agency originally appeared on Autoblog on Wed, 27 Mar 2013 14:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

…read more
Source: FULL ARTICLE at Autoblog

Articles of Interest

Ford Ad Mockups Lead To Firings At JWT In India

Leave a comment

By The Huffington Post News Editors

The ad agency responsible for the Ford ad mock-ups that caused an uproar last week has fired some of the employees involved.

The website Ads of the World reportedly posted several Ford ad mock-ups online last week, including one depicting former Italian Prime Minister Silvio Berlusconi with three bound women and another depicting Paris Hilton kidnapping the Kardashian sisters, who were also tied up. The fake ads, which originated in India, sparked outrage in the country, which has been grappling with a series of gang-rape cases and just passed a new anti-rape law.

Ad agency J. Walter Thompson (JWT), the ad agency responsible for the ad mock-ups, told The Huffington Post in a statement Wednesday that it has fired some of its employees in response. Ford spokesman Chris Preuss also confirmed to HuffPost that JWT fired the “employees involved.”

Read More…
More on Video

…read more
Source: FULL ARTICLE at Huffington Post

Business, Finance, Occupation & Industry

WPP PLC acquires john st., a leading creative agency in Canada

Leave a comment

By Business Wirevia The Motley Fool

Filed under:

WPP PLC acquires john st., a leading creative agency in Canada

LONDON & NEW YORK–(BUSINESS WIRE)– WPP, (NAS: WPPGY) , the world’s leading communications services group, announces that it has acquired john st., one of Canada‘s top creative agencies.

Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Over the last 12 years, john st. has built an international reputation as one of Canada‘s leading innovative creative agencies. It was recently named Silver Agency of the Year as well as Silver Digital Agency of the Year by Strategy, a leading Canadian marketing publication.

The acquisition of john st. strengthens WPP‘s presence in Canada. “We see enormous value in being part of WPP,” says Arthur Fleischmann President of john st. “We’ll now be able to augment our current services in areas that clients are asking for, such as media, direct and public relations.”

WPP is the leading communications services group in Canada. WPP remains committed to building and broadening its client offer in the mature economies of the world. Collectively (including associates), the Group has revenues of US $450 million and employs more than 2,500 people in Canada. WPP companies represented in the market include JWT, Ogilvy, GroupM, Hill+Knowlton Strategies and Burson-Marsteller. In 2010, WPP‘s wholly-owned subsidiary Young & Rubicam Group acquired the Toronto-based TAXI creative network.

About WPP

WPP is the world’s largest communications services group with billings of $70.5 billion and revenues of $16.5 billion in 2012. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 165,000 people (including associates) in over 3,000 offices in 110 countries. For more information, visit www.wpp.com.

WPP
Feona McEwan, +44 207 408 2204
Kevin McCormack, +1-212-632-2239

KEYWORDS:   United Kingdom  United States  Europe  North America  Canada  New York

INDUSTRY KEYWORDS:

The article WPP …read more
Source: FULL ARTICLE at DailyFinance