Opinion: Redefining luxury

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By Paul Eisenstein

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What’s Happening To This Once-Exclusive Segment?

These days, luxury makers seem to have an adversity to white space.

What comes before “A”? That’s the problem Mercedes-Benz apparently has to cope with as it works up plans for an all-new premium minicar that’s currently being referred to as the X-Class.

It’s been three decades since the German maker first introduced – after much internal debate – the original “Baby Benz,” the line that became today’s C-Class. It’s more recently added downsized B- and A-Class lines, as well, the X- expected to be even smaller. And that’s on top of all the other new models that have rapidly fleshed out the Teutonic marque’s lineup, from the G to the GLK, not to mention CLS, CLA (above) and SLK.

It’s an alphanumeric soup, and Mercedes isn’t alone, as a quick perusal of the BMW and Audi lineups – never mind the expanding mix at Cadillac, Lincoln, Lexus and Jaguar – reveals. These days, luxury makers seem to have an adversity to white space. They’re struggling to fill in every possible gap in what is a luxury market that is both rapidly growing and quickly changing.


Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.


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Redefining luxury originally appeared on Autoblog on Tue, 02 Apr 2013 19:00:00 EST. Please see our terms for use of feeds.

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