Social games giant Zynga has sued the makers of a ‘casual sex app’ called Bang with Friends, claiming the title infringes on its popular “with friends” trademark.
According to Bloomberg, Zynga filed the complaint yesterday against the makers of the app, which seeks to connect anonymous Facebook users who are “down to bang.” The complaint seeks a court order which would bar the company from using the name in relation to any social media apps within the United States.
“Zynga filed a lawsuit to stop blatant infringement of its valuable ‘With Friends’ brand,” said Zynga’s deputy general counsel Renee Lawson in a statement. “Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement.”
Source: FULL ARTICLE at IGN Tech