By Business Wirevia The Motley Fool
Filed under: Investing
Mannatech CEO and Chief Science Officer Dr. Robert Sinnott Featured in Nutraceuticals World
Sinnott discusses the role of Open Innovation in Mannatech’s product development
COPPELL, Texas–(BUSINESS WIRE)– Mannatech, Incorporated(NASDAQ: MTEX), the leading innovator and provider of naturally sourced supplements based on Real Food Technology® solutions, is pleased to share that CEO and Chief Science Officer, Dr. Robert Sinnott was interviewed by Nutraceuticals World Magazine for their ongoing series titled “Open Innovation in Nutraceuticals & Functional Foods.“
The priority of Nutraceuticals World is to serve the manufacturers of dietary supplements, functional foods and nutritional beverages. The publication covers market and technology developments, dissects regulatory issues and provides international perspectives unique to the supplement, food and beverage market. In this particular issue, the article focuses on the actual practices of Open Innovation (OI), asking industry peers to share the experiences and challenges they have faced using these techniques for product development. Dr. Sinnott shared how Mannatech specifically incorporates Open Innovation to leverage its thousands of global distributors.
As quoted from the article from Dr. Sinnott:
“At Mannatech, we have always had enormous respect for the collective wisdom of our sales force—about 500,000 independent distributors in more than 20 countries—but the question for us was how to employ OI on a grand scale so they could be meaningfully and constructively engaged in our product ideation and development process.”
“The proof of the success of our innovative application of OI is, of course, reflected in the bottom line. We believe that our associates can sell these products with passion because they were created with their input and are thus fundamentally aligned with their beliefs and their needs.”
Open Innovation has contributed to the development of several of Mannatech’s proprietary products such as PhytoBurst® Chews, Omega-3 with Vitamin D3, GI-ProBalance® and BounceBack®. Mannatech’s newest flagship product, NutriVerus™ Powder (launched in May 2012), was specifically developed in response to suggestions made on the MannaThink℠ forum. Mannatech facilitates and fosters the culture of Open Innovation by hosting a dedicated website for its associates called MannaThink.
The full transcription of the interview can be found HERE. Individuals interested in Mannatech’s products or in exploring its business opportunity …read more
Source: FULL ARTICLE at DailyFinance