Tag Archives: Chris Gahagan

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Avid Media Composer 7 Extends Real-time Production Everywhere

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By Business Wirevia The Motley Fool

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Avid Media Composer 7 Extends Real-time Production Everywhere

Industry’s preeminent nonlinear editing solution now available for $999;

New release simplifies and accelerates file-based workflows, and offers Mac support for Interplay Sphere

LAS VEGAS–(BUSINESS WIRE)– Avid® (NASDAQ: AVID) today unveiled Media Composer® 7, featuring accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. In addition, as a key component of the Avid Everywhere vision, the new release offers Interplay® Sphere for Mac support, extending real-time production everywhere. Used to edit more top-tier content than any other nonlinear editing (NLE) solution, Media Composer software is now available starting at $999 USD—bringing unprecedented value to post production editors.

“Avid has never wavered in its commitment to the professional editing community. Today’s video professionals are faced with a media landscape of new formats, fewer resources, and tighter budgets,” said Chris Gahagan, senior vice president of Products and Services at Avid. “Media Composer 7 tackles these challenges with unparalleled file-based workflows, background processing, and automation. Plus, with its new lower price point, Media Composer is now more accessible than ever to editors who previously had to compromise on quality with other tools.”

Accelerating HD delivery from high-res source

As more content is created with high-res cameras and delivered as HD, editors typically must perform time consuming transcode and resize operations before true editing can begin. Media Composer 7 eliminates this step by enabling editors to work directly in HD from the high-res source, while maintaining full creative control of image framing.

Media Composer 7 offers a wide array of key new features, including:

  • AMA media management — Media linked via Avid Media Access (AMA) now benefits from the complete suite of industry-leading media management tools formerly reserved for native Avid media.
  • Dynamic media folders —Accelerates and simplifies AMA media management tasks automatically in the background.
  • FrameFlex™ tool and …read more

    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Avid Pro Tools 11 Sets New Standard for Audio Production

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By Business Wirevia The Motley Fool

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Avid Pro Tools 11 Sets New Standard for Audio Production

Core engine, 64-bit architecture, and expanded metering empower audio professionals to handle the most demanding sessions, compose with more virtual instruments and effects, and collaborate directly with Media Composer editors

LAS VEGAS–(BUSINESS WIRE)– Avid®(Nasdaq: AVID)today announced Avid Pro Tools® 11, a major upgrade of its industry-leading digital audio workstation that redefines music and audio production for today’s workflows. This latest version enables audio professionals to take on the most demanding productions with new, high-powered audio and video engines, 64-bit architecture, expanded metering, and direct HD video workflows.

“Pro Tools 11 represents a quantum leap in creative power,” said Chris Gahagan, senior vice president of Products and Services at Avid. “The newly designed architecture turbo-charges production with more plug-in processing, the ability to run more virtual instruments—and a host of new features—letting users create ambitiously, without holding anything back.”

Pro Tools 11 delivers the features, performance, and workflows professionals need to take on today’s increasingly complex sessions and tighter timelines. Key benefits and features include:

  • Fully redesigned audio engine and 64-bit architecture

    • New Avid Audio Engine — Delivers multiple times the processing power of Pro Tools 10 on the same hardware configurations.
    • 64-bit architecture — Exponentially increases the number of simultaneous virtual instruments and the performance to handle the most sophisticated sessions.
    • Offline bounce — Delivers mixes up to 150 times faster than real time.
    • Low-latency input buffer — Ensures ultra-low latency record monitoring without sacrificing plug-in performance.
    • Dynamic host processing — Maximizes plug-in count by reallocating processing resources as needed.
  • Expanded metering

    • Extended standards support — Features a broad range of built-in metering standards, from peak and average to VU and PPM, to maintain adherence to regional broadcast requirements.
    • Gain reduction — Shows gain reduction for all dynamics plug-ins on each channel.
  • Direct HD video workflows

    • Built-in Avid Video Engine — Enables audio post professionals to play and edit a wide range of HD video formats including Avid DNxHD®, directly in the Pro Tools timeline without transcoding, using the same core engine as in Media …read more

      Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Avid Interplay Pulse Helps Newsrooms Easily Deliver Content to Web, Mobile, and Social Platforms

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By Business Wirevia The Motley Fool

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Avid Interplay Pulse Helps Newsrooms Easily Deliver Content to Web, Mobile, and Social Platforms

Integration of multi-platform delivery with Avid’s connected newsroom solution set and unified web client accelerates reach, ratings, and revenue

LAS VEGAS–(BUSINESS WIRE)– Avid®(NASDAQ: AVID)today announced Avid Interplay® Pulse, a multi-platform content distribution solution. Pulse, representing another advancement of the Avid Everywhere vision, quickly delivers content to an ever-increasing variety of online, mobile, and social platforms everywhere, in the right form and format for each. In conjunction with Interplay Pulse, the Avid connected newsroom solution set enables news organizations of every size to combine story and video elements to deliver news as it happens, and distribute it to the devices consumers prefer.

“In today’s news industry, it’s all about getting breaking news first to air and distributing it to the devices consumers prefer,” said Chris Gahagan, senior vice president of Products and Services at Avid. “To do this, Avid ties all the back-end production workflows together and automates the entire distribution process, making it easier for news staffs to report more relevant, compelling stories.”

Mukul Krishna, global director of the Digital Media Practice at Frost & Sullivan, said, “Enabling a TV Everywhere experience is complex to say the least, especially as you try to integrate the content value chain from creation to multi-platform distribution. The challenge stems from trying to integrate different types of content, formats, and systems into a seamless and collaborative workflow – which can be expensive and time intensive. Avid Interplay Pulse helps overcome many of these traditional challenges by providing a platform that empowers journalists, producers, and other content stakeholders to publish directly to multiple platforms simultaneously. In doing so, it accelerates cycle time while gaining workflow efficiencies.”

The Avid connected newsroom solution set is comprised of four industry-leading news creation tools and management products:

  • Avid Interplay Pulse — Distribution solution for multi-platform content delivery now an option with iNEWS® and Interplay Production. Pulse lets news staff produce and easily distribute stories for TV, web, mobile, and social platforms everywhere by automating back-end workflow processes.

  • iNEWS ® 4.5     — Dynamic center of story creation, management, and distribution …read more

    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Avid Interplay Production 3.0 Simplifies File-based Production Environments and Speeds Workflows

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By Business Wirevia The Motley Fool

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Avid Interplay Production 3.0 Simplifies File-based Production Environments and Speeds Workflows

Interplay Sphere for Mac extends real-time production everywhere for post production and broadcast customers

LAS VEGAS–(BUSINESS WIRE)– Avid® (NASDAQ: AVID) today announced Avid Interplay® Production 3.0. The latest version of the industry-standard production asset management solution simplifies and speeds file-based workflows for post production and broadcast customers. Additionally, Avid Interplay Sphere now includes Mac support, providing complete access to everything contributors need to create content wherever they are.

Accelerating high-quality production while lowering costs, Interplay Production 3.0 offers entirely new workgroup capabilities that give editors the freedom to concentrate on creating the highest quality content in the least amount of time.

“The high shooting ratios and multiple camera angles of Reality TV and unscripted programming pose enormous challenges in managing and logging more media than ever before,” said Chris Gahagan, senior vice president of Products and Services at Avid. “With Interplay Production 3.0, we’re tackling these challenges like nobody else in the industry.”

Key Interplay Production 3.0 features include:

  • MultiCam project support —Logging and sequence generation of MultiCam projects can be done from anywhere through the browser-based UI. It also supports simultaneous playback of up to nine angles with full audio handling and group clips with up to 18 total angles.
  • Interplay Central unified client — Customers can use the standard Unified Client with Interplay Production and optionally extend to iNEWS®. Now contributors everywhere can easily search, browse, create, annotate, and review content from any location.
  • Messaging with deep links — Integration with Media Composer® allows editors and producers to communicate fluidly using the Interplay Production messaging system to exchange asset links and notes throughout the workgroup, speeding pre-planning, review, and approval.
  • New 64-bit engine — 64-bit Interplay Engine addresses expanding workgroup asset counts with support for 10 million files, and delivers greater performance for installations of every size.
  • Avid Media Access …read more

    Source: FULL ARTICLE at DailyFinance