By Business Wirevia The Motley Fool
Filed under: Investing
Wunderman Simplifies Global Structure – Establishes Four Global Divisions – Adds Roles for Creative, Marketing & Innovation and North America
NEW YORK–(BUSINESS WIRE)– After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offer for a new generation of marketers and their need for real-time consumer conversations. WPP (NAS: WPPGY) and part of Young & Rubicam Group.
Chairman and CEO Daniel Morel said Wunderman’s 20+ specialized agencies in social, mobile and data now fall into four divisions each with global reach: Brand Experience, Consumer Engagement, Data & Insights and World Health. This simpler, more transparent organization makes it easier and more efficient for clients to access the expertise they need.
“Our mission is simple. Ensure our clients know what their competition doesn’t, and act upon it quickly. Today, that means tapping into real-time consumer conversations and transactions and connecting them with every bit of data we have accumulated,” Morel said. “Lester Wunderman, our agency founder and chairman emeritus, was prescient in his advocacy for data-driven insights to be at the heart of our business. Today, very few companies can derive as much insight to craft locally relevant communication that can be leveraged globally,” he said.
Wunderman Brand Experience
Focused on brand experience and customer acquisition over digital channels, the Wunderman Brand Experience division provides e-tail environments, online content and mobile innovations, and search and real-time optimization that improve brand image and enhance consumer consideration. It comprises of agencies owned or acquired over the past 10 years and many similar practices we built around the world.
Sam Landers, who heads Designkitchen, has been promoted to president of the Wunderman Brand Experience division and joins the Wunderman Executive Board. Martin Conneen, the global client lead for Nokia, has been promoted to division COO. Landers’ priorities are twofold: 1) create greater continuity and efficiencies across the units, and 2) seek ways to streamline new business and operations to align more closely with Wunderman’s global resources. The result will be a more flexible and integrated global offering.
Wunderman Consumer Engagement
The engine of consumer retention is the Wunderman Consumer Engagement division, which involves all things CRM at the global, regional and local levels. This includes “always on” social, mobile, loyalty, and both …read more
Source: FULL ARTICLE at DailyFinance
