Tag Archives: Apple Siri

These Marketers Would Like a Word With You

By Tim Beyers, The Motley Fool

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Will you engage with brands that talk back? Nuance Communications is betting that you will. Earlier this week, the company announced plans to help marketers create responsive ads using its voice recognition technology.

Can the strategy work? We’ve seen greater adoption of voice-activated computing thanks to Apple‘s  Siri interface for iOS devices. But there’s also a risk users will be turned off by devices that get too mouthy. The Motley Fool’s Erin Miller asks Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova for his perspective in the following video. Click to see the whole interview.

Do you believe voice ads are the future? Will they be more effective than traditional search ads? Leave a comment to let us know what you think about Nuance’s strategy and prospects.

Speech recognition is yet another nascent technology set to explode with the rise of tablets and smartphones, and no company is better poised to benefit from this coming boom than Nuance Communications. However, this growth story doesn’t come without risks, too. The Motley Fool recently published a premium research report to break down what investors interested in Nuance absolutely have to understand before investing, so click here now to grab your copy today.

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Source: FULL ARTICLE at DailyFinance

Could Apple Lose The Patent To Siri?

By Tim Worstall, Contributor This is a slightly worrying turn up for the books at Apple. They’re being sued over the patent to Siri in China. And the case does seem to have some legs: A Chinese court has heard claims that Apple’s Siri personal assistant infringes a patent owned by a local firm that makes similar voice-activated software for both iOS and Android, in just the latest setback for Cupertino in the country. …read more
Source: FULL ARTICLE at Forbes Latest

2013: The Year of Evolved Mobile Search Ads

By Chris Neiger, The Motley Fool

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Just last month, Google launched its “enhanced campaigns” to meld desktop search ads with mobile search ads, removing the option for advertisers to opt out of using mobile ads in their campaign. It was a bold move by the company and showed that Google is moving its advertisers quickly into the mobile world, where competition is heating up.

Mobile search, the traditional way
Right now, Google enjoys about 95% of global mobile searches. In the U.S. alone, the market for mobile search advertising is expected to hit $3.36 billion this year, and eMarketer expects Google to snag 92.4% share of that. Google’s new, enhanced campaign strategy will help the company to acquire that market share by moving advertisers away from desktop-only campaigns and essentially forcing them to create ads around content rather than a specific platform .

Source: Google.

Google’s move comes at a strategic time in the mobile advertising space. Desktop search is on the decline while mobile search is skyrocketing. The latter now accounts for 25% of all Internet searches, and search marketing agency Covario estimates that mobile search will reach one in every three searches by the end of this year .

Google’s most vocal contender is Microsoft and its Bing search engine. Bing is the default search engine on the Windows Phone OS, but the operating system currently takes less than 3% of smartphone market share, and in 2011 Bing only took 2% of the mobile search market. Even if Windows Phone sales took off and Bing’s mobile search doubled or tripled its current percentage — both a difficult feat — Google would still own the market.

Searching without searching
It may not be Microsoft that Google needs to watch out for, though. Mobile search through apps is on the rise. Many apps utilize smartphone location-based features to integrate search results within apps, which bypass Google or Bing.

On Android devices, the Google Search app is currently the second most frequently used app, behind Google Play. But in Apple‘s iPhone, the Google Search app didn’t even make it in the top 10 for most-used app. It’s not that iPhone users don’t use Google search in their browser, but they don’t use the actual Google Search app like Android users do.


Source: Apple.

Apple’s place in the search market is an odd one. Back in 2010, Steve Jobs said, “On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Fast-forward three years and Apple’s Siri performs many search functions for mobile users. Siri consults Google for some results, but also taps Bing, Yahoo, Wolfram Alpha, Wikipedia, and other sites for queries. Although Siri doesn’t bring in any mobile search revenue for the Cupertino company, Siri could take up more mobile searches over …read more
Source: FULL ARTICLE at DailyFinance

HARMAN integrates Apple's Siri into Ferrari

By Business Wirevia The Motley Fool

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HARMAN integrates Apple’s Siri into Ferrari

GENEVA, Switzerland–(BUSINESS WIRE)– The International Motor Show 2013 – HARMAN, the premium global audio and infotainment group, is providing Ferrari in-car speech control. At the Geneva Motor Show, Ferrari showcased the integration of Apple’s Siri in the latest Ferrari FF model. This marks the first such system integration by HARMAN.

Due to the seamless combination of Apple’s technology with the existing head unit, operation is just as simple as it is with any Siri enabled iPhone. A long press of the infotainment system’s menu button on the steering wheel activates Siri, while commands and audio feedback are picked up clearly and played through built-in microphones and the car’s audio system. Additionally, the volume is adjusted for better comprehensibility – just like the mobile phone, where Siri stops any music being played once it is activated.

Michael Mauser, HARMAN‘s Executive Vice President and Co-President of Infotainment & Lifestyle Divisions, commented: “This Siri integration is an important milestone in the cooperation between HARMAN and Ferrari. By transferring the known modus operandi to the car, Ferrari offers its customers the ease of use of their mobile devices with an embedded premium HARMAN infotainment system.”

HARMAN at the Geneva Motor Show 2013

Visit HARMAN at this year’s Geneva Motor Show for more details and view the company’s full portfolio of infotainment and lifestyle audio systems. HARMAN is located in Hall 6, Booth 6240.

About HARMAN

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon, Infinity®, JBL®, Lexicon® and Mark Levinson®. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported sales of $4.4 billion for the fiscal year ended June 30, 2012. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

© 2013 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International …read more
Source: FULL ARTICLE at DailyFinance

Like It or Not, Google Is Shaping Your Future

By Chris Neiger, The Motley Fool

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The future is anything but certain, but that doesn’t stop Google  from predicting what technologies consumers will want over next few years. The company’s current innovations are already influencing industries — and probably your future.

Through the looking glass
You may have heard about a little thing called Google Glass: a hands-free, voice-activated pair of computerized glasses. The glasses are the latest form of wearable computing, set for a consumer release at the end of this year. They transform everyday experiences and interactions into something that can be shared, recorded, and documented without missing a beat.

Source: Google.

Google Glass enables users to take photos and videos at the moment of experience, get directions overlaid on top of the real world, stream live moments, and send calls and texts with minimal device interaction. Google Glass is more than a gimmick or a science-fiction trinket — it’s a technological contrivance that blurs the lines between technology and life.

That may seem slightly dramatic, but almost every technological device that is truly revolutionary seems overhyped and oversold at its beginning. Take a step back 20 years ago and imagine asking your phone to remind you about your latest appointments, or reaching for a device in your backpack that holds thousands of books inside it, or another device in your pocket that can tell you where you are anywhere in the world and connect you to any person. All of these are now ho-hum technologies that we now take for granted, but they were, and still are, amazing innovations.

Apple‘s Siri lets us talk to computers and have them (admittedly, not always perfectly) answer us back and help us find information. Microsft‘s Kinect gives us control of computerized devices without even touching a screen, like Tom Cruise in Minority Report. But a virtual personal assistant, gesture controls, and Kindle books don’t paint the whole picture. For technology to truly improve our lives, it needs to get out of our way and simply work for us. With Google Glass, the company is attempting to do just that, by taking the technology out of our hands and allowing us to experience things as they used to be, before we had to grab our phone to remember the memory.

But Google’s tech ambitions go much further than wearable computers. The company wants its technology to save lives, and it’s set its sights on driverless cars to make help make that happen.

Where would you like to go today?
Google’s widely publicized self-driving car has driven more than 300,000 miles since 2010, without a single computer-related accident (although a few minor incidents have occurred at the hands of human drivers). Cars that park themselves have been available for years, and a growing number of vehicles can already detect pedestrians and other vehicles, automatically speed up or slow down vehicles on the highway, and stop a vehicle when a driver isn’t paying attention. The next step …read more
Source: FULL ARTICLE at DailyFinance

Google Glass Video Shows Off Voice Search, On-Screen Directions

There are two types of people in the world: those who think Google Glass is the coolest thing ever, and those who think it makes people look like a pretentious Geordi La Forge. But regardless of what camp you’re in, this new video of Google Glass in action (via The Verge) is definitely interesting.

Since announcing its wearable computing project last year, Google has slowly worked up excitement for the device. Today’s video shows off a whole host of features, including the ability to search the web through voice. Somewhere, an Apple Siri engineer is squirming just a bit.

Continue reading…

…read more
Source: FULL ARTICLE at IGN Tech

Siri, Amazon Cloud Player, Slacker Come To Dashboards

If you’re a fan of cars and technology, this is a very big week. Three important services have arrived on infotainment systems, which could make your daily commute more comfortable — provided you’ve got a good data plan with your mobile carrier. Siri Last June, we mentioned that Apple’s Siri personal assistant would soon be integrated into… …read more
Source: FULL ARTICLE at The Car Connection