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Time Warner Cable Launches "The Coach" TV Campaign

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By Business Wirevia The Motley Fool

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Time Warner Cable Launches “The Coach” TV Campaign

Super Bowl Winning Coach Bill Cowher Signs Multi-year Deal to Coach Time Warner Cable Into The Demonstration Phase of Its ‘Enjoy Better’ Campaign

NEW YORK–(BUSINESS WIRE)– Time Warner Cable today announced the launch of “The Coach” TV campaign, the second phase of its national campaign. Following the footsteps of its original announcement at the beginning of the year, Time Warner Cable is now ready to demonstrate how it got better with the help of Coach Bill Cowher – the company’s consumer advocate for its products and services. The first phase of the campaign declared the points of competitive differentiation and the benefits of switching to Time Warner Cable for The Better Guarantee – a 30-day money back guarantee.

“The Coach” TV campaign is comprised of five TV spots featuring Coach Cowher‘s demonstrations of how he is set to take Time Warner Cable to the next level. The campaign is headlined by a spot featuring three top athletes in the world of Sports including, football wide receiver, Victor Cruz; professional golfer, Ian Poulter; and NASCAR driver, Kasey Kahne. Together, the three demonstrate how Time Warner Cable customers can enjoy the most sports content on all types of devices at the same time.

“Coach Cowher is well positioned to be the personification of how Time Warner Cable operates as a company today,” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services of Time Warner Cable. “We are excited to have Coach Cowher on board and look forward to seeing how he inspires us to do better while motivating customers to experience the Time Warner Cable difference.”

This multi-media campaign, featuring Coach Cowher, will continue to ramp up over the coming months. TV spots will debut across the company’s footprint and will communicate a plethora of products and benefits like the company’s exclusive Look Back® feature which allows customers to watch Primetime shows up to 72 hours after they’ve aired; improved fiber rich Internet speeds, reaching download speeds of up to 50Mbps (75Mbps in Dallas and 100Mbps in Kansas City and soon in New York and Los Angeles) to support all devices in the home; exclusive Start Over® feature allowing customers to restart shows already in progress; more On Demand choices with a selection of over 15,000 movies and shows ready to be watched instantly; the TWC TV app that provides Digital TV customers with access to up to 250 channels

From: http://www.dailyfinance.com/2013/04/12/time-warner-cable-launches-the-coach-tv-campaign/

Business, Finance, Occupation & Industry

Time Warner Cable Marks Third Season of The Hub's "Transformers Prime Beast Hunters" with New TV Spo

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By Business Wirevia The Motley Fool

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Time Warner Cable Marks Third Season of The Hub’s “Transformers Prime Beast Hunters” with New TV Spot and KRE-O Toy Giveaway for New York City Customers

NEW YORK–(BUSINESS WIRE)– Time Warner Cable joins the excitement surrounding the third season of the Daytime Emmy® Award-winning show, “Transformers Prime Beast Hunters,” by debuting a national TV spot and announcing a KRE-O TRANSFORMERS toy giveaway from Hasbro in New York City.

The 30-second spot featuring Megatron, villainous leader of the Decepticons, is designed to show how Time Warner Cable can transform its customer’s television viewing experience at home with the TWC TV app on any device. Customers across the TWC footprint can see how Megatron is no match against this app that transforms any screen in your home into a TV screen beginning March 27. The spot will also be available for viewing on Time Warner Cable‘s YouTube channel http://www.youtube.com/timewarnercable.

In addition, Time Warner Cable has partnered with The Hub Network to give away KRE-O TRANSFORMERS building sets from Hasbro to the first 500 customers that visit the New York City store in the Upper West Side located at: 2554 Broadway at 96th Street. New York City Residential customers with accounts in good standing can pick up one of their own on Thursday, March 28 at 10:00 a.m. ET (The toys will be given out on a first come – first served basis while supplies last; one TRANSFORMERS toy per account holder; valid photo ID must be presented.)

“We are thrilled to partner with The Hub Network to bring our customers closer to the programming they love such as ‘Transformers Prime Beast Hunters,'” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services. “We hope the TV spot and giveaway will allow our customers to embrace not only their favorite TRANSFORMERScharacter but also the various devices they can use in the home to catch them in action.”

“Time Warner Cable is a great friend and partner to The Hub Network,” said Margaret Loesch, President and CEO of The Hub. “We are delighted to be part of their campaign and love the ‘Transformers Prime Beast Hunters‘ spot that we worked together to create.”

Time Warner Cable‘s New York City service area includes Manhattan, Queens, Staten Island and western Brooklyn, Mt. Vernon, NY, as well as Bergen and Hudson Counties in New Jersey.

“Transformers Prime Beast Hunters” follows Optimus Prime and his team of Autobots in a mission to defend earth and one day restore …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Attention Game of Thrones Fans! Time Warner Cable Is Teaming Up With HBO to Celebrate the Season Pre

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By Business Wirevia The Motley Fool

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Attention Game of Thrones Fans! Time Warner Cable Is Teaming Up With HBO to Celebrate the Season Premiere ofthe Popular Series

NEW YORK–(BUSINESS WIRE)– Time Warner Cable announced today its partnership with HBO to help customers enjoy the third season premiere of Game of Thrones better. The third season of the epic fantasy drama television series is scheduled to premiere on March 31, 2013 on HBO.The partnership encompasses a national TV spot, a chance to win a life-size replica of the “Iron Throne,” an HBO exclusive offer for Time Warner Cable video subscribers, customer screenings in five cities, and “fast track” entrance to a Game of Thrones Exhibition in New York City.

“We’re thrilled to be able to team up with HBO to offer their stellar productions such as Game of Thrones which has captivated fans across the country,” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services. “From the Sweepstakes to the exhibition and everything in between, all of the elements of our partnership help bring our customers closer to enjoying the best entertainment experience possible.”

Beginning today, Time Warner Cable will debut a TV spot across its footprint that highlights how the company’s products and services can help customers enjoy Game of Thrones anywhere and on any device with HBO GO. Click here to view the spot: http://youtu.be/y6HhKaBq_Ho

Also today, fans of Time Warner Cable or Mi Cultura Facebook pages (Facebook.com/TWC and /MiCultura) can kick-off the pre-premiere fun by participating in the Game of Thrones Sweepstakes* for a chance to win a life-size replica of the “Iron Throne” and one year of Time Warner Cable services, among other prizes. In addition, Time Warner Cable Digital TV customers can take advantage of a free HBO exclusive offer window where they can preview HBO and Cinemax from March 29 to March 31.

The celebration continues with special customer screenings of the season three premiere on March 21 and March 27 in five major Time Warner Cable markets: New York and Albany, NY; Los Angeles, CA; Wilmington, NC; and Dallas, TX. Closing in on the much anticipated season premiere is the unique Game of Thrones Exhibition (#GOTNYC) designed to showcase incredible costumes and props featured in the hit television show. The Game of Thrones Exhibition will be open to Time Warner Cable customers and the general public free of charge from March 28 until April 3 at 3 West 57th Street in New York City. Customers and HBO subscribers who bring their current cable bill will benefit …read more
Source: FULL ARTICLE at DailyFinance