Tag Archives: QX

Official: Infiniti announces pricing for 2014 QX60 and QX70

By Jeffrey N. Ross

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With the exception of the G37, customers walking into Infiniti showrooms this summer are going to see a bunch of different names pop up as the automaker switches to its new Q-for-car and QX-for-crossover/SUV naming convention for 2014. The first of these renamed models are the 2014 QX60 (which replaces the JX) starting at $41,550* and the 2014 QX70 (which replaces the FX) priced at $44,950* (*prices do not include $995 for destination), and both are on sale now.

Compared to the outgoing models, the new QX60 (seen above, click to enlarge) lineup starts $300 more than the outgoing JX models (base and AWD), while pricing for the QX70 will remain the same as the trio of 2013 FX models (FX37, FX37 AWD and FX50). What is still unclear is how much the all-new QX60 Hybrid model will cost or how much option and package pricing will change, if any. Scroll down for more info on the new QX60 and QX70 crossovers.

Continue reading Infiniti announces pricing for 2014 QX60 and QX70

Infiniti announces pricing for 2014 QX60 and QX70 originally appeared on Autoblog on Tue, 23 Jul 2013 09:00:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Infiniti JX35, Now the QX60, Gains Hybrid Variant for 2014 [2013 New York Auto Show]

By Alexander Stoklosa

2013 New York auto show full coverage

Infiniti’s JX35 crossover only just hit the market this year, but already the automaker has announced a name change and the addition of a new hybrid model, which will debut at the 2013 New York auto show. The name change is hardly surprising—for 2014, all Infinitis will switch to the brand’s new Q-centric naming scheme, which sees every car model name start with a Q and every crossover and SUV moniker begin with QX. In the case of the JX, the crossover will henceforth be known as the QX60; the hybrid version, unsurprisingly, will carry the QX60 hybrid name. Why QX60? Because the smaller FX37/FX50 will become the QX50 and the larger QX56 becomes the QX70, that’s why.

The QX60 hybrid is pretty noteworthy considering it will be the first U.S.-market recipient of parent company Nissan’s next-generation four-cylinder-based hybrid system. The semi-exotic (for a hybrid, anyway) powertrain mixes a supercharged 2.5-liter four-cylinder engine with an electric motor. The motor is sandwiched between the engine and a CVT, and a pair of clutches meter the electric motor’s contribution to the system. In the QX60 hybrid, a lithium-ion battery pack mounted beneath the third-row seat provides juice to the electric motor, and is replenished by way of a regenerative-braking setup.

Infiniti claims total output will be in the neighborhood of 250 horsepower, with the electric motor contributing 20 horsepower; the engine’s output hasn’t yet been revealed. Fuel-economy stands to improve by a claimed 24 percent over the regular, V-6–powered QX60, and Infiniti expects the hybrid will net 26-mpg combined. Final pricing has yet to be announced, but Infiniti is looking to ask for roughly $3000 more for the QX60 hybrid than for the gas-only model, which, barring any major price increases, should put the QX60′s base price just dearer than $45,000. More details will be revealed at the New York show later this month.

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Source: FULL ARTICLE at Car & Driver

Detroit: 2014 Infiniti Q50 debuts G-replacing design, new hybrid model

By Jeffrey N. Ross

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2014 Infiniti Q50 - front three-quarter view

Feast your eyes upon the all-new 2014 Infiniti Q50. Say what you will about Infiniti’s new Q and QX naming system, but after looking at the new Q50 unveiled today at the Detroit Auto Show and checking out its feature list, we’re having a hard time coming up with any additional criticisms. The highlights of the Q50, which goes on sale this summer in the US, include the eye-catching design, innovative cabin technology and a fuel-efficient hybrid model.

The Infiniti G has always had a focus on leading-edge styling, and its replacement is no different. We can easily see that the basic theme of the Q50 was inspired by the Infiniti LE Concept we saw earlier in the year. The edges are a little toned down for the production design, but the overall look is there with the fluidic lines, crescent-shaped C-pillar, the now-signature grille and the horizontal headlights and taillights. Compared to the current G Sedan, the Q50 is longer, wider and lower than its predecessor, and it’s also more aerodynamic with a drag coefficient of just 0.26, putting in between the Chevrolet Volt (0.28) and the Toyota Prius (0.25).

Continue reading 2014 Infiniti Q50 debuts G-replacing design, new hybrid model

2014 Infiniti Q50 debuts G-replacing design, new hybrid model originally appeared on Autoblog on Mon, 14 Jan 2013 09:45:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Why Does Infiniti Think It’s Cool to Show Adults Being Mean and Irresponsible? [The Ad Section]

By Don Klein

Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is depicted via the shift pattern at the bottom, but everyone has an opinion when it comes to advertising, so hit Backfires below and tell us what you think, too.

Two years ago, Infiniti launched an inane campaign involving two neighbors, their sons, and snowballs. In one spot, the first father is a Pee Wee Herman–looking twit who wears a nerdy coat and drives a BMW. His sons look like Tweedledee and Tweedledum. All three appear to be nasty little buggers and we’re supposed to hate them. The other dad is cool. His name is Dave. Looks like he would hang out with Owen Wilson or Christian Bale. We never really see his son, but he’s probably cool by extension. His wife is probably hot, too. Dave drives a G37 sedan, but he looks like he should drive an Audi RS5. He’s that awesome. We don’t just like Dave—we want to be Dave.

Until we discover that he’s a bigger jerk than the BMW twit. Here’s why: When the spot opens, the Bimmer kids unleash a barrage of snowballs on poor Dave, who did nothing to deserve this other than be cool. Pee Wee not only approves of this boorish behavior, he probably orchestrated it. He then throws down an implied gauntlet, “See you at work,” knowing full well that a fast and furious road race to the office will ensue. I guess we’re supposed to wonder who will win as they tear downhill from their plush ski resort neighborhood, but—wait, what’s this? Dave pulls to the side of the road and makes a snowball, which he strategically aligns before launching it down the mountain. He then resumes the race, barely dodging the ever-growing snowball (which by now looks like it escaped from Raiders of the Lost Ark) as it hurls itself over switchbacks and bridges without regard for life, limb, or property.

By the time Dave arrives in town, the BMW is safely parked in a prime spot between two buildings. He pulls up ahead of the space and waits a beat as the Ball-O-Destruction smashes broadside into the 3-series and obliterates it, leaving more than enough curbside for Dave to park his G.

So what, exactly, are they trying to tell us? The voiceover says absolutely nothing about the car or its attributes, and the product shots only serve to confirm that the car hasn’t changed in years. But the campaign must appeal to someone, or they wouldn’t keep running it year after year, right?

Here’s who it appeals to: haters. In advertising, this is called the transfer effect. The idea is to transfer viewers’ feelings about something—for example, patriotism—to the product being sold. That’s what Chevy did with their old (and now new again) baseball, hot dogs, and apple pie campaign. Done right, it’s a beautiful thing. In Infiniti’s case, not so much. Clearly, Dave’s mantra is, why settle for mere revenge when you can choose annihilation? Especially when the guy you’ve got it in for drives a BMW. (A BMW! What a freakin’ snob! Thinks he’s better than everyone else! I’ll show him!) Never mind that he’s my next-door neighbor and co-worker, his kids threw snowballs at me and so he deserves to have his car trashed. And so what if the occasional skier or innocent bystander gets put in harm’s way? That’s simply collateral damage. The point is that I won, right?

1st GearSadly, there must be enough car buyers out there who agree with this sentiment: Infiniti and their ad agency are way too sophisticated to spend millions of dollars on a campaign without at least focus-group testing it for red flags. Sadder yet is that both fathers have turned this into a teachable moment for their children. Based on these commercials, it’s not hard to visualize this dinner table conversation:

Dave: So how was your day?
Son: The Bimmer family’s poodle crapped on our lawn.
Dave: So what’d you do about it?
Son: I poisoned the effer and set their house on fire.
Dave: Good boy! When you’re old enough, I‘ll get you an Infiniti.
Have a nice day.

Source: Car & Driver

Infiniti Shows Off Upcoming Q50′s Headlight (That’s the New G to the Rest of Us) [2013 Detroit Auto Show]

By Alexander Stoklosa

2014 Infiniti Q50 headlight

Hey, so, remember how Infiniti decided to change all of its car names to Q followed by two numbers and its SUVs to QX followed by two numbers? Of course you do, because it was a highly unconventional—one might say “crazysauce”—move. Well, allow us to present the first physical piece attached to one of those names: the Q50′s headlight, which debuted via a video released today. The Q50 is the G37′s replacement for those not yet versed in Infiniti’s new naming scheme, and it will make its debut at the 2013 Detroit auto show.

The Q50 sedan will go on sale later next year as a 2014 model. Coupe and convertible variants (called Q60, duh!) will follow later. As the video below illustrates, the Q50 will adopt Infiniti’s latest styling language; the headlight design looks almost identical to that seen on the JX—sorry, QX60—crossover. We’ll bring you more on the new G Q50 when the sheet is pulled off in Motown.

2013 Detroit Auto Show full coverage

Source: Car & Driver

Official: Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

By Jeffrey N. Ross

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caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.

In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we’re sure de Nysschen’s former colleagues at Audi aren’t looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure – which closely mimics Volvo – is also designed to reduce confusion (just don’t tell that to current owners). One thing that de Nysschen assured wouldn’t happen is a confusing “X” added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.

While we are not looking forward to relearning Infiniti’s product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a “charged induction” 3.0-liter V6 producing more than 550 horsepower. The M’s name will become the Q70, but as of right now, it isn’t clear if this will be an IPL model or something else.

Scroll down to read de Nysschen’s response.

Continue reading Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti takes to Facebook to explain model names, mentions 550-hp flagship originally appeared on Autoblog on Wed, 19 Dec 2012 15:44:00 EST. Please see our terms for use of feeds.

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Source: Autoblog

Infiniti Embracing Lincoln Concept Of Meaningless Names

By Kurt Ernst

Infiniti’s new naming strategy

One of the things we love about Infiniti is this: its product names instantly tell us the model and the engine size we’re dealing with. The Infiniti G37, for example, is the brand’s compact sedan (or coupe, or convertible), powered by the 3.7-liter V-6. The QX56 is the big SUV, powered by a 5.6-liter V-8.

Not any more, since for the 2014 model year Infiniti is adopting bizarre nomenclature that identifies vehicles by their “hierarchy within a range.” The G, M, EX, FX, JX and QX prefixes will all be dropped, too, with cars carrying the “Q” designator and crossovers or SUVs wearing the QX name. The G37 sedan (or actually, it’s replacement, due to debut at the Detroit Auto Show) will become the Q50, while the M sedan will become the Q70. The G series coupe and convertible will split the difference, with both being called the Q60.

Taking the Q70 as an example, buyers will have to choose between the 3.7-liter V-6, the 5.6-liter V-8 and the 3.5-liter hybrid, but none of those choices are reflected in the name. Drop the Q70 name on us, and we’ll have no idea which model you’re talking about. On the plus side, we suppose that M37 buyers (sorry, we meant Q70 buyers) will no longer be singled out for ridicule for buying the smaller engine, since a Q70 is a Q70 is a Q70.

To be frank, we hate Lincoln’s naming convention, and we fail to see how adopting a similar meaningless naming strategy will sell even one more Infiniti vehicle. In fact, it’s likely to just confuse buyers, giving them one more reason to hit the Lexus and Audi dealers first. If you’re trying to grow brand awareness and market share, it seems like a step in the wrong direction to us.

Source: Automotive Addicts

Infiniti Unexpectedly Changing All Model Names to Q, QX for 2014, Confirms New Range-Topping Sedan

By Justin Berkowitz

In a several-decade race to the bottom that has seen automakers throw out perfectly comprehensible model names and replace them with dyslexia-inducing jumbles of letters and numbers, Infiniti may have just touched the floor. The company announced tonight that henceforth, each of its cars will be called Q followed by a two-digit number, while the SUVs will be QX backed by a two-digit number. Those numbers correspond just to the vehicle’s position in the Infiniti hierarchy, not to engine displacement (what Infiniti used to do), nor to hypothetical engine displacement (what BMW does now), nor to number of cylinders (what Audi once did).

What this means is that the next-generation G37 sedan—which launches at the Detroit auto show in a few weeks—and G37 coupe will be rechristened as the Q50 and Q60, respectively. The 2013 M37 and M56 sedans will be replaced with the 2014 Q70, a vehicle that’s different only in terms of the badge glued on the back. Infiniti’s SUVs, too, follow suit. The EX37, JX35, FX37/56, and QX56 are being redubbed QX50, QX60, QX70, and QX80.

Heaven only knows what they’ll call the upcoming halo sports car—the QR? the QE2?—nor the upcoming range-topping sedan, which the company announced today, that will sit above the Q70-née-M56.

Dissected: Lotus-Based Infiniti Emerg-E Sports-Car Concept - Feature

This is Fatuous at Best, Disastrous At Worst

The renaming is Johan de Nysschen’s first big, visible move since taking the CEO spot at Infiniti in July. Lured from Audi, de Nysschen’s charge is to reposition Infiniti from Acura-level purveyor of leathery Nissans to a global luxury brand that can rake in money from beyond the borders of NAFTA. One needn’t squint to see the parallels between Audi’s model names and what de Nysschen just announced for Infiniti. Was it impossible to resist the temptation to say Infiniti has a car that’s ten times as good as Audi’s Q7?

Even in the many countries where Nissan is launching the Infiniti brand from a completely blank slate, this is a questionable plan for all but the most obsessive-compulsive among us. But with cars, branding, marketing, and mental association already established in the U.S., Canada, and Europe, Infiniti is giving itself—fine, we’ll say it—an infinite uphill battle.

A product lineup with extremely similar names, differentiated only by common, round, evenly spaced numbers is virtually impossible to remember. This problem isn’t unique to Infiniti’s new scheme—how many times have you heard someone say “the Lexus SUV” rather than RX350—but these are especially poorly chosen model names. The industry’s proclivity for groupthink has also given us a situation in which Infiniti will sell a QX60 crossover against Volvo’s XC60, the BMW X6, and the upcoming Audi Q6.

The generally car-aware public, potential customers, current owners (who are de facto brand ambassadors), and sales staff will have a difficult time retaining any lasting impression about Infiniti’s products. Any name recognition and equity that Infiniti has built for the G and FX in particular during the past few years is now vapor. Speaking tonight, de Nysschen said “We will have to explain to customers why they will no longer be able to buy a G or an FX,” even though essentially the same products still exist.

When Lincoln Marked Itself to Death

This way of thinking is pervasive in the industry. Ford’s Lincoln brand—which, unlike Infiniti, hasn’t had a truly exciting product since the LS—has never recovered from Elena Ford’s push to emulate the successful Mark-number line by calling every Lincoln an MK-something. That switchover, too, included an on-the-fly name change for a car, meaning dealers were selling Zephyrs one model year and face-lifted MKZs the next.

In another heritage play, Volkswagen tried rebranding the fifth-gen Golf as the Rabbit in the U.S. The word “Rabbit” never appeared on the cars, with chrome rabbit symbols on the tailgate the only indication that VW, too, thought confusing customers was a route to sales. It wasn’t, and VW returned to calling its hatchback the Golf when the sixth-gen car arrived a few years later. Make no mistake, if this toxically ineffective thinking had spread to Silicon Valley, Apple would be selling IIE-10 and IIE-20 phones and tablets—and probably not in big numbers.

As part of today’s announcement, Infiniti highlighted the nobility of “Q” models in its lineage, right back to the Q45. Whether the Q45 was an exceptional sports sedan in its day or has been elevated to legend in posthumous mythmaking, it doesn’t matter now: The Q45′s reputation is sterling. In that car was proof that Infiniti could compete with BMW’s finest sports sedans. Now, in an era when BMW sells a Z4 sDrive35is, isn’t it appropriate that Infiniti respond with its own abstruse naming scheme?

Source: Car & Driver

Official: Infiniti queues up questionable Q and QX naming scheme

By Jeremy Korzeniewski

Filed under: , , , , , , , ,

2014 Infiniti Q naming scheme

Oh boy, this is about to get confusing with a capital Q.

Infiniti has just announced a brand-new scheme that calls for completely new model names across its entire lineup of vehicles. Making things even more difficult will be the fact that all coupes, convertible and sedans will get a Q prefix while all crossovers and SUVs will be prefixed with QX.

Further muddying the waters, previous engine displacement monikers will be replaced by a double-digit number “representing hierarchy within the range.” Put less simply, the slot in the lineup currently held by the G Sedan will be called Q50 while the G Coupe and Convertible will be called Q60. Q70 will replace the M Sedan at the top of the automaker’s lineup of cars.

On the truck side, the range-topping QX is now the QX80. Sitting below is the QX70, which was formerly the FX, then the QX60 that used to be the JX and finally the QX50, which was but is no longer the EX. Qonfused yet?

Getting back to the G… excuse us, Q50, this is the new sedan that Infiniti had previously announced would be debuting at the 2013 Detroit Auto Show. Best we can tell, this is a replacement for the old G Sedan, and it will sit below the currently available G Coupe and G Convertible, which will be renamed Q60.

The Q50 will be the first model from Infiniti to fall into the new Q-based naming convention, with the rest of the automaker’s lineup falling into place as 2014 models are announced. Infiniti said on a conference call that this move was necessary as the brand branches out beyond the United States.

“This strategic change reflects Infiniti’s desire for clarity and cohesiveness,” says the press release, which you can read below. Hopefully, that will clear everything up for you…

Continue reading Infiniti queues up questionable Q and QX naming scheme

Infiniti queues up questionable Q and QX naming scheme originally appeared on Autoblog on Mon, 17 Dec 2012 19:00:00 EST. Please see our terms for use of feeds.

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Source: Autoblog