Tag Archives: Kevin Murphy

Beyond The Rack to Unveil New App, ExactTarget MobilePush Integration at SXSW

By Business Wirevia The Motley Fool

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Beyond The Rack to Unveil New App, ExactTarget MobilePush Integration at SXSW

Retailer Among First to Drive App Engagement with ExactTarget Push Messaging and Email

INDIANAPOLIS–(BUSINESS WIRE)– Online shopping giant Beyond the Rack will unveil its new mobile app at South By Southwest in Austin Saturday, highlighting the power of real-time engagement through its integration with global cross-channel digital marketing provider ExactTarget (NYS: ET) .

Presented during the event’s inaugural Mobile Saturday hosted by Urban Airship, the retailer will showcase its new app on stage with ExactTarget’s Vice President of Mobile Products R.J. Talyor, as the two discuss the role of push messaging and email in driving app engagement during a 5 p.m. session entitled Seamless Customer Experiences.

“To create engaging experiences for hyper-connected consumers, brands must transform their digital marketing campaigns to deliver personalized, timely communications across the channels consumers use most,” said Kevin Murphy, Beyond the Rack’s senior director of business intelligence and CRM. “With ExactTarget, we anticipate increased engagement and ROI by seamlessly integrating experiences across email and push messaging.”

Beyond the Rack is among the first enterprises to add ExactTarget’s new MobilePush application to its existing ExactTarget-powered email and digital marketing efforts. Launched in January, ExactTarget’s MobilePush application enables marketers to power push notifications to tablets and smartphones through a standalone application or integrate the push messages with campaigns across email, social and the Web via ExactTarget’s cross-channel digital marketing solution, the Interactive Marketing Hub.

“The proliferation of smartphones and tablets is accelerating the need for brands to integrate mobile experiences into their broader digital marketing strategy,” said Talyor. “ExactTarget’s expanded suite of mobile applications empowers brands to unlock the power of data and the cloud to deliver relevant and engaging experiences across SMS, push, email and the Web.”

In addition to MobilePush, ExactTarget’s suite of cloud-based mobile applications also includes mobile optimized email and MobileConnect, an SMS messaging application that makes it easy for marketers to integrate mobile-originated or mobile-terminated messaging into the digital marketing mix. Like all of ExactTarget’s products, the company’s mobile applications are available as standalone applications or fully integrated with campaigns across email, social and the Web.

“Mobile’s momentum continues to accelerate in 2013 — more than 1 million apps available, more than 150 million tablets sold, and more than 1 billion smartphones in consumers’ pockets globally,” according to Forrester …read more
Source: FULL ARTICLE at DailyFinance

WTC workers scrawl graffiti of defiance, hope

On most construction projects, workers are discouraged from signing or otherwise scrawling on the iron and concrete. At the skyscraper rising at ground zero, though, they’re being invited to leave messages for the ages.

Freedom Forever. WTC 9/11″ is scrawled on a beam near the top of the gleaming, 104-story One World Trade Center. “Change is from within” is on a beam on the roof. Another reads: “God Bless the workers & inhabitants of this bldg.”

One of the last pieces of steel hoisted up last year sits near a precarious edge. The message on it reads: “We remember. We rebuild. We come back stronger!” It is signed by a visitor to the site last year — President Barack Obama.

The words on beams, walls and stairwells of the skyscraper that replaces the twin towers lost on Sept. 11, 2001, form the graffiti of defiance and rebirth, what ironworker supervisor Kevin Murphy calls “things from the heart.” They’re remembrances of the 2,700 people who died, and testaments to the hope that rose from a shattered morning.

“This is not just any construction site, this is a special place for these guys,” says Murphy of the 1,000 men and some women who work in the building at any given time, 24 hours a day, seven days a week.

“Everyone here wants to be here, they want to put this building up,” Murphy says. “They’re part of the redemption.”

On a frigid, windy winter day, with the 9/11 memorial fountain straight below and the Statue of Liberty in the distance, Murphy supervised a crew of men guiding the first piece of the steel spire that will top out the building at a dizzying 1,776 feet — the tallest in the Western Hemisphere.

In the rooftop iron scaffolding for the spire, 105 floors up, a beam pays homage to Lillian Frederick, a 46-year-old administrative assistant who died on the 105th floor of the south tower, pierced by a terrorist-hijacked airliner.

A popular Spanish phrase is penned next to two names on one concrete pillar: “Te Amo Tres Metros Sobre el Cielo,” meaning, “I love you three steps above heaven.”

Some beams are almost completely covered in a spaghetti-like jumble of doodled hearts and flowers, loopy cursives and blaring capitals. Many want to simply mark their presence: “Henry Wynn/Plumbers Local (hash)1/Sheepshead Bay/Never Forget!”

Families of victims invited to go up left names and comments too, as did firefighters and police officers who were first responders. “R.I.P. Fanny Espinoza, 9-11-01″ reads a typical remembrance signed by several family members of a Cantor-Fitzgerald employee.

Former Homeland Security Secretary Michael Chertoff wrote: “With you in spirit — those who perished, those who fought, those who build.”

Time and daily routines have softened the communal grief as the workers carry on, trading jokes and gruff male banter. Some ends up in whimsical graffiti marking World Cup soccer matches, New York Giants Super Bowl victories and other less-weighty matters that have gone on since construction began six years ago. One crudely drawn map of the neighborhood down below shows the location of a popular strip club.

People on the ground below will never see the spontaneous private thoughts high in the Manhattan sky. The graffiti will disappear as the raw basic structure is covered with drywall, ceiling panels and paint for tenants moving into the 3 million square feet of office space by 2014.

Knowing this, workers and visitors often take photographs of special bits of graffiti, so the words will live on.

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Follow Verena Dobnik at http://www.twitter.com/VerenaChirps

Source: FULL ARTICLE at Fox US News