W Hotels Worldwide to More Than Double Asia Presence Over Next Five Years
Recent W Hotel Openings in Singapore and Bangkok Ignite Asia Pacific Growth That Will See Nearly 20 W Hotels and Retreats in the Region by End of 2018
NEW YORK–(BUSINESS WIRE)– On the heels of recent W Hotel openings in Singapore and Bangkok, W Hotels Worldwide today announced plans to more than double its Asian presence by the end of 2018, offering global jetsetters nearly 20 W Hotels and Retreats in nine countries in the region. More than half of the W brand’s global pipeline is slated for Asia Pacific, including the first W Hotel in mainland China opening in Guangzhou later this month, followed by other China openings in Beijing, Shanghai, Changsha, and Suzhou over the next five years. Additional W Hotels have been announced in India, Indonesia and Malaysia.
“Asia is a rapidly growing market, long known for exemplary, traditional service in hospitality,” said Paul James, Global Brand Leader, W Hotels Worldwide, St. Regis, and The Luxury Collection. “With each new W Hotel opening, we are able to reinvent the luxury hotel landscape, offering cutting-edge design, whatever/whenever service, and insider access to what’s new and next for both our guests and locals alike.”
The W brand first entered Asia in 2004 with the opening of W Seoul – Walkerhill. Since then, W Hotels has strengthened its presence in the region with eight hotels and retreats in seven countries, including properties in Thailand, Singapore, Indonesia, Taiwan, Maldives, and Hong Kong.
“The growth spurt of W Hotels in Asia Pacific reflects a significant growth in demand for stylish luxury brands,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “In addition, we believe W Hotels’ reinterpretation of luxury is what contributes to the brand’s success. W Hotels have now become a landmark and symbol of transformation in key cities and premier resorts across Asia Pacific.”
W Hotels will open eleven new properties in the Asia Pacific region by 2018, including:
W Guangzhou Hotel & Residences – March 31, 2013 – Amid old Chinese opera stages, charming dim sum teahouses and dusty curio shops, W Guangzhou is located in the heart of Pearl River New Town, a new upscale district …read more
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