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The Coca-Cola Company Tips off an Epic Celebration as NCAA® Men's Final Four® Takes to the Company's

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By Business Wirevia The Motley Fool

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The Coca-Cola Company Tips off an Epic Celebration as NCAA ® Men’s Final Four ® Takes to the Company’s Hometown

Coke Zero and POWERADE Take Center Court in NCAA March Madness ®

ATLANTA–(BUSINESS WIRE)– Coca-Cola is ensuring college basketball fans experience a full court press of entertainment during the 2013 NCAA® Men’s Final Four® weekend. By merging the power of sports, music and entertainment, Coca-Cola will be hosting larger-than-life events for fans of all ages to experience during the NCAA® March Madness® celebrations -which is happening in the hometown of the Company’s global headquarters.

Two of the Company’s most well-known brands will be at the tournament’s epicenter – Coke Zero and POWERADE. From Bracket Town Refreshed by Coke Zero to the NCAA® Final Four Dribble Fueled by POWERADE, there are tons of opportunities to “Enjoy More Madness” courtesy of The Coca-Cola Company.

“We’re thrilled the passion and energy of the NCAA® Men’s Final Four is coming to our hometown. It’s one of the most exciting times in all of college sports,” said Sharon Byers, senior vice president, entertainment and sports marketing, Coca-Cola North America Group. “It’s just as much about the family-fun, outdoor activities, music and entertainment experiences that surround the tournament as it is the games themselves. The Coca-Cola Company is committed to making Final Four weekend legendary for the city of Atlanta and all those who are here to join in the fun.”

Coca-Cola is the longest-standing Corporate Champion of the NCAA®. Coke Zero is the official fan refreshment of the NCAA® and POWERADE is the official sports drink of the NCAA®.

Bracket Town™ Refreshed by Coke Zero (April 5 – 8) – Coke Zero presents this fan festival at the Georgia World Congress Center. A haven for sports fans of all ages, Bracket Town will offer a chance to meet legendary coaches and players, sign up for daily youth clinics and participate in many different sport activities. While you’re there, check out the Coke Freestyle Machine located at Coke Zero Court. Bracket Town Refreshed by Coke Zero is open to the public beginning Friday, April 5, through Monday, April 8. Tickets are on-sale at the door and range from $6 (kids under 11) to $10 (adults 12+).


CONAN
 Live from the Tabernacle (April 1 – 4) – …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

New Coke Zero™ Campaign Tells Guys "It's Not Your Fault" Giving Them Permission to Enjoy Everything

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By Business Wirevia The Motley Fool

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New Coke Zero ™ Campaign Tells Guys “It’s Not Your Fault” Giving Them Permission to Enjoy Everything

ATLANTA–(BUSINESS WIRE)– There’s no better time than the fury of NCAA® March Madness® for Coke Zero to introduce the next iteration of its Enjoy Everything campaign. Titled, “It’s Not Your Fault,” Coke Zero debuts its new integrated marketing campaign during NCAA® championships.

The campaign takes a lighthearted and comedic approach to say that with Coke Zero you can Enjoy Everything in life. “It’s Not Your Fault” also celebrates guys-being-guys. The Enjoy Everything campaign has evolved on the notion of owning quintessential guy moments of bonding and camaraderie, from sports and entertainment to humor, gaming and music.

“We’re talking to men more overtly with ‘It’s Not Your Fault’,” said Pio Schunker, SVP and Head of Integrated Marketing Communications, North America Group. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.”

The new campaign rolls out during NCAA® March Madness® debuting a 30-second television advertisement entitled “Bracket.” “Video Game” will follow as another 30-second television commercial and digital content will take center-stage with a seven part video series. The 360 degree integrated marketing campaign will pulse throughout the year and amplify with assets like football and NASCAR.

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA® March Madness® and a co-branded promotional spot with CONAN,” said Andy McMillin, VP, Coke Trademark, North America Group. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Coke Zero is teaming up with Turner and CONAN as part of the Coke Zero “It’s Not Your Fault” campaign to kick off NCAA® Final Four® week and the CONAN Atlanta shows. Several bands will perform at the CONAN Coke Zero Music Series on the ‘Road to the Final Four®.’ Coke Zero and CONAN will also co-create a custom “It’s Not Your Fault” promotional spot.

The campaign, created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA®, will be featured across CBS and TBS platforms in March and April, including the March Madness Live mobile app and in-game broadcast enhancements. Out-of-home campaign efforts will be national in scope with a strong focus on Atlanta, Coca-Cola’s home market and host city of the 2013 NCAA® Division I Men’s Basketball Championship.

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Source: FULL ARTICLE at DailyFinance