Tag Archives: SXSW

Citrix and Leading Global Workplace Experts to Speak at SXSW 2013: "Your Desk Job Makes You Fat, Sic

By Business Wirevia The Motley Fool

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Citrix and Leading Global Workplace Experts to Speak at SXSW 2013: “Your Desk Job Makes You Fat, Sick and Dead”

March 9 Panel Focuses on the Realities of Workshifting

SANTA CLARA, Calif.–(BUSINESS WIRE)– Citrix announced today that it will be participating in a panel alongside leading workplace experts at SXSW Interactive 2013, highlighting the new workstyles that are bringing innovation and opportunity to businesses across the globe. Jon Froda, co-founder of Podio, part of the Citrix collaboration line of business, will be joined by executives from Global Workplace Analytics, Flex Strategy Group/Work+Life Fit, Inc., and Worksnug on Saturday, March 9 to discuss the real facts about workshifting—the business practice of moving work to the optimal place and time—and why “Your Desk Job Makes You Fat, Sick and Dead.”

From reduced costs, retention and recruitment to increased engagement and creativity, the advantages of workshifting impact far more than just employee satisfaction. Recent data demonstrates the value flexible workstyle practices can offer. According to Global Workplace Analytics, by implementing flexible work arrangements, a typical business would save $11,000 per person per year, while workshifters would save between $2,000 and $7,000 a year and gain a 20-25% increase in productivity. Beyond the business benefits, mounting research also suggests that sitting at a desk for eight hours a day can also have a dramatic health impact. Recent studies show that sitting more than six hours a day increased the risk of early death from all causes by an average 35% for women and 18% for men—even if they exercised.

Today, a revolution in workshifting is afoot, with more enlightened businesses recognizing that the traditional ways of working for knowledge workers are deadly in more ways than one.

Beyond The Rack to Unveil New App, ExactTarget MobilePush Integration at SXSW

By Business Wirevia The Motley Fool

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Beyond The Rack to Unveil New App, ExactTarget MobilePush Integration at SXSW

Retailer Among First to Drive App Engagement with ExactTarget Push Messaging and Email

INDIANAPOLIS–(BUSINESS WIRE)– Online shopping giant Beyond the Rack will unveil its new mobile app at South By Southwest in Austin Saturday, highlighting the power of real-time engagement through its integration with global cross-channel digital marketing provider ExactTarget (NYS: ET) .

Presented during the event’s inaugural Mobile Saturday hosted by Urban Airship, the retailer will showcase its new app on stage with ExactTarget’s Vice President of Mobile Products R.J. Talyor, as the two discuss the role of push messaging and email in driving app engagement during a 5 p.m. session entitled Seamless Customer Experiences.

“To create engaging experiences for hyper-connected consumers, brands must transform their digital marketing campaigns to deliver personalized, timely communications across the channels consumers use most,” said Kevin Murphy, Beyond the Rack’s senior director of business intelligence and CRM. “With ExactTarget, we anticipate increased engagement and ROI by seamlessly integrating experiences across email and push messaging.”

Beyond the Rack is among the first enterprises to add ExactTarget’s new MobilePush application to its existing ExactTarget-powered email and digital marketing efforts. Launched in January, ExactTarget’s MobilePush application enables marketers to power push notifications to tablets and smartphones through a standalone application or integrate the push messages with campaigns across email, social and the Web via ExactTarget’s cross-channel digital marketing solution, the Interactive Marketing Hub.

“The proliferation of smartphones and tablets is accelerating the need for brands to integrate mobile experiences into their broader digital marketing strategy,” said Talyor. “ExactTarget’s expanded suite of mobile applications empowers brands to unlock the power of data and the cloud to deliver relevant and engaging experiences across SMS, push, email and the Web.”

In addition to MobilePush, ExactTarget’s suite of cloud-based mobile applications also includes mobile optimized email and MobileConnect, an SMS messaging application that makes it easy for marketers to integrate mobile-originated or mobile-terminated messaging into the digital marketing mix. Like all of ExactTarget’s products, the company’s mobile applications are available as standalone applications or fully integrated with campaigns across email, social and the Web.

“Mobile’s momentum continues to accelerate in 2013 — more than 1 million apps available, more than 150 million tablets sold, and more than 1 billion smartphones in consumers’ pockets globally,” according to Forrester …read more
Source: FULL ARTICLE at DailyFinance

Access to Austin for Young Entrepreneurs

By Samantha Smith, Contributor

After inviting a friend from California to Austin to use her couch and attend SXSW, Maran Nelson realized SXSW would be a huge opportunity for entrepreneurial students if they could afford to get to Austin and snag a badge. So she acted on her intuition, reached out for help, and has now built a community of 100 top young entrepreneurs that will meet on March 7th to attend SXSW at a discounted rate and with specialized programming. Disclosure: I’m part of this group. …read more
Source: FULL ARTICLE at Forbes Latest

Buck Angel, Transgender Porn Star, Premieres ‘Mr. Angel,’ New Documentary, At SXSW

By The Huffington Post News Editors

Buck Angel, transgender porn star, filmmaker, speaker and transgender advocate, has released a new documentary titled “Mr. Angel.”

The 68-minute film will premiere at this year’s SXSW film festival. The film is groundbreaking because it candidly touches on subjects that society often tends to misunderstand or even sneer at. Mirroring the film, the premiere itself is innovative because many other film festivals rejected it.

In an email to HuffPost Gay Voices, Angel noted, “It’s a pretty big deal as some of the other ‘big festivals’ turned us away as being too ‘subversive.'”

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Source: FULL ARTICLE at Huffington Post

Survival Guide to SXSW 2013

By Caroline Patek, Contributor

Every March, the famous South by Southwest (SXSW) Conferences & Festivals takes over downtown Austin, Texas, creating a hub for both bigwigs and newcomers in the music, film and interactive industries. This year—from March 8 to 17—the hip Texas city will once again open its doors to throngs of crowds for 10 days of concerts, movie premieres, panel discussions, trade shows, networking events and more. There’s a ton to digest across the three jam-packed conferences, so our Startle.com crew put together a guide to help you make the most of your time at SXSW 2013. …read more
Source: FULL ARTICLE at Forbes Latest

Wonder Woman Documentary to Air on PBS

While the status of the Justice League movie she would be a part of is murky , and the new CW pilot focused on her adventures as a young woman, Amazon, is not being ordered as a pilot just yet, Wonder Woman is the focus of a documentary that will be making its TV debut soon.

Following screenings at many film festivals, including SXSW, in the past year, Wonder Women! The Untold Story of American Superheroines will air on PBS’s Independent Lens series on Monday, April 15, 2013, at 10 PM ET.

From director Kristy Guevara-Flanagan, the documentary looks at the evolution and legacy of Wonder Woman, examining her status as the definitive superheroine and how the character has changed through the times – while continuing to influence and inspire fans.

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Source: FULL ARTICLE at IGN Movies

Bill Gates To Keynote SXSWedu 2013

By Kelly Clay, Contributor While most of the tech industry’s geeks are gathered this week at CES, many are already looking forward to the next big conference: the SXSW Conferences & Festivals, held in March in Austin, TX. While most SXSW attendees are most familiar with the Interactive Conference part of the festival, the […]
Source: FULL ARTICLE at Forbes Latest