Tag Archives: Virgin Atlantic

gyroVoice: Brand Relevance In A Tech-Minded World

By Christoph Becker, AdVoice

gyro and Forbes have just published a new eBook entitled “Transformational Marketing: The Best of the Forbes CMO Network.” Published in conjunction with gyro, which is the Advisor to the Forbes CMO Network, you can download it for free here. This collection features topics ranging from Red Bull’s effect on content marketing to b-to-b ceasing to be. Below is a sample chapter from the collection which gets to the heart of the issues most relevant to brand leaders. Enjoy. We live in a digital world and bright new technologies are bringing us together as never before. In just one click we can share our innermost thoughts with millions of other people. We can do anything from swapping pictures of kittens to bringing down governments. We should feel like gods, but somehow we don’t. Rather than opening up a world of possibilities, we are all suffering from information overload. As a result we’ve become numb by this constant bombardment of content. It seems we’ve switched on something that we can’t switch off, and the more it continues the more desensitized we become. So the big question is this: In a world made numb by digital noise, what can any business or brand do to make itself relevant again? Why should anyone care? Creative agencies, in fact every agency across every discipline, need to change the way we approach client briefs. We need to create more humanly relevant ideas that can survive this digitaltsunami. Companies and cultures must be transformed to reflect this need in our clients. It means redefining the modern agency as an ideas shop: a single team of curators and inventors focused first and foremost on the development of humanly relevant ideas. Ideas that we know could come from anywhere, take any form and that can be celebrated in every channel. We’ve got to wipe away the “creative apartheid” that this idea business has suffered from for way too long. And break down the barriers between departments, disciplines, industries, countries and people so we’re working as a single unit, creating ideas that ignite emotions. This emotional engagement is the key to regaining the lost intimacy between businesses, brands and people. It’s there in every choice humans make, whether they’re buying an airline ticket on Virgin Atlantic or shipping something on FedEx. Ideas that ignite emotions are ideas that ignite business decisions. And our right to exist as a global idea shop depends on our ability to find those expansive ideas that trigger emotions in every channel and provide sincere dialogue. Only then will we be able to ignite business decisions in this world gone numb. Say no to the creative apartheid, and make brands and businesses matter to people again. Christoph Becker is the ceo+cco of gyro. Follow him @chrisbeckerNYC …read more

Source: FULL ARTICLE at Forbes Latest

Delta, Virgin Atlantic Seek Antitrust Immunity to Boost U.S.-U.K. Flights

By Rich Duprey, The Motley Fool

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Seeking to become more effective competitors on routes between North America and the United Kingdom, Delta Air Lines and Virgin Atlantic Airways have filed an application with the U.S. Transportation Department seeking antitrust immunity for their new joint venture.

The companies said in a Monday press release announcing the filing that because 60% of the slots at London Heathrow Airport are currently controlled by a joint venture of AMR‘s American Airlines and British Airways, they dominate air travel between the U.S. and the U.K. Those two airlines previously received antitrust immunity allowing allowed them to coordinate their schedules and fares.

Combining Virgin’s Heathrow slots with Delta’s U.S. network will offer significant competition in the market and serve consumers on both sides of the Atlantic, the companies argue. Delta in December announced it is buying a 49% stake in Virgin from Singapore Airlines, with Virgin founder Richard Branson retaining a 51% ownership position. 

Delta President Ed Bastian said in Monday’s press release that “Approval of antitrust immunity would allow travelers to take full advantage of all the aspects of the Delta-Virgin joint venture and enjoy the benefits of increased competition, particularly on flights to and from London Heathrow Airport.”

Under the proposed joint venture, Delta and Virgin Atlantic would coordinate schedules, network planning, pricing, and revenue management functions, sales, and other aspects of their services between North America and the U.K.

The airlines are also seeking antitrust immunity for five-way coordination on U.K.-to-North America traffic among Delta, Virgin Atlantic, Air France, KLM, and Alitalia. Delta already operates a joint venture with the other three European airlines.

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The article Delta, Virgin Atlantic Seek Antitrust Immunity to Boost U.S.-U.K. Flights originally appeared on Fool.com.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Source: FULL ARTICLE at DailyFinance

Virgin Atlantic Welcomes Chase Ultimate Rewards Cardholders Onboard

By Business Wirevia The Motley Fool

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Virgin Atlantic Welcomes Chase Ultimate Rewards Cardholders Onboard

Chase Sapphire Preferred ® , Ink Plus ® and Ink Bold ® Cardholders Travel Worldwide in Comfort and Style with Newest Ultimate Rewards SM Point Transfer Partner

WILMINGTON, Del.–(BUSINESS WIRE)– Chase Card Services, a division of JPMorgan Chase & Co., today announced the addition of Virgin Atlantic, Richard Branson’s trans-Atlantic airline, as its newest Ultimate RewardsSM point transfer partner. A premier rewards program for cardholders that seek travel redemption alternatives that offer flexibility, ease and value, Ultimate Rewards‘ new partnership allows cardholders to redeem points for travel on Virgin Atlantic and experience its innovative service and style to London and destinations all over the world.

“We are thrilled that Virgin Atlantic‘s Flying Club has joined Ultimate Rewards,” said Jennifer Roberts, president, Affluent & High Net Worth, Chase Card Services. “With Ultimate Rewards, our cardholders will now enjoy added flexibility that allows them to transfer and combine points with Virgin Atlantic miles. Virgin Atlantic Flying Club Miles can be used for flights, upgrades and even unique experiences in the UK to make a trip even more memorable.”

Under this new partnership, Chase Sapphire Preferred®, Ink Plus® and Ink Bold® cardholders will now be able to instantly transfer Ultimate Rewards points to Flying Club, Virgin Atlantic‘s travel rewards program. Points are transferred at full value – meaning one Ultimate Rewards point is equal to one Flying Club mile.

“We’re looking forward to welcoming Chase customers onboard and know that they’ll love to redeem points for travel with Virgin Atlantic. We like to give our customers an extraordinary experience — whether it’s our complimentary food and drinks service, our award-winning inflight entertainment or our phenomenal cabin crew,” said Alan Lias, Head of Loyalty & Ancillary Revenue Development, Virgin Atlantic Airways. “In addition, the partnership is coming at an exciting time, as we begin our first UK domestic flights, allowing our passengers to seamlessly travel from London Heathrow, onto Edinburgh, Manchester and Aberdeen.”

Points can be transferred in increments of 1,000 and there are no limits to the number of points cardholders can transfer to Flying Club. Once transferred, points can be redeemed for travel and upgrades on Virgin Atlantic, or one of many travel partners, including Air China, Air New Zealand, Cyprus Airways, Gulf Air, Hawaiian Airlines, Jet Airways, Malaysia Airlines, SAS, Singapore Airlines, South African Airlines, Virgin America and Virgin Australia.

In addition to the point transfer benefit to Virgin Atlantic and other travel partners, eligible customers can use 20 percent fewer …read more

Source: FULL ARTICLE at DailyFinance

Elon Musk on Mars, False Reviews, Aliens, and Armageddon

By Tim Beyers, The Motley Fool

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If anyone figures out how to create a “Star Trek“-style transporter for traveling across continents or even planets in the few seconds it takes to blow apart and then reassemble human molecules into a full-fledged body, my bet is it’ll be Elon Musk.

On Saturday, the Tesla Motors chief executive talked of his intentions to disrupt nearly every form of terrestrial and interstellar transportation at the annual South By Southwest (SXSW) conference in Austin, Texas.

Source: Business Insider/SXSW.

During a talk that covered everything from humanity’s will to explore Mars to strategies for juggling email and parenting, Musk captivated an audience of thousands when he described SpaceX‘s recent effort to overcome harrowing in-flight malfunctions to dock yet another Dragon supply capsule with the International Space Station. The company’s first effort ended successfully in October.

This time, Musk said, three of the four thruster pods weren’t working after liftoff, which left the capsule effectively adrift in space. His team responded by piecing together a solution that involved broadcasting fresh code to the Dragon over a borrowed Air Force communications network. The hope? Give the spacecraft a sort of in-orbit “Heimlich maneuver” that would push open pathways for activating dormant thrusters. Hacking for the space age, you might call it.

And that was just the opener. Over an hour-long interview with former Wired editor Chris Anderson, Musk covered a wide range of topics. Here’s a sampling of takeaways both relevant and trivial:

On Tesla and his fight with The New York Times: Asked to post-mortem the experience of battling the Times, Musk said he might have published a piece countering the paper’s rebuttal to his initial criticisms. “I don’t have a problem with critical reviews. I have a problem with false reviews,” Musk said, calling writer John Broder‘s test a “low-grade ethics violation.”

On aliens: Musk believes they’re out there. “Hopefully we do [detect other life], and hopefully it isn’t a warship coming toward us.”

On the Dreamliner: Musk made headlines when he offered to help Boeing solve battery issues with the 787. Why did he do it? For a friend. Musk said Virgin’s Sir Richard Branson told him his airline was losing “hundreds of millions” as a result of the snafu. Virgin Atlantic has ordered 15 of the 787 aircraft with an option for at least eight more.

On China’s cheap solar cells: U.S. solar cell makers such as SunPower and First Solar have suffered astounding losses thanks to cheap imports. Musk doesn’t see that as nearly as much of a problem as others do. “What China is doing in the solar panel world is awesome, because they’re lowering the cost of solar power for the world,” Musk said. SolarCity , in which he is an investor, may very well be benefiting from the cuts.

On having kids: Musk is a father of five. “You should all have kids. Kids are awesome,” Musk …read more
Source: FULL ARTICLE at DailyFinance

Virgin Atlantic loads up flights to carry half a terabyte of data

Virgin Atlantic is preparing for a significant increase in data as it embraces the Internet of things, with a new fleet of highly connected planes each expected to create over half a terabyte of data per flight.

The airline is expecting an “explosion” of information generated from a growing number of sources, from employees and customers to cargo containers and planes, Virgin Atlantic IT Director David Bulman told Computerworld UK last week at the Economist Technology Frontiers event.

In particular, the introduction of 787 aircraft—ordered by Virgin Atlantic for delivery in 2014—is expected to dramatically increase the volume of data the airline will need to deal with.

Connections from cargo to aircarft

“The Internet of things, in a broad sense, is where we are starting to see everything from planes to cargo devices getting connected,” Bulman said. “The latest planes we are getting, the Boeing 787s, are incredibly connected. Literally every piece of that plane has an Internet connection, from the engines, to the flaps, to the landing gear.

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Source: FULL ARTICLE at PCWorld