By Jayson DeMers, Contributor There’s been a common theme lately under discussion in some of the big SEO forums. The concern, in a nutshell, is that there is a major tide of change underway in the SEO world. Many SEO pros are concerned that big brands with huge budgets, reach, and exposure are getting a disproportionate number of the top search results for highly sought-after keywords. …read more
Source: FULL ARTICLE at Forbes Latest
By Joshua Steimle, Contributor
Neal Cabage is only the most recent writer to use the words “SEO is dead” in a headline. His article joins a long line of other articles and even a tongue-in-cheek website dedicated to topic; see here, here, here, and here. There are also many well-worded refutations of the idea that SEO is dead, of which Danny Sullivan’s 2009 post is a prime example. Most articles with that headline or a variation thereof are actually writers trying to stir up some controversy so they can then explain why SEO in fact is not dead. Whatever the reason, the phrase has become cliché, tired, and I say that with this post, let us never see the words “SEO” and “dead” in a headline ever again. Let’s move on. But first, this final explanation of why SEO is not dead, and will never die. SEO, an acronym for search engine optimization, is broadly defined as including any activity or set of activities designed to get business from the organic or natural search results in a search engine. If you change the title tag on your homepage in the hope it will cause your website to rank better on Google, you’re doing SEO. If you add a blog to your website because you heard Google likes content, and you blog every week because you hope this will get your website ranking higher for more terms, you’re doing SEO. If you convince a friend who works at a reputable online publication to write an article about your company and link to your company’s website, you’re doing SEO. …read more
Source: FULL ARTICLE at Forbes Latest
(Phys.org) —Marketing and advertising executives are hearing a lot about the word “predictive,” even outdistancing “SEO” as a key goal. That is partly due to software vendors having plenty to say about what their predictive analytics technology can do for businesses. Predictive analytics technology offers predictive data for customers, to optimize the marketer’s efforts to increase customer responses and clicks. The data analyses can be used to guide future actions that can produce best results. It’s a valued tool for business intelligence, and Adobe has announced that Adobe Social is getting something called predictive publishing. This is a new capability to become part of its Adobe Social service.
Source: FULL ARTICLE at Phys.org
For many companies, it’s a constant battle to stay at the top of search results. Search engine optimization is always changing, whether Google calls the latest edition a penguin, a panda, or a pterodactyl. Even if you don’t think search results are the main business driver for your company, good SEO is important for building credibility and authority. SEO is also an important part of positioning your company as an industry leader, so it’s vital to keep abreast of the latest news from leaders in SEO techniques. Here is some recent advice I’ve gotten from SEO experts that will help you think strategically about growing your Web presence. …read more
Source: FULL ARTICLE at Forbes Latest
By Kern Lewis, Contributor Back in the early days of the commercial internet era, when specialists in SEO really could “trick” the search engines into giving particular websites a results boost, one of the tricks of the trade was executing a “linking strategy.” Google and other search engines gave websites higher marks if lots of other websites were linking to pages on that website. In those days (a whopping five years ago!) this worked, even if the links to your site had been asked for, or created out of nothing by the SEO master you hired. …read more
Source: FULL ARTICLE at Forbes Latest
By Business Wirevia The Motley Fool
Filed under: Investing
Business Wire Promotes Greg Blazina to Regional Manager, Eastern Canada
TORONTO–(BUSINESS WIRE)– Business Wire announced that Greg Blazina has been promoted from account executive to regional manager for Eastern Canada, leading sales and operations at its Toronto bureau.
Greg Blazina, Regional Manager, Eastern Canada (Photo: Business Wire)
Eastern Canada has been a high-growth territory for Business Wire, and Blazina’s leadership and experience are key to continued success in the region. “As a 12-year newswire professional, Greg brings great range and experience to Business Wire‘s service and sales efforts,” said Sanford Paek, group vice president, Eastern United States and Canada. “For the past two years, Greg has forged professional relationships throughout Canada as a lead account executive. He will be a tremendous leader to our growing Toronto-based team.”
Blazina said, “The experience and reputation of our management at Business Wire has provided me with the confidence to take this next step in my career. I look forward to leading Canada to continued success and double-digit growth.”
As a native of Toronto, Blazina brings with him a strong understanding of the Canadian market. In his previous role as an account executive he was able to surpass his revenue targets throughout 2012 and far exceeded client expectations, evident in the growth numbers of the Toronto office.
Blazina is married with three young children. He participates in multiple sports including hockey and golf. He also enjoys reading books and finding ways to develop himself as an individual and as a professional.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has more than 30 bureaus worldwide to securely meet the varying needs of communications professionals and news consumers.
Learn more at www.BusinessWire.com and the BusinessWired blog; follow updates on Twitter @businesswire and Facebook.
A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels including email marketing, SEO and mobile – one major component of digital marketing is in decreasing and has in fact been falling steadily since 2010. …read more
Source: FULL ARTICLE at Forbes Latest
Many companies rely on a strong online presence to generate sales or build brand awareness. Most strategies are in-depth and should be handled by your marketing team. However, Google’s author tag is one strategy that every leader should take advantage of to grow an online presence. It’s becoming increasingly important for industry leaders and experts to utilize this easy strategy; here are six reasons why Google’s new tag is great for you and your company. 1. Thought Leadership Using the rel=“author” tag on any content from your company allows followers and potential business partners to find all your work in one place, since it’s listed under your Google+ profile. This allows users to quickly and easily find additional articles you’ve written. Increased exposure to more of your content will retain readers and help bring in new ones as well. Ultimately, this will shine a bigger spotlight on your brand, your business, and its product or service. 2. Search Engine Optimization With the rise of Author Rank and its influence on Google’s search-ranking process, it’s incredibly valuable to link all of your articles using the rel=“author” tag. This is a way to prove to Google that you’re the author of these articles, even though they’re posted on many different sites. Google can then take this authority into account when it calculates search results — the more content you link together, the more authority and gravity you gain when it comes to SEO. And remember: since Google has a stake in its search engine, as well as the Google+ network, it really pays to build your presence in both arenas. 3. Company Branding Having all the writers in your company set up a Google+ profile will help build your business’s online presence. Once those accounts are connected to your company, people will be able to discover them through your profile and vice versa. Your employees will benefit from the increased exposure, and your company or brand will benefit from the large amount of content associated with it. 4. Google +1s Using the rel=“author” tag means that when people “+1” an article, no matter where that article is located, authority will be passed on to you. While the site will benefit from the increased traffic, you also benefit because the article is directly tied to your Google+ profile. As an author, this is an incredibly easy way to gain authority and influence through your articles, even if they’re published on sites you don’t control. Now that Google is more socially-driven, enough +1s could help your articles rise in search rankings as well. 5. Enhanced Search Results Adding rel=“author” to your content doesn’t just mean that your article has a better chance of high-ranking search placements. While it’s great to have those inbound links and +1s, Google goes a step further when showing search results: Your Google+ profile picture will often accompany the article. This is great because people have the option to click through to your article, but they may also visit your …read more
Source: FULL ARTICLE at Forbes Latest
By David K. Williams, Contributor
The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it as well. …read more
Source: FULL ARTICLE at Forbes Latest
If you sat in a room half filled with self proclaimed ‘SEO’s’ and the other half filled with marketing MBA grads, and you asked them: “What is the Future of mobile marketing SEO in 2013?” you’d get some very convoluted answers. And many, if not all of them, would disagree heartily with each other. It is rare to see 2 camps of people who should be very close bedfellows (excuse the metaphor) so opposed to the other’s point of view. …read more
Source: FULL ARTICLE at Forbes Latest
By Anthony Wing Kosner, Contributor Search strategist AJ Kohn has written one of the clearest explanations of Google’s motivations—without ascribing evil! On his blog, Blind Five Year Old (the random sounding name actually refers to “a specific search engine optimization (SEO) philosophy – to treat search engines like they are blind five year olds”), Kohn explains the company’s strategy in its simplest terms, “Get people to use the Internet more.”
Source: FULL ARTICLE at Forbes Latest
Keeping tabs on your company’s online reputation is one thing. But angry customers trash-talking your business can sabotage your good name overnight. It’s no easy task to minimize the damage done from the Web equivalent of the slam book.
The following tried-and-true tactics can help you get public opinion of your business back on track. The best piece of advice? Start thinking about damage control before you need these tips.
One of the key tenets of managing your online reputation is finessing what happens when people search for you on Google and other search sites. In many ways, online reputation management is a basic SEO problem.
Among the most challenging concerns: Someone has panned your product or company in a blog post or some other online forum, and that post is showing up at or near the top of Google results. Even if Web searchers don’t click the link, merely seeing the headline alone (“Bob’s Widgets are junk!”) can turn away potential customers, devastating sales.
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Source: FULL ARTICLE at PCWorld
By Jessica Bosari, ContributorAnyone who has been inside the world of SEO for more than a year or two can tell you all about what Google Panda and Google Penguin meant for developers and how they were greeted with cataclysmic fervor. But through all the change, hardship, and confusion, there is at least […]
Source: Forbes Latest
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