Tag Archives: Avid Everywhere

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Avid Announces New Creative Tools and Management Solutions for Audio, Video, and Broadcast Productio

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By Business Wirevia The Motley Fool

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Avid Announces New Creative Tools and Management Solutions for Audio, Video, and Broadcast Production at NAB 2013

Company shares “Avid Everywhere,” its strategic vision for creating the most fluid end-to-end, distributed media production environment in the industry

LAS VEGAS–(BUSINESS WIRE)– Avid® (Nasdaq: AVID) today introduced new and upgraded solutions for audio production, professional editing, multi-platform content distribution, on-air graphics production, and asset management. Continuing to set the standard for media technology excellence, Avid also shared its strategic vision, termed “Avid Everywhere,” which expresses the company’s commitment to create the most fluid end-to-end, distributed media production environment in the industry.

Avid Everywhere recognizes that flexible deployment options, including remote and cloud-based collaboration technology, have become critical to content creators and distributors as they face relentless pressure for operational excellence. Intense cost pressures and content creation complexity are key challenges for media and content professionals in this ever more mobile and social world. Avid Everywhere helps our customers meet these challenges by empowering distributed work teams, multi-platform delivery, and the ability to work in any production environment.

“Over the past 25 years, Avid has built a strong heritage of industry leadership; we’re proud of the role we play in empowering our customer community to create the most compelling media in the industry,” said Avid president and CEO Louis Hernandez, Jr. “As a critical element of Avid’s growth strategy, Avid Everywhere inspires our next phase of innovation around our entire product suite. We look forward to sharing more announcements over the next year.”

Specific new and upgraded products announced at NAB include:

Creative Tools—Avid’s professional creative tools set the industry standard for the highest quality content creation and production solutions to power the complete professional content creation environment.


  • Avid Media Composer ® 7     — The industry’s preeminent nonlinear editing solution is now available starting at $999 USD—bringing unprecedented value to post production editors. The new version features accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. The new release also offers Interplay® Sphere for Mac support, extending real-time production everywhere.

  •  …read more

    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Avid Media Composer 7 Extends Real-time Production Everywhere

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By Business Wirevia The Motley Fool

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Avid Media Composer 7 Extends Real-time Production Everywhere

Industry’s preeminent nonlinear editing solution now available for $999;

New release simplifies and accelerates file-based workflows, and offers Mac support for Interplay Sphere

LAS VEGAS–(BUSINESS WIRE)– Avid® (NASDAQ: AVID) today unveiled Media Composer® 7, featuring accelerated and simplified file-based workflows including optimized HD delivery from high-res source material and automated media operations. In addition, as a key component of the Avid Everywhere vision, the new release offers Interplay® Sphere for Mac support, extending real-time production everywhere. Used to edit more top-tier content than any other nonlinear editing (NLE) solution, Media Composer software is now available starting at $999 USD—bringing unprecedented value to post production editors.

“Avid has never wavered in its commitment to the professional editing community. Today’s video professionals are faced with a media landscape of new formats, fewer resources, and tighter budgets,” said Chris Gahagan, senior vice president of Products and Services at Avid. “Media Composer 7 tackles these challenges with unparalleled file-based workflows, background processing, and automation. Plus, with its new lower price point, Media Composer is now more accessible than ever to editors who previously had to compromise on quality with other tools.”

Accelerating HD delivery from high-res source

As more content is created with high-res cameras and delivered as HD, editors typically must perform time consuming transcode and resize operations before true editing can begin. Media Composer 7 eliminates this step by enabling editors to work directly in HD from the high-res source, while maintaining full creative control of image framing.

Media Composer 7 offers a wide array of key new features, including:

  • AMA media management — Media linked via Avid Media Access (AMA) now benefits from the complete suite of industry-leading media management tools formerly reserved for native Avid media.
  • Dynamic media folders —Accelerates and simplifies AMA media management tasks automatically in the background.
  • FrameFlex™ tool and …read more

    Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Avid Interplay Pulse Helps Newsrooms Easily Deliver Content to Web, Mobile, and Social Platforms

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By Business Wirevia The Motley Fool

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Avid Interplay Pulse Helps Newsrooms Easily Deliver Content to Web, Mobile, and Social Platforms

Integration of multi-platform delivery with Avid’s connected newsroom solution set and unified web client accelerates reach, ratings, and revenue

LAS VEGAS–(BUSINESS WIRE)– Avid®(NASDAQ: AVID)today announced Avid Interplay® Pulse, a multi-platform content distribution solution. Pulse, representing another advancement of the Avid Everywhere vision, quickly delivers content to an ever-increasing variety of online, mobile, and social platforms everywhere, in the right form and format for each. In conjunction with Interplay Pulse, the Avid connected newsroom solution set enables news organizations of every size to combine story and video elements to deliver news as it happens, and distribute it to the devices consumers prefer.

“In today’s news industry, it’s all about getting breaking news first to air and distributing it to the devices consumers prefer,” said Chris Gahagan, senior vice president of Products and Services at Avid. “To do this, Avid ties all the back-end production workflows together and automates the entire distribution process, making it easier for news staffs to report more relevant, compelling stories.”

Mukul Krishna, global director of the Digital Media Practice at Frost & Sullivan, said, “Enabling a TV Everywhere experience is complex to say the least, especially as you try to integrate the content value chain from creation to multi-platform distribution. The challenge stems from trying to integrate different types of content, formats, and systems into a seamless and collaborative workflow – which can be expensive and time intensive. Avid Interplay Pulse helps overcome many of these traditional challenges by providing a platform that empowers journalists, producers, and other content stakeholders to publish directly to multiple platforms simultaneously. In doing so, it accelerates cycle time while gaining workflow efficiencies.”

The Avid connected newsroom solution set is comprised of four industry-leading news creation tools and management products:

  • Avid Interplay Pulse — Distribution solution for multi-platform content delivery now an option with iNEWS® and Interplay Production. Pulse lets news staff produce and easily distribute stories for TV, web, mobile, and social platforms everywhere by automating back-end workflow processes.

  • iNEWS ® 4.5     — Dynamic center of story creation, management, and distribution …read more

    Source: FULL ARTICLE at DailyFinance