Tag Archives: GLK

Mercedes-Benz Creates Ultra-Luxurious, Ultra-Cool Golf Cart Concept

By Alexander Stoklosa

Mercedes-Benz Vision Golf Cart Concept

It’s not entirely clear why, but Mercedes-Benz—“the official patron of the PGA tour” and sponsor of pro golfer Adam Scott’s right breast—recently held a global contest that involved its fans submitting ideas for the ultimate golf cart. The results came in, were compiled, and apparently the overwhelming consensus among the entries was that Mercedes-leaning golfers yearn for a cart that rivals their car in terms of luxury. The three-pointed star guys presented the criteria to its designers in Carlsbad, California, who churned out the Vision Golf Cart concept you see here. It debuted it at this year’s British Open championship.

Loaded to the gills with luxury features, the Vision cart is less “the Mercedes-Benz of golf carts” and more a Benz car that happens to look like a golf cart from Tron. As Gordon Wagoner, Benz’s VP of design, puts it, “Why not [treat] a golf cart like a car, and [make] it a ‘golf car?’ ” Well, for starters, Volkswagen already makes a ‘Golf car,’ but we suppose that integrating carlike attributes into the ultimate golf cart makes some sense. Still, we’re struggling to see why Benz needed to design the Vision at all when a GLK-class can hold some clubs and seems capable of tackling a grass field.

Silly design brief aside, the all-electric Vision Golf Cart is an impressive bit of fantasy. Users can plug the Vision in to charge it, or it can be juiced up via the roof-mounted solar array—likely at a much slower, cloud-dependent pace. Electric hub motors mounted provide power. Inside, you won’t find a steering wheel or pedals; instead, a central joystick controls the vehicle. This is both bad and good, because it allows either front passenger to control the Vision. A series of touch-screen displays controls the air-conditioning and infotainment systems—for staying cool while streaming Caddyshack, natch—and the vehicle also packs heated and ventilated seats and Benz’s Airscarf neck-warmer technology. A head-up display is integrated into the windshield and can show golf course layouts, scores, and weather info.

A USB iPod/iPad dock lets occupants use their devices to play music through the Vision’s speakers, while a Bluetooth connection ensures captains of industry can still bark orders at their subordinates while away from the office. Golf-specific touches include a cooler—the beer is up to you—as well as cooled or heated cup holders. For golfers who aren’t so good at golfing, there’s an emergency “fore” button that, when pressed, sends a warning signal “to golf carts within the danger zone.” It isn’t clear how that zone is determined, or how Mercedes expects folks to override their instinctual pride and dignity to press that button. Since sometimes it rains on golf courses, rain-sensing automatic windshield wipers are included, as is a retractable lightning rod that is intended to be better at attracting electricity than nearby golfers’ clubs. Snap-on, lightweight doors can be deployed to further battle the elements.

Opinion: Redefining luxury

By Paul Eisenstein

Filed under: ,

What’s Happening To This Once-Exclusive Segment?

These days, luxury makers seem to have an adversity to white space.

What comes before “A”? That’s the problem Mercedes-Benz apparently has to cope with as it works up plans for an all-new premium minicar that’s currently being referred to as the X-Class.

It’s been three decades since the German maker first introduced – after much internal debate – the original “Baby Benz,” the line that became today’s C-Class. It’s more recently added downsized B- and A-Class lines, as well, the X- expected to be even smaller. And that’s on top of all the other new models that have rapidly fleshed out the Teutonic marque’s lineup, from the G to the GLK, not to mention CLS, CLA (above) and SLK.

It’s an alphanumeric soup, and Mercedes isn’t alone, as a quick perusal of the BMW and Audi lineups – never mind the expanding mix at Cadillac, Lincoln, Lexus and Jaguar – reveals. These days, luxury makers seem to have an adversity to white space. They’re struggling to fill in every possible gap in what is a luxury market that is both rapidly growing and quickly changing.

Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.

Continue reading Redefining luxury

Redefining luxury originally appeared on Autoblog on Tue, 02 Apr 2013 19:00:00 EST. Please see our terms for use of feeds.

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Report: Next Mercedes-Benz GLK to get AMG variant? Not likely…

By Zach Bowman

2013 Mercedes-Benz GLK

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If you think Mercedes-Benz will slap an AMG badge on anything with wheels, think again. Word has it the German manufacturer will not offer buyers a performance version of the GLK, with Tobias Moers, director of AMG vehicle development, saying that he doesn’t see a market for the car. That’s not to say the picture won’t change in the near future, however. According to CarAdvice.com, AMG is keeping a close eye on the arrival of the Porsche Macan.

“Maybe there will be a change in the market when the Porsche [Macan] comes up,” Moers said, “but right now, no.”

The real hitch in the giddy-up seems to be cost. Moers says developing the machine into something worthy of an AMG would represent “a huge investment.” We can’t exactly argue with that. Fortunately, AMG buyers have plenty of Mercedes-Benz models to choose from.

Next Mercedes-Benz GLK to get AMG variant? Not likely… originally appeared on Autoblog on Fri, 15 Mar 2013 09:13:00 EST. Please see our terms for use of feeds.

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