Tag Archives: Baby Benz

Opinion: Redefining luxury

By Paul Eisenstein

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What’s Happening To This Once-Exclusive Segment?

These days, luxury makers seem to have an adversity to white space.

What comes before “A”? That’s the problem Mercedes-Benz apparently has to cope with as it works up plans for an all-new premium minicar that’s currently being referred to as the X-Class.

It’s been three decades since the German maker first introduced – after much internal debate – the original “Baby Benz,” the line that became today’s C-Class. It’s more recently added downsized B- and A-Class lines, as well, the X- expected to be even smaller. And that’s on top of all the other new models that have rapidly fleshed out the Teutonic marque’s lineup, from the G to the GLK, not to mention CLS, CLA (above) and SLK.

It’s an alphanumeric soup, and Mercedes isn’t alone, as a quick perusal of the BMW and Audi lineups – never mind the expanding mix at Cadillac, Lincoln, Lexus and Jaguar – reveals. These days, luxury makers seem to have an adversity to white space. They’re struggling to fill in every possible gap in what is a luxury market that is both rapidly growing and quickly changing.


Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.


Continue reading Redefining luxury

Redefining luxury originally appeared on Autoblog on Tue, 02 Apr 2013 19:00:00 EST. Please see our terms for use of feeds.

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First Drive: 2014 Mercedes-Benz CLA250 Sport

By Matt Davis

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Mercedes Makes A Mighty Little Sedan

We got overexcited when the W203 Mercedes-Benz C-Class sedan came out in 2001, calling it the “Baby Benz” when it really wasn’t. We knew that, too, but our enthusiasm for a model more like the old 190 of the ’80s was so strong that we were willing to stretch the first-gen C-Class to fit that mold. Today, the C-Class has done what all German premium cars do: grown in size. In this case, grown to satisfy the market intentions of the previous E-Class.

There was the tall A-Class sold from 1998 through 2010, but we never considered that a serious small Benz in the proper spirit, nor was it ever offered in the US. Regardless, we’ve been craving a smaller, premium, sexy sedan all the while.

As you read this, Mercedes-Benz has just unveiled, with great fanfare at this year’s Geneva Motor Show, the production CLA-Class. We saw the car at the Detroit Auto Show in January, and the Concept Style Coupe that led to the CLA was first seen in China at the 2012 Beijing Motor Show. The CLA – a.k.a. “the baby CLS” – is finally here and we’ve driven it.

Continue reading 2014 Mercedes-Benz CLA250 Sport

2014 Mercedes-Benz CLA250 Sport originally appeared on Autoblog on Wed, 06 Mar 2013 12:00:00 EST. Please see our terms for use of feeds.

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