Tag Archives: Steve Heller

Proof That Facebook's Marketing Magic Is Working

By Steve Heller, The Motley Fool

Filed under:

General Motors is advertising once again on Facebook after an 11-month hiatus that raised questions about the value of social media advertising. Back then, General Motors had trouble seeing any meaningful correlation between social media advertising and sales results, motivating it to pull its $10 million advertising budget off the platform. At the time, Facebook had far fewer campaign measurement tools to prove the effectiveness of social media advertising. Fast-forward to today, and Facebook has better tools in place to prove its worth as a valuable medium for marketers. In this video, Motley Fool contributor Steve Heller weighs in on the development and what it means for Facebook investors.

After the world’s most hyped IPO turned out to be a dunce, most investors probably don’t even want to think about shares of Facebook. But there are things every investor needs to know about this company. We’ve outlined them in our newest premium research report. There’s a lot more to Facebook than meets the eye, so read up on whether there is anything to “like” about it today, and we’ll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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From: http://www.dailyfinance.com/2013/04/15/proof-that-facebooks-marketing-magic-is-working/

App Stores to Generate $25 Billion

By Steve Heller, The Motley Fool

Filed under:

Certain sectors of the economy remain extremely robust despite global macroeconomic challenges. In particular, the mobile app economy is expected to reach surpass $25 billion this year, according to ABI Research. Smartphones are expected to rake in $16.4 billion of app spending, leaving $8.8 billion for tablet app spending. By 2018, ABI expects that tablet app purchases will grow larger than smartphone app spending. In this video, Motley Fool contributor Steve Heller discusses the details of this report and which companies are likely in the best position to benefit. The two big winners? Apple and Google

There’s a debate raging as to whether Apple remains a buy. The Motley Fool‘s senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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Source: FULL ARTICLE at DailyFinance

Windows RT Needs to Die

By Steve Heller, The Motley Fool

Filed under:

Recent estimations put Microsoft Windows RT selling at an anemic rate of only 50,000 units per month. For a company the size of Microsoft, this is doing next to nothing to its bottom line, not to mention it’s tarnishing the Windows 8 franchise with added confusion for consumers. Given the fact the Intel is on the verge of releasing a tablet processor based on a 22-nanometer design, it’s almost all but certain that Windows RT will eventually become a thing of the past. In the video, Motley Fool contributor Steve Heller discusses why he believes Windows RT needs to die and where he wants Microsoft to focus its efforts.

It’s been a frustrating path for Microsoft investors, who’ve watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He’s also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.

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Source: FULL ARTICLE at DailyFinance

PayPal's Biggest Nightmare Is Coming True

By Steve Heller, The Motley Fool

Filed under:

It seems that once you’ve grown large enough to disrupt business as usual for MasterCard and Visa , you run the risk of getting muscled. MasterCard recently announced plans to raise prices on intermediated payment processors (read: digital wallets) that chose to withhold valuable transaction details from MasterCard. In other words, this measure takes direct aim at eBay‘s PayPal and other digital wallets such as Google Wallet that do not share transaction details with the payment processor.

Priceless data
The more transactional data a company can get its hands on, the more insight it has on consumer behavior. In an age where marketers are working to better connect the advertising world with the world of commerce, transactional data becomes the equivalent of marketing gold. Considering that PayPal conducted nearly $145 billion in transactions last year, it’s not surprising to learn that MasterCard’s fee could impact eBay’s bottom line in the neighborhood of $0.03-$0.04 per share for the year. Should Visa follow suit, eBay investors can expect its earnings to be affected by another $0.07-$0.08 for the year.

Although a potential 4% impact on next year’s earnings doesn’t sound too detrimental to eBay’s bottom line, MasterCard and Visa together command nearly 90% of the global payment market. In other words, this duopolistic regime commands a serious amount of pricing power, which they could use to bully companies like PayPal that happen to be growing transaction volume hand over fist.

Just a matter of time
At this time, Visa has no official plans to implement the same fee hike that MasterCard will be implementing this June, but this official statement came after the CEO of Visa called such a fee hike “appropriate.” Should MasterCard’s fee increase make it past regulators without any hiccups, it’s likely just a matter of time until Visa follows suit.

The future may be costly
By 2015, eBay is expecting to enable $300 billion of global commerce, a 71% increase from its 2012 levels. For investors, this increase in activity should translate into a 50% increase in revenue, of which about half should come from PayPal. As PayPal continues its forward march, investors should expect that MasterCard and Visa will continue upping the price, unless PayPal decides to share more information with the payment cartel. Either way, it should be considered the price of doing business.

It’s incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out “Who Will Win the War Between the 5 Biggest Tech Stocks?” in The Motley Fool’s latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.

The article PayPal’s Biggest Nightmare Is Coming True originally appeared on Fool.com.

Fool contributor Steve Heller owns shares of Google and eBay. The Motley Fool recommends eBay, …read more

Source: FULL ARTICLE at DailyFinance

Are Mobile Ad Prices Set to Skyrocket?

By Steve Heller, The Motley Fool

Filed under:

According to Credit Suisse, user behavior between tablets and PC is strikingly similar, yet tablet ad prices remain 20% to 40% below what PC ad prices command. As marketers continue to embrace mobile advertising more wholeheartedly, it could mean a boom in mobile advertising prices across the board. In this video, Motley Fool contributor Steve Heller discusses why Google is in the best position to benefit from a mobile ad spending boom.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it’s also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn’t sold. That’s why it’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool‘s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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Source: FULL ARTICLE at DailyFinance

Is Google Trying to Stop the Amazon Threat?

By Steve Heller, The Motley Fool

Filed under:

It’s been rumored that Google might be releasing a version of its Nexus 7 tablet for a rock-bottom price of $149 — $10 below what Amazon charges for its Kindle Fire tablet. Considering the fact that the Amazon ecosystem undermines Google’s search engine and app store, this move appears to be an effort to mitigate the threat from Amazon’s low-cost stronghold. In this video, Motley Fool contributor Steve Heller discusses what the prospect of a $149 Nexus 7 tablet could mean for Google investors and what to keep an eye on going forward.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it’s also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn’t sold. That’s why it’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool‘s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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Source: FULL ARTICLE at DailyFinance

Is Baidu in Trouble?

By Steve Heller, The Motley Fool

Filed under:

When investors hear that about 44% of the Chinese population is connected to the Internet, a company like Baidu immediately sounds promising. However, the rate that Chinese Internet users are coming online may begin to stall, which could threaten Baidu’s growth prospects. Couple this with increased competition from companies like Qihoo 360 , and all a sudden the Baidu growth story doesn’t sound as exciting. In this video, Motley Fool contributor Steve Heller discusses the long-term headwinds Baidu is up against and what it may do in response to slowing Internet user growth.

Regardless of your short-term view on the Chinese economy, there may be opportunity in Baidu (aka the “Chinese Google“). Our brand-new premium report breaks down the dominant Chinese search provider’s strengths and weaknesses. Just click here to access it now.

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Source: FULL ARTICLE at DailyFinance

It's Still Too Early to Call BlackBerry a Winner

By Steve Heller, The Motley Fool

Filed under:

Coming off an earnings release, shares of BlackBerry seem to be showing signs of life. The company reported a 10% boost in its gross profit margin by selling 6 million BlackBerry devices, which 1 million were of the BlackBerry 10 variety. However, aggregate subscriber growth still remains an issue for the company. In this video, Motley Fool contributor Steve Heller discusses the report and what he’d like to see before calling shares a long-term buy.

It’s incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out “Who Will Win the War Between the 5 Biggest Tech Stocks?” in The Motley Fool‘s latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.

The article It’s Still Too Early to Call BlackBerry a Winner originally appeared on Fool.com.


Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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Source: FULL ARTICLE at DailyFinance

Is a Netflix Price Hike on the Way?

By Steve Heller, The Motley Fool

Filed under:

Original content doesn’t come cheap for Netflix . Running $4.5 million per episode, House of Cards is just the beginning of the company’s push into the original series space. Ultimately, Netflix wants to produce five original series each year, which could very well cost in the hundreds of millions of dollars. If Netflix cannot attract enough new streamers to support this bill, a price increase would be all but certain. In the video, Motley Fool contributor Steve Heller discusses what this could mean for investors and why it may not be such a bad thing.

The tumultuous performance of Netflix shares since the summer of 2011 has caused headaches for many devoted shareholders. While the company’s first-mover status is often viewed as a competitive advantage, the opportunities in streaming media have brought some new, deep-pocketed rivals looking for their piece of a growing pie. Can Netflix fend off this burgeoning competition, and will its international growth aspirations really pay off? These are must-know issues for investors, which is why The Motley Fool has released a premium report on Netflix. Inside, you’ll learn about the key opportunities and risks facing the company, as well as reasons to buy or sell the stock. The report includes a full year of updates to cover critical new developments, so make sure to click here and claim a copy today.

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Source: FULL ARTICLE at DailyFinance

Does Facebook Have a Looming Problem?

By Steve Heller, The Motley Fool

Filed under:

Facebook may be having potentially serious problems with ad quality on the social networking site. According to BTIG Research, “dark posts” are on the rise, allowing marketers’ ads to not be tied back to their fan pages. In other words, marketers could abuse this privilege and create marketing campaigns that are only focused on grabbing users’ attention without any regard to the brand they are trying to promote. In this video, Motley Fool contributor Steve Heller goes through the details of this development and how it fits into the bigger picture.

After the world’s most hyped IPO turned out to be a dunce, most investors probably don’t even want to think about shares of Facebook. But there are things every investor needs to know about this company. We’ve outlined them in our newest premium research report. There’s a lot more to Facebook than meets the eye, so read up on whether there is anything to “like” about it today, and we’ll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Source: FULL ARTICLE at DailyFinance

All Hail the New King of Tablets

By Steve Heller, The Motley Fool

Filed under:

Tablets continue their march toward worldwide dominance. IDC has raised its 2013 annual tablet forecast by nearly 11% , and it now expects nearly 191 million devices will ship this year. The key driver of this phenomenal growth can be attributed to the rise of low-cost devices with screens less than 8 inches. In other words, we’re talking about the sweet spot in the tablet market that belongs to Google‘s Android. In this video, Motley Fool contributor Steve Heller discusses the details of the announcement, and which companies could be pegged as winners and losers. 

It’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool‘s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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Source: FULL ARTICLE at DailyFinance

What eBay's Recent Acquisition Means for Investors

By Steve Heller, The Motley Fool

Filed under:

Make no mistake about it: Mobile payments are bound to become a red-hot industry in the future. IDC believes that worldwide mobile payments will surpass $1 trillion by the time 2017 rolls around. Through its online payment business PayPal, eBay has the early lead in the mobile payment revolution. This year, the company expects its PayPal platform to do more than $20 billion in mobile transaction volume. Looking to strengthen this position in mobile payments, eBay has recently acquired Duff Research, which will help drive future innovation to its mobile payment platform. In this video, Motley Fool contributor Steve Heller discusses eBay’s motivation for purchasing Duff Research and what investors can expect out of the deal.

To learn about two retailers with especially good prospects, take a look at The Motley Fool‘s special free report: “The Death of Wal-Mart: The Real Cash Kings Changing the Face of Retail.” In it, you’ll see how these two cash kings are able to consistently outperform and how they’re planning to ride the waves of retail’s changing tide. You can access it by clicking here.


 
 

The article What eBay’s Recent Acquisition Means for Investors originally appeared on Fool.com.

Fool contributor Steve Heller owns shares of eBay. The Motley Fool recommends and owns shares of eBay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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Source: FULL ARTICLE at DailyFinance

Facebook News Feed Update: Good or Bad for Business?

By Steve Heller, The Motley Fool

Filed under:

Facebook has redesigned its highly addictive News Feed to be less overwhelming and have a greater emphasis on photos and videos, which make up about 50% of the site’s content. Overall, users will enjoy less claustrophobia, which will hopefully mitigate some of the user fatigue the site has been experiencing among its teenage demographic. In this video, Motley Fool contributor Steve Heller goes through the details of the update and discuss whether or not the move is ultimately good for Facebook’s bottom line. 

After the world’s most hyped IPO turned out to be a dunce, most investors probably don’t even want to think about shares of Facebook. But there are things every investor needs to know about this company. We’ve outlined them in our newest premium research report. There’s a lot more to Facebook than meets the eye, so read up on whether there is anything to “like” about it today, and we’ll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Source: FULL ARTICLE at DailyFinance

Could This be Google's Kiss of Death?

By Steve Heller, The Motley Fool

Filed under:

It’s official: Google is now the most widely held stock within the 50 largest active mutual funds. This victory comes at the expense of Apple , which used to hold the title, and has since seen its share price evaporate. When a company becomes as widely owned as Apple or Google, it runs the risk of over-ownership, which could lead to shareholder fatigue, and ultimately price declines. In this video, Motley Fool contributor Steve Heller discusses why Google has become top dog among funds and whether or not the company runs the risk of following in Apple’s footsteps. 

It’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool‘s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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Source: FULL ARTICLE at DailyFinance

Why Costco Isn't Failing in Retail

By Steve Heller, The Motley Fool

Filed under:

Costco‘s unconventional business model remains highly successful despite living in the age of Internet retailers. Paid memberships remain central to Costco’s business model not only for profitability, but also for driving repeat visits. In this video, Motley Fool contributor Steve Heller goes through what makes Costco a great business, and whether the threat of Amazon Prime is more than just a threat to Costco’s business

Costco’s low prices haven’t just benefited customers — shareholders have walloped the market, returning 11,000% over the past two decades. However, with prices near all-time highs, is the ride over for Costco investors? To answer that and more, The Motley Fool‘s compiled a premium research report with in-depth analysis on Costco. Simply click here now to gain instant access to this valuable investor’s resource.

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Source: FULL ARTICLE at DailyFinance

Will 3-D Printing Really Be Worth $3 Trillion One Day?

By Steve Heller, The Motley Fool

Filed under:

When investors talk about 3-D printing being the next “trillion-dollar revolution” they’re referring to the addressable manufacturing market that 3-D printing has the potential to replace. In a recent interview, the CEO of Materialise, who was recently voted the most influential person within the 3-D printing industry, believes that 3-D printing has the potential to represent up to 30% of the worldwide manufacturing industry. In 2010 terms, this would make 3-D printing a $3 trillion worldwide industry. With the 3-D printing industry only worth a few billion dollars today, not only does this proclamation seem farfetched, it seems downright impossible. In this video, Motley Fool contributor Steve Heller discusses whether this is even possible, what sort of time frame is under consideration, and offers his favorite 3-D printing investment today.

3D Systems is at the leading edge of a disruptive technological revolution, with the broadest portfolio of 3-D printers in the industry. However, despite years of earnings growth, 3D Systems’ share price has risen even faster, and today the company sports a dizzying valuation. To help investors decide whether the future of additive manufacturing is bright enough to justify the lofty price tag on the company’s shares, The Motley Fool has compiled a premium research report on whether 3D Systems is a buy right now. In our report, we take a close look at 3D Systems’ opportunities, risks, and critical factors for growth. You’ll also find reasons to buy or sell the stock today. To start reading, simply click here now for instant access.

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Source: FULL ARTICLE at DailyFinance

Should You Sell 3D Systems?

By Steve Heller and Alison Southwick, The Motley Fool

Filed under:

Having declined 24% in the last month, it’s safe to say that shares of 3D Systems have taken a bit breather. In this video, Fool contributor Steve Heller talks to Alison Southwick about the situation and shares why he believes setting a long-term view is crucial when investing in high-growth companies like 3D Systems. In particular, he says, high-growth companies are often victims of unrealistic expectations, which can cause shares to swing violently from month to month. Ultimately, he believes 3D Systems is a winner for the patient and strong-stomached investor, given the growth prospects for the total 3-D printing industry in the years to come.

3D Systems is at the leading edge of a disruptive technological revolution, with the broadest portfolio of 3-D printers in the industry. However, despite years of earnings growth, 3D Systems’ share price has risen even faster, and today the company sports a dizzying valuation. To help investors decide whether the future of additive manufacturing is bright enough to justify the lofty price tag on the company’s shares, The Motley Fool has compiled a premium research report on whether 3D Systems is a buy right now. In our report, we take a close look at 3D Systems’ opportunities, risks, and critical factors for growth. You’ll also find reasons to buy or sell the stock today. To start reading, simply click here now for instant access.

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Source: FULL ARTICLE at DailyFinance

Should Google Fear Amazon's Mobile Ad Network?

By Steve Heller, The Motley Fool

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Amazon‘s recently announced mobile advertising network takes direct aim at Google Android’s adverting dollars. Mobile advertising remains a huge growth area as the majority of the world’s next 2 billion Internet users will experience the Internet for the first time on a mobile device. In this video, Motley Fool contributor Steve Heller explains what sets Amazon’s mobile advertising business apart from Google’s, and why Google should keep a watchful eye on Amazon. As for the current state of mobile advertising, an unlikely leader has emerged ahead of Google.

It’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool‘s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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Source: FULL ARTICLE at DailyFinance

2 Simple Reasons Why Apple Shares Are a Buy

By Steve Heller, The Motley Fool

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Apple investors can’t catch a break in 2013, and the punishment continues. Without Steve Jobs on board, fears have been mounting that Apple will no longer deliver revolutionary products that take the world by storm. In this video, Motley Fool contributor Steve Heller looks past the noise and focuses on two simple reasons why Apple shares remain a buy. Is it time for investors to go against the herd and take a contrarian stance with Apple?

There’s a debate raging as to whether Apple remains a buy. The Motley Fool‘s senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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Source: FULL ARTICLE at DailyFinance

Above $800, Google Is Still a Screaming Buy

By Steve Heller, The Motley Fool

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Google has reached all-time highs as it trades above the psychological $800 price level. In this video, Motley Fool contributor Steve Heller explains why a high price isn’t the beginning of the end for Google. The company is uniquely positioned to benefit not only from the smartphone revolution, but also from increased demand for online advertising. Together, Steve believes these factors represent a one-two punch for long-term Google investors. Investors can also look forward to new innovations that have the potential of becoming game-changing businesses down the road.

It’s more important than ever to understand each piece of Google’s sprawling empire. In The Motley Fool‘s new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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Source: FULL ARTICLE at DailyFinance