By Christina Perez 
Fashion is a fast moving industry, and never has that seemed more apparent than in the last couple days. Actually, scratch that. Never has that seemed more apparent than just this morning. First came news that canceled show will go on as well. Sort of.
According to a press release, Prabal Gurung – and all have shows have been largely regarded as successes.
And why not? The digital format not only allows the industry a little breathing time during a frenzied week, but it also offers a great alternative to designers who may feel strapped by the burden of putting on a traditional show. “It’s designed to fall into a budget bracket that is between a static presentation and a full runway show,” KCD co-president Ed Filipowski told Vogue UK, in regards to the burgeoning trend. “We’re trying to fill a gap; to provide a service and create something in addition to what is already available.” With today’s designers juggling collaborations, reality TV, cosmetic launches, and mainline collections shown four times a year, it’s easy to understand why a digital show would be very appealing.
Peter Som’s Fall 2013 digital show will stream on Friday, Feb. 13 beginning at 9 a.m. EST. Press and buyers will be able to access the show on digitalfashionshows.com where they will also find information about the collection, including an interview with the designer, and backstage beauty shots.
Source: FULL ARTICLE at fashionologie