Tag Archives: Ruben Fleischer

Business, Finance, Occupation & Industry

Gillette® Informs Men What Women Want in Body Hair Styling and Gives Them the Right Tool for the Job

March 26, 2013 Bartle Doo Leave a comment

Gillette® Informs Men What Women Want in Body Hair Styling and Gives Them the Right Tool for the Job

Kate Upton, Hannah Simone and Genesis Rodriguez Spread the News of What Women Across the Country Prefer

BOSTON–(BUSINESS WIRE)– Gillette (NYS: PG) , the world’s leading male grooming brand, today announced a partnership with three female celebrities: Kate Upton, Hannah Simone and Genesis Rodriguez – the first time ever that the brand has partnered with female spokespeople to spearhead an integrated marketing campaign. Kate Upton, Hannah Simone and Genesis Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases the right styling tool to get the job done, the Gillette® Fusion® ProGlide Styler™. This represents a bold step forward for Gillette, as the company meets the evolving needs of men everywhere.

Kate Upton Tells Guys “What Women Want” in Gillette’s New Body New Body Grooming Campaign Featuring the Gillette Fusion ProGlide Styler (Photo: Business Wire)

Men of all ages agree that body styling is a trend on the rise, with 56%^* of men interviewed saying that they style their bodies more often now than in the past. The top reasons to style body hair were the same for both men and women, with hygiene coming out on top and making the most out of intimate times a close second. Perhaps the best news for both sexes is that men are open to input from the women in their lives, with 69%^* saying that women influence how they style their body hair. Research also shows that 74%^* of women think that guys should definitely style areas of their bodies, but preferences around which areas and how they should be styled vary. With that in mind, Gillette hopes to give guys the information they need to know exactly “What Women Want” in body hair styling.

The women were selected to act as spokespeople for a campaign designed to share the male body hair styling opinions of women everywhere based on a Gillette-sponsored survey. All three will appear in an integrated marketing campaign, including print ads, a television ad helmed by film director Ruben Fleischer, digital media and public relations, with activities kicking off in March 2013. The campaign leads up to a first-ever live body hair styling event on April 18^th. The event will stream live online and feature Kate, Hannah and …read more
Source: FULL ARTICLE at DailyFinance

Movies & TV

Bringing Gangster Squad to Life

January 11, 2013 Bartle Doo Leave a comment

We had a chance to chat this week with director Ruben Fleischer about his new movie Gangster Squad, which opens today. Here’s what the filmmaker had to say about bringing his (loosely based on fact) story of the LAPD‘s secret efforts to take down crime kingpin Mickey Cohen to the screen. (Beware of spoilers ahead.)

Ruben Fleischer on Adapting Spy Hunter for the Screen

IGN: Can you tell me a little bit about how World War II maybe defined the hero of the piece or the other characters?

Source: FULL ARTICLE at IGN Movies

Movies & TV

Gangster Squad Director Talks Spy Hunter Movie

January 11, 2013 Bartle Doo Leave a comment

While doing press for his new film Gangster Squad, director Ruben Fleischer also talked to IGN about his plans to bring the classic video game Spy Hunter to the big screen.

IGN: What was the draw for you to want to take Spy Hunter from games to the screen and what’s your overall intentions for the piece?

Ruben Fleischer: For me, my favorite video game was Spy Hunter. I used to play it at the arcades when there were arcades all the time. To me, what’s great about the game in terms of bringing it to a movie screen is that it has a few key components, which are the car, an incredible theme song and the Weapons Van. But we don’t know much about the person in the story, it’s just kind of like this driving game. But I love driving movies and car chases as much as anyone. So I think we can use that as a launchpad to create our own kind of story. When I look at Bond or Bourne, they’re pretty serious and they’re not that fun — I mean, they’re dark. They don’t have that kind of swagger of the old Bond movies where it was just about the exotic locations, the beautiful women and a sense of humor. I’m excited for Spy Hunter, to get to turn it into a really fun, sexy, funny franchise that will hopefully compete with some of those bigger ones in terms of the spy genre.