Tag Archives: Avid Media Composer

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Avid Announces New Creative Tools and Management Solutions for Audio, Video, and Broadcast Productio

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By Business Wirevia The Motley Fool

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Avid Announces New Creative Tools and Management Solutions for Audio, Video, and Broadcast Production at NAB 2013

Company shares “Avid Everywhere,” its strategic vision for creating the most fluid end-to-end, distributed media production environment in the industry

LAS VEGAS–(BUSINESS WIRE)– Avid® (Nasdaq: AVID) today introduced new and upgraded solutions for audio production, professional editing, multi-platform content distribution, on-air graphics production, and asset management. Continuing to set the standard for media technology excellence, Avid also shared its strategic vision, termed “Avid Everywhere,” which expresses the company’s commitment to create the most fluid end-to-end, distributed media production environment in the industry.

Avid Everywhere recognizes that flexible deployment options, including remote and cloud-based collaboration technology, have become critical to content creators and distributors as they face relentless pressure for operational excellence. Intense cost pressures and content creation complexity are key challenges for media and content professionals in this ever more mobile and social world. Avid Everywhere helps our customers meet these challenges by empowering distributed work teams, multi-platform delivery, and the ability to work in any production environment.

“Over the past 25 years, Avid has built a strong heritage of industry leadership; we’re proud of the role we play in empowering our customer community to create the most compelling media in the industry,” said Avid president and CEO Louis Hernandez, Jr. “As a critical element of Avid’s growth strategy, Avid Everywhere inspires our next phase of innovation around our entire product suite. We look forward to sharing more announcements over the next year.”

Specific new and upgraded products announced at NAB include:

Creative Tools—Avid’s professional creative tools set the industry standard for the highest quality content creation and production solutions to power the complete professional content creation environment.


  • Avid Media Composer ® 7     — The industry’s preeminent nonlinear editing solution is now available starting at $999 USD—bringing unprecedented value to post production editors. The new version features accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. The new release also offers Interplay® Sphere for Mac support, extending real-time production everywhere.

  •  …read more

    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Avid Media Composer 7 Extends Real-time Production Everywhere

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By Business Wirevia The Motley Fool

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Avid Media Composer 7 Extends Real-time Production Everywhere

Industry’s preeminent nonlinear editing solution now available for $999;

New release simplifies and accelerates file-based workflows, and offers Mac support for Interplay Sphere

LAS VEGAS–(BUSINESS WIRE)– Avid® (NASDAQ: AVID) today unveiled Media Composer® 7, featuring accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. In addition, as a key component of the Avid Everywhere vision, the new release offers Interplay® Sphere for Mac support, extending real-time production everywhere. Used to edit more top-tier content than any other nonlinear editing (NLE) solution, Media Composer software is now available starting at $999 USD—bringing unprecedented value to post production editors.

“Avid has never wavered in its commitment to the professional editing community. Today’s video professionals are faced with a media landscape of new formats, fewer resources, and tighter budgets,” said Chris Gahagan, senior vice president of Products and Services at Avid. “Media Composer 7 tackles these challenges with unparalleled file-based workflows, background processing, and automation. Plus, with its new lower price point, Media Composer is now more accessible than ever to editors who previously had to compromise on quality with other tools.”

Accelerating HD delivery from high-res source

As more content is created with high-res cameras and delivered as HD, editors typically must perform time consuming transcode and resize operations before true editing can begin. Media Composer 7 eliminates this step by enabling editors to work directly in HD from the high-res source, while maintaining full creative control of image framing.

Media Composer 7 offers a wide array of key new features, including:

  • AMA media management — Media linked via Avid Media Access (AMA) now benefits from the complete suite of industry-leading media management tools formerly reserved for native Avid media.
  • Dynamic media folders —Accelerates and simplifies AMA media management tasks automatically in the background.
  • FrameFlex™ tool and …read more

    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Aframe 2.0 Expands The Power of Cloud Video Production As a Smarter Option for Managing Media Assets

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By Business Wirevia The Motley Fool

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Aframe 2.0 Expands The Power of Cloud Video Production As a Smarter Option for Managing Media Assets

New Edit Flow™ Feature Moves Aframe-Generated Rough Edits, Compilations Directly into Avid, Final Cut Pro or Adobe Premiere; Save Costly Time in Edit Suites, Collaborate More Efficiently

LONDON & BOSTON, Mass.–(BUSINESS WIRE)– Aframe today debuted major enhancements to its cloud video technology, Aframe 2.0, that provides a quicker way for video professionals to get content into editing. With productivity-enhancing capabilities including integration with Panasonic’s AVC codec, a newly designed user interface, and an API Library, the new version delivers capabilities of higher-end on premises media asset management solutions and a genuine competitive edge to its users.

Starting today, the new version of Aframe’s core platform includes Edit Flow™, a feature that allows users to export their metadata out of Aframe and directly into the three major NLE platforms – Avid Media Composer, Apple Final Cut Pro and Adobe Premiere. Edit Flow dramatically accelerates the early stages of productions and reduces total editing time. Edit Flow makes video production ever faster, easier and more flexible.

With Edit Flow, Aframe users interact with the system as they have always done – uploading their raw video footage from wherever they are in the world onto Aframe’s private cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. But now, the timecode-specific metadata that Aframe users generate when commenting, logging, sub-clipping and collecting clips in Aframe can be transferred directly from the cloud into an NLE platform. Once there, the metadata relinks with the original media – retaining all user changes automatically.

Aframe’s Edit Flow was developed in part by Aframe software engineer Jeff Bedell, a technical Emmy award winner who as Avid Technology‘s employee #2 wrote the initial code for the first Avid Media Composer.

“Edit Flow addresses a longstanding issue in the professional video workflow – the inefficiency in the early stages of productions when multiple team members organize rough-edit footage before the professional edit process starts – and further expand the time- and cost-saving advantages of Aframe’s secure cloud video production offering,” stated Aframe’s Jeff Bedell.

Significantly, with Edit Flow, multiple edits formats can all live together on Aframe, enabling genuine support for native camera rushes, high shoot ratios and multiple format projects. …read more
Source: FULL ARTICLE at DailyFinance